ASSIGNMENTS - Odisha State Open...

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ASSIGNMENTS Assignment Code: 1, 2 Course Code: BJMC-05, 06, 07 SESSION: 2020-21 Bachelor in Journalism and Mass Communication (BJMC) Please read the instructions carefully before attempting assignment questions.

Transcript of ASSIGNMENTS - Odisha State Open...

  • ASSIGNMENTS

    Assignment Code: 1, 2

    Course Code: BJMC-05, 06, 07

    SESSION: 2020-21

    Bachelor in Journalism and Mass Communication

    (BJMC)

    Please read the instructions carefully before attempting assignment questions.

  • INSTRUCTIONS FOR DOING ASSIGNMENTS

    Dear Learner,

    You are required to submit your assignment response within the stipulated time in order to become

    eligible to appear in the term-end examination. The assignments will be evaluated by the counsellors

    at your Study Centre. Please submit your assignment response to the Coordinator of your Study

    Center. For a 4 credit course, there is one Assignment and for 6/8 credit course, there must be

    minimum 02(two) Assignment.

    Purpose of Assignments: 1. Assignments are part of the continuous evaluation process in Open and Distance Learning

    (ODL) system. Due weightage is given to the marks/grades you obtain in assignments. This will

    help you for better performance in the term-end examination. If you secure good grades/marks in

    assignments, your overall performance will improve.

    2. Assignments are also a part of the teaching-learning process in the ODL system. Your assignment, after evaluation, will be returned back to you with specific and general comments by

    the evaluator. This will help you to know your strength as well as your weakness. Thus, it will

    establish two-way communication between learner and evaluator.

    How to Write Assignments:

    Please read the instructions for writing the response of an assignment before you start writing your answer.

    1. Write your name, programme code, the course title, enrolment no. and study centre name with code in the top sheet of the assignment answer booklet. The format is given below.

    PROGRAMME TITLE: ____________________________________________________________________

    ENROLMENT No.: ____________________NAME: ___________________________________________

    ADDRESS:_______________________________________________________________________________

    COURSECODE: _____________________COURSETITLE:______________________________________

    ASSIGNMENT CODE: _______________ STUDY CENTRE:____________________________________

    DATE: ___________________________ SIGNATURE: _______________________________________

    2. Before attempting the assignments, please go through the course materials carefully, understand the same and write answers in your own language and style.

    3. Write the answers in your own handwriting. Give sufficient margin in the left side of each page so that the evaluator will give comments on each paragraph/page.

    4. Your handwriting should be neat and readable.

    Weightage for each Assignments:

    For courses without having Practical

    1. Each Theory Assignment will carry25% weightage and term end examination will carry 75% weightage.

    2. Each assignment will be of 100 marks. But it will carry 25% weightage. 3. You have to score minimum pass mark i.e.40% or P (Pass) Grade in10-point scale for each

    assignment. In case you do not submit the assignment or get fail mark in the assignment you

    have to re-submit in the next year.

    For courses having Practical

    1. Each Theory Assignment will carry 15% weightage and each Practical Assignment will carry 10% weightage and term-end examination will carry 75% weightage.

    2. Each assignment will be of 100 marks. But it will carry 25% weightage. 3. You have to score minimum pass mark i.e.40% in each assignment. In case you do not submit

    the assignment or get fail mark in the assignment you have to re-submit in the next year.

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    SUBMISSION DATES FOR ASSIGNMENTS

    SL.

    No

    Course Code Name of the

    Course

    Assignment No Last Date of

    Submission

    Day

    (As per

    Calendar)

    Theory

    1

    BJMC-05

    Introduction to

    Broadcast

    Media

    I

    28th

    February

    2021

    Sunday

    2

    II

    Sunday

    3

    BJMC-06 History of the

    Media

    I

    28th

    February

    2021

    Sunday

    4

    II

    Sunday

    5

    BJMC-07 Advertisement

    and Public

    Relations

    I

    28th

    February

    2021

    Sunday

    6

    II

    Sunday

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ASSIGNMENT- I

    Introduction to Broadcast Media (BJMC-05)

    (Answer all the questions, which is Compulsory)Full Mark – 100

    (ସମସ୍ତ ପ୍ରଶ୍ନ ବାଧ୍ୟତା ମଳୂକ)

    GROUP- ‘A’ଫିବାଗ-'କ'

    Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10

    ପ୍ରଶ୍ନ-୧. ତି ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଗଗାଟିଏ ଶବ୍ଦ)

    A. In air, the speed of sound is approximately ________ meters per second.

    ଫାୟୁଗଯ, ଶବ୍ଦଯ ଗତି ପ୍ରତି ଗସଗକଣ୍ଡଗଯ ପ୍ରାୟ ________ ଭିଟଯ ଗଟ |

    B. Sound is produced by vibration and travels in the form of________.

    ଶବ୍ଦ କମ୍ପନ ଦ୍ୱାଯା ଉତ୍ପନ୍ନ ହୁଏ ଏଫଂ ________ ଅକାଯଗଯ ଭ୍ରଭଣ କଗଯ |

    C. Sound beyond _______ decibel can lead to damage or temporary loss of

    hearning.

    _______ ଗଡସିଫର୍ ଫାହାଗଯ ଶବ୍ଦ ଶ୍ରଫଣଯ କ୍ଷତି କିମ୍ବା ସ୍ଥାୟୀ କ୍ଷତି ଘଟାଆାଗଯ |

    D. Telephone was invented by____________.

    ଗଟରିଗପାନ୍ ____________ ଦ୍ୱାଯା ଉଦ୍ଭାଫନ କଯାମାଆଥରିା |

    E. _________ microphone is known as capacitor microphone.

    ________ ଭାଆଗରାଗପାନ୍ କୟାଗସିଟଯ ଭାଆଗରାଗପାନ୍ ବାଫଗଯ ଜଣାଶଣୁା |

    F. RGB stands for______________ in colour.

    RGB ଗଯ ______________ ଯଙ୍ଗଥାଏ |

    G. The word pixel means_______________.

    ିଗେର ଶବ୍ଦଯ ଥଥ ଗହଉଛି _______________ |

    H. One million pixels equals to ___________ megapixels.

    ଏକ ଭିରିୟନ୍ ିଗେର ___________ ଗଭଗାିଗେର ସହିତ ସଭାନ |

    I. Write a name of a software for image editing.

    ପ୍ରତିଛଫି ସମ୍ପାଦନା ାଆ ଁଏକସଫ୍ଟଗଯଥ ନାଭ ଗରଖ |

    J. Which medium is known as the glamour medium?

    ଗକଉ ଁଭାଧ୍ୟଭକୁ ଗ୍ ଲାଭଯ ଭାଧ୍ୟଭ କୁହାମାଏ?

    Group ‘B’ଫିବାଗ-'ଖ'

    Q.No 2. Short answer-type Questions(within two sentences)Marks: 2X10 = 20

    ପ୍ରଶ୍ନ-୨. ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(ଦୁଆଟି ଫାକୟ ଭଧ୍ୟଯ)

    A. What is sound?

    ଶବ୍ଦ କ’ଣ?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    B. Who have developed the first recording machines in nineteenth century?

