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A
PROJECT REPORT
On
CCoommppaarraattiivvee aannaallyyssiiss ooffssttoocckk bbrrookkeerrss wwiitthh IInnddiiaabbuullllss
In the partial fulfillment of
MASTERS OF BUSINESS ADMINISTRATION
Financial Services Management
(Session2010-2012)
Faculty Of Management Studies, MLSU
Udaipur
Rajasthan
Under the guidance of:- Submitted by:-
Mr. Abhishek Goswami Ravi Soni
MBA- FSM (IIIrd semester)
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DECLARATION
I hereby declare that the project entitled Comparative Analysis Of Stock Brokers With
IndiaBulls submitted in partial fulfillment of MBA- FSM degree is my original work done at
IndiaBulls, Jaipur from 5 July 2011 to 20 August 2011.
I also declare that it has not been previously submitted for any other degree at any other
institutions.
Ravi Soni
MBA- FSM
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EXECUTIVE SUMMARY
The objective of the project was to learn about the various products that the IndiaBulls has to
offer to the customers. The main purpose of study is to know about the competitive edge of
IndiaBulls over other stock brokers & for this purpose only a comparative analysis has been
done with other stock brokers.
In this report along with the analysis organization structure, functioning of
departments, promotion etc. of IndiaBulls have also been described . A questionnaire was also
designed in order to evaluate certain facts which will be helpful in order to complete the study.
The first part of the report consists of Introduction to the industry, the next part includesIntroduction to the organization and after that study report has been given. A SWOT analysis
was also done to know about the strengths, weaknesses, opportunities and threats of the
organization. In the end conclusions and recommendations were given on the basis of the study
done.
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TABLE OF CONTENTS
*Introduction 6-7
*Growth of IndiaBulls 8
*Product & services offered by IndiaBulls 9
*Overview of company people 10
*Vision 11
*IndiaBulls securities limited 12
*IndiaBulls offerings 13-14
*Benefits 15
*Competitors 16-18
*Comparative analysis between different stock brokers 19-23
*Organization structure 24
*Functioning of departments 25-26
*SWOT analysis of IndiaBulls 27
*Edge of IndiaBulls over others 28-30
*Depository services 31
*Promotion 32
*Research methodology 33-34
*Sample design & data collection 35-36
*Details of actual work done 37-40
*Interpretation & analysis 41-49
*Findings of study 50*Recommendation & benefits to company 51-52
*Limitations 53
*Suggestions 54
*Bibliography 55
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INTRODUCTION
IndiaBulls Group is one of the top business houses in the country with business interests in RealEstate, Infrastructure, Financial Services and Power sectors. IndiaBulls Group companies are
listed in Indian and overseas financial markets. The Networth of the Group exceeds USD 3
billion. IndiaBulls has been conferred the status of a Business Superbrand by The BrandCouncil, Superbrands India.
IndiaBulls and its group companies have attracted USD 800 million of equity capital in foreign
direct investment (FDI) since March 2000. Some of the large shareholders of IndiaBulls are the
largest financial institutions of the world such as Fidelity Funds, Capital International, Goldman
Sachs, Merrill Lyinch, George and Farallon Capital.
The Group Companies
IndiaBulls Financial Services is an integrated financial services powerhouse providing Consumer
Finance, Housing Finance, Commercial Loans, Life Insurance, Asset Management and Advisory
services. IndiaBulls Financial Services Ltd is amongst 68 companies constituting MSCI -
Morgan Stanley India Index. IndiaBulls Financial is also part of CLSAs model portfolio of 30
Best Companies in Asia. IndiaBulls Financial Services in partnership with MMTC Limited, the
largest commodity trading company in India, has set up Indias 4th Multi-Commodities
Exchange.
IndiaBulls Real Estate Limited is Indias third largest property company with development
projects spread across residential projects, commercial offices, hotels, malls, and Special
Economic Zones (SEZs) infrastructure development. IndiaBulls Real Estate partnered with
Farallon Capital Management LLC of USA to bring the first FDI into real estate. IndiaBulls Real
Estate is transforming 14 million sqft in 16 cities into premium quality, high-end commercial,
residential and retail spaces.
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IndiaBulls Real Estate has diversified significantly in the following business verticals within the
real estate space: Real Estate Development, Project Advisory & Facilities Management:
Residential, Commercial (Office and Malls) and SEZ Development, Power : Thermal and Hydro
Power Generation.
IndiaBulls Securities Limited is Indias leading capital markets company with All- India
Presence and an extensive client base. IndiaBulls Securities possesses state of the art trading
platform, best broking practices and is the pioneer in trading product innovations. Power
IndiaBulls, in-house trading platform, is one of the fastest and most efficient trading platforms in
the country. IndiaBulls Securities Limited is the first brokerage house to be assigned the highest
rating BQ1 by CRISIL.
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GROWTH OF INDIABULLS
Year 2000-01:
One of Indias first trading platforms was set up by IndiaBulls Financial Services Ltd. with
the development of an in-house team.
