Asante Africa Foundation Marketing Management Project

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    Z`b Xrqcqcen 1 ?

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    Cezrmjhzcme zm Fxfezb Farchf

    Gfrkbzcen _bxbfrh` \rmhbxx

    Fefisxcx fej _bhmggbejfzcmex Xmhcfi Gbjcf

    bEb~xibzzbr

    ^boxczb

    \frzebrx`c| M||mrzeczcbx Gfrkbzcen \ife

    Xggfrs

    V ! F

    Z`b Xrqcqcen 1 8

    Fnbejf

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    ^`fz cx z`b Fxfezb Farchf Amejfzcme=

    Eme|rmacz) h`frczfoib mrnfectfzcme ofxbj ce Mfkifej) HF) jbjchfzbj zm|rmqcjcen vficzs bjhfzcme zm Bfxz Farchf xzjbezx

    Bxzfoicx`bj ce ?

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    Hrbfzb xfab fej `bfiz s ibfrecen beqcrmegbezx

    Xzrbenz`be zbfh`cen vficzs fej be`fehb ibfrecen ce xh`mmix

    \rmqcjb bjhfzcme z`rmn` gbrcz'ofxbj xh`mifrx`c|x

    3

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    Z`b Xrqcqcen 1 1

    Gfrkbzcen _bxbfrh` \rmhbxx

    Jbaceb z`b \rmoibg !

    _bxbfrh` Modbhzcqbx

    Jbqbim| z`b _bxbfrh` \ife

    Hmiibhz z`b Ceamrgfzcme

    Fefistb z`b Ceamrgfzcme

    \rbxbez z`b Acejcenx

    Gfkb z`b Jbhcxcme

    ^cii cg|rmqbj hmggechfzcmexfiim~ Fxfezb Farchf zm be`fehbf~frbebxx fej aejcenm||mrzeczcbx=

    F~frbebxx

    _bfh`

    Fjcbehb

    Vficzs

    Xmrhb4 Kmzibr% \ ! Kbiibr K% (?#% Eb~ Dbrxbs) ES4 \rbezchb @fii%

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    7/34Z`b Xrqcqcen 1 >

    Gfrkbzcen _bxbfrh` \rmhbxx

    Jbaceb z`b \rmoibg !

    _bxbfrh` Modbhzcqbx

    Jbqbim| z`b _bxbfrh` \ife

    Hmiibhz z`b Ceamrgfzcme

    Fefistb z`b Ceamrgfzcme

    \rbxbez z`b Acejcenx

    Gfkb z`b Jbhcxcme

    _bxbfrh` Modbhzcqbx

    Jbzbrgceb ca Fxfezb Farchf ~boxczbrbhbcqbx hmexcxzbez) mr cg|rmqcen) gmez`isqcxczfzcme

    ^`fz cx z`b bEb~xibzzbrx hichk zm rbfj|brhbezfnb=

    Cx Fxfezb Farchf fhzcqbis benfncen xmhcfigbjcf amiim~brx=

    Jmbx Fxfezb Farchf |frzebr ~cz` mz`br

    mrnfectfzcmex=

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    Gfrkbzcen _bxbfrh` \rmhbxx

    Jbaceb z`b \rmoibg !

    _bxbfrh` Modbhzcqbx

    Jbqbim| z`b _bxbfrh` \ife

    Hmiibhz z`b Ceamrgfzcme

    Fefistb z`b Ceamrgfzcme

    \rbxbez z`b Acejcenx

    Gfkb z`b Jbhcxcme

    Hmggechfzcme ~cz` Fxfezb Farchf xzfaa

    fej omfrj gbgobrx

    Dbxxchfx cexcn z z`rmn` `br

    qmiezbbrcen _bqcb~ ma Nmmnib Fefiszchx rb|mrzx

    _bqcb~ ma Hrm~jommxzbr rb|mrzx

    Hmezbez fej jbxcne rbqcb~

    _bqcb~ gfrkbzcen gfzbrcfix ma xcgcifrmrnfectfzcmex

    Hmggechfzcme ~cz` NbmBp

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    Gfrkbzcen _bxbfrh` \rmhbxx

    Jbaceb z`b \rmoibg !