    ଉନ୍ନଫିଂଶ ଶତାବ୍ଦୀଗଯ କିଏ ପ୍ରଥଭ ଗଯକଡଡଂ ଯନ୍ତ୍ର ବିକଶତି କଯିଥଗିର?

    C. What is a magnetic tape?

    ଭାଗେଟିକ ଗଟ ୍କ’ଣ?

    D. What is mixing?

    ଭିଶ୍ରଣ କ’ଣ?

    E. What is balanced and unbalanced microphone?

    ସନ୍ତୁିତ ଏଫଂ ସନ୍ତୁିତ ଭାଆଗରାଗପାନ୍ କ’ଣ?

    F. What is a still image?

    ସି୍ଥଯ ପ୍ରତିଛଫି କ’ଣ?

    G. What is binary images?

    ଫାଆନାଯୀ ଚିତ୍ର ଗିୁକ କ’ଣ?

    H. Which medium of mass communication have wider reach and high

    credibility?

    ଗଣଗମାଗାଗମାଗଯ ଗକଉ ଁଭାଧ୍ୟଭ ଫୟାକ ଏଫଂ ଉଚ୍ଚ ଫିଶ୍ୱସନୀୟତା?

    I. What is Internet Protocol Telivision?

    ଆଣ୍ଟଯଗନଟ୍ ଗପ୍ରାଗଟାକର୍ ଗଟରିବିଜନ କ’ଣ?

    J. What is CYMK colour model?

    CYMK ଯଙ୍ଗ ଭଗଡର୍ କ’ଣ?

    Group ‘C’ଫିବାଗ-'ଗ'

    Q.No 3. Medium answer-type Questions(within 75 words) Marks: 3X10 = 30

    ପ୍ରଶ୍ନ-୩-ଭଧ୍ୟଭ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୭୫ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. How does sound travels through air?

    ଶବ୍ଦ କିଯି ଫାୟୁଭାଧ୍ୟଭଗଯ ଭ୍ରଭଣ କଗଯ?

    B. Describe different phases of sound design?

    ଧ୍ୱନି ସଜାଆଫାଯ ଫିବିନ୍ନ ମଥୟାୟ ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    C. Describe different types of sound recording?

    ଫିବିନ୍ନ ପ୍ରକାଯଯ ଧ୍ୱନି ଗଯକଡଡଂ ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    D. Define different types of microphone used in sound recording?

    ସାଉଣ୍ଡ ଗଯକଡଡଂଗଯ ଫୟଫହୃତ ଫିବିନ୍ନ ପ୍ରକାଯଯ ଭାଆଗରାଗପାନ୍ ଫିଷୟଗଯ ଗରଖ?

    E. How digital image can be used in several way?

    ଫିବିନ୍ନ ଉାୟଗଯ ଡିଜିଟାର୍ ପ୍ରତିଛଫି କିଯି ଫୟଫହାଯ କଯାମାଆ ାଯିଫ?

    F. What is the necessity of image editing?

    ପ୍ରତିଛଫି ସମ୍ପାଦନଯ ଅଫଶୟକତା କ’ଣ?

    G. How audio-visual medium is more effective than other media?

    ନୟ ଭିଡିଅ ଗକ୍ଷା ଡିଓ-ବିଜଅୁର ଭାଧ୍ୟଭ କିଯି ଧକି ପ୍ରବାଫଶାୀ?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    H. Which medium advertisement has more impact and why?

    ଗକଉ ଁଭାଧ୍ୟଭଯ ଫିଜ୍ଞାନ ଧକି ପ୍ରବାଫ କାଆଥାଏ ଏଫଂ କାହିକିଁ?

    I. Describe the tools and techniques of image editing.

    ପ୍ରତିଛଫି ସମ୍ପାଦନଯ ସାଧନ ଏଫଂ ଗକୌଶ ଫର୍ଣ୍ଥନା କଯ|

    J. Write the difference between visual and visualizing.

    ବିଜଅୁର୍ ଏଫଂ ବିଜଅୁରାଆଜ ୍ଭଧ୍ୟଗଯ ାଥଥକୟ ଗରଖନ୍ତୁ|

    Group ‘D’ଫିବାଗ-'ଘ'

    Q.No 4. Long answer-type Questions (within 500 words) Marks: 4 X 10 = 40

    ପ୍ରଶ୍ନ-୪- ଦୀଘଥ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୫୦୦ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. Explain the hearing mechanism of a human body?

    ସାଉଣ୍ଡ ଗଯକଡଡଂଗଯ ଫୟଫହୃତ ଫିବିନ୍ନ ପ୍ରକାଯଯ ଭାଆଗରାଗପାନ୍ ଫିଷୟଗଯ ଫୟାଖୟା କଯନ୍ତୁ?

    B. Describe sound recording and production process?

    ଧ୍ୱନି ଗଯକଡଡଂ ଏଫଂ ଉତ୍ପାଦନ ପ୍ରରିୟା ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    C. Describe the concept of infotainment?

    ଆନଗପାଗଟଗମ େଣ୍ଟଯ ଚିନ୍ତାଧାଯା ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    D. Explain visual culture with the changing trend in technology.

    ଯିଫତ୍ତଡତ ଗଟଗ ନ୍ାଗରାଜିଯ ଧାଯା ସହିତ ବିଜଅୁର୍ ସଂସ୍କତୃିକୁ ଫର୍ଣ୍ଥନା କଯ |

    ****

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ASSIGNMENT- II

    Introduction to Broadcast Media (BJMC-05)

    (Answer all the questions, which is Compulsory)Full Mark – 100

    (ସମସ୍ତ ପ୍ରଶ୍ନ ବାଧ୍ୟତା ମଳୂକ)

    GROUP- ‘A’ଫିବାଗ-‘କ’

    Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10

    ପ୍ରଶ୍ନ-୧. ତି ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଗଗାଟିଏ ଶବ୍ଦ)

    A. _______________ is known as the theatre of mind.

    _______________ ଭନଯ ଥଏିଟଯ ବାଫଗଯ ଜଣାଶଣୁା|

    B. Radio is mostly known as an____________ medium.

    ଗଯଡିଓ ପ୍ରାୟତଃ__________ ଭାଧ୍ୟଭ ବାଫଗଯ ଜଣାଶଣୁା|

    C. In radio broadcasting, AM stands for______________.

    ଗଯଡିଓ ପ୍ରସାଯଣଗଯ, AM ଗହଉଛି ______________ |

    D. The main component of radio production is voice.(true/ false)

    ଗଯଡିଓ ଉତ୍ପାଦନଯ ଭଖୁୟ ଉାଦାନ ଗହଉଛି ସ୍ୱଯ | (ସତ / ଭିଥୟା)

    E. Tripods are used for both motion and still photography. (true/ false)

    ଟି୍ରଗାଡ୍ ଉବୟ ବିଡିଓ ଏଫଂ ସି୍ଥଯ ପଗଟାଗ୍ରାପି ାଆ ଁଫୟଫହୃତ ହୁଏ | (ସତ / ଭିଥୟା)

    F. PTC stands for________.

    PTC ଯ ଯୁା ନାଭ ________ |

    G. DVD stands for___________.

    DVD ଯ ଯୁା ନାଭ___________.

