At a glance CeBIT Global Conferences –...
Transcript of At a glance CeBIT Global Conferences –...
d!conomy
Strategies for the
digital world.
Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]
GB
Prin
ted
in G
erm
any
03/2
015
▪ Sub
ject
to c
hang
e
Partner
#CGCRADIO
At a glanceWhereHannover Exhibition CenterConference Hall (Hall 8)GPS destination: Hermesallee, 30521 Hannover
TicketsTicket Sale in Conference Hall 8 or/and at www.cebit.de/en/get-tickets/
Conference languageEnglish & German (simultaneous translation at Center Stage)
ContactIf you need to contact the CeBIT Global Conferences team, please go the registration counter or drop us a line at [email protected].
Sponsored by
&
100 %
nwfm_CGCRADIO_Banner_Printfassung_105x55.indd 110.03.15 09:04
CeBIT Global Conferences –Program16 – 20 March 2015www.cebit.de/en/cgc#CGC15
Conference Hall 8
www.neuwaerts.fm/en/cgcradio/
03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150306
Haus der NationenHouse of Nations
EingangEntranceInformations-CentrumInformation Center
Convention Center
Central ChinesePavilion (Halle/Hall 6)
Aussteller Service CenterExhibitor Service Center
Presse-CentrumPress Center
NORD/LB forum CeBIT Global Conferences (Halle/Hall 8)
CeBIT Executive Club(Halle/Hall 8)
CGC OnlineCeBIT App
iOS Store
Android Play Store
Get the up-to date agenda and background information on speakers and sessions.
fb.com/cebit.global.conferences
@cgc_keynote #cgc15
Connect with Spotbird Share opinions, get inspired or find an audience for your ideas. Participate registration free or get connected with other attendees by signing onto your LinkedIn account. cebit.spotbird.net
Wi-Fi Password: cebit032015Network Name: cgccec2015
If you need any help, please go to the registration counter.
ROCK THE BLOG The blogging conference
20 March 2015 www.rock-the-blog.com #RTB15
Sponsored by
Day 5:
20 March 2015
Guided ToursJoin our Guided Tours and explore the CeBIT show!Time: Each tour takes place twice daily,
at 10 a.m. and 2 p.m.Tour length: Around two hoursStarting point: Information Center (IC),
in the middle of the showground
Tour themes:1. d!conomy: The Digital Transformation2. Cloud - Everything as a Service3. Enterprise Communications4. Enterprise Mobility5. Future Trends
www.cebit.de/en/guidedtours
Global Forum for Blogging Professionals This special display will be held within the CeBIT Global Conferences on 20th March 2015.
For deeper knowledge about the topic blogging as well as for maintaining a different visual angle of the confusing content marketing sphere, #RTB15 is the right place to go.
What is it that drives bloggers and why is their content so important and authentic? What can companies gain from the experience of successful bloggers?
And how is a cooperation between bloggers and companies working?
Discover Art on the CGCMeet Albrecht Klink here in Conference Hall 8 – one of the foremost sculptors in Germany.
See you next year from 14 – 18 March 2016 at CeBIT Global Conferences. Stay tuned
www.albrecht-klink.de
CeB
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d!conomy
Strategies for the
digital world.
Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]
GB
Printed in Germ
any 03/2015 ▪ Subject to change
Partner
#CGCRADIO
At a glanceWhereHannover Exhibition CenterConference Hall (Hall 8)GPS destination: Hermesallee, 30521 Hannover
TicketsTicket Sale in Conference Hall 8 or/and at www.cebit.de/en/get-tickets/
Conference languageEnglish & German (simultaneous translation at Center Stage)
ContactIf you need to contact the CeBIT Global Conferences team, please go the registration counter or drop us a line at [email protected].
Sponsored by
&
100 %
nwfm_CGCRADIO_Banner_Printfassung_105x55.indd 1 10.03.15 09:04
CeBIT Global Conferences –Program16 – 20 March 2015www.cebit.de/en/cgc#CGC15
Conference Hall 8
www.neuwaerts.fm/en/cgcradio/
03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150306
Haus der NationenHouse of Nations
EingangEntranceInformations-CentrumInformation Center
Convention Center
Central ChinesePavilion (Halle/Hall 6)
Aussteller Service CenterExhibitor Service Center
Presse-CentrumPress Center
NORD/LB forumCeBIT Global Conferences (Halle/Hall 8)
CeBIT Executive Club(Halle/Hall 8)
CGC OnlineCeBIT App
iOS Store
Android Play Store
Get the up-to date agenda and background information on speakers and sessions.
fb.com/cebit.global.conferences
@cgc_keynote #cgc15
Connect with Spotbird Share opinions, get inspired or find an audience for your ideas. Participate registration free or get connected with other attendees by signing onto your LinkedIn account. cebit.spotbird.net
Wi-Fi Password: cebit032015Network Name: cgccec2015
If you need any help, please go to the registration counter.