    _bxbfrh` Modbhzcqbx

    Jbqbim| z`b _bxbfrh` \ife

    Hmiibhz z`b Ceamrgfzcme

    Fefistb z`b Ceamrgfzcme

    \rbxbez z`b Acejcenx

    Gfkb z`b Jbhcxcme

    Xmhcfi Gbjcf

    bEb~xibzzbr

    ^boxczb

    \frzebrx`c| M||mrzeczcbx

    Gfrkbzcen \ife

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    \micx` | Xmhcfi Orfej

    ^`cib z`bs `fqb fe fhzcqb ~boxczb fej oimn) z`bcr xmhcfi gbjcf orfejifhkx hmexcxzbehs ~cz` z`bcr mqbrfii hmg|fes gcxxcme

    Xmhcfi ebz~mrk |rbxbehb x`mij x||mrz z`b hmr|mrfzb orfej

    Bqbrsz cen z`fz cx xfcj meiceb ebbjx zm ob f |mxczcqb rbceamrhbgbez maz`fz orfej.x |rmgcxb

    Z`b Xrqcqcen 1 6

    Xmhcfi Gbjcf

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    Ce ibxx z`fe z~mgmez`x) mrxzrfzbncbx nrb~Fxfezb Farchf Z~czzbr

    amiim~brx armg 66? zm2)8:?%

    Z`b hmgocefzcme marbz~bbzx fejgbezcmex |rmqcjcen f

    |mzbezcfi rbfh` mamqbr : gciicme |bm|ibfej mrnfectfzcmex%

    Z`b Xrqcqcen 1 60

    Xmhcfi Gbjcf

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    Azrb Xzrfzbncbx amr Nrm~z`

    Nmmnib+

    Nmmnib+ cehrbfxbx bp|mxrb ofxbj me amiim~br xbz|%

    _fz`br z`fe fjjcen meb |brxme mr mrnfectfzcme fz f zcgb) Nmmnib+ fiim~x sm zmfjj smrxbia zm hcrhibx% Z`bxb hcrhibx hfe hmexcxz ma 6

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    ^ckc|bjcf

    Jbxhrc|zcme ma Amejfzcme hmij cehrbfxb ~bo zrfaach fej cx f xbai zmmi amrgfefncen rb|zfzcme fej hrbjcociczs%

    xicjbx`frb

    Fxfezb Farchf x`mij `fqb f hmr|mrfzb \\Z zbg|ifzb fej f hmr|mrfzbmqbrqcb~ |rbxbezfzcme ma ~`m z`bs frb fej ~`fz z`bs jm%

    IcekbjCe

    ^mij befoib Fxfezb Farchf zm zfkb fjqfezfnb ma eb~x |mxzcenx fej nrm|x)fej |rmqcjb f |ifzamrg amr rbhrczcen ma zfibez fej qmiezbbrx%

    Oimnnbr

    Gmqcen oimnx armg ~boxczb zm oimnnbr ormfjbr rbfh` fej rbgmqbx me'nmcen gfcezbefehb

    Befoibx oimn rbfjcen armg gmocib jbqchbx

    Z`b Xrqcqcen 1 ?

    bEb~xibzzbr Bpcxzcen Jbxcne

    Fj'`mhxh`bjib

    Cg|ibgbezfzcme Cxxbx

    Amrgx

    Egbrmx Jbxcnex Em amhx

    Zmm gh` ceamrgfzcme

    Bphbxxcqb xhrmiicen

    Emz zfoibz arcbejis

    ^boxczb cxxbx ! gbzrchx

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    Z`b Xrqcqcen 1 ?0

    bEb~xibzzbr _bjbxcne

    Amhxbj

    Hxzmg zbg|ifzb jbxcne

    Fxxmhcfzbj amrgx

    Xh`bjibj amr gmez`isrbibfxb

    \rmgmzbx Xmhcfi Gbjcfebz~mrkx

    Zfoibz arcbejis

    Gbzrchx amr zrfhkcen

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    Z`b Xrqcqcen 1 ?3

    \frzebrx`c| M||mrzeczcbx

    Cg|fhz Zrfqb i

    B p | b r c b e h b Q m i e z b b r

    H m e z r c o z b @ b i |

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    Z`b Xrqcqcen 1 8