    H. Prasar Bharti was established in the year __________.

    ପ୍ରସାଯବାଯତୀ __________ ଫଷଥଗଯ ପ୍ରତିଷି୍ତି ଗହାଆଥଗିର|

    I. Radio was named All India Radio in the year________.

    _________ଫଷଥ ଗଯଡିଓଯ ନାଭ ର ଆଣି୍ଡଅ ଗଯଡିଓ କଯାମାଆଥରିା|

    J. Vividh Bharti programme was started in the year_________.

    ବିବିଦ୍ଧ ବାଯତୀ କାମଥୟରଭ ________________ ଫଷଥ ଅଯମ୍ଭ ଗହାଆଥରିା|

    Group ‘B’ଫିବାଗ-‘ଖ’

    Q.No 2. Short answer-type Questions(within two sentences)Marks: 2X10 = 20

    ପ୍ରଶ୍ନ-୨. ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(ଦୁଆଟି ଫାକୟ ଭଧ୍ୟଯ)

    A. Which medium can transmit news at the shortest period of time?

    ଗକଉ ଁଭାଧ୍ୟଭ କଭ ୍ ସଭୟ ଭଧ୍ୟଗଯ ଖଫଯ ପ୍ରସାଯଣ କଯିାଯିଫ?

    B. Do radio script is different from other medium?

    ଗଯଡିଓ ସିି୍କ୍ପ୍ ଟ ନୟ ଭାଧ୍ୟଭ ଠାଯୁ ବିନ୍ନ କି?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    C. What is audio console?

    ଡିଓ କନଗସାର୍ କ’ଣ?

    D. What is dubbing?

    ଡଫିଂ କ’ଣ?

    E. What is news bulletin?

    ସମ୍ବାଦ ଫୁଗରଟିନ୍ କ’ଣ?

    F. What is a camera?

    କୟାଗଭଯା କ’ଣ?

    G. What is close shot?

    ଗ ଲ୍ାଜ ୍ସଟ୍’ କ’ଣ?

    H. When a voice-over is used?

    ଗକଗତଗଫଗ ଏକ ବଏସ ୍ଓବଯ ଫୟଫହୃତ ହୁଏ?

    I. Who is the head of All India Radio?

    ରଆଣି୍ଡଅ ଗଯଡିଓଯ ଭଖୁୟ କିଏ?

    J. What is three-tier of broadcasting?

    ତିନି ସ୍ତଯୀୟ ପ୍ରସାଯଣ କାହାକୁ କୁହାମାଏ?

    Group ‘C’ଫିବାଗ-‘ଗ’

    Q.No 3. Medium answer-type Questions(within 75 words) Marks: 3X10 = 30

    ପ୍ରଶ୍ନ-୩-ଭଧ୍ୟଭ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୭୫ ଶବ୍ଦ ଭଧ୍ୟଯ) A. Describe the elements of Radio News.

    ଗଯଡିଓ ନୁୟଜ ଉାଦାନ ଗଡିୁକ ଫର୍ଣ୍ଥନା କଯ |

    B. How do radio is different from other medium?

    ଗଯଡିଓ ନୟ ଭାଧ୍ୟଭ ଠାଯୁ କିଯି ବିନ୍ନ?

    C. Define radio programme production.

    ଗଯଡିଓ ଗପ୍ରାଗ୍ରାଭ ଉତ୍ପାଦନକୁ ଫର୍ଣ୍ଥନା କଯନ୍ତୁ|

    D. What is cue sheet?

    କୁୟ ସିଟ୍ କ’ଣ?

    E. What are the basic requirements for a radio recording studio?

    ଗଯଡିଓ ଗଯକଡଡଂ ଷଟୁ୍ଡିଓ ାଆ ଁଗଭୌିକ ଅଫଶୟକତା କ’ଣ?

    F. What are the basic qualities of a good news presenter?

    ଏକ ବର ଖଫଯ ଉସ୍ଥାକଙ୍କ ଗଭୌିକ ଗଣୁ ଗିୁକ କ’ଣ?

    G. What is package, in the term of TV news?

    TV ସମ୍ବାଦ ଶବ୍ଦଗଯ ୟାଗକଜ ୍କ’ଣ?

    H. Describe few software used for video editing.

    ବିଡିଓ ଏଡିଟିଂ ାଆ ଁଫୟଫହୃତ କିଛି ସଫ୍ଟଗଯ ଫଥର୍ଣ୍ଥନା କଯ|

    I. What is difference between linear and non-linear editing?

    ଗଯୈଖକି ଏଫଂ ଣ-ଗଯୈଖକି ସମ୍ପାଦନା ଭଧ୍ୟଗଯ ାଥଥକୟ କ’ଣ?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    J. Why DD and AIR is known as public service broadcasting?

    DD ଏଫଂ AIR କାହିକିଁ ଜନଗସଫା ପ୍ରସାଯଣ ବାଫଗଯ ଜଣାଶଣୁା?

    Group ‘D’ଫିବାଗ-'ଘ'

    Q.No 4. Long answer-type Questions(within 500 words) Marks: 4 X 10 = 40

    ପ୍ରଶ୍ନ-୪- ଦୀଘଥ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୫୦୦ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. Describe the functions took place in radio news room.

    ଗଯଡିଓ ନୁୟଜଯୁ୍ଭଗଯ କାମଥୟଗଡିୁକ ଫର୍ଣ୍ଥନା କଯ|

    B. Describe the process of editing radio news?

    ଗଯଡିଓ ସମ୍ବାଦ ସମ୍ପାଦନା ପ୍ରରିୟା ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    C. What is the necessity of professional camera for production of TV

    programe? Describe.

    ଟିବି ଗପ୍ରାଗ୍ରାଭ ୍ଉତ୍ପାଦନ ାଆ ଁଫୃତି୍ତଗତ କୟାଗଭଯାଯ ଅଫଶୟକତା କ’ଣ? ଫର୍ଣ୍ଥନା କଯ|

    D. Describe the difference between the Public service broadcaster and Private

    TV news channel in India?

    ବାଯତଗଯ ଜନଗସଫା ପ୍ରସାଯଣକାଯୀ ଏଫଂ ଘଗଯାଆ ଟିବି ନୁୟଜ ଚ୍ୟନେ ଭଧ୍ୟଗଯ ାଥଥକୟ

    ଫର୍ଣ୍ଥନା କଯ?

