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ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2015 PUBLICATION DATE: MARCH 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS

PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Asia-Pacific Online Payment Methods: Full Year 2015

Market Report

Online Payment

Asia-Pacific

China, Japan, South Korea, Australia, India, Indonesia, Thailand,

Taiwan, Hong Kong, Vietnam, Malaysia, Pakistan

English

PDF & PowerPoint

115

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Site License:

Global Site License:

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QUESTIONS

ANSWERED

IN THIS REPORT

Which online payment methods are preferred by online shoppers in Asia-Pacific?

What are the key trends in online payments in the countries of this region?

Which countries lead in terms of mobile payment development?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2015

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ASIA-PACIFIC IS ONE OF THE GLOBAL LEADERS IN MOBILE PAYMENTS

With B2C E-Commerce sales growing rapidly, the online payment landscape in Asia-Pacific

remains dynamic. In China, the number of online payment users reached over a third of a billion

in mid-2015, accounting for more than 50% of Internet users, as revealed in yStats.com’s report.

Third-party payment services, such as Alipay and Tenpay, were the leading payment methods

used by online shoppers in China that year, while in Japan and South Korea online payments

were dominated by credit cards. Meanwhile, in less advanced markets, such as India, cash on

delivery was still used by a high double-digit share of online shoppers. Another popular online

payment method was bank transfer, chosen by more than two-thirds of online shoppers in

Indonesia.

Overall, emerging markets in Asia-Pacific are ahead of advanced markets when it comes to

the adoption of innovative payment methods, according to the research findings of yStats.com.

For example, the share of individuals using mobile wallets in emerging markets was almost

double that share in the advanced markets in mid-2015. In the previous year, China was the

highest-ranking country worldwide in share of mobile phone users making mobile payments both

for digital and non-digital goods, while India had the highest share of online shoppers who would

be willing to use digital currency.

Asia-Pacific is one of the leading regions worldwide in mobile payment use. Mobile

payment transactions in some of the countries in this region have been growing at triple-digit

rates, as shown in yStats.com’s report. Asia-Pacific is also one of the trend setters in this space.

Across the region, a number of mobile messengers launched payment services, such as LINE Pay

from Japan and Kakao Pay from South Korea. As online and mobile payments continue to grow,

competition remains intense.


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MANAGEMENT SUMMARY

GLOBAL

Online and Mobile Payment Trends and News about Players, H1 2015

Online Payment Trends and News about Players, H2 2015

Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f

Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015

Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website

but is not Available at the Checkout, in %, September 2015

Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of

Consumers in Selected Developed Countries, June 2015

Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015

Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014

Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by

Very Important and Rather Important, June 2015

Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014

Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan,


Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan,


Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and

Territories, 2014

ASIA-PACIFIC

3.1 REGIONAL

Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014

Share of Online Shoppers Paying with Cash on Delivery and Share of Online Shoppers Paying with Credit and Debit

Cards for Online Purchases, in %, August 2015

Breakdown of Payment Methods Used to Pay for Taxi Ordered through a Mobile Application, in %, August 2015

Digital Payment Methods Used, by Emerging and Developed Markets, in % of Consumers, August 2015

Top Reasons for Using Online Payment Services, in % of Online Payment Service Users, August 2015

3.2 CHINA



Share of Online Shoppers Who Used Digital Payment Systems to Pay for Online Purchases, in %, 2015


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TABLE OF CONTENTS (1 OF 4)

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ASIA-PACIFIC (Cont.)

3.2 CHINA (Cont.)

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013,

December 2014, June 2015

Breakdown of Electronic Payment Users by Gender, by Payment Method Type, in %, 2014

Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f

Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q2 2014 - Q2 2015

Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014

Online Payment Service Providers Used, in % of Online Payment Users, December 2014

Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014

Mobile Payment Transactions’ Share of Total Online Payments, in %, 2014 & 2015

Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2014 & June

2015

Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014

Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f

Third-Party Mobile Payment GMV, in CNY billion, and in % Year-on-Year Change, Q3 2014 - Q3 2015

Number and Value of Electronic Payment Services Transactions, by Segment, incl. Online and Mobile, in billions

and in CNY trillion, and in % Year-on-Year Change, Q2 2015

Reasons for Using Mobile Payments Offline, in % of Internet Users Using Mobile Payment Offline, August 2015

Breakdown of Third-Party Mobile Payment Transaction Volume, by Provider, in %, 2014 & Q3 2015

Breakdown of Mobile Payment Market by Provider, in %, Q3 2015

3.3 JAPAN


Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015

Breakdown of Most Used Online Payment Methods, in % of Online Payment Users, July 2015

Breakdown of Preferred Devices Used for Making Online and Mobile Payments, in % of Online Payment Users, by

Age Group and Total, July 2015

Mobile Wallet Penetration, in % of Mobile Phone Owners, and Mobile Wallet Use, in % of Mobile Wallet Owners,

August 2015

Number and Value of Electronic Money Transactions, in millions and in JPY billions, and in % Year-on-Year Change,

2010-2014

Value of Electronic Money Transactions, in JPY trillion, 2014 & 2021f

Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014

Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014

3.4 SOUTH KOREA


Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

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3.4 SOUTH KOREA (Cont.)