ROCK THE BLOG The blogging conference
20 March 2015 www.rock-the-blog.com #RTB15
Sponsored by
Day 5:
20 March 2015
Guided ToursJoin our Guided Tours and explore the CeBIT show!Time: Each tour takes place twice daily,
at 10 a.m. and 2 p.m.Tour length: Around two hoursStarting point: Information Center (IC),
in the middle of the showground
Tour themes:1. d!conomy: The Digital Transformation2. Cloud - Everything as a Service3. Enterprise Communications4. Enterprise Mobility5. Future Trends
www.cebit.de/en/guidedtours
Global Forum for Blogging Professionals This special display will be held within the CeBIT Global Conferences on 20th March 2015.
For deeper knowledge about the topic blogging as well as for maintaining a different visual angle of the confusing content marketing sphere, #RTB15 is the right place to go.
What is it that drives bloggers and why is their content so important and authentic? What can companies gain from the experience of successful bloggers?
And how is a cooperation between bloggers and companies working?
Discover Art on the CGCMeet Albrecht Klink here in Conference Hall 8 – one of the foremost sculptors in Germany.
See you next year from 14 – 18 March 2016 at CeBIT Global Conferences. Stay tuned
www.albrecht-klink.de
CeBIT_C
GC
_Programm
_Freitag.indd 112.03.15 09:09
Center Stage Expert Stage Open Stage
ROCK THE BLOG – #RTB 15
9:00 Registration opens
10:00 – 10:15 Welcome
10:15 – 10:30 OPENING KEYNOTENeal Schaffer, Author and Social Business Expert, Maximize Your Social
10:30 – 11:00 “Dos and Don’ts im Content-Marketing”Klaus Eck, PR-Blogger und CEO, Eck-Consulting Group
11:00 – 11:45 Corporate Blogs – eine Diskussion ■ Klaus Eck, PR-Blogger und CEO, Eck-Consulting Group (Moderation) ■ Sandra Coy, Chief Editor Corporate Communications, Tchibo ■ Benjamin Wittkamp, Author of RITTER SPORT Blog and Social
Media Team Leader, elbkind ■ Uwe Knaus, Manager Corporate Social Media, Daimler
11:45 – 12:30 Quality Content ■ Richard Gutjahr, Journalist & Blooger (Moderator) ■ Sascha Pallenberg, Techblogger ■ Matthias Schrader, Corporate Social Media & Digital Life
Communications, CURVED
12:30 – 01:00 “The Internet Is People”Jonathan Mann, New Yorker Singer & Songwriter
01:00 – 02:00 Lunch & Networking Break
02:00 – 02:45 “Modern Mediators of Knowledge and Values”Ibrahim Evsan, Social Media Expert & Blogger
02:45 – 03:15 „Blogging & Recht“Nina Diercks, German Attorney at Law, Dirks & Diercks Rechts anwälte
03:15 – 03:45 „Beruf statt Hobby: Blogger als selbstbestimmte Publizisten“Karsten Lohmeyer, Founder & Blogger, lousypennies.de
03:45 – 04:15 “Blogwalk.de: The first Insights”Michael Heise, Chief of Games and Product Innovation, RTL Interactive GmbH
04:15 – 04:45 „Die Evolution des (Mode-)Bloggens in Deutschland“Jessica Weiß, Founder & Fashion Blogger, Journelles.de
04:45 – 05:00 Closing
ROCK THE BLOG – #RTB 15
9:00 Registration opens
10:30 – 11:00 OPENING KEYNOTE @Center Stage
11:00 – 11:45 „CeBIT 2015 Media Wrap-up“ ■ Oliver Frese, Mitglied des Vorstandes,
Deutsche Messe ■ Prof. Dieter Kempf, Präsident, BITKOM ■ Jan Geldmacher, CEO, Vodafone Global Enterprise ■ Gong Xiaofeng, Director General, Center for International
Economic and Technological Cooperation of MIIT/Executive Vice Chairman, CCPIT Electronics and Information Industry Sub-council
■ Hartwig von Saß, Pressesprecher CeBIT, Deutsche Messe