    ****

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ASSIGNMENT- I

    History of the Media (BJMC-06)

    (Answer all the questions, which is Compulsory)Full Mark – 100

    (ସମସ୍ତ ପ୍ରଶ୍ନ ବାଧ୍ୟତା ମଳୂକ)

    GROUP- ‘A’ଫିବାଗ-'କ'

    Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10

    ପ୍ରଶ୍ନ-୧. ତି ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଗଗାଟିଏ ଶବ୍ଦ)

    A. _________ country first originated wooden block printing on paper.

    _________ ଗଦଶ ପ୍ରଥଗଭ କାଗଜଗଯ କାଠ ବ୍ ଲକ୍ ପି୍ରଣି୍ଟଙ୍୍ଗ ଉତ୍ପନ୍ନ କଯିଥରିା |

    B. In __________ century there was rapid growth of printing press in Europe.

    __________ ଶତାବ୍ଦୀଗଯ ୟୁଗଯାଗଯ ଭଦୁ୍ରଣ ଗପ୍ରସଯ ଦ୍ରୁତ ବିଫୃଦି୍ଧ ଘଟିଥରିା |

    C. Typewriter was invented in the year_________.

    _________ଫଷଥଗଯ ଟାଆ ୍ଯାଆଟଯ୍ ଉଦ୍ଭାଫନ କଯାମାଆଥରିା |

    D. Indian Opinion was a newspaper published by______________.

    ଆଣି୍ଡଅନ ୀନିୟନ ଖଫଯ କାଗଜ___________ଙ୍କ ଦ୍ୱାଯା ପ୍ରକାଶତି ଗହାଆଥରିା |

    E. Mooknayak was published by_____________.

    ଭକୁନାୟକ _________ଙ୍କ ଦ୍ୱାଯା ପ୍ରକାଶତି ଗହାଆଥରିା |

    F. Bengal Gezette was published in the year___________.

    ଗଫଙ୍ଗରଗାଗଜଟ_____________ଗଯ ପ୍ରକାଶତି ଗହାଆଥରିା |

    G. Mirat-ul-Akhbar was published in ___________ language.

    ଭିଯଟ -ଉର୍-ଖଫଯ ___________ ବାଷାଗଯ ପ୍ରକାଶତି ଗହାଆଥରିା |

    H. In the year __________gagging act was propagated by Britishers in India.

    ବ୍ରିଟିଶଭାନଙ୍କଦ୍ୱାଯା __________ ଫଷଥ ଗୟାଗିଂ ଅ ଟ୍ ବାଯତଗଯ ପ୍ରଚାଯ କଯାମାଆଥରିା |

    I. National Herald was published by____________.

    ନୟାସନାର ଗହଯାଲ୍ଡ ____________ ଙ୍କ ଦ୍ୱାଯା ପ୍ରକାଶତି ଗହାଆଥରିା |

    J. In the year __________ vernacular press act came into force.

    __________ ଫଷଥଗଯ ବାଷାବାଷୀ ଗପ୍ରସ ୍ଅ ଟ୍ ରାଗ ୁଗହରା |

    Group ‘B’ ଫିବାଗ-'ଖ'

    Q.No 2. Short answer-type Questions(within two sentences)Marks: 2X10 = 20

    ପ୍ରଶ୍ନ-୨. ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(ଦୁଆଟି ଫାକୟ ଭଧ୍ୟଯ)

    A. Who invented hand mould and metal movable printing press?

    କିଏ ହାତ ଛାଞ୍ଚ ଏଫଂ ଧାତୁ ଚନଶୀ ପି୍ରଣି୍ଟଂ ଗପ୍ରସ ୍ଉଦ୍ଭାଫନ କଯିଥଗିର?

    B. How printing press was converted to industrial printing press?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ପି୍ରଣି୍ଟଂ ଗପ୍ରସ ୍କିଯି ଶଳି୍ପ ପି୍ରଣି୍ଟଂ ଗପ୍ରସଗଯ ଯୂାନ୍ତଯିତ ଗହରା?

    C. What is screen printing?

    ସିି୍କ୍ନ୍ ପି୍ରଣି୍ଟଙ୍୍ଗ କ’ଣ?

    D. Who have invented telegraph?

    ଗଟରିଗ୍ରାଫିି୍ଏଉଦ୍ଭାଫନକଯିଥଗିର?

    E. What is morse code?

    ଗଭାସଥ ଗକାଡ୍ କ’ଣ?

    F. Who was the editor of Calcutta Chronicle in the year 1818?

    1818 ଭସିହାଗଯ କରିକତା ଗରାନିକରଯ ସମ୍ପାଦକ କିଏ ଥଗିର?

    G. Write a name of newspaper published by BalgangadharTilak.

    ଫାରଗଙ୍ଗାଧଯ ତିରକଦ୍ୱାଯା ପ୍ରକାଶତି ଖଫଯକାଗଜଯ ଏକ ନାଭ ଗରଖ |

    H. Who was the Prime minister of India at the period of emergency?

    ଜଯୁଯୀକାୀନ ସଭୟଗଯ, ବାଯତଯ ପ୍ରଧାନଭନ୍ତ୍ରୀ କିଏ ଥଗିର?

    I. What do you understand language newspaper?

    ଅଣ ବାଷା ଖଫଯକାଗଜ କହିଗର କ’ଣ ଫୁଝନି୍ତ ?

    J. Why digital transition of newspaper are more acceptable?

    ଖଫଯକାଗଜଯ ଡିଜିଟାର୍ ଯିଫତ୍ତଥନ କାହିକିଁ ଗ୍ରହଣୀୟ?

    Group ‘C’ ଫିବାଗ-'ଗ'

    Q.No 3. Medium answer-type Questions (within 75 words) Marks: 3X10 = 30

    ପ୍ରଶ୍ନ-୩-ଭଧ୍ୟଭ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (୭୫ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. What is printing revolution?

    ଭଦୁ୍ରଣ ଫିପ୍ଳଫ କ’ଣ?

    B. Describe different types of printing press?

    ଫିବିନ୍ନ ପ୍ରକାଯଯ ପି୍ରଣି୍ଟଂ ଗପ୍ରସ ୍ଫର୍ଣ୍ଥନା କଯ?

    C. What is the contribution of Gandhi towards language newspaper?

    ବାଷା ଖଫଯ କାଗଜ ପ୍ରତି ଗାନ୍ଧୀଙ୍କ ଫଦାନ କ’ଣ?

    D. Explain B R Ambedkar as a Journalist?

    ଜଗଣ ସାମ୍ବାଦିକ ବାଫଗଯ ଫି ଅଯ ଅଗମ୍ବଦକଯଙୁ୍କ ଫୟାଖୟା କଯ?

    E. Describe the story behind the publication of first newspaper in India.

    ବାଯତଗଯ ପ୍ରଥଭ ଖଫଯକାଗଜ ପ୍ରକାଶନ ଛଯ କାହାଣୀ ଫର୍ଣ୍ଥନା କଯ |

    F. Elaborate the contribution of Raja Ram Mohan Roy towards the society.

    ସଭାଜ ପ୍ରତି ଯାଜ ଯାଭ ଗଭାହନ ଯୟଙ୍କ ଫଦାନକୁ ଫିସ୍ତାଯ କଯନ୍ତୁ |

    G. How newspapers suffered in the period of emergency?

    ଜଯୁଯୀକାୀନ ସଭୟଗଯ ଖଫଯକାଗଜ କିଯି କ୍ଷତିଗ୍ରସ୍ତ ଗହାଆଥଗିର?

    H. Throw light on the growth of language newspaper in India?

    ବାଯତଗଯ ବାଷା ଖଫଯକାଗଜଯ ବିଫୃଦି୍ଧ ଉଗଯ ଅଗରାକ କାନ୍ତୁ?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    I. What is print culture?

    ଭଦୁ୍ରଣ ସଂସ୍କ୍ତୃି କ’ଣ?

    J. What are the reasons of newspaper boom in India?

    ବାଯତଗଯ ଖଫଯକାଗଜ ଫୃଦି୍ଧ ଗହଫାଯ କାଯଣ କ’ଣ?

