Association Engagement Success Guide
-
Upload
david-carrithers -
Category
Business
-
view
899 -
download
1
description
Transcript of Association Engagement Success Guide
Up The Value of Membership.
How it works Merchant Partners
Rewards Let’s Get Started
Champions
Make Membership Indispensable.
Benefits That Add Up.AchieveLinks® maximizes the value your members receive from
their membership and increases their engagement with your
association. Rather than provide a discount on just one product,
AchieveLinks rewards your members for business and personal
purchases they make every day. The AchieveLinks rewards points
can really add up—and be redeemed for a wide array of
motivational rewards. The catch? They have to be members to
earn, making membership in your association indispensable.
Enjoy Benefits Unlike Any Other Association Program
With AchieveLinks,® you can Offer a unique, new member benefit that’s free to you.
Increase member engagement: Retain existing members, and draw in new members, too!
Share in the revenue. Earn a royalty on every purchase. As your members spend more, your association earns more.
Be top of mind every time members purchase with the co-branded AchieveLinks Rewards Platinum VISA® Card.
Enjoy Benefits Unlike Any Other Association Program
With AchieveLinks,® you can Get up and running quickly.
Our Fast Track start-up program provides marketing tools to get your members enrolled and the AchieveLinks program going right away.
Let us do the heavy lifting. ACI handles all set up and ongoing management, requiring minimal effort on your part.
Become a Hero! Provide new benefits, new value to your members and demonstrate to your members that you are always thinking about them.
Your Member Lists Help Ensure the Program’s Success
For AchieveLinks® to be successful, a consistent, cumulative and ongoing communications effort directed towards potential members is absolutely necessary.
Without the lists and the ability to promote directly to members, the program will not be as successful for the association or the members. Member engagement and communication drives the success of the program.
ACI will use the provided lists with care and with the interest of doing only what is right for your members and your association.
• Engage your members.• Gets members active in the AchieveLinks program.• Allow members to experience the value of participating and earning rewards.
ACI has a policy specific to use of association member lists that we share with every AchieveLinks customer. ACI does not sell or give your lists to anyone.
AchieveLinks is the Only Business Loyalty Rewards Program for Association Members
AchieveLinks is the Only Business Loyalty Rewards Program for Association Members
With AchieveLinks,® members will Receive a new, tangible benefit from their association membership at no cost.
AchieveLinks is the Only Business Loyalty Rewards Program for Association Members
With AchieveLinks, members will Receive a new, tangible benefit from their association membership at no cost.
Earn Links℠ Reward Points for their everyday business and personal purchases.
Buy from Merchant Partners (sponsor companies) who are tailored to your association and industry, along with discounts, deals, and specials for merchants as well.
AchieveLinks is the Only Business Loyalty Rewards Program for Association Members
With AchieveLinks, members will Receive a new, tangible benefit from their association membership at no cost.
Earn Links℠ Reward Points for their everyday business and personal purchases.
Buy from Merchant Partners (sponsor companies) who are tailored to your association and industry, along with discounts, deals, and specials for merchants as well.
Accelerate their earnings when they sign up for the AchieveLinks VISA Platinum Credit Card.
AchieveLinks is the Only Business Loyalty Rewards Program for Association Members
With AchieveLinks, members will Receive a new, tangible benefit from their association membership at no cost.
Earn Links® Reward Points for their everyday business and personal purchases.
Buy from Merchant Partners (sponsor companies) who are tailored to your association and industry, along with discounts, deals, and specials for merchants as well.
Accelerate their earnings when they sign up for the AchieveLinks Rewards Platinum VISA® Card.
Redeem Links for a huge selection of rewards from merchandise to gift cards and travel to association dues and conference expenses. No matter what motivates your members as individuals there are rewards to excite them — from small to WOW!
