Asante Africa Foundation Marketing Management Project
-
Upload
jessica-marie -
Category
Documents
-
view
220 -
download
0
Transcript of Asante Africa Foundation Marketing Management Project
-
7/30/2019 Asante Africa Foundation Marketing Management Project
1/34
-
7/30/2019 Asante Africa Foundation Marketing Management Project
2/34
Z`b Xrqcqcen 1 ?
-
7/30/2019 Asante Africa Foundation Marketing Management Project
3/34
Cezrmjhzcme zm Fxfezb Farchf
Gfrkbzcen _bxbfrh` \rmhbxx
Fefisxcx fej _bhmggbejfzcmex Xmhcfi Gbjcf
bEb~xibzzbr
^boxczb
\frzebrx`c| M||mrzeczcbx Gfrkbzcen \ife
Xggfrs
V ! F
Z`b Xrqcqcen 1 8
Fnbejf
-
7/30/2019 Asante Africa Foundation Marketing Management Project
4/34
^`fz cx z`b Fxfezb Farchf Amejfzcme=
Eme|rmacz) h`frczfoib mrnfectfzcme ofxbj ce Mfkifej) HF) jbjchfzbj zm|rmqcjcen vficzs bjhfzcme zm Bfxz Farchf xzjbezx
Bxzfoicx`bj ce ?
-
7/30/2019 Asante Africa Foundation Marketing Management Project
5/34
Hrbfzb xfab fej `bfiz s ibfrecen beqcrmegbezx
Xzrbenz`be zbfh`cen vficzs fej be`fehb ibfrecen ce xh`mmix
\rmqcjb bjhfzcme z`rmn` gbrcz'ofxbj xh`mifrx`c|x
3
-
7/30/2019 Asante Africa Foundation Marketing Management Project
6/34
Z`b Xrqcqcen 1 1
Gfrkbzcen _bxbfrh` \rmhbxx
Jbaceb z`b \rmoibg !
_bxbfrh` Modbhzcqbx
Jbqbim| z`b _bxbfrh` \ife
Hmiibhz z`b Ceamrgfzcme
Fefistb z`b Ceamrgfzcme
\rbxbez z`b Acejcenx
Gfkb z`b Jbhcxcme
^cii cg|rmqbj hmggechfzcmexfiim~ Fxfezb Farchf zm be`fehbf~frbebxx fej aejcenm||mrzeczcbx=
F~frbebxx
_bfh`
Fjcbehb
Vficzs
Xmrhb4 Kmzibr% \ ! Kbiibr K% (?#% Eb~ Dbrxbs) ES4 \rbezchb @fii%
-
7/30/2019 Asante Africa Foundation Marketing Management Project
7/34Z`b Xrqcqcen 1 >
Gfrkbzcen _bxbfrh` \rmhbxx
Jbaceb z`b \rmoibg !
_bxbfrh` Modbhzcqbx
Jbqbim| z`b _bxbfrh` \ife
Hmiibhz z`b Ceamrgfzcme
Fefistb z`b Ceamrgfzcme
\rbxbez z`b Acejcenx
Gfkb z`b Jbhcxcme
_bxbfrh` Modbhzcqbx
Jbzbrgceb ca Fxfezb Farchf ~boxczbrbhbcqbx hmexcxzbez) mr cg|rmqcen) gmez`isqcxczfzcme
^`fz cx z`b bEb~xibzzbrx hichk zm rbfj|brhbezfnb=
Cx Fxfezb Farchf fhzcqbis benfncen xmhcfigbjcf amiim~brx=
Jmbx Fxfezb Farchf |frzebr ~cz` mz`br
mrnfectfzcmex=
-
7/30/2019 Asante Africa Foundation Marketing Management Project
8/34Z`b Xrqcqcen 1 0
Gfrkbzcen _bxbfrh` \rmhbxx
Jbaceb z`b \rmoibg !
_bxbfrh` Modbhzcqbx
Jbqbim| z`b _bxbfrh` \ife
Hmiibhz z`b Ceamrgfzcme
Fefistb z`b Ceamrgfzcme
\rbxbez z`b Acejcenx
Gfkb z`b Jbhcxcme
Hmggechfzcme ~cz` Fxfezb Farchf xzfaa
fej omfrj gbgobrx
Dbxxchfx cexcn z z`rmn` `br
qmiezbbrcen _bqcb~ ma Nmmnib Fefiszchx rb|mrzx
_bqcb~ ma Hrm~jommxzbr rb|mrzx
Hmezbez fej jbxcne rbqcb~
_bqcb~ gfrkbzcen gfzbrcfix ma xcgcifrmrnfectfzcmex
Hmggechfzcme ~cz` NbmBp
-
7/30/2019 Asante Africa Foundation Marketing Management Project
9/34Z`b Xrqcqcen 1 3
Gfrkbzcen _bxbfrh` \rmhbxx
Jbaceb z`b \rmoibg !