    Group ‘D’ ଫିବାଗ-'ଘ'

    Q.No 4. Long answer-type Questions(within 500 words) Marks: 4 X 10 = 40

    ପ୍ରଶ୍ନ-୪- ଦୀଘଥ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୫୦୦ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. Explain the evolution of newspaper in USA and Britain?

    ଅଗଭଯିକା ଏଫଂ ବ୍ରିଗଟନଗଯ ଖଫଯକାଗଜଯ ଫିଫତ୍ତଥନକୁ ଫୟାଖୟା କଯ?

    B. Describe Gandhi’s journey as a journalist in the freedom movement?

    ସ୍ୱାଧୀନତା ଅଗଦାନଗଯ ସାମ୍ବାଦିକ ବାଫଗଯ ଗାନ୍ଧୀଙ୍କ ମାତ୍ରା ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    C. Describe the evolution of language newspaper in India.

    ବାଯତଗଯ ବାଷା ଖଫଯ କାଗଜଯ ପ୍ରାରମି୍ବକ ଅବସ୍ଥା ବିଷୟନର ଫର୍ଣ୍ଥନା କଯ |

    D. Explain Guttenberg Press revolution in Europe?

    ୟୁଗଯାଗଯ ଗଗୁଟନଫଗଥ ଗପ୍ରସ ୍ଫିପ୍ଳଫ ଫୟାଖୟା କଯ?

    ****

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ASSIGNMENT- II

    History of the Media (BJMC-06)

    (Answer all the questions, which is Compulsory) Full Mark – 100

    (ସମସ୍ତ ପ୍ରଶ୍ନ ବାଧ୍ୟତା ମଳୂକ)

    GROUP- ‘A’ ଫିବାଗ-‘କ’

    Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10

    ପ୍ରଶ୍ନ-୧. ତି ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଗଗାଟିଏ ଶବ୍ଦ)

    A. Who invented the wireless telegraph?

    ଗଫତାଯ ଗଟରିଗ୍ରାପ୍ କିଏ ଉଦ୍ଭାଫନ କରା?

    B. BBC stands for______________.

    ଫିଫିସି ଯ ଯୁା ନାଭ ____________|

    C. AIR provides internet radio service. (true/false)

    AIR ଆଣ୍ଟଯଗନଟ୍ ଗଯଡିଓ ଗସଫା ଗମାଗାଏ | (ସତ / ଭିଥୟା)

    D. From the year__________ AIR was known as ‘Akashvani’.

    __________ ଫଷଥ ଠାଯୁ AIR ‘ଅକାଶଫାଣୀ’ ବାଫଗଯ ଜଣାଶଣୁା |

    E. Who has invented frequency –modulated form of radio.

    ମିଏ ଗଯଡିଓଯ ଫି୍ରଗେମି ି- ଭଡୁୟଗରଡ୍ ପଭଥ ଉଦ୍ଭାଫନ କଯିଛନି୍ତ |

    F. In the year ____________ a film titled Raja Harishchandra was made.

    ____________ ଫଷଥଗଯ ଯାଜ ହଯିଚନ୍ଦ୍ରନାଭକ ଏକ ଚଚି୍ଚତ୍ର ନିଭଥାଣ କଯାମାଆଥରିା |

    G. Television was developed in ____________century.

    ଗଟରିବିଜନ ____________ ଶତାବ୍ଦୀଗଯ ଫିକଶତି ଗହାଆଥରିା |

    H. In India Television was introduced and experimented in the

    year_______________.

    ବାଯତଗଯ ଗଟରିବିଜନ ପ୍ରଚିତ ଏଫଂ ଯୀକ୍ଷଣ ___________ଫଷଥଗଯକଯାମାଆଥରିା |

    I. Doordarshan is a private TV channel.(true/false)

    ଦୂଯଦଶଥନ ଏକ ଘଗଯାଆ ଟିବି ଚୟାଗନର ଗଟ (ସତୟ / ଭିଥୟା)

    J. Ministry of _________________sets rules and regulation for TV channels in

    India.

    ______________ ଭନ୍ତ୍ରଣାୟ ବାଯତଗଯ ଟିବି ଚୟାଗନର ାଆ ଁନିୟଭ ଏଫଂ ନିୟଭାଫୀ ସି୍ଥଯ

    କଗଯ |

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    Group ‘B’ ଫିବାଗ-‘ଖ’

    Q.No 2. Short answer-type Questions(within two sentences)Marks: 2X10 = 20

    ପ୍ରଶ୍ନ-୨. ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(ଦୁଆଟି ଫାକୟ ଭଧ୍ୟଯ)

    A. Where the communication link was created after invention of telegraph?

    ଗଟରିଗ୍ରାପ୍ ଉଦ୍ଭାଫନ ଗଯ ପ୍ରଥଭ ଗମାଗାଗମାଗ ରିଙ୍୍କ ଗକଉଠଁାଗଯ ସଷିୃ୍ଟ ଗହରା?

    B. What is digital audio broadcasting?

    ଡିଜିଟାର୍ ଡିଓ ପ୍ରସାଯଣ କ’ଣ?

    C. Who was the first controller of broadcaster of newly formed radio

    department.

    କିଏ ନୂତନ ବାଫଗଯ ଗଠତି ଗଯଡିଓ ବ୍ରଡକାଷ୍ଟଯଯ ଫିବାଗଯ ପ୍ରଥଭ ନିୟନ୍ତ୍ରକ ଥଗିର |

    D. What is community radio?

    କଭୟୁନିଟି ଗଯଡିଓ କ’ଣ?

    E. What policy does Govt. of India fixed for license to FM stations?

    FM ଗଷ୍ଟସନରାଆଗସମ ିାଆ ଁବାଯତ ସଯକାଯ ଗକଉ ଁନୀତି ସି୍ଥଯ କଯିଛନି୍ତ |

    F. What is the frequency range of FM broadcasting?

    FM ପ୍ରସାଯଣଯ ଫି୍ରଗେମି ିଯିସଯ କ’ଣ?

    G. What is offset printing?

    ପଗସଟ୍ ପି୍ରଣି୍ଟଙ୍୍ଗ କ’ଣ?

    H. Who is known as the father of Indian cinema?

    ବାଯତୀୟ ସିଗନଭାଯ ିତା ବାଫଗଯ କିଏ ଜଣାଶଣୁା?

    I. What do you understand by commercial cinema?

    ଫାଣଜିିୟକ ସିଗନଭା କହିଗର ଅଣ କ’ଣ ଫୁଝନି୍ତ?

    J. What is SITE?

    SITE କ’ଣ?

    Group ‘C’ ଫିବାଗ-‘ଗ’

    Q.No 3. Medium answer-type Questions (within 75 words) Marks: 3X10 = 30

    ପ୍ରଶ୍ନ-୩-ଭଧ୍ୟଭ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (୭୫ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. What is Voice of America?

    ବଏସ ୍ପ୍ ଅଗଭଯିକା କ’ଣ?

