Assignment 5

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FA102a, Research and Brand Development Animals Granted Copyrights Shannon Toohey

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Transcript of Assignment 5

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!!!!!!!! FA102a, Research and Brand Development !  

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment One, Research!!!!“Are copyrighted works only by and for humans?” http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans!

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment One, Research!!A photo taken by the hands of a macaque monkey poses the question of whether animals can claim copyrights.!

http://www.theguardian.com/commentisfree/2014/aug/06/wikipedia-monkey-selfie-copyright-artists!

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment One, Research!!“It is beyond doubt that artificial intelligence (“AI”) machines and systems already can and will create music, art, and literature.  Some such works will be viable financially.”!http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans !

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment One, Research!!!“What will be the duration of non-human copyrights? The current copyright term of protection is the life of the author plus 70 years.”!http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans!

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Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment One, Description of Future Product or Service!!!Non-human Copyrighting!

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment Two, Naming Process!!

-  Animals receiving copyrights for work!-  Unlimited possibilities of work!-  Not limited to just animals!-  Giving your pet an identity!-  Animals-Mammals-Creatures!-  Copyright-Name-Credit!

" " "CreditAnimal!

" " "Creature Credit

Animals  Granted  Copyrights            Shannon  Toohey  

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Creature Credit

Character/Persona

Intellectual!Creative!

Pet Lovers!Fun!

Language Legal!Open!

Flexible!zoological!

!

Tone!Energetic!

Good-spirited!Careful !

Silly!!

Purpose Charm!Humor!Accept!

Enlighten!!

Assignment Two, Character Diagram!!

Animals  Granted  Copyrights            Shannon  Toohey  

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Animals  Granted  Copyrights            Shannon  Toohey  

Assignment Three, Word from Diagram!

CC    Based  off  of  word  “Fun”    

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Animals  Granted  Copyrights            Shannon  Toohey  

Assignment Three, Logotype Research!

http://caitlynchapman.blogspot.com/2011_05_01_archive.html

https://www.mozilla.org/en-US/firefox/new/?utm_source=firefox-com&utm_medium=referral http://www.buzzdoggroup.com

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Animals  Granted  Copyrights            Shannon  Toohey  

Animals  Granted  Copyrights            Shannon  Toohey  

Assignment Three, Finished Logotype!

Representa?ve  of  a  fun  and  animalis?c  way  of  CC,  for  Creature  Credit  

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Assignment Four, Social Media Branding, Facebook Pages!  

Animals  Granted  Copyrights            Shannon  Toohey  

•  hCps://www.facebook.com/PUMA  •  hCps://www.facebook.com/humanesociety  

•  hCps://www.facebook.com/uber    

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Assignment Four, Social Media Branding, Facebook Pages!

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment Four, Social Media Branding, Facebook Pages!

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment Four, Social Media Branding, Facebook Pages!

Animals  Granted  Copyrights            Shannon  Toohey  

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Assignment Five, Webpage Layout Research for Wireframes!

Animals  Granted  Copyrights            Shannon  Toohey  

hCp://walkerstalkercon.com  

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Assignment Five, Webpage Layout Research for Wireframes!

Animals  Granted  Copyrights            Shannon  Toohey  

www.target.com  

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Assignment Five, Wireframe!

Animals  Granted  Copyrights            Shannon  Toohey  

Creature  Credit  Logo  

Service   Service   Service  Service  Service  

About    

Contact  Us  

Success  Stories  

Photos  or  Slideshow  

Loca?on  

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