Year 2001-03:
The service offered by IndiaBulls was increased to include Equity, F&O, Wholesale
Debt, Mutual fund, IPO Financing/Distribution and Equity Research.
Year 2003-04:
In this particular year IndiaBulls ventured into Distribution and Commodities Trading
business.
Year 2004-05:
This was one of the most important years in the history of IndiaBulls. In this year:
IndiaBulls came out with its initial public offer (IPO) in September 2004.
IndiaBulls started its Consumer Finance business.
IndiaBulls entered the Indian Real Estate market and became the first companyto bring FDI in Indian Real Estate.
IndiaBulls won bids for landmark properties in Mumbai.
Year 2005-06:
In this year the company acquired over 115 acres of land in Sonepat for residential home site
development. The world renowned investment banks like Merrill Lynch and Goldman Sachs
increased their shareholding in IndiaBulls. It also became a market leader in securities brokerage
industry, with around 31% share in Online Trading. The worlds largest hedge fund, Farallon
Capital and its affiliates committed` 2000 million for IndiaBulls subsidiaries Viz. IndiaBulls
Credit Services Ltd. and IndiaBulls Housing
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PRODUCTS AND SERVICES OFFERED BY INDIABULLS
IndiaBulls
Securities
Equity research
Commodities
Internet trading
Online IPO
Consumer finance
SME loans
Commercial
vehicle loan
Insurance
Mortgage
Home loans
Loans against
Property
Real estate
Organized
Retail
Commercial
development
Residential
development
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AN OVERVIEW OF COMPANY PEOPLE
The company was established by three engineers from IIT Delhi, and has attracted significant
amount of investments from venture, private equity and institutional investors. The details are as
follows:-
Mr. Sameer Gehlaut Mr. Rajiv Rattan Mr. SaurabhMittal
Chairman, CEO President, CFO Co-Founder
Whole-time Director Whole-time Director Director
Mechanical Engineer Electrical Engineer Electrical Engineer
IIT Delhi IIT Delhi IIT Delhi
Worked for Halliburton in Worked in Worked inUnited States Schlumberger Schlumberger
Acquired Inorbit Securities MBA fromin 2000 to establish Harvard Business
Indiabulls School
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VISION
To achieve and retain leadership, India Bulls shall aim for complete customer satisfaction, by
combining its human and technological resources, to provide superior quality financial services.
In the process, India bulls will strive to exceed Customers expectations.
:-
As per the Quality Policy, IndiaBulls will:-
Build in-house processes that will ensure transparent and harmoniousrelationships with its clients and investors to provide high quality of services.
Establish a partner relationship with its investor service agents and vendorsthat will help in keeping up its commitments to the customers.
Provide high quality of work life for all its employees and equip them withadequate knowledge & skills so as to respond to customers needs.
Continue to uphold the values of honesty & integrity and strive to establish
unparalleled standards in business ethics.
Use state-of-the art information technology in developing new and innovativefinancial products and services to meet the changing needs of investors and
clients.
Strive to be reliable source of value-added financial products and servicesand constantly guide the individuals and institutions in making a judicious
choice of same.
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INDIABULLS SECURITIES LIMITED :-
The Company's primary business activity is to carry on business of stock and share broker on
National Stock Exchange of India Limited and Bombay Stock Exchange Limited. The Company
also provides depository services,mutual fund and initial public offering (IPO) distribution to its
clients. The Company is a depositary participant with the National Securities Depository Limited
(NSDL) and Central Depository Services (India) Limited (CDSL) for settlement of
dematerialized shares. It performs clearing services for all securities and commodities
transactions. Clients of the brokerage business are able to use the depositary services to execute
trades through the Company and settle transactions. ISL is a corporate member of capital market
& derivative segment of The National Stock Exchange of India Ltd.
IndiaBulls Commodities Private Limited (ICPL), a 100% subsidiary of IndiaBulls Securities
Limited, offers commodity brokerage services to its customers. ICPL is a registered Trading-
cum-Clearing member of Multi Commodity Exchange of India Ltd. (MCX) and National
Commodity and Derivatives Exchange Ltd (NCDEX).
.
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INDIABULLS OFFERS
Broker Assisted trade execution
Automated online investing
Access to all IPOs [Initial Public offer]
Sales of Equity, Derivatives and commodities instruments listed on NSE,BSE, NCDEX and MCX
:- IndiaBulls retail equity business primarily covers
secondary market equity broking. It caters to the needs of individual Indian and Non-residentIndian (NRI) investors. They offer broker assisted trade execution and automated online
investing and trading facilities to the customers. Automated online investing and trading includes
automated order placement and execution of market and limit equity orders; and advanced
trading platforms for active traders. All investors have full access to real -time quotes,
personalized portfolio tracking, charting and quote applications, real-time market commentary,
real-time quotes and news.