    B. Explain the external service division of All India Radio.

    ର ଆଣି୍ଡଅ ଗଯଡିଓଯ ଫାହୟ ଗସଫା ଫିବାଗକୁ ଫର୍ଣ୍ଥନା କଯ |

    C. Explain the growth of radio broadcasting from Odisha.

    ଓିଶାଯୁ ଗଯଡିଓ ପ୍ରସାଯଣଯ ବିଫୃଦି୍ଧ ଫିଷୟଗଯଫର୍ଣ୍ଥନା କଯ |

    D. What is the necessity of rural broadcasting in India?

    ବାଯତଗଯ ଗ୍ରାଭୀଣ ପ୍ରସାଯଣଯ ଅଫଶୟକତା କ’ଣ?

    E. FM radio is an urban centric mass medium. Explain.

    FM ଗଯଡିଓ ଗହଉଛି ଏକ ସହଯୀ ଗକନି୍ଦ୍ରକ ଜନ ଭାଧ୍ୟଭ | ଫୁଝା ।

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    F. How radio has faced autonomy after Independence?

    ସ୍ୱାଧୀନତା ଗଯ ଗଯଡିଓ କିଯି ସ୍ୱାୟତ୍ତତାଯ ସଭଭ୍ଖୁୀନ ଗହାଆଛି?

    G. What is the impact of private Television channels in India?

    ବାଯତଗଯ ଘଗଯାଆ ଗଟରିବିଜନ ଚୟାଗନର ଗିୁକଯ ପ୍ରବାଫ କ’ଣ?

    H. Explain few television programmes which are made for rural

    development?

    ଗ୍ରାଭୀଣ ଫିକାଶ ାଆ ଁପ୍ରସୁ୍ତତଳ୍ପ କିଛି ଗଟରିବିଜନ କାମଥୟରଭ ଫୟାଖୟା କଯନ୍ତୁ?

    I. What do you understand by transnational media? Explain.

    ଟ୍ରାମନିାର୍ ଭିଡିଅ ଦ୍ୱାଯା ଅଣ କ’ଣ ଫୁଝନି୍ତ? ଫର୍ଣ୍ଥନା କଯ ।

    J. What is the objective to bring Prasar Bharti Corporation?

    ପ୍ରସାରଭାରତୀ ନିଗଭ ଅଣଫିାଯ ଉଗେଶୟ କ’ଣ?

    Group ‘D’ ଫିବାଗ-'ଘ'

    Q.No 4. Long answer-type Questions(within 500 words) Marks: 4 X 10 = 40

    ପ୍ରଶ୍ନ-୪- ଦୀଘଥ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୫୦୦ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. Explain the evolution of AIR programmes in India?

    ବାଯତଗଯ AIR ଗପ୍ରାଗ୍ରାଭଯ ଫିଫତ୍ତଥନକୁ ଫୟାଖୟା କଯ?

    B. After formation of Prasar Bharti what are the changes found in AIR and

    Doordarshan?

    ପ୍ରସାଯ ବାଯତୀ ଗଠନ ଗଯ AIR ଏଫଂ Doordarshan ଗଯ କ’ଣ ଯିଫତ୍ତଥନ ଗିୁକ ଗଦଖଫିାକୁ

    ଭିିରା?

    C. Describe the invention and growth of photograph?

    ପଗଟାଗ୍ରାପଯ ଉଦ୍ଭାଫନ ଏଫଂ ବିଫୃଦି୍ଧ ଫର୍ଣ୍ଥନା କଯ?

    D. Explain about the Golden Era of Indian Cinema?

    ବାଯତୀୟ ସିଗନଭାଯ ସଫୁର୍ଣ୍ଥ ମଗୁ ଫିଷୟଗଯ ଫୟାଖୟା କଯ?

    ****

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ASSIGNMENT- I

    Advertisement and Public Relations (BJMC-07)

    (Answer all the questions, which is Compulsory)Full Mark – 100

    (ସମସ୍ତ ପ୍ରଶ୍ନ ବାଧ୍ୟତା ମଳୂକ)

    GROUP- ‘A’ଫିବାଗ-'କ'

    Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10

    ପ୍ରଶ୍ନ-୧. ତି ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଗଗାଟିଏ ଶବ୍ଦ)

    A. The term ‘advertising’ is derived from the latin word _________.

    ‘ଫିଜ୍ଞାନ’ ଶବ୍ଦ,_________ରାଟିନ୍ ଶବ୍ଦଯୁ ଉତ୍ପନ୍ନ|

    B. ASCI stands for________.

    ASCI ଯ ଯୁା ନାଭ________ |

    C. Visual advertising and Audio-visual advertising are similar. (True or False)

    ବିଜଅୁର୍ ବିଜ୍ଞାପେ ଏଫଂ ଡିଓ- ବିଜଅୁର୍ ବିଜ୍ଞାପେ ସଭାନ | (ସତ / ଭିଥୟା)

    D. Advertising Standard Council of India was founded in the year__________.

    ଫିଜ୍ଞାନ ଷ୍ଟାଣ୍ଡାଡଥ କାଉନସିର୍ ପ୍ ଆଣି୍ଡଅ __________ ଭସିହାଗଯ ପ୍ରତିଷି୍ତି ଗହାଆଥରିା|

    E. AAAI stands for____________.

    AAAI ଯ ଯୁା ନାଭ____________|

    F. ABC certifies the circulation figures of publication in every _________

    months.

    ABC ପ୍ରଗତୟକ _________ ଭାସଗଯ ପ୍ରକାଶନଯ ପ୍ରଚାଯ ଯିସଂଖୟାନକୁ ପ୍ରଭାଣ କଗଯ|

    G. Write two different forms of outdoor advertisements.

    ଫାହୟ ଫିଜ୍ଞାନଯ ଦୁଆଟି ବିନ୍ନ ପଭଥ ଗରଖନ୍ତୁ |

    H. Insurance advertisement is known as _____________ advertisement.

    ଫୀଭା ଫିଜ୍ଞାନ _____________ ଫିଜ୍ଞାନ ବାଫଗଯ ଜଣାଶଣୁା|

    I. Advertisement price in newspaper is calculated in ___________.

    ଖଫଯକାଗଜଗଯ ଫିଜ୍ଞାନ ଭରୂୟ ___________ ଗଯ ଗଣନା କଯାମାଏ|

    J. __________ department gives an advertising budget to the company.

    __________ ଫିବାଗ କମ୍ପାନୀକୁ ଏକ ଫିଜ୍ଞାନ ଫଗଜଟ୍ ନଦଇଥାଏ |

    Group ‘B’ଫିବାଗ-'ଖ'

    Q.No 2. Short answer-type Questions (within two sentences)Marks: 2X10 = 20

    ପ୍ରଶ୍ନ-୨. ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଦୁଆଟି ଫାକୟ ଭଧ୍ୟଯ)

    A. What is advertising?

    ଫିଜ୍ଞାନ କ’ଣ?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    B. Why advertisement is used as a tool of communication?

    ଫିଜ୍ଞାନ କାହିକିଁ ଗମାଗାଗମାଗଯ ଏକ ଉକଯଣ ବାଫଗଯ ଫୟଫହୃତ ହୁଏ?

    C. What are the five theory of advertising?

    ଫିଜ୍ଞାନଯ ାଞ୍ଚଟି ସିଦ୍ଧାନ୍ତ କ’ଣ?

    D. What is DRIP advertising model?

    DRIP ଫିଜ୍ଞାନ ଭଗଡର୍ କ’ଣ?