AchieveLinks Merchant Partners Meet Specific Industry Needs
AchieveLinks Merchant Partners Meet Specific Industry Needs (construction)
1800lighting.comAce HardwareAll-Battery.comAmerican PoolAT&TBargain Outfittersbatteries.comBatticdoorBellacorBlack & DeckerBlinds.comBudget Truck RentalBuild.comCPO Outlets
Design Cost DataDeWaltDieselDisposaConeEastern Mountain SportsEddie BauerFloors and SurfacesGlobal Equipment CoHand and Power Tool ShopHeavy Duty StoreHome DepotHudson ReediFloorIndustrial Supplies
Interstate BatteriesJust BlindsLandscapeUSALee JeansLevi’sLighting By GregoryLighting CatalogLowe’sLumber LiquidatorsLumen Light + LivingNitro-PakOnlinemetalsOutdoor Living ShowroomParkway Wholesale
PatagoniaPerformance BikePlumber Surpluspoolproducts.comRockCreek.comRyobiSahalieSelect BlindsShopCaterpillarTabletTapeThe Sportsman’s GuideTigerGPS.comTimberlandTire Rack
U.S. CavalryWater.comWeldingMartWest MarineWranglerYour Home Supply
All logos are copyright by their respective companies.
Here’s a sample…
AchieveLinks Merchant Partners Meet Specific Business Needs (business)
123Inkjets.com123Print4allmemory4imprint4inkjetsAdobeAllstate Insurance Co.American IncorporatorsApple StoreAutodesk StoreAvanquest SoftwareBJs Wholesale ClubBoston GlobeBroadcast InternationalBudget Rent a carBusiness.comCharge Card SystemsChicago Tribune
Colorful ImagesComfort SuitesCompUSACrane & CoCRH TransportationCRIDell Financial ServicesDell HomeDell Small BusinessDeploideFaxElectronic TransferFedEx OfficeFineStationery.comFonts.comFreeTaxUSA.comFrost Miller GroupFTPress.com
Geeks.comGoDaddy.comH&R BlockHome Furniture ShowroomHome Office SolutionsHomesteadHoover and Dirt DevilHP Small & Medium BusinessHR HaveniBuyOfficeSupplyInfogenixiPrintirobot.comJonas ConstructionJos. A. BankKaplan Test Prep
Legal SeafoodLexington LawLos Angeles TimesLuggage OnlineMacConnectionMcAfeeMCM ElectronicsMicrosoft StoreMonster.comNetwork SolutionsNorton from SymantecOffice DepotOfficeDesigns.comOfficefurniture.comOfficeMax OfficescapePhilipsPingo
Punch! SoftwareQuickBooksRadio ShackRosetta StoneSales Tax ExpertsSIRIUS Satellite RadioSkypeSocratesSuper WarehouseT-MobileTim Shaver & Assoc LLCTurboTaxTuva InteractiveUSA TodayVolusionWashington PostWebroot Software
All logos are copyright by their respective companies.
Here’s a sample…
AchieveLinks Merchant Partners Meet Specific Industry Needs (restaurant)
AJ MadisonAppliancePartsPros.comBest BuyCafe BrittCHEFS CatalogCheryl'sChocolate.comCoffeeForLess.comCoffees of HawaiiConde NastCooking.comCushman'sD'ArtagnanDancing Deer Baking Co.
David's CookiesDecor UniverseFannie May CandiesGevaliaGhirardelli ChocolateGODIVA ChocolatierGolden State FruitHarry and Davidigourmet.comJelly BellyKatom.com - Kitchen and Restaurant SuppliesLaithwaites WineLenox
Mighty Leaf TeaMission Resturant SupplyMrs. Fields CookiesMy M&M'sNespressoNestle WatersNuWaveOvenOmaha SteaksOneidaPeet's Coffee & TeaRestaurant.comRubbermaidSafeway.comSam's Club
Sears PartsDirectSee's CandiesShari's BerriesSousVide SupremeSur La TableTassimoTeavanaThe Container StoreThe Popcorn FactoryWhirlpool OutletWilliams-SonomaWine EnthusiastWine.com
All logos are copyright by their respective companies.