:- Automated Online Business contributes
more than 34.6% of their overall revenues. They control more than 20% market share in the online
business. Clients are able to obtain financial information and execute trades on an automated basis
through their online channel using product offerings like Power IndiaBulls and IndiaBulls Market
Trader. This channel is designed to provide added convenience for clients and minimize our costs of
responding to and processing routine client transactions. Online channels include the IndiaBulls
Group Professional Network that provides access via our web-site www.indiabulls.com to information
and trading service on the Internet. Additionally, Power IndiaBulls online trading system is designed
for the high volume trader and provides enhanced trade information and order execution integrated
software-based trading platform.
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There are 3 mediums of using / accessing their Trading Services.
Power IndiaBulls (PIB)
IndiaBulls Signature Account
Relationship manager(RM)
:- The Power IndiaBulls software is ideally suited for the active
trader. This software gets installed on the client machine and is similar to a Dealer Terminal over
the Internet. The terminal has a lot of features that makes it extremely usable from the point of
view of a trader who is active in the market.
Some of the product features are
Integrated market watches for cash and derivatives
Multiple tick by tick charting
Advanced Technical Analysis
Single key stroke order entry
Multiple customizable market watches
Easy to use risk management reports
Secured Socket Layer connectivity with server
Two second order confirmation turnaround time even during peak hours.
:- A multitude of ways to access the
account either through priority access to Relationship Manager over phone or
online access to the Account & Research Tools
FEATURE:-
Priority ServiceEnjoy priority telephone access that gives direct accessto the Relationship Manager.
Premium ResearchBenefit from full access to IndiaBulls Equity Analysis ,our objective, fact-based approach to rating stocks.
Online AccountingStay on the top of your investments with a snapshot of
your Account Statements. Get access to Portfolio statement and access to
digital contract notes.
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BENEFITS:-
ControlStay on top of your investments with convenient access to your
account online or by phone.
ConfidenceSupport your investing decisions with premium in-depthresearch - IndiaBulls Equity Analysis.
ValueEnjoy competitive commissions and get the service and support youneed at a fair price
It offers the unique feature of relationship manager.
:- Relationship Manager driven sales model,provide high quality service and exploit cross-sell opportunities.
Companys clients benefit from the personal attention and advice of the trained and motivated
relationship managers. All our relationship managers are qualified and educated professionals,
who have been extensively trained in-house to provide the products and services to the clients.
These relationship managers are encouraged to develop long-term relationships with the clients
and can access a variety of resources within our Company, such as insurance specialists, research
services and others to add value to our clients. Most of our clients have dedicated relationshipmanagers irrespective of the channel they use.
:- ISL is engaged in the
business of Internet based trading and is registered with SEBI as a stockbroker, trading and
clearing member of NSE, member of BSE and as a depositary participant with National
Securities Depository Limited (NSDL) and Central Depository Services (India) Limited
(CDSL). ISL is also a member of the National Securities Clearing Corporation Limited
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THE COMPETITORS
:
Strengths of the 5paisa or infoline are:
1. Very fast execution speed.
2. Rates are very competitive then other providers.
3. Easy online fund transfer facility from leading Banks including ICICI, HDFC,
CITI and UTI banks.
4.Free facility of subscribing to mutual funds, equity IPOs and other investmentproducts.
:
Strengths of the ICICI direct are:
1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI
and very well integrated. This feature makes ICICI the most interesting player in online trading
facility. There is absolutely no manual interfere require. This is truly online trading environment.
2. Unlike most of the online trading companies in India which require transferring money to the
broker's pool or towards deposits, at ICICI Direct you can manage your own demat and bank
accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account
as soon as the ICICI Direct receive it.
3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one
website. General Insurance is also available from ICICI Lombard.
4. Trading is available in both BSE and NSE .
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Strengths of the Religare are:-
1. Religare gives interest on unutilized cash when investor is waiting to makenext trade or online investment.
2. Religare Allow their investor to trade without having to worry about cash
margin. Investor can get exposure (on cash segment) as high as 20 times for intraday trades.
3. They provide intraday reports and historical charting.
4. Lifetime free DP account.
5. Varity of fee structure to fulfill need of different type of investors.
:
Strengths of the Sharekhan are:
1. Online trading is very user friendly and one doesn't need any software to
access.
2. They provides good quality of services like daily SMS alerts, mail alerts, stockrecommendations etc.
3.Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct,
HDFC Sec, etc., so investor not really needs to open an account with a
particular bank as it can establish link with most modernbanks .
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HDFC security is the subsidiary of HDFC (Housing Development Financial
Corporation). www.hdfcsec.com would have an exclusive discretion to decide the customers
who would be entitled to its online investing services. www.hdfcsec.com also reserves the right
to decide on the criteria based on which customers would be chosen to participate in these
services .The present web site (www.hdfcsec.com) contains features of services that they
offer/propose to offer in due course. The launch of new services is subject to the clearance of the
regulators, i.e, SEBI, NSE and BSE.
PRODUCT OFFERED BY HDFC SECURITY
Online trading for Resident & Non Resident Indians.
Cash-n-Carry on both NSE and BSE.
Day trading on both NSE and BSE.
Trade on Futures & Options on the NSE.
Online IPO's.
Telephone-based Broking (Equity & Derivatives).
