Asia Presentation

8/4/2019 Asia Presentation

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The futureof digital industry

Roy van Dijk , Charlie Montagut , Claudia Bello , Jaime Muoz , Sara Frank.

viernes 2 de septiembre de 2011


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IS ONE OF THEBEST CONNECTEDNATIONS IN THEWORLD

South Korea



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South Korea has the fastest internet connection of the world.



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82% household internet penetration rate.



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HAS THE FASTESTGROWING MOBILEPENETRATION RATE

South Korea



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+ 20 million smartphones.



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Beginning of a Long Term Evolution era, a.k.a 4G.



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Mobile VoiP is a trend.



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Boost of support & usage for Mobile Cloud Computing.



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HAS A MUCH MOREFREQUENT AVERAGEUSE OF DIGITALMEDIA PLATFORMSTHAN THE RESTOF THE WORLD

South Korea



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One of the largest blog communities in the world.



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Cyworld, 25 million users. Facebook, 4 million users.



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Search-engine Naver has 62% market share, Google has 4%.



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PREDICTEDINCREASEIN ARTIFICIALINTELLIGENCETECHNOLOGIES

South Korea



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In 2015, 10% of social media friends will be automated conversation patterns.



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Current rise of Artificial Intelligence smartphone applications.



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THE GOVERNMENT

IS PLANNINGTO BUILD A DIGITALMEDIA CITY

South Korea



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A high-tech utopia where all mayor information systems share dataand computers are built into houses, streets and office buildings.



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ONLINE GAMINGIS HUGE

South Korea



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17 million people play games on a regular basisand professional players are considered stars.



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ONE OF THE MOSTCONNECTED ANDTECHNOLOGICALADVANCEDCOUNTRIES IN THEWORLD

Japan



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99 million internet users.



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Second fastest broadband in the world.



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MOBILE IN JAPANIS GOING MAD LIKEBANANAS IN AN IADCLASS AT HYPERISLAND STOCKHOLM

Japan



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75% of social network sites are solely accessed from mobile.



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5 years ahead of any market.



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DOMINATESTHE BLOGOSPHERE

Japan



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Japanese is number one blogging language in the world.



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DIGITALTECHNOLOGY HASFUNDAMENTALLYCHANGED THE WAYCHINESE PEOPLELIVE.

China



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China has 450 million internet users, which is more than the US and Japan combined.Imagine the potential growth.



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THE GREATFIREWALL OF CHINA

China



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Although Chinas constitution guarantees freedom of speech, it only holds trueto a certain extend. Sites as Facebook, Twitter, Youtube Vimeo, Wikileaks and manymore are blocked. These sites have fallen victim to the great firewall of China.



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CHINA IS BECOMING

A LEADER INRESEARCH ANDDEVELOPMENT

China



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They now lead the world in publications on nano-technology.



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INDIA IS THE 2ND

MOST POPULATEDCOUNTRY IN THEWORLD.

India



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With over 1,21 billion people. 8% internet users = 100 million users.



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Cyber cafs are mostly used for web-access.



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3G has just been launched in India.



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Mobile internet users expected to be 700 million people in 2012.



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ONLINE SOCIAL

NETWORKS GROWRAPIDLY IN INDIA(33 MILLION USERS IN 2010)

India



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97% uses Facebook, passing Orkut, the former market leader.



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Twitter(4,5 million users) and Google(81%) also both #1.



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SEO is a bitch, since India has 22 official languages.



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IN I HTviernes 2 de septiembre de 2011


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A lot of particularitiesdespite the globalization.

Really different tastesand behavior both

compared to the westand among each other.



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Foreign companiesand media professionals

need to have a deepunderstanding of theregion they are workingin to be successful.



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Due to characteristicsof the Asian society,people tend to havemore online relations.The use of social

networks is higher thanthe rest of the world.



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Local networks are evenfurther developed thanglobal ones.

Which will only grow in

the future, due to the riseof Artificial Intelligence.



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Mobile is the trend

in Asia and will be inthe future.

The fast broadband andsuperior infrastructure

will put Japan andSouth Korea ahead.



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In the future, digitalmedia will be ubiquitous.Internet will be integrated

in everyday objects andthe line between digital

and real life will becomeinvisible.



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As Chris Jones said:Dont underestimateChina. Digital industry

is still immature but ithas more potential than

any other nation in theworld.



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Soon China will be seen

as a country that createsrather than copies.



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Today, an Interactive

Art Director shouldknow his way aroundin technology.



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And they shouldnt only

be able to make thingspretty, but also to makethings work.



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Special thanks to:



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Special thanks to:



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Special thanks to:



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Asia Presentation

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