Here’s a sample…
AchieveLinks Merchant Partners Meet Specific Industry Needs (agriculture)
Orchard Supply HardwareBurpee GardeningBackcountry.comBass Pro Shopbloomingbulb.comBrecksBrownellsCabela'sCamping WorldCampmorDepartment of Goods
Dutch GardensFloraFloraGander MountainGardener's SupplyGraingerGurney's Seed and NurseryHayneedleLucky Brand JeansMoosejawMountain GearNational Jean Company
OrvisOvertonsPlow & HearthREISierra ClubThe History Channel, A&E, and BioThe North FaceUGG AustraliaWalter DrakeWesternWear / Sheplers
All logos are copyright by their respective companies.
Here’s a sample…
AchieveLinks Merchant Partners Meet Specific Industry Needs (medical/nursing)
Academic SuperstoreAramarkCanonCrocsCrucial TechnologyDickiesDr. Scholls Shoesdrugstore.comEasy ComfortsEasy SpiritEpsonEscort Radar
EyeBuyDirect.comFootSmartGNCLens.comLensmartMy Nursing UniformsNuanceOverstockDrugStorePet Care ChoicephilosophyPrescriptivesProactiv Solution
Relax The BackRockportScrubs 123Soma.comSpafinder.comStarbucksThe Vitamin ShoppeThe Walking CompanyTOMSUltimate Back StoreUnderArmourVerizon Wireless
Vision DirectVitamin WorldWalgreensWarby Parker EyewearWeightWatchers.comFrames DirectH2O PlusMedifocus.com
All logos are copyright by their respective companies.
Here’s a sample…
AchieveLinks Merchant Partners Meet Specific Personal Needs
1-800-FLOWERS1-800-PetMedsadidasAdoramaAdvance Auto PartsAeropostaleAir France USAAirport Rental CarsAlaska AirlinesAmerican Eagle OutfittersAmerican Express GiftcardsAnn TaylorAnne KleinApple iTunesAuto Parts WarehouseAutos.comAvis Rent A CarAvonBabies R UsbabyGapBanana RepublicBare NecessitiesBarnes&Noble.com
Barney's New YorkBath & Body WorksBest Western Internationalbloomingdale'sBowflexBrooks BrothersBrookstoneBudget Rent a CarChico'sChoice HotelsCitrixCliniqueCoachColdwater CreekColumbia SportswearComfort InnCountry Inns & SuitesCrabtree & EvelynCrate & BarrelCrayola StoreDanskinDavid's BridalDay-TimersDesign Within Reach
DillardsDIRECTVDisneyStoreDollar Rent-a-CarDress BarnDSWeHarmonyElizabeth ArdeniEnterprise Rent-A-CarEstee LauderExpediaFairmont Hotels and ResortsFlorsheimFootlocker.comForever 21FossilFTDGameflyGameStop.comGapGiftbaskets.comGiftcertificates.comGriffin TechnologyGroupon
GUESSGuitar CenterGuthy Renker Corp.Hanes.comHanna AnderssonHoliday Innhotels.comHotwireiTunesJ. CrewJCPenneyJet BlueJewelry.comKmartKohl'sLa Quinta CorporationLacosteLands' EndLane BryantLeapFrogLEGOLinens 'N ThingsLord and TaylorMacy'sMarriott
Match.comMattelNaturalizerNauticaNFL ShopNike StoreNine WestNordstromNutriSystemOld NavyOrbitzOscar de la RentaOverstockPeapodPerry EllisPETCOPetSmartPetSupplies.comPottery BarnPriceline.comQuality InnQuicken LoansRadisson HotelsReebokRemington
Saks Fifth AvenueSally Beauty SupplySamsoniteSandals and Beaches ResortsSears.comSheraton Hotels & ResortsSouthwest Airlines VacationsSports AuthorityStarwood Hotels & ResortsStaybridge SuitesTargetTelefloraTextbooksThe Body ShopThrifty Rent-A-CarTommy HilfigerToys R UsTravelocityUrban OutfittersVera Bradley DesignsWalmart.com
ZalesZazzleZulily
All logos are copyright by their respective companies.
Here’s a sample…
LinksReminder Toolbarsets members FREE TO SHOP!
Now available for free download, the LinksReminder Toolbar allows members to shop directly on the web without first visiting the online Earn & Shop Center.