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COMPARATIVE ANALYSIS BETWEEN DIFFERENT STOCK BROKERS
After the whole study I found out the following results:-
There are the two type of the transaction: -
1.Intrabased
2. Delivery based
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Indiabulls security ltd: Charge a 0.05 % on intra based and 0.25 % on delivery
based transactions per 100 rupees.
ICICI Direct: charge a 0.75 % on delivery based and 0.15 % on intra based
transactions per 100 rupees.
Indiainfoline security ltd:
Charges a 0.01 % brokerage for intraday transactions. For trades that do result in delivery which
is less than 20% of total trades, statistically speaking there is a nominal charge of 0.5 % for
securities handling.
Religare Securities Limited:. Religare security ltd charges a 0.3 % on delivery
based and 0.03 % on non delivery based transaction. Service charges and other
charges are separately
Sharekhan: Sharekhan charges a 0.10 % on non delivery based and 0.50 % on
delivery based transactions.
HDFC Securities: HDFC charges 0.15 % on intraday transactions and 0.50 %
on delivery transaction
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COMPETITIVE ANALYSIS
The Indian retail brokerage industry consists of companies that primarily act as agents for the
buying and selling of securities (e.g. stocks, shares, and similar financial instruments) on a
commission or transaction fee basis
.
It has two main interdependent segments: Primary market and the Secondarymarket
Objective:
Analyze retail brokerage industry taking into account the health of the capital markets,
Derivative Market and the intensity of competition among the brokerage companies.
Doing Competitive Analysis for IndiaBulls.
The major growth drivers for brokerage revenue and trading volume are:
Adoption of technology screen-based trading, electronic matching, and
paperless securities
Centralized operations, effective risk management, and control on large interconnectedoperations spanning multiple locations, which is enabled by telecom
connectivity and low costs
Increasing access to capital and the ability to provide margin finance
Parameter Assessment for Doing Competitive analysis
A differentiating aspect is a comparative assessment of the top retail brokerageson various value indicators, comprising of
Product
Pricing
Service delivery model
Unique selling proposition
Customers need to analyze the Brokerage Firms Based on these 5
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Parameters :-
Brokerage & Miscellaneous charges
Quote Software
Execution Platform
Demat Account
Back office Support.
Brokerage & Miscellaneous charges: This accounts for all the charges that
you incur for your trading/investing. A few examples would be: Demat Account maintenance,
Brokerage, Annual account Fee, Telephone based trading charges, trading software usage
charges, etc. We should understand what all charges we are bound to incur from our broker.
Quote Software: This is used mainly for technical study and for live quotes.
Many people dont evaluate quote software. We typically use software that have stumbled upon
and stick with it just because we have eventually grown comfortable using it. Does it allow us to
back test our strategy? Does it allow customizing technical signals/parameters? Does it allow
adding new indicators? Does it allow us to see historic data? For, what period is intraday data
available? We might need all this information. We should be clear on what we need and ensure
our quote software provides it all.
Execution Platform: Its nothing but a platform that allows us to execute our
trade fast. It should automate trade management and execution, and should give protection
against human errors.
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Demat Account:Demat account should only be opened with a well known and
established brokerage firm in the market.
Back office Support: People while trading face lots of problem because of lack
of good back office support. Relationship Managers trading without their clients knowledge,
funds not being transferred, trades not being executed, slow execution etc are a few examples.
IndiaBulls Securities Trading Products
They provide three products for trading. They are
Cash account
Intraday account
Margin trading
Cash account provides the client to buy 4 times of cash balance in his
trading account.
Intraday product provides the client to buy 8 times of his cash balance in the
trading account.
Mantra accountcalled as margin trading, is a special account to buy on
leverage for a longer duration
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ORGANIZATION STRUCTURE
Senior Vice President
Regional Manager
Branch Manager,
Senior Sales Manager
Support System Sales Function
RM/ SRM
Back Office Local
Executive Compliance Officer
ARM
Dealer
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President
FUNCTIONING OF DEPARTMENTS
SALES
KEY ASPECTS OF RMS ROLE
a)CLIENT ACQUISITION
Primary responsibility is to register clients who have the potential ofgenerating high brokerage annually
Focus not only on account opening but also on margin money fromclients
Educate the customers on Indiabulls Trading platform so that he
can trade on his own Ensure smooth handling of the clients in terms of margin collection
and relationship management
Achieve monthly targets as given by the Vice President(VP) /Assistant Vice President (AVP) or above.
b) REVENUE GENERATION
Primary responsibility is to generate revenue in excess of 3/4/5 times of own salary on amonthly basis from the allocated/acquired base of clients
Prepare the plan of action; maintain the daily activity report anddaily revenue plan so that you can meet your brokerage targets.
Identify and acquire high net worth individuals (HNI) clients.
c) CLIENT SERVICING
Guide clients in terms of investment and trading Rigorous follow up with the allocated clients.
Explain ledgers, contract notes and charges . This maintainscomplete transparency with the clients .
