Assignment Questions for Mega Minds
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Assignment Questions for Mega Minds: June 2 nd , 2014 Case: Bitter Competition: The Holland Sweetener Company versus NutraSweet Bitter Competition explores the competitive dynamics of two global competitors interacting over a six-year period. The class discussion follows the moves and counter moves in the marketplace and the courts, examining competitor responses from multiple perspectives. 1. How should Winfried Vermijs expect NutraSweet to respond to the Holland Sweetener Company's entry into the European and Canadian aspartame markets? 2. Specifically, how should Vermijs assess the relative likelihood of the two scenarios--price war and normal competition--he has in mind?
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Transcript of Assignment Questions for Mega Minds
Assignment Questions for Mega Minds: June 2nd, 2014
Case: Bitter Competition: The Holland Sweetener Company versus NutraSweet Bitter Competition explores the competitive dynamics of two global competitors interacting over a six-year period. The class discussion follows the moves and counter moves in the marketplace and the courts, examining competitor responses from multiple perspectives.
1. How should Winfried Vermijs expect NutraSweet to respond to the Holland Sweetener Company's entry into the European and Canadian aspartame markets?
2. Specifically, how should Vermijs assess the relative likelihood of the two scenarios--price war and normal competition--he has in mind?