    E. What is surrogate advertising?

    ସଗଯାଗଗଟ୍ ଫିଜ୍ଞାନ କ’ଣ?

    F. Who are the members of Indian Society of Advertisers?

    Indian Society of Advertisers ଯ ସଦସୟ ଗକଉଭଁାଗନ ଗହାଆଥାନି୍ତ?

    G. What do you mean by brand?

    ବ୍ରାଣ୍ଡ କହିଗର ଅଣ କ’ଣ ଫୁଝନି୍ତ?

    H. What is advertising appeals?

    ଫିଜ୍ଞାନ ଅଗଫଦନ କ’ଣ?

    I. What is targeting in advertising?

    ଫିଜ୍ଞାନଗଯ ରକ୍ଷୟ କହିଗର କ’ଣ ଫୁଝ?

    J. What is advertising budget?

    ଫିଜ୍ଞାନ ଫଗଜଟ୍ କ’ଣ?

    Group ‘C’ଫିବାଗ-'ଗ'

    Q.No 3. Medium answer-type Questions (within 75 words)Marks: 3X10 = 30

    ପ୍ରଶ୍ନ-୩-ଭଧ୍ୟଭ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୭୫ ଶବ୍ଦ ଭଧ୍ୟଯ) A. Trace the history of advertising?

    ଫିଜ୍ଞାନଯ ଆତିହାସ ଫିଷୟଗଯ ନଖ?

    B. What are the objectives of advertising?

    ଫିଜ୍ଞାନଯ ଉଗେଶୟ କ’ଣ?

    C. What is the necessity of advertisement theory for mass media?

    ଗଣଭାଧ୍ୟଭ ାଆ ଁଫିଜ୍ଞାନ ସିଦ୍ଧାନ୍ତଯ ଅଫଶୟକତା କ’ଣ?

    D. Describe DAGMR model?

    DAGMR ଭଗଡଲ୍ବର୍ଣ୍ଥନାକଯନ୍ତୁ?

    E. Explain economical aspect of advertising?

    ଫିଜ୍ଞାନଯ ଥଥଗନୈତିକ ଦିଗ ଫୟାଖୟା କଯନ୍ତୁ?

    F. Describe the role and responsibility of ABC?

    ABC ଯ ବୂଭିକା ଏଫଂଦାୟିତ୍ୱ ଫର୍ଣ୍ଥନା କଯ?

    G. Describe different types of advertising?

    ଫିବିନ୍ନ ପ୍ରକାଯଯ ଫିଜ୍ଞାନ ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    H. How advertising segmentation is done?

    ଫିଜ୍ଞାନ ଫିବାଗୀକଯଣ କିଯି କଯାମାଏ?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    I. Describe advertising campaign?

    ଫିଜ୍ଞାନ ବିମାନ ଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    J. Define the role of advertising agency?

    ଫିଜ୍ଞାନ ଏଗଜମିଯି ବୂଭିକା ଫୟାଖୟା କଯନ୍ତୁ?

    Group ‘D’ଫିବାଗ-'ଘ'

    Q.No 4. Long answer-type Questions (within 500 words) Marks: 4 X 10 = 40

    ପ୍ରଶ୍ନ-୪- ଦୀଘଥ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ(୫୦୦ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. Why advertising is important for mass media? Advertising has a great

    impact on different stage on the human life, write your answer with

    suitable examples.

    ଗଣଭାଧ୍ୟଭ ାଆ ଁଫିଜ୍ଞାନ କାହିକିଁ ଗଯୁୁତ୍ୱରୂ୍ଣ୍ଥ? ଭାନଫ ଜୀଫନଗଯ ଫିବିନ୍ନ ମଥୟାୟଗଯ ଫିଜ୍ଞାନଯ

    ଫହୁତ ପ୍ରବାଫ ଡିଥାଏ, ଉମକୁ୍ତ ଉଦାହଯଣ ସହିତ ଅଣଙ୍କଯ ଉତ୍ତଯ ଗରଖନ୍ତୁ |

    B. Define the classification of advertisements.

    ଫିଜ୍ଞାନଯ ଗଶ୍ରଣୀକଯଣ ଫୟାଖୟା କଯନ୍ତୁ |

    C. Define Ethics in advertising?

    ଫିଜ୍ଞାନଗଯ ଗନୈତିକତା ଫୟାଖୟା କଯିଗଫ?

    D. How can you create a good advertisement? Select a product of your own

    choice to create a good advertisement.

    ଅଣ କିଯି ଏକ ବର ଫିଜ୍ଞାନ ସଷିୃ୍ଟ କଯିାଯିଗଫ? ନିଜ ସଦଯ ଏକ ଉତ୍ପାଦ ଚୟନ କଯନ୍ତୁ ଓ

    ଏକ ବର ଫିଜ୍ଞାନ ସଷିୃ୍ଟ ଗହଫ ଗରଖନ୍ତୁ |

    ****

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ASSIGNMENT- II

    Advertisement and Public Relations (BJMC-07)

    (Answer all the questions, which is Compulsory) Full Mark – 100

    (ସମସ୍ତ ପ୍ରଶ୍ନ ବାଧ୍ୟତା ମଳୂକ)

    GROUP- ‘A’

    ଫିବାଗ-‘କ’

    Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10

    ପ୍ରଶ୍ନ-୧. ତି ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଗଗାଟିଏ ଶବ୍ଦ)

    A. _____________ is known as the father of public relations.

    _____________ଙୁ୍କ ଜନସମ୍ପକଥଯ ିତା ବାଫଗଯ ଜଣାଶଣୁା |

    B. According to whom public relations could be a scientific practice?

    କାହା ନୁମାୟୀ ଜନ ସମ୍ପକଥ ଏକ ଗଫୈଜ୍ଞାନିକବୟାସ ଗହାଆାଗଯ?

    C. PRSI was founded in the year______.

    PRSI______ଫଷଥଗଯ ପ୍ରତିଷି୍ତି ଗହାଆଥରିା |

    D. DAVP stands for____________.

    DAVP କହିଗର କଣ ଫୁଝ?

    E. RNI was founded in the year_________.

    RNI _______ଫଷଥଗଯ ପ୍ରତିଷି୍ତି ଗହାଆଥରିା |

    F. Section _______of the IPC defines what amounts to criminal defamation.

    ଅଆିସିଯ _______ ଫିବାଗଯାଧ ଭାନହାନୀ ଯିଭାଣକୁ ଫୟାଖୟା କଗଯ |

    G. False and defamatory publication or statement tendering to harm the

    reputation is known as ________________.