Ensure that clients are receiving all relevant documents on time
Visit the top revenue generating clients at least once a week.
Call up clients for trading, margin calls and for margin collection.
Develop and maintain relation with the Clients. Ask for references.
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2. OPERATIONS
All work related to:
Punchingin kits
Punchingin cheques
Checking client account status
Maintaining vouchers of expenses
Payment of various bills
3. LOCAL COMPLIANCE
To check whether the dealer is putting correct order or not.
Issuing warning letters.
Verifying the signatures of clients
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SWOT ANALYSIS OF INDIABULLS
STRENGTHS WEAKNESSES
Integrated technology platform Lack of banking arm
Pan India distribution network Loss of relationship manager leads to loss ofclients
Relationship manager facility
Power Indiabulls has dev
eloped into brand
Strong sales & marketing team
OPPORTUNITIES THREATS
Changing demographics with higherdisposable income
Economic slowdown
Rapid penetration of computers & internet Political instability
Market size & characteristics Volatile movement in market indices
Competition
Substitutes
Low product differentiation
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OFFERINGS
IndiaBulls offers two products: -Get More At IndiaBulls.
1. NIB - Normal IndiaBulls
2. PIB - Power IndiaBulls
-
A multitude of ways to access your account either through priority access to Relationship
Manager over phone OR online access to your Account & Research Tools.
Enjoy priority telephone access that gives you direct access to your RelationshipManager.
Stay on the top of your investments with a snapshot of your Account Statements.
Get access to Portfolio statement and access to digital contract notes.
: -
Features of PIB:
Live Streaming Quotes
Fast Order Entry
Live Charts
Technical Analysis
Live News and Alerts
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IndiaBulls: A Cut Above The Rest
Service Industry is base on differentiation of the product and service IndiaBulls is
different from its competitors because of following reason
InternalMarketing: -
The main aim of internal marketing is to train and motivate employees to serve customers. The
selection, training and motivation of the employees will make a huge difference in customer
satisfaction.
In IndiaBulls the employees are well trained and motivated to work and they work
delicately. Because IndiaBulls know that employees attitude will promote stronger customer
loyalty. IndiaBulls designed a sound training programme and support and rewards for good
performance. They can use Internet, internal newsletters, daily remainders, and employee
roundtables to reinforce customer-centered attitude.
External Marketing: -
Describe the normal work to prepare, price, distribute and promote the service to customers. It is
mainly for customers to provide better service for this purpose IndiaBulls is providing following
unique services to his customers: -
1. Relationship Managers who are dedicated to supporting
customers trading and investing needs. They always keep in touch with client and they give
various tips to client by which he can invest in good stocks.
2. Dealers everyday gives confirmations of the clients whole day
trading in the evening after signing out from the Market.
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IndiaBulls is providing funding for trading to its client on nominal rates of
interest i.e. on 18% limit of funding is as follow
Delivery- for delivery trading IndiaBulls providing 2 times funding
Intraday- for this type of trading IndiaBulls is proving 8 times
funding without charging any interest.
Risk management team of IndiaBulls taking care of client portfolio and
whenever the value of his portfolio will go decrease by 30% client always
informed by his Relationship Manager.
IndiaBulls is providing a software called Power IndiaBulls as describe
above if a client have his own PC and Internet then he can trade from his
home or office.
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DEPOSITORY SERVICES: -
IndiaBulls is a depository participant with the National Securities Depository Limited and
Central Depository Services (India) Limited for trading and settlement of dematerialized shares.
IndiaBulls performs clearing services for all securities transactions through its accounts.
Company offer depository services to create a seamless transaction platform execute trades
through IndiaBulls Securities and settle these transactions through the IndiaBulls Depository
Services.
NRI Account
You can now enjoy the convenience of hassle-free and fast way of trading in the Indian
Equity Markets through IndiaBulls NRI Investor Services Our unique integrated service creates
one window for all your trading, depository and banking needs. You can buy and sell on your
computer using our NRI Trading Account Services, which have been seamlessly integrated with
your IndiaBulls Depository Account and with the HDFC NRE/NRO Bank Account.
IndiaBulls NRI Trading Account - Provides access to comprehensive tradingtools for independent NRI investors
IndiaBulls Depository Services - Integrated services for seamless
delivery
HDFC Bank Account - NRE/NRO Accounts with built in tax managementsolutions and facility to source all regulatory approvals
IndiaBulls Equity Analysis - Premium Research on 540+ companiesupdated daily
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PROMOTION: -
IndiaBulls is turning to marketing public relations to directly support corporate and product
promotion and image making. Because public is any group that has an actual or potential interest
in or impact on a companys ability to achieve its objective. IndiaBulls has its team relationship
manager that monitors the attitudes of organizations publics and distributes information and
communications to built goodwill. They are performing following five functions:-
1. Press Relations: - They present news about the organization in the most
positive light.
2.Product Publicity: - All Relationship managers are sponsoring efforts topublicize product offerings by IndiaBulls i.e. NIB and PIB.
3. Corporate Communication: - They promoting understanding of theorganization through internal and external communications.