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014

Activities Carried out via Mobile Instant Messengers, incl. Payment, in % of Mobile Instant Messenger Users, August

2015

Share of Customers Who Have Used Mobile Payment Tools, in %, August 2015

Share of Mobile Payment Users Starting to Use Mobile Payment in the Past Year, in %, August 2015

Breakdown of Frequency of Use of Mobile Payments in Online Shopping, in % of Mobile Payment Users, August

2015

Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015

Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services,

March 2015

3.5 AUSTRALIA

Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008,

2011, 2014

Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015

Number of Contactless Cards, in millions, 2010, 2014 & 2019f

Share of Shoppers Preferring to Use Contactless Payments, by Selected Regions, in %, October 2015

3.6 INDIA


Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Payment Methods Preferred in Online Shopping, by Gender, in %, July 2015

Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December

2014

Share of Cash on Delivery of E-Commerce Orders, in %, 2015e

Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile Wallets, in

millions and in INR billion, FY 2014-2015 & First 8 Months of FY 2015-2016

Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015

Payment Methods Offered by Top 5 Mobile Shopping Apps, September 2015

Mobile Wallet Market Size, in USD million, 2014 & 2020f

3.7 INDONESIA

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015

Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

Breakdown of Reasons for Not Using Online Payments When Shopping Online, in %, August 2015



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3.7 INDONESIA (Cont.)

Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014

Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014

Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014

Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider,

November 2014

3.8 THAILAND

Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015

Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014 &

Q1 - Q3 2015

Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014 &

Q1 - Q3 2015

3.9 TAIWAN

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014

3.10 HONG KONG

Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014

Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014

3.11 VIETNAM

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

Payment Methods Offered, in % of E-Commerce Companies, 2014

Breakdown of Online Payment Service Providers Used, in % of E-Commerce Companies, 2014

3.12 MALAYSIA

Number of Users of Network-Based E-Money, in millions, and in % Year-on-Year Change, 2011 – 2014 & H1 2015

3.13 PAKISTAN

Share of Consumers Who Have Used Mobile Money and Who Have a Mobile Money Account, in %, December 2014

Top Purposes of Using Mobile Money, in % of Mobile Money Users, 2014

Mobile Money Providers Used, in % of Mobile Money Users, 2013 & 2014



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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary

market research. Secondary research is information

gathered from previously published sources. Our reports are

solely based on information and data acquired from national

and international statistical offices, industry and trade

associations, business reports, business and company

databases, journals, company registries, news portals and

many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the

market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this

is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12

months prior to the date of report publication. Exact

publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of

B2C E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by

the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar

charts, rankings, line graphs and tables. Every chart contains

an Action Title, which summarizes the main idea/finding of

the chart and a Subtitle, which provides necessary

information about the country, the topic, units or measures

of currency, and the applicable time period(s) to which the

data refers. With respect to rankings, it is possible that the

summation of all categories amounts to more than 100%. In

this case, multiple answers were possible, which is noted at the

bottom of the chart.

Report Structure

Reports are comprised of the following elements, in

the following order: Cover page, preface, legal notice,

methodology, definitions, table of contents, management

summary (summarizing main information contained in each

section of report) and report content (divided into sections and

chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are

published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative

criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of

people surveyed, is provided in the form of a note. In some

cases, the note (also) contains additional information needed

to fully understand the contents of the respective data.

When providing information about amounts of

money, local currencies are most often used. When

referencing currency values in the Action Title, the EUR values

are also provided in brackets. The conversions are always

made using the average currency exchange rate for the

respective time period. Should the currency figure be in the

future, the average exchange rate of the past 12 months is

used.

METHODOLOGY OF OUR ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2015 REPORT Report Coverage

This report covers the online payment market. It

takes into account a wide definition of online payment,

including payment methods used in online shopping and

mobile payment, such as remote and proximity payments.

All major countries in the region are covered, while

data availability varied across the markets.

The report includes data mostly published in 2015.

The exact date of publication of the source is stated on each

chart. The time period which the data refers to differs by

source.

Report Structure

The countries in the region are presented in the

descending order of B2C E-Commerce sales. Besides country

and regional data, information about global development is

also included.

Depending on data availability, the following types of

market information are included: the payment methods most

used in online shopping, number and volume of online and

mobile payment transactions, information about online and

mobile payment users. Not all the mentioned types of

information are available for each of the covered countries.

For the leading country in the region, also online and mobile

payment trends, including regulatory trends, and news about

major market players, such as payment providers, are

presented.


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UPCOMING RELATED REPORTS

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Europe Online Payment Methods: Full Year 2015 March 2016 € 1,950

Global Online Payment Methods: Second Half 2015 February 2016 € 1,950

Global Mobile Payment Methods: Second Half 2015 February 2016 € 950

Asia-Pacific Online Payment Methods: Second Half 2015 January 2016 € 750

Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 € 2,950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950

Asia-Pacific B2C E-Commerce Delivery 2015 November 2015 € 950

Kazakhstan B2C E-Commerce Market 2015 November 2015 € 450

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Global Cross-Border B2C E-Commerce 2015

Europe Cross-Border B2C E-Commerce 2015

August 2015

August 2015

€ 2,950

€ 1,950

REPORT

PUBLICATION

DATE

PRICE*

Global Mobile Payment Methods: Full Year 2015

Asia-Pacific Online Payment Methods: First Half 2016

March 2016

July 2016

€ 1,950

€ 750


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