Any time members shop at a merchant partner’s site, the Toolbar will display featured coupons and Links® earning opportunities. It’s easier than ever to get all the Links your members deserve!
Look for the free download for the Toolbar banner on AchieveLinks.
What Merchant PartnersWould You Like Us to Add?
One of the unique benefits of AchieveLinks® is
how your members can earn rewards for buying
from businesses in your industry – the very same
businesses they buy from every day. Let us know
what merchant partners you would like us to add
to the list. You’ll do them a favor, and make
AchieveLinks more valuable to your members.
•Industry Specific•Association Key•Regional/Local
Ask Us About How To Become A Merchant Partner Here’s How It Works:
We’ll post your free listing in our online Shop & Earn Center which links seamlessly to your website. Plus we promote via e-mails, statements, newsletters, and other member publications.
Members visit the Shop & Earn Center and make purchases from Merchant Partners.
Ask Us About How To Become A Merchant Partner Here’s How It Works:
Our unique system allows members to earn the same points across many merchants.
Once their purchase is complete, you send us a commission and we distribute Links® to the member and a royalty to their association.
The buying quickly adds up and members can easily reach their reward goals.
The Rewards Options Are As Wide As Your Members’ Imaginations.
The Rewards Options Are As Wide As Your Members’ Imaginations.
Through the AchieveLinks® Reward Center, Members Can Redeem for Business Rewards to support their businesses by updating their offices with
new equipment or rewarding their employees with gift cards, trips and more.
Travel Rewards to plan dream vacations to almost anywhere in the world.
Must Have Rewards to own the latest merchandise like a new flat screen TV.
Association Rewards to pay membership dues, attend conferences, or buy association products.
Once-in-a-Lifetime Rewards to do incredible, unique experiences.
Charitable Donations to give back to the community or favorite cause.
Give Members the Flexibility to Earn Links® Everywhere
AchieveLinks® gives you the ability to offer a VISA®
Platinum Credit Card that is co-branded with your
association logo and can be used wherever VISA is
accepted. When they buy anything with the card,
from gas or groceries to office supplies or even
airline tickets, your association will be top of mind.
Plus, they’ll earn Links on every purchase
to get closer to the reward of their desire!
By Offering a Co-Branded Credit Card to Your Members You Can
Keep your association brand in front of members every time they use the card.
Add value to association membership by giving them more ways to earn Links.®
Help your members earn points faster when buying from AchieveLinks® Merchant Partners whenever you shop or online in the Earning Center.
Give your members a way to show their pride in their association every day.
Share more revenue. When your members spend more, your association earns more.
Give your members another way to support your association’s mission.
*AchieveLinks Rewards Platinum VISA Card is an optional benefit for you to offer your members and is not a requirement of the AchieveLinks program.
Let’s Get Started!
Let’s Get Started!Right Away, Expect ACI to Assign you an AchieveLinks® champion who will be your partner in the set up
and execution.
Build a co-branded website where members can earn and redeem Links.®
Design an event opportunity—perhaps at your own annual or regional meeting—where we can engage and sign up members to your program. Note: Requires a member list, the ability to make a presentation and meet necessary number of potential attendees.
Help you develop a launch campaign and enroll members.
Train your key staff and others on your team to make the most of the program.
Launch your co-branded credit card.
Let’s Get Started!ACI will also help you Develop and distribute promotional materials to make members aware of the program’s benefits.
• Email• Direct Mail• Event Marketing• Online Support• Advertising• Publicity• Social Media• Welcome Kit• Deal of the Month merchant offers by industry email• Holiday/event promotions with merchant offers
• Monthly statements• Quarterly Campaigns• Seasonal direct mail promotions — Holiday Gift Guide
Helping You SucceedLong Term, Expect ACI to Assign a single point of contact available for customer support.
Send regular updates of your association’s spending, earnings, and rewards.
Share the revenue your association has earned at regular intervals throughout the year.
Manage all of the Merchant Partner relationships to fit the needs and desires of your member base.
Continually expand AchieveLinks to deliver more Merchant Partners and rewards options.
Create member promotions around holidays or other events that give your members even more Links earning opportunities.