4.Counseling: - All RMs advise management about public issues and company positions and
image during good and crises.
IndiaBulls is promoting its product by advertising by following medium:
Electronic media: - By advertise its product via Television
Print media: - By various newspapers, brochures, etc.
Infrastructure: - IndiaBulls also try to demonstrate its service quality through physical evidence
and presentation. Because if we talk about online security trading then we have to say that
physical evidence is important for the company in IndiaBulls office all client come every day
and they trade but with the time passing IndiaBulls is growing and number of client increasing
day by day so space of office is not sufficient for both staff members and clients.
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TITLE OF THE PROJECT
Project Profile:
COMPARITIVE ANALYSIS OF STOCK BROKERS IN JAIPUR
REGION
Each research study has its own specific purpose. It is like to discover to
question through the application of scientific procedure. But the main aim of my
research is to find out th e truth that is hidden and which has not been discovered
as yet. My research study has two objectives:-
OBJECTIVE OF THE PROJECT:
PRIMARY OBJECTIVE: - How IndiaBulls Securities Ltd is best service provideras a stock broker in the Tri-city region.
SECONDARY OBJECTIVE: -
1. To know about the awareness towards stock brokers and share market.
2.To study about the competitive position of IndiaBulls Securities Ltd in
competitive market.
3. To know the perception and psychology of investors towards share trading.
4.To study about the effectiveness & efficiency of IndiaBulls Securities Ltd in
relation to its competitors.
5. To know the perception and psychology of investors towards share trading.
6.To study about whether people are satisfied with IndiaBulls Securities
Services & Management System or not.
7.To study about the difficulties faced by clients while Trading in IndiaBulls
Securities Ltd.
8. To study about the need of improvement in existing Trading system
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RESEARCH METHODOLOGY
Research Methodology refers to the search for Knowledge. It is a way to
systematically solve the research problem. In it we study the various steps that are generally
adopted by the researcher in studying his research problem along with logic behind them .
TYPES OF RESEARCH
On the basis of theoretical study a research has many types. All of these are distributed on the
nature of research. Some of these are like
1. Descriptive and Analytical
2. Qualitative and Quantitative
3. Conceptual and empirical
4. Applied and fundamental5. One time research
My research is based on Descriptive, Qualitative and Quantitative research.
Descriptive Research:- Descriptive research includes surveys and fact finding
enquires of different kinds. The major purpose of descriptive research is
description of the state of affairs as it exists at present. Researcher has no
control over the variables of this type of research.
Qualitative Research:- In our research we need comparison between different
stock brokers. So this based on all qualitative data. In short, Qualitative research
is especially important in the behavioral sciences where the aim is to discover the
underline motives of human behavior. Through such research we can analyses
various factors which motivate to people to behave in a particular manner or
which make people like or dislike a particular thing
Quantitative research:- Quantitative research is based on the measurement of
quantity or amount. It is applicable to phenomena that can be expressed in terms
of quantity. So we can use it in our research for collection of all the numerical
data.
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SAMPLE DESIGN
"A sample design is a definite plan for obtaining a sample from a given
population. It refers to the technique or the procedure the researcher would adoptin selecting item for the sample
Generally Sample designs are two types
1. PROBABILITY RESEARCH DESIGN
2. NON PROBABILITY RESEARCH DESIGN
I used the probability research design.
Sampling unit may be a geographical one, such as state, district, village etc. The researcher will
have to decide one or more of such units that he has to select for his study.
In my research study Jaipur as a sampling unit.
This refers to the number of items to be selected from the universe to constitute
a sample.
In my research sample size is 70.
But I also studied the 5 stock broker companies related to security market like
India infoline, ICICI direct, HDFC securities, Religare etc. for the
appropriate collection of the information.
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DATA COLLECTION
While deciding about the method of data collection to be used for the study the
researcher should keep two types of data.
1. Primary Data: - which is collected by new research called primary data.
Personal Interview
Close observation
Survey conduction
2. Secondary Data: - already existing data is called secondary data. I collected
them by following method
Internet
Books
Survey Method: - Survey refers to the method of securing information
concerning phenomena under study from all or selected number of respondents of the concerned
area. In a survey the investigator examines those phenomena which exist in the universe
independent of his action. We used the Scheduling Method.
Scheduling: - In this method the enumerators along with schedules, go to
respondents, put to them the questions from the Performa in the order the questions are listed and
recorded the replies in the space meant for the same in the performa.
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DETAILS OF WORK DONE
As per my project which is Comparative Analysis of Stock Brokers in Jaipur Region I have to
compare the different stock brokers present in the Jaipur region and I have to find out how many
people know about the stock market and whether they are interested in investing.
I have also learned how demat accounts are opened and what all documents
are required to open an account.
ACCOUNT OPENING
To avail the services of a depository an investor is required to open an
account with a depository participant of any depository.
