PowerPoint Presentation

ASEF Risk Communication for Public Health Emergencies, 2015

1ObjectivesShare experience and expertiseUnderstand the importance and challenge of reflecting the voices of healthcare workers in national risk communicationIsolate key barriers to implementing national risk communication strategiesDevelop recommendations for strengthening national risk communication strategies

What should be the top priority activities in your current emergency risk communication strategies?media relationsIEC materialssocial mediacommunity engagementsocial mobilization

Pre-Workshop Survey: Top priority activities in your current risk communication strategies1. media relations2. IEC materials3. social media4. community engagement5. social mobilizationOn a scale of 1-5, how would you currently classify your country or organization's level of emergency risk communication preparedness? We are not prepared------We are very prepared

On a scale of 1-5, how would you currently classify your country or organization's level of risk communication preparedness? We are not prepared: 100%2310%31033.3%41550%We are very prepared: 526.7%Ranking Methodology

5. In terms of Dialogue with those affected and involved, rank the most significant barriers to success (Priority Ranking)Lack of guidelines and formal listening proceduresInadequate budget and human resources support Weak levels of leadership engagement and endorsementLack of emergency engagement exercises and trainingPractical tools and templates to support dialogueOther

A: 319

B: 255

C: 353

D: 281

E: 275

F: 200Module 1: key discussion70% -- communicate a serious, emerging risk immediately, prior to lab or other confirmation 57% -- organizations resist transparency due to incomplete informationTransparency is a crucial issue in supporting all emergency risk communication objectives

Key transparency barriers: 1) Ensuring leadership engagement/endorsement 2) Lack of guidelines/policiesEndorseRejectDebate

Key Transparency abilities: 1) Rapid approval of warnings and advisories 2) Adherence to decision making principles in a regulation, policy or guidelineEndorseRejectDebate

Module 2: key discussionIf no agreement can be reached on whether or not to warn of potential EATEX risk, what do you do?71% -- warn of the potential risk even if a coordinated/compromise cannot be reachedCoordination barriers: 1) Ensuring leadership engagement and endorsement 2) Lack of guidelines/policiesEndorseRejectDebate

Coordination abilities: 1) Identification/engagement of focal points 2) Communication coordination structure3) Sharing risk communication messages and strategies during a serious public health eventEndorseRejectDebate

Module 3: key discussionWe should not put the blame on the affected We need to change behavior of leaders as wellKnowledge/data gathered must feed into response operation or it becomes uselessOn social media: may be the minority, but because of the platform may appear to represent the majority

Listening/Dialogue barriers: 1) Weak levels of leadership engagement and endorsement2) Lack of guidelines and formal listening proceduresEndorseRejectDebate

Listening/Dialogue abilities: 1) Gathering/processing the views and perceptions of individuals, partners and communities affected 2) Adapting communication strategies based on findings3) Reflecting community perspectives back into emergency management decision makingEndorseRejectDebate

Module 4: key discussionStrong push to move on undermines real evaluation Must be part of the planning cycleKPIs: must align to risk comm objectiveOrganizations must prioritize/invest in function Evaluation barriers: 1. Low levels of leadership engagement/ endorsement2. Inadequate budget and human resources support 3. Lack of monitoring and evaluation training/capacityEndorseRejectDebate

Emergency Risk Communication Evaluation Abilities:1) Establishing clear risk communication objectives2) Monitoring system (eg. media/social media)3) Integration into preparedness strategiesEndorseRejectDebate