Great Minds discuss IDEAS | Average Minds discuss EVENTS |Small Minds discuss PEOPLE

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Some ‘Bright Ideas’ to consider Customer Experience Customer Orientation Operational Excellence Value Contribution

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In this presentation, delivered February 2014, to the Association of Destination Management Executives, Jim challenged the audience to come up with some new ideas that could 'shift' their business.

Transcript of Great Minds discuss IDEAS | Average Minds discuss EVENTS |Small Minds discuss PEOPLE

  • 1. Customer OrientationCustomer Experience Operational ExcellenceValue Contribution

2. Show me the moneySHOW ME THE MONEY!2014 James Feldman 3. Creativity vs. Innovation Creativity is the process of developing new or interesting ideas. Innovation is the process of transforming creative ideas into valuable or profitable solutions. 4. Creativity vs. Innovation Creativity is the skill to originate the New and make it valuable. Innovation is the process of creating something New that has significant value to the user. Invention is a physical thing.2014 James Feldman 5. From efficiency; Business As Usual (BAU) to to disruption; Innovation As Usual (IAU) 6. Shift from efficiency as business as usual (BAU) or S.O.P. to Innovation As Usual. 7. What Drives Innovation? FilteringFocusShapingBusiness CaseValidation & Launch Opportunity IdentificationOpportunity DevelopmentDevelopmentInnovationDisappearing trade barriers Increasing rate of shifts Increasing customer expectancies Increasing amount & access to data/information Decreasing cost of entryOpportunity Capture 8. Innovation ChallengesDriving InnovationFailure to understand customers, employees, stakeholdersInspire curiosityQuestion assumptionsLackluster ideasChallenge current perspectivesThink differentlyAversion to risk takingCreate freedomExperimentPoor executionDrive disciplineGet things done 2014 James Feldman 9. The real trend in business is2014 James Feldman 10. Is there a disruptive way to solve a problem? 11. Culture eats strategy for breakfast! 12. Environment CultureStructure, Function & DesignGovernance7AREASLanguage, Conte xt & Communication2014 James Feldman 13. DepthDistanceDetermination 14. DepthInvestigateidentificationideationDetermination InnovateInitiateDistance 15. Champion creativity and Innovation will follow2014 James Feldman 16. Technology CreativityFlexibilityInformationStaff/ PatronsLabelLabelInnovationSuccess/ Failure Employee EmpowermentLabelManagementToolsPhysical Space 17. Threat of new entrantsAre there important forces that shape your industrys competition?Bargaining power of buyersRivalry among existing competitor sMenace of substitute products or servicesBargainin g power of suppliers 2014 James Feldman 18. Choose to do things differently2014 James Feldman 19. InstillImagineInvolve Inspire 20. RETURN ON IDEASR.O.I. 21. keep focused on your 22. the achievement of your vision resides in your clients level of contentment with your solutions 23. the biggest challenge for Innovation is the resistance to it 24. dont reduce your price 25. People do not default up!AhaSell from top down not bottom up.2014 James Feldman 26. you are the competition 27. keep your promise 28. focus on service 29. clients want bright & inviting 30. change is the key to success 31. take more risks 32. make traditionalists squirm 33. become extraordinary everyday 34. genuine wins. uncommon wins.original wins. 35. stop doing it the old way 36. start doing what works 37. dont slow down 38. speed up 39. dont panic 40. stay cool 41. dont just get ready 42. get going 43. dont waste energy on emotions 44. create your own bucket list 45. stop shoulding all over yourself 46. when they give you paper 47. spend energy on solutions 48. It is simple to make things complex, but complex to make things simple. Meyers Law 49. listen = learn 50. knowledge is free wisdom comes from experience 51. how you think is everything! 52. ask better questions 53. $263 billion industry can be slow to change 54. a few have been quicker 55. some have diversified 56. some have 57. People buy from people they trust.AhaBuild trust and price isnt an issue.2014 James Feldman 58. Wealth is not gained by perfecting the known, but by seizing the unknown.2014 James Feldman 59. logic makes people think 60. emotions make people act 61. use this shift as a new innovation business model 62. Customers want the product of your product.2014 James Feldman 63. start doing what works 64. dont panic 65. stay cool 66. dont just get ready 67. dont slow down 68. speed up 69. what am I doing differently tomorrow that will obtain better results than I achieved today?