PROCEDURE FOR OPENING AN ACCOUNT
A demat account are opened on the same lines as that of a Bank Account. Prescribed
Account opening forms are available with the DP, needs to be filled in. Standard
Agreements are to be signed by the Client and the DP, which details the rights and
obligations of both parties
The DP officials will make available the relevant account opening form (depending on
whether the client is a retail investor or corporate client/clearing member) and specify the
list of documents regarding references that should be submitted along with the form. It
will also give a copy of the relevant agreement to be entered with the client, in duplicate.
The client will submit the duly filled in account opening form and client has to visit
personally for opening the account in DP. The DP officials have to do in person
verification and affix the IN PERSON VERIFICATION stamp on the account opening
form. It should also furnish such documents regarding references, as specified by the DP,
along with the account opening form. After executing the agreement the client has to
forward it to the DP.
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The DP officials will verify that the account opening form is duly filled in. It will also
verify the enclosed documents, if any. Incomplete forms will be forwarded to the client
for rectification.
For Corporate Clients, the DP officials will verify if the board resolution for
the authorized signatories is enclosed.
In case the documents are not proper, the DP officials will reject the form
and intimate the client of the same, stating the reasons for doing so.
If the form is in order; the DP officials will accept the same and affix the stamp verified
with original on each and every proof after seeing the original proofs.
After completion of all documentation, the DP officials will verify the pan from income
tax website. And affix the stamp PAN VERIFIED with date and sign on the stamp.
The DP officials will enter the client details as mentioned in the account opening form in
the DPM (software provided by NSDL & CDSL to the Participant) screen provided for
the purpose. In case of NSDL A/c opening the SR. Assist will capture all the details in
the DPM and record the clients signature (on the form) as specimen for authorizations in
the future.
After entering client details in the system, a client account number will be generated by
the DPM. The DP officials will enter this in the account opening form. After that the
officers will verify the details in the DPM captured by the SR. Assist. and activate the
account.
The DP officials are not allowed to give the demat a/c no to the clients
until the a/c is activate, this is applicable for both NSDL & CDSL.
When the demat a/c is activated the DP officials have to send the client master and the
copy of agreement between DP and client at the clients address
The account holder is called 'beneficial owner' in a depository system and the
account is known as 'beneficiary account'.
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DOCUMENTS REQUIRED FOR DEMAT ACCOUNT.
Proof of Identity (POI):
Passport
Voter ID card
Driving license
PAN card with photograph
Identity card with applicants photograph issued by
1. Central or state government and its department
2. Statutory/regulatory authorities
3. Public sector undertakings
4. Scheduled commercial banks
5. Public financial institutions
6. College affiliated to universities
Proof of Address (POA):
Ration card
Passport
Voter ID card
Driving License
Bank passbook
Verified copies of :
1. Electricity bills (not more than 2 months old)2. Residence landline telephone bill (not more than 2 months old)
3. Leave & license agreement/agreement to sell (duly attested)
4. Self declaration by supreme court/high court judges, giving the new address
in respect of their own accounts.
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Passport-size photograph
Copy of PAN card along with original PAN card for verificationBank details:
Copy of cancelled cheque with printed name from the bank.
Copy of bank passbook with name and address and copy of cancelledcheque.
Bank statement with name and address (duly authorized by the bank, if statement is on
plain paper) not more than 4 months old and copy of cancelled cheque of MICR & bank
detail verification.
In case of minor
Date of birth certificate duly notarized
Proof of address and identity documents of the guardian both minor andguardians photograph and guardian to sign across both photographs
PAN card of minor as well guardian is mandatory
In case of NRI
Foreign address and RBI approval date attested copy of RBI approval
NRO-Indian address alonwith proofs
Bank account details
In case of joint holdings
In case of joint holdings, POI and POA documents alongwith PAN card must be submitted in
respect of all account holders.
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INTERPRETATION & ANALYSIS
Research is conducted for finding the solution of the problem. So to find the solution of the
problem data analysis and interpretation is must. There are some questions related to this
research to interpret the result.
The sample size in this study consisted of 70 individuals and data analyzed from
the response of these 70 individuals.
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Question no. 1
Do you know about investment options available ?
Interpretation
Only 80% people know the exact meaning of investment. Because of remaining
20% take his/her residential property as an investment. According to law purpose
this is not an investment because of it is not create any profit for the owner.
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Question no. 2
Are you aware of DeMat acaount?
The basic purpose of this question is to know about awareness of demat
account among respondents.
The above table clearly shows that from a sample size of 70 respondents, 60
individuals were aware of demat account
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Question no. 3 :-
Most preferable investment scenario
Today scenario is changed so that most area covered by the derivative and
securities market. It is 28% of the total population
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Question no. 4 :-
What is the basic purpose of your investment?
Interpretation
75% people are interested in liquidity, returns and tax benefits.And remaining 25% are interested in capital appreciations, risk covering, and
Others.
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Question no. 5
Most important things you take into your mind while making investments?
75% people are considered the both factors risk as well as returns but, only 25%
considered the risk or returns factor
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Question no.6
Do you have any demat & trading account?