11:45 – 12:15 „Blogger-Initiativen im Verlag – it’s only the beginning“Gabriele Mühlen, Chief Editor, BurdaLife
12:15 – 01:00 „Wie macht man Mitarbeiter zu Bloggern?“ ■ Pia Stender, Online Communication Employer Branding &
Recruiting, Continental ■ Heike Gehring, Corporate Digital Communications Manager,
MANN+HUMMEL ■ Stefan Pfeiffer, Journalist and Marketing Lead Social Business
Europe, IBM ■ Christian Buggisch, Leiter Corporate Publishing bei DATEV ■ Gunnar Sohn (Moderation), Journalist and Editor, The European
01:00 – 01:30 „Wie Du mit Deinem Blog Produkte und Dienstleistungen verkaufst“Vladislav Melnik, Founder and Author, affenblog.de
01:30 – 02:00 „8 Gründe, warum Ihre Bloggerkampagne floppt“Mel Buml, Food- and Lifestyle-Blogger, gourmetguerilla.de
02:00 – 02:45 „Warum zuhören und miteinander reden auch im Bereich Blogger Relations so entscheidend sind.“
■ Anne Höweler, Managing Director, Cover PR ■ Masha Sedgwick, Fashion-Blogger, masha-sedgwick.com
02:45 – 03:15 „Hallo, wir sind neu! Aus dem Vodafone Blog wird Featured!“ ■ Magnus Kleditzsch, Social Media Manager, Vodafone ■ Marc Nierhoff, Senior Marketing Manager – Social Media
Strategist, Vodafone Deutschland
03:15 – 03:45 „Ich kritisiere nicht, dass Blogger professionell werden, ich kritisiere wie es passiert“Sven Wiesner, Shareholder, beebop media
03:45 – 04:15 „Bonner Blogs oder: Wie ich lernte die Bundesstadt zu lieben“Sascha Foerster, Blogger and Editor, bonnerblogs.de
04:15 – 04:25 Closing
Mitglied des Vorstandes,
Präsident, BITKOM
ROCK THE BLOG – #RTB 15
9:00 Registration opens
10:30 – 11:00 OPENING KEYNOTE @Center Stage
11:00 – 11:30 „Von der Kinderkrankenschwester zur Dauerreisenden – Wie ein Blog mein Leben verändert hat“Carina Herrmann, Author and Blogger, pinkcompass.de
11:30 – 12:00 „More than words: Mut zum Content Mix“Barbara Ward, Blogger, Author and Lecturer, barbaraward.de
12:00 – 12:30 „Instagram: Mehr als nur Bilder posten“ ■ Rebecca Heigl, Instagrammer @ dyedblondpony ■ Dr. Steven Zielke (Moderation), CEO, Blappsta
12:30 – 01:00 „Think mobile – Neue Chancen für Corporates und Blogger“ Dr. Steven Zielke, CEO, Blappsta
01:00 – 01:30 „Kunden finden und binden: Besser Bier oder Blog?“Meike Leopold, Blogger and Expert for PR and Digital Communication, starttalking.de
01:30 – 02:00 „Die Berliner Digitalwirtschaft im Metablog – wie IT-Unternehmen ihren Standort und ihre Leistungen bewerben“Franziska Berge, Owner, Index Agentur für strategische Öffentlichkeitsarbeit und Werbung
02:00 – 03:00 „ClueCamp by Mynewsdesk: Influenca relations“ ■ Tabea Jost, Director Marketing & Communications,
Mynewsdesk (Moderation) ■ Anna-Lena Müller, Communications Manager Digital
Tranformation and Cloud, Microsoft Deutschland ■ Mike Schnoor, Communications Consultant, DigiBuzz ■ Enno Schummers, Manager Content Marketing, arvato ■ Curt Simon Harlinghausen, CEO, AKOM360 ■ Sven Wiesner, Shareholder, beebop media
03:00 – 03:30 „Vom Blog zum Netzwerk“Marco Junk, Editor, vergabeblog.de
03:30 – 04:15 „Zwischen Authentizität und Geld verdienen – wie viel Marke kann ein Blog vertragen?“
■ Martina Rohr (Moderation), Senior Innovation Manager, Vizeum Deutschland
■ Meike Henkenjohann, Social Media Consultant, Isobar Germany ■ Annalena Domke, PR Manager, Leotainment
04:15 – 04:25 Closing
Dauerreisenden – Wie ein Blog mein Leben
Subject to change
Author and Social Business
Find the latest program at www.cebit.de/en/cgc or in the CeBIT App (see details above)