The Blueprint for SuccessA few simple actions will help maximize the benefits of AchieveLinks® for your association and your members.
Spend a couple hours with us. As part of our Fast Track start up, ACI will come in and go through all the details that’ll make set up a breeze.
Assign a “Champion.” Someone on your staff who will oversee the management of the AchieveLinks program.
Get everyone involved! By using AchieveLinks, association staff and leadership will understand the benefits to members and be able to promote it.
Make it visible. We can help with the messaging, but placement is in your hands—sharing AchieveLinks news on your website, e-newsletter, magazine or conference will raise awareness to your members, increasing your success and theirs!
1DAY
WITH US
SPEND
Meet The Leadership Team
Angela PratherVice President, Business [email protected]
Carolyn ValliereMarketing [email protected]
David Carrithers Founder and [email protected]
Giulietta Versiglia Managing [email protected]
Here are just a few members of the ACI team who will touch your program. While you’ll always have a designated point of contact, they’re just a click away if you need them.
Join Up! Be a part of our social media community for up-to-the-minute AchieveLinks news, insider tips and ongoing support. Follow @affinitycenter on Twitter. Or, like us on Facebook at www.facebook.com/affinitycenter.
How the Royalty Program Works:AchieveLinks® ProgramAssociation Royalty Agreement
ACI agrees to compensate your Association for its participation in and sustained endorsement of the AchieveLinks Program. Consistent with the AchieveLinks Participation Agreement Terms & Conditions, the terms ACI, Us or Our refers to Affinity Center International, LLC, the terms You or Your refers to the Association, and the term Member refers to the program participant.
1. The Association will share in the Links Revenue generated by its Members through transactions with AchieveLinks Program Merchant Partners and through its Members’ AchieveLinks Rewards Platinum Visa® Card spend. “Links Revenue” means Links earned by your Members, times one cent ($0.01). Links Revenue excludes Links awarded to Your Members which are not generated from transactions with AchieveLinks Program Merchant Partners (including, without limitation, sign up promotions, first purchase promotions or any other form of incentive).
2. The Association’s Compensation will be paid no later than 45 days after the end of the calendar quarter in which Your total Compensation due reaches or exceeds $250. “Compensation” means Your members Links Revenue times 2.5 percent.
3. In the event that any provision of this Royalty Agreement shall, for any reason, be deemed to be invalid or unenforceable, the remaining provisions of the agreement shall remain in full force and effect.
4. This document incorporates all the provisions of the AchieveLinks Participation Agreement Terms & Conditions.
I understand and agree with how __________________________________will earn its Royalty as of the date shown below:
___________________________________________________________ ____________________Association Representative Name
Date
___________________________________________________________Association Representative Signature ©2013 Affinity Center International LLC, All Rights Reserved.
©2013 Affinity Center International LLC, All Rights Reserved.
Up My Benefits!
After seeing how the AchieveLinks program will help my association, members, sponsors and suppliers, I’m interested in adding it to our membership benefits. I’m ready to commit the effort required on our end to make it a success! Please ask ACI’s Champion of Association Experience to contact me to start the Fast Track process so that we can get up and running right away.
Co-Branded AchieveLinks Rewards Platinum VISA® Card I would like to be on the top of my members’ minds every time they
purchase with our association’s co-branded AchieveLinks Rewards Platinum Visa® Card.
I am not interested in the co-branded AchieveLinks Rewards Platinum Visa® Card at this time.
Fast Track Hero
I am the person responsible for the Fast Track implementation process for AchieveLinks.
I am not the person responsible for the Fast Track implementation process for AchieveLinks.
That person is: _________________________________________
______________________________________________________________Signature ______________________________________________________________Title ______________________________________________________________Association ______________________________________________________________Date
©2013 Affinity Center International LLC, All Rights Reserved.
Association Checklist
Provide Member list in Excel Format
Provide Logo in EPS format with a transparent background
Final approval has been received by association's board of directors and legal department, if applicable
Association is opting for co-branded VISA
Association is opting for generic VISA
______________________________________________________________Association Representative
______________________________________________________________Date