Only 60% respondents have de-mat and trading account and remaining 40%
says no because they dont know why shares move up and down
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Question no. 7
Specify the reason of satisfaction with the current broking house
We can see that most of the clients are satisfied with their broking houses because of the lower
brokerage charges which is followed by services they provide.
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Question no. 8
In which company you have demat and trading account?
In IndiaBulls Securities Ltd 38% respondents have de-mat & trading account
because of better services and no annual maintenance and other charges except
for brokerage chargesv
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FINDING OF THE STUDY
According to the survey most ofthe clients of IndiaBulls Securities Ltdsays that it is pocket friendly.
Coming to faith 70% say IndiaBulls Securities Ltd is better than othersstock brokers due to customers satisfaction.
Lack of promotional activities undertaken by IndiaBulls Securities Ltd. inJaipur Region.
Main purposes of investments are returns & liquidity.
Investors take risk as well as returns into their mind while making theinvestment.
Businessmen are more interested in the stock market than the others.
Commodity market is less preferred by the investors.
People want to invest their money in the security market but they haventthe proper knowledge.
People are not aware of hedging in stock market.
People pay more emphasis on brokerage than service provided bybrokerage houses.
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RECOMMENDATIONS
Commitment should be equalized for every person.
Provide the facility of free demonstrations for all.
Improvement in the opening of De-mat & contract notice procedure isrequired.
There should be a limited number of clients under the relationship manger.So that he can handle new as well as old customer properly.
Some promotional activities are required for the awareness of thecustomer.
People at young age should be encouraged to invest in stock market.
Seminars should be held for providing information to prospective andpresent clients.
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BENEFITS TO COMPANY
Research, as a general concept, is the process of gathering information to learn about something
that is not fully known. Nearly everyone engages in some form of research.
1) Will help you better communicate: By conducting the research Indiabulls Securities Limited
will be able to communicate to its clients easily. If the company has proper information
regarding the market then they will be able to provide the required services to its clients on time.
2) Will help identify opportunities: By conducting research the company can check the
competition. They will also be able to know that are they missing something they can capitalize
on. What can they do better than they can? Are their clients in need of something nobody else is
offering?
3) Will minimize risk: Just like any situation, if the company is well prepared then they will be
less likely to loose and more likely to win. If the research is conducted on timely basis then they
can also retain their clients for longer period of time.
4) Will create benchmarks to help you measure progress: If the research is conducted then
they will come to know how well they are doing. By setting the standard high from the start, thecompany will be in a better position for sustained growth.
5) Will help to set competitive price: The research will also help to set better price as against its
competitors in the market, like, many stock broking houses have low account opening charges as
compared to Indiabulls Securities Limited.
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LIMITATIONS
As only JAIPUR was dealt in survey so it does not represent the view ofthe total Indian market.
Size of the research may not be substantial.
There was lack of time on the part of respondents.
The survey was carried through questionnaire and the questions were
based on perception.
There may be biasness in information by market participant.
Complete data was not available due to company privacy and secrecy.
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SUGGESTIONS
Aggressive Promotions: Indiabulls Securities compared to its competitors
concentrates less on advertising and promotions, especially through electronic media. Its
competitors like Sharekhan, ICICI and Kotak are advertising aggressively through media. Hence
Indiabulls should concentrate more on advertising through print and electronic media.
Tapping Rural Market: The Indian rural investors markets are relatively
untapped, with only small firms meeting the current demand. Indiabulls Securities can gain the
First Mover Advantage over its competitors, especially in areas were commercial crops are
grown and the standard of living is high. These people do not have much option to invest other
than banks and post offices.
Reduce the initial account opening charges: The charge for opening a
trading and demat account in Indiabulls securities is high compared to its competitors. This
influences the potential investors to open their account with another company which provides the
same at lower prices. Thus it acts as a mental barrier for potential customers, who tend to
overlook all other benefits offered by Indiabulls. Hence Indiabulls should consider reducing their
account opening charges.
Bring in more product differentiation: Product differentiation here means
that Indiabulls securities should bring in more customized services and more value proposition
for large investors. It can reduce the brokerage charges for large investors which will encourage
them to invest more in the company.
Invest more on R&D: Indiabulls should concentrate on its research and
development since most of its competitors are investing on R&D. This will help the company to
read the market better and will also be in a better position to understand the needs of the
customers.
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BIBLIOGRAPHY
Websites Visited
www.sebi.gov.in
www.nseindia.com
www.bseindia.com
www.indiabulls.com
www.icicidirect.com
www.sharekhan.com
www.hdfcsec.com
www.religareonline.com
http://www.sebi.gov.in/http://www.nseindia.com/http://www.bseindia.com/http://www.indiabulls.com/http://www.icicidirect.com/http://www.sharekhan.com/http://www.hdfcsec.com/http://www.religareonline.com/http://www.religareonline.com/http://www.religareonline.com/http://www.hdfcsec.com/http://www.sharekhan.com/http://www.icicidirect.com/http://www.indiabulls.com/http://www.bseindia.com/http://www.nseindia.com/http://www.sebi.gov.in/ -
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