#TwitterQA

Ask TWITTER: How to Grow Reach, Generate Leads & Drive Real Revenue

#TwitterQA

Meet Your Experts:

Anne Mercogliano@akmercog

Kipp Bodnar@KippBodnar

Amanda Felson@felsie

#TwitterQA

Agenda

1. Content and Twitter Strategy

2. Lead generation content

3. Going beyond text in Tweets

4. Advertising for lead generation

5. Lead generation cards

#TwitterQA

The HubSpot Twitter account has amassed over 330,000 followers and 50,000 leads, and we’ve learned a few pointers along the way.

In only two years, Twitter’s SMB account has amassed over 124,000 followers.

#TwitterQA

CONTENT STRATEGY TO SUPPORT YOUR TWITTER STRATEGY.

1Tip

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HOW HUBSPOT’S TWEETS

GENERATE LEADS:

#TwitterQA

TO GENERATE LEADS, YOU CAN’T ONLY POST LEAD GEN CONTENT.

2Tip

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DIRECT & INDIRECT LEAD GEN

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EXAMPLE 1: A Direct LEAD GEN TWEET.

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EXAMPLE 2: AN Indirect LEAD GEN TWEET.

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80/20 Rule

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GO BEYOND TEXT IN YOUR TWEETS.3

Tip

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Tweets with photos get

twice the response!**Buddy Media 6/12, “Strategies for Effective Tweeting; A Statistical Review”

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Incorporate

images

regularly

throughout

your Tweets

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EXTEND REACH WITH TWITTER ADVERTISING.4

Tip

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YOUR PERFECT PROSPECTS ARE ON TWITTER. THEY JUST MIGHT

NOT BE FOLLOWING YOU.

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TWITTER INSIGHTS

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OPTIMIZE FOR LEAD GENERATION

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You can

target your audience by

…

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KEYWORDS.

KEYWORDS IN RECENT TWEETS

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INTERESTS & USERNAMES.

350 INTEREST

CATEGORIES

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PLATFORM / DEVICE.

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THE ANATOMY OF OUR PROMOTED TWEETS.

1

2

4

3

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GIVE TWITTER LEAD GEN CARDS A TRY.5

Tip

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2. An image.

3. A short description.

4. A call-to-action.

YOU NEED 4 PIECES OF CONTENT TO CREATE A LEAD GEN CARD - #1 IS AN OFFER

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THREE AWESOME LEAD GEN CARD CAMPAIGNS.

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TAKEAWAYS.

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Focus on helping people with your tweets and

content

REMEMBER TO:

#TwitterQA

Focus on helping people with your tweets and

content

Direct & Indirect lead generation posts (80/20

rule!)

REMEMBER TO:

#TwitterQA

Focus on helping people with your tweets and

content

Direct & Indirect lead generation posts (80/20

rule!)

Use Visuals

REMEMBER TO:

#TwitterQA

THANK YOU!

#TwitterQA

Q&A@akmercog

@KippBodnar@felsie