    ପ୍ରକାଶନ ମାହାକି ଭଖୁୟତଃ ଭିଥୟା ଏଫଂ ଗକୌଣସି ଫୟକି୍ତକୁ ଫଦନାଭ କଯିଫା ଉଗଦଶୟଗଯ

    ଫିଫୃତି୍ତକୁ__________ କୁହାମାଏ|

    H. Copy right act of India was enacted in the year____________.

    ବାଯତଯ କି ଯାଆଟ୍ ଅ ଟ୍ ____________ ଗଯ ପ୍ରଣୟନ କଯାମାଆଥରିା |

    I. Twitter was established in the year______________.

    ଟି୍ଟିଯ_________ ଫଷଥଗଯ ପ୍ରତିଷି୍ତି ଗହାଆଥରିା |

    J. In the year __________whatsapp was procured by facebook.

    __________ ଫଷଥଗଯ ାଟସ ୍ଅ ୍ଗପସଫୁକ୍ ଦ୍ୱାଯା ରୟ କଯାମାଆଥରିା |

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    Group ‘B’ଫିବାଗ-‘ଖ’

    Q.No 2. Short answer-type Questions (within two sentences) Marks: 2X10 = 20

    ପ୍ରଶ୍ନ-୨. ସଂକି୍ଷପ୍ତ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (ଦୁଆଟି ଫାକୟ ଭଧ୍ୟଯ)

    A. In the concept of public relations, who are the public for a University?

    ଜନସମ୍ପକଥ ଧାଯାଗଯ,ଫିଶ୍ୱଫିଦୟାୟ ାଆ ଁଜନସାଧାଯଣ କିଏ?

    B. What is communication strategy group?

    ଗମାଗାଗମାଗ ଯଣନୀତି ଗଗାଷ୍ୀି କ’ଣ?

    C. What is press conference?

    ସାମ୍ବାଦିକ ସମି୍ମନୀ କ’ଣ?

    D. Why PR is known as the crises management?

    PR କାହିକିଁ ସଙ୍କଟ ଯିଚାନା ବାଫଗଯ ଜଣାଶଣୁା?

    E. What is a News Letter?

    ଏକ ନିଉଜ଼ ଗରଟଯ କ’ଣ?

    F. What do you mean by sponsorship?

    ପ୍ରାଗୟାଜକ ଭାଗନ ଅଣକ’ଣ ଫୁଝନି୍ତ?

    G. What is PIB?

    PIB କ’ଣ?

    H. What do you mean by intellectual property rights?

    ଗଫୌଦି୍ଧକ ସମ୍ପତି୍ତ ଧକିାଯ ଦ୍ୱାଯା ଅଣ କ’ଣ ଫୁଝନି୍ତ?

    I. What is paid news?

    ଗଦୟମକୁ୍ତ ଖଫଯ କ ‘ଣ ?

    J. Write two names of popular social media used in public relations.

    ଗରାକସମ୍ପକଥଗଯ ଫୟଫହୃତ ଦୁଆଟି ଗରାକପି୍ରୟ ଗସାସିଅର ଭିଡିଅ ନାଭ ଗରଖ |

    Group ‘C’ଫିବାଗ-‘ଗ’

    Q.No 3. Medium answer-type Questions (within 75 words) Marks: 3X10 = 30

    ପ୍ରଶ୍ନ-୩-ଭଧ୍ୟଭ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (୭୫ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. What are the roles and responsibility of PR department?

    PR ଫିବାଗଯ ବୂଭିକା ଏଫଂ ଦାୟିତ୍ୱ ଗଡିୁକ କ’ଣ?

    B. Describe the public relations organizations in India?

    ବାଯତଗଯ ଗରାକସମ୍ପକଥ ସଂଗଠନଗଡିୁକ ଫିଷୟଗଯଫର୍ଣ୍ଥନା କଯନ୍ତୁ?

    C. Describe the PR tools and strategy for an Industry.

    ଏକ ଶଳି୍ପ ାଆ ଁଗରାକସମ୍ପକଥ ଉକଯଣ ଏଫଂ ଯଣନୀତି ଫର୍ଣ୍ଥନା କଯ |

    D. Describe the differences between traditional PR and Modern PR?

    ାଯମ୍ପାଯିକ PR ଏଫଂ ଅଧନିୁକ PR ଭଧ୍ୟଗଯ ଥଫିା ାଥଥକୟ ଫର୍ଣ୍ଥନା କଯ?

    E. What are the differences in advertising and public relations?

  • Bachelor of Arts (Honours) in Journalism and Mass Communication (BJMC) 3rd Semester

    ଫିଜ୍ଞାନ ଏଫଂ ଗରାକସମ୍ପକଥ ଭଧ୍ୟଗଯ ାଥଥକୟ କ’ଣ?

    F. How do planning is done in public relations?

    ଗରାକସମ୍ପକଥ ଗମାଜନା କିଯି ପ୍ରସୁ୍ତତ କଯାମାଏ?

    G. Explain the ethical issues faced public relations practices.

    ଗରାକସମ୍ପକଥ କାମଥୟଗଯ ସଭଭ୍ଖୁୀନ ଗହାଆଥଫିା ଗନୈତିକତା ସଭସୟା ଗଡିୁକ ଫୟାଖୟା କଯନ୍ତୁ |

    H. Explain law of defamation for media?

    ଗଣଭାଧ୍ୟଭ ାଆ ଁଭାନହାନୀ ନିୟଭ ଫୟାଖୟା କଯ?

    I. Explain the differences between two social media Twitter and Facebook.

    ଦୁଆଟି ଗସାସିଅର ଭିଡିଅ ଟି୍ଟିଯ ଏଫଂ ଗପସଫୁକ୍ ଭଧ୍ୟଗଯ ାଥଥକୟ ଫୟାଖୟା କଯ |

    J. Describe the four stage of integrated marketing communication?

    ସଭମିତି ଭାଗକଥଟିଂ ଗମାଗାଗମାଗଯ ଚାଗଯାଟି ମଥୟାୟ ଫର୍ଣ୍ଥନା କଯ?

    Group ‘D’ଫିବାଗ-'ଘ'

    Q.No 4. Long answer-type Questions (within 500 words) Marks: 4 X 10 = 40

    ପ୍ରଶ୍ନ-୪- ଦୀଘଥ ଉତ୍ତଯ ଭୂକ ପ୍ରଶ୍ନ (୫୦୦ ଶବ୍ଦ ଭଧ୍ୟଯ)

    A. How PR organizations do works in the global concept 21stcentury?

    ଏକଫିଂଶ ଶତାବ୍ଦୀଗଯ PR ସଂସ୍ଥା ଗିୁକଯ ଚିନ୍ତାଧାଯା ଫିଶ୍ୱସ୍ତଯଗଯ କିଯି କାମଥୟ କଗଯ?

    B. Describe the practices of PR done by different Govt. organisation of India?

    ବାଯତଯ ଫିବିନ୍ନ ସଯକାଯୀ ସଂଗଠନ ଦ୍ୱାଯା କଯାମାଆଥଫିା ଗରାକସମ୍ପକଥ କାମଥୟ ଫର୍ଣ୍ଥନା କଯ |

    C. How social media can be an effective tool in public relations by following

    ethical issues?

    ସାଭାଜିକ ଗଣଭାଧ୍ୟଭ ଗନୈତିକତା ପ୍ରସଙ୍ଗ ଗଡିୁକ ନୁସଯଣ କଯି କିଯି ଏକ ପ୍ରବାଫଶାୀ

    ଜନସମ୍ପକଥଯ ଉକଯଣ ଗହାଆାଯିଫ?

    D. Explain the concept of integrated marketing communication with a product

    of your own choice.

    ନିଜ ସଦଯ ଏକ ଉତ୍ପାଦ ସହିତ ସଭମିତି ଭାଗକଥଟିଂ ଗମାଗାଗମାଗଯ ଧାଯଣା ଫୟାଖୟା କଯ |

    ****