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ASQ – What’s In It For Me (Us)?

ASQ Minnesota Section 1203

Gary Floss

ASQ VP, Board of Directors

December 9, 2003

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Topics to Cover

• ASQ - Who Are We?

• Our Challenges

• Voice of the Stakeholder

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ASQ - - Who are we?

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History

• Interest in quality control spurred by U.S. entry to World War II and growth in manufacturing to supply war materials

• Following government-sponsored quality courses, local organizations formed to share knowledge

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History

• Founded in 1946, ASQ merged 17 regional quality societies

• Regarded as the premiere resource for quality information for more than 50 years

• Virtually every significant initiative of U.S. quality movement can be traced to ASQ or its members

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Vision

By making quality a global priority, an organizational imperative, and a personal ethic, ASQ becomes the community for everyone who seeks quality technology, concepts, or tools to improve themselves and their world.

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Strategic Themes

Serve the person

Serve the business

Serve the world

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• To be stewards of the quality profession by providing member value.

• To be stewards of the quality movement by providing increased society value from ASQ activities.

Our Role in the World

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Areas of Focus

• Manufacturing

• Service

• Health Care

• Education

• Global

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Membership (as of 6/30/03)

HonoraryFellowsSeniorStudentIndividualSustaining_______________Total Membership

7589

5,2883,187

97,217833

______________107,121

As of 6/30/02 114,4763/31/03 104,023

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Members by Industry

Manufacturing

Service

Health Care

Government

Education

Other

37.3%

31.4%

1.5%

3.0%

7.5%

19.3%

31.3%

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Geographic Networking Groups

• Approximately 250 local chapters throughout North America (Sections)

• International Chapter for members outside North America

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ASQ Regions

Minnesota Section - 1203

http://www.mnasq.org

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Function-Related Networking Groups

• Community Quality Councils Committee

• Customer-Supplier • Human Development and

Leadership• Inspection• Measurement Quality

• Quality Audit• Quality Management• Reliability• Service Quality• Product Safety and

Liability Prevention • Statistics

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Industry-Related Networking Groups

• Automotive• Aviation, Space, and

Defense• Biomedical• Chemical and Process

Industries• Design and Construction• Education

• Electronics and Communications

• Energy and Environmental• Food, Drug, and Cosmetic• Government• Health Care• Software• Textile and Needle Trades

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Products and Services• Quality Progress magazine• Certification • Publications • Education

• Journals • Quality Information Center• ASQ Six Sigma Forum • Quality Marketplace

• Standards

• Customer Satisfaction Index

• Baldrige Award

• Alliance for Quality Learning

• QuEST Forum

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Our Challenges?

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ASQ Futures Study – 2002Key Forces

1. Quality must deliver bottom line results.

2. Management systems will increasingly absorb the quality function.

3. Quality will be everyone’s job.

4. The economic case for a broader application of quality will need to be proven.

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ASQ Futures Study – 2002Key Forces

5. Global demands for products and services will create a global work force.

6. Trust in business leaders and in organizations will decline.

7. Customer expectations will rise.

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The Future - ASQ

ASQ actions to be:• Customer-sensitive, market-driven• Responsive, with sense of urgency• Agile, flexible, adaptable in delivering

products and services to market• Diverse in membership and thinking• Relevant, significant, and accountable

to members• Altruistic, public minded, and ethical

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Strategic Themes

• Priority 1 – Support the quality profession in its efforts to grow in value in the workplace and community.

• Priority 2 – Assure workplace value through the skills and tools we offer.

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Strategic Themes

• Priority 3 - Prove the economic case for quality.

• Priority 4 - Assure that a vital, growing Body of Knowledge is accessible to everyone.

• Priority 5 - Re-create ASQ to become a community of choice.

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Strategic Themes

• Priority 6 – Make sure the world knows the importance and value of quality.

• Priority 7 – Support people who believe that quality can make a difference.

• Priority 8 – Grow and use the impact of quality in every segment of the economy.

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Branding and Image

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New Member Model

• one of the ways that ASQ is seeking to meet the challenges of the future

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Key Concepts

1) Multiple avenues of access

2) Varying degrees of involvement determined by individuals

3) Multiple relationship options

4) Establish member and customer communities

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ASQ Experience—Continuum

individual experience

organizational/company experienceconsumer premier

knowledge/learningwebinars

books online training

self-directed

conferences

classroom

certification

exec/leadership

networkingbasic/web

local/industry

local volunteer

career growth grow business

nat’l volunteer

exec peers

shape quality

methods/toolsbasic/free info

2nd level/web?

books

courses implementing

sharing

instructing

advocate

standards

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Quality Body of Knowledge

• another way of meeting the challenges of the future

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This is the stuff we’re made of

• Theories and concepts

• Technologies to implement

• Tools to apply to real world

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Q-BoK is not defined

• We talk about it, but can’t touch it

• Parts are captured in our certification test specifications and supporting Handbooks

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Q-BoK will take many forms

• Outlines, “encyclopedia” articles, books, courses, conference presentations

• Virtual and tangible

• Variable costs to access (free to $$$$$)

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The Voice of the Stakeholder

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The Voice of Stakeholders

1. Quality profession feels undervalued & unappreciated - - Six Sigma undermines value of traditional certifications

2. Provide & prove value to company stakeholders, especially leaders - - COQ, economic case, value beyond dollars

3. Bring Quality to the executive table - - easily understood, business language

4. Members want faster change - - too slow to adapt, member units are significant resources

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The Voice of Stakeholders5. Accessible Quality info & education for everyone - -

useful in their context, free or low cost

6. Infuse Quality into the educational system - - K-12 and higher education

7. Reach outside ASQ to create more awareness - - consumers, non-traditional, brand, beyond compliance

8. Members’ interests reach beyond “what’s in it for me” - - support outreach efforts, keep Quality on national and business “agendas”

9. Members connect with Quality at a deep personal level - - beyond just their work, make world a better place

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ASQ’s Strategic Priorities Are Well Aligned With Voice of Stakeholders

Priority Strategic Themes1. Support Profession2. Skills & Tools3. Economic Case4. Accessible BoK5. Community of Choice6. Advocacy7. Make a Difference8. Grow Use of Quality

Stakeholder Themes1. Feel Undervalued2. Prove Value3. Quality to Executive Table4. Faster Change5. Accessible Info/Education6. Teach Quality Early7. Awareness outside ASQ8. Outreach9. Make World a Better Place

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What Does Our Section Think?

What are the most important questions we should be

exploring together about the future of Quality and ASQ?

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One Thing is For Sure!

• As quality professionals, we cannot consider ourselves “finished products.”

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A Mantra: make the world a better place

through quality!

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Thank you