ASM Sample Prjct.
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ASM 2010 Pepsi Co. Executive summary Pepsi Co is engaged in manufacturing, marketing and distribution of food and beverages which includes car bon ate d, non car bon ate d dri nks , sna cks and gra ins . Its mai n compet enc ies are its mar ket ing and distribution network, it does not believe in competing with its competitors but rather defines its own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The company selects is own internal strengths and tries to capitalize on them, it also seeks for improving upon its opportunities and find ways to combat its threats. Pepsi being having the second major share in the F&B industry is constantly developing new products to improve its competitive edge and improve its efficiency. The project report talks about market share of the company, internal and external factors affecting its success and strategies adopted by the company to gain maximum share and retain its old customers. The report also emphasizes on performance of the company in comparison to its financial success in previous year, in reference to its competitors and the industry average. Pepsi with the application of BCG has defined its key star product and products which give no revenues, thereby improving and developing strategies which can fetch them more reven ues and impro ve their custo mer base. The interna l resou rce analysis and the supply chain in reference to the organization has been successful and been able to deliver success to the company by reducing time frame and increasing efficiency. Being well diversified the company’s latest acquisition of Gatorade, Quaker, and Tropicana has been successful strategic decisions for the company ,the company major revenue is from carbonated drinks followed by snacks and Quaker oats. The company keeps on trying to improve its corporate image which is a part of their corporate strategy and vision .Pepsi tries to out beat its competitors by generating customer loyalty and improve upon their strengths by enhancing their innovation and research and development. `
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