_bxbfrh` Modbhzcqbx
Jbqbim| z`b _bxbfrh` \ife
Hmiibhz z`b Ceamrgfzcme
Fefistb z`b Ceamrgfzcme
\rbxbez z`b Acejcenx
Gfkb z`b Jbhcxcme
Xmhcfi Gbjcf
bEb~xibzzbr
^boxczb
\frzebrx`c| M||mrzeczcbx
Gfrkbzcen \ife
-
7/30/2019 Asante Africa Foundation Marketing Management Project
10/34
\micx` | Xmhcfi Orfej
^`cib z`bs `fqb fe fhzcqb ~boxczb fej oimn) z`bcr xmhcfi gbjcf orfejifhkx hmexcxzbehs ~cz` z`bcr mqbrfii hmg|fes gcxxcme
Xmhcfi ebz~mrk |rbxbehb x`mij x||mrz z`b hmr|mrfzb orfej
Bqbrsz cen z`fz cx xfcj meiceb ebbjx zm ob f |mxczcqb rbceamrhbgbez maz`fz orfej.x |rmgcxb
Z`b Xrqcqcen 1 6
Xmhcfi Gbjcf
-
7/30/2019 Asante Africa Foundation Marketing Management Project
18/34
Ce ibxx z`fe z~mgmez`x) mrxzrfzbncbx nrb~Fxfezb Farchf Z~czzbr
amiim~brx armg 66? zm2)8:?%
Z`b hmgocefzcme marbz~bbzx fejgbezcmex |rmqcjcen f
|mzbezcfi rbfh` mamqbr : gciicme |bm|ibfej mrnfectfzcmex%
Z`b Xrqcqcen 1 60
Xmhcfi Gbjcf
-
7/30/2019 Asante Africa Foundation Marketing Management Project
19/34
Azrb Xzrfzbncbx amr Nrm~z`
Nmmnib+
Nmmnib+ cehrbfxbx bp|mxrb ofxbj me amiim~br xbz|%
_fz`br z`fe fjjcen meb |brxme mr mrnfectfzcme fz f zcgb) Nmmnib+ fiim~x sm zmfjj smrxbia zm hcrhibx% Z`bxb hcrhibx hfe hmexcxz ma 6
-
7/30/2019 Asante Africa Foundation Marketing Management Project
20/34
^ckc|bjcf
Jbxhrc|zcme ma Amejfzcme hmij cehrbfxb ~bo zrfaach fej cx f xbai zmmi amrgfefncen rb|zfzcme fej hrbjcociczs%
xicjbx`frb
Fxfezb Farchf x`mij `fqb f hmr|mrfzb \\Z zbg|ifzb fej f hmr|mrfzbmqbrqcb~ |rbxbezfzcme ma ~`m z`bs frb fej ~`fz z`bs jm%
IcekbjCe
^mij befoib Fxfezb Farchf zm zfkb fjqfezfnb ma eb~x |mxzcenx fej nrm|x)fej |rmqcjb f |ifzamrg amr rbhrczcen ma zfibez fej qmiezbbrx%
Oimnnbr
Gmqcen oimnx armg ~boxczb zm oimnnbr ormfjbr rbfh` fej rbgmqbx me'nmcen gfcezbefehb
Befoibx oimn rbfjcen armg gmocib jbqchbx
Z`b Xrqcqcen 1 ?
bEb~xibzzbr Bpcxzcen Jbxcne
Fj'`mhxh`bjib
Cg|ibgbezfzcme Cxxbx
Amrgx
Egbrmx Jbxcnex Em amhx
Zmm gh` ceamrgfzcme
Bphbxxcqb xhrmiicen
Emz zfoibz arcbejis
^boxczb cxxbx ! gbzrchx
-
7/30/2019 Asante Africa Foundation Marketing Management Project
28/34
Z`b Xrqcqcen 1 ?0
bEb~xibzzbr _bjbxcne
Amhxbj
Hxzmg zbg|ifzb jbxcne
Fxxmhcfzbj amrgx
Xh`bjibj amr gmez`isrbibfxb
\rmgmzbx Xmhcfi Gbjcfebz~mrkx
Zfoibz arcbejis
Gbzrchx amr zrfhkcen
-
7/30/2019 Asante Africa Foundation Marketing Management Project
29/34
Z`b Xrqcqcen 1 ?3
\frzebrx`c| M||mrzeczcbx
Cg|fhz Zrfqb i
B p | b r c b e h b Q m i e z b b r
H m e z r c o z b @ b i |
-
7/30/2019 Asante Africa Foundation Marketing Management Project
30/34
Z`b Xrqcqcen 1 8