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AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 �
CORPORATE PROFILE 4
CORPORATE STRUCTURE 5
HIGHLIGHTS OF �006 / �007 6
ADDRESS OF CEO 8
ENVIRONMENTAL RESPONSIBILITY
TheBalticSea-OneofthemostUniqueEcosystemsintheWorld 11
EnvironmentalResponsibility-OurTopPriority 12
OurModernFleet-fortheSea,fortheEnvironment 14
AkerYards-anEnvironmentallyReliablePartner 15
TallinkProtectstheWater 17
TallinkProtectstheAir 21
TallinkProtectstheLand 25
People-theSaltoftheEarthinEnvironmentalProtectionatTallink 29
CORPORATE SOCIAL RESPONSIBILITY
BecomingtheLeaderontheBalticSeaThankstoCustomerTrust 32
Employees-FuellingTallink’sSuccess 37
Tallink-oneofthemostReputableEmployersintheBalticSeaRegion 41
AValuableCo-OperationPartnerforBothLargeandSmallCompanies 42
CorporateGovernance-NotaThing-In-Itself 44
Tallink-aGoodCitizen 46
OurEmployees-GoodWillAmbassadors 48
APartnerforSociety 51
TheEstonia’sLargestSportsSponsorshiptoKaiaKanepi 52
T A B L E O F C O N T E N T S
� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
C O R P O R A T E P R O F I L E
AS TALLINK GRUPP
ASTallink Grupp is one of the leading European ferry opera-
torofferinghigh-qualitymini-cruiseandpassengertransport
servicesintheNorthernBalticSearegion,aswellasaleading
providerofro-rocargoservicesonselectedroutes.
Ourfleetofeighteenvesselsallowsustoofferawiderangeof
services and frequent departures. As a result of our ongoing
investment and fleet renewal program, we currently deploy
someofthemostadvancedcruiseferriesintheNorthernBal-
ticSearegionwithstate-of-the-artfacilities,improvedaccom-
modation,largeonboardshoppingareasandhighqualityon-
boardservices,settinganewbenchmarkfortravelstandards
intheNorthernBalticSearegion.
The company has 6,500 employees and operates on seven
different shipping routes between Estonia, Finland, Sweden,
LatviaandGermany.Thecompany’sfleetconsistsofeighteen
vessels,includingfourrecentnewbuilds.Inthenexttwoyears
thecompanywill receivedeliveryof threemorenewvessels.
VesselsoperateunderthebrandsofTallink,Silja,andSeaWind
Line. Tallink also operates the hotel network, Tallink Hotels,
withtwohotelsinTallinn.Inthe2006/2007financialyearthe
company serviced 6.9 million passengers, with a revenue of
761millioneuros.
Dedicationandhardworkwerethecornerstonesof2006/2007,
sincetheperioddeliveredseveralnewservicestomanageand
demanded attention on the developing of previous invest-
ments.AsidefromtheintegrationprocessforSiljaLine,which
wasacquiredin2006,andtwonewroutes-Finland-Germany
and Latvia-Sweden - which were opened in the same year,
the hard-working team of ASTallink Grupp managed to suc-
cessfully launchthenewSpa&ConferenceHotel inTallinnin
March 2007. A month later the new service concept, Tallink
Shuttlewasintroduced,aswasthenewhighspeedvesselM/S
Star,runningontheEstonia-Finlandroute.
VISIONThecompany’svisionistoofferexcellenceinleisure,entertainmentandtravelservicesforeverymarketinwhichweoperate.
MISSIONOurmissionistoprovideanenjoyableandmemorabletravelexperiencethatexceedscustomerexpectationssimplybydoingmore.
AWARDSASTallinkGruppwasvotedthebestEstoniancompanyof2007
bythreeimportantorganisations-EnterpriseEstonia,theEs-
tonianChamberofCommerceandIndustry,andtheEstonian
EmployersConfederation.
Tallinkwasgrantedthe“EntrepreneurshipAward2007,”aswell
as the top award of the“Most Competitive Estonian Compa-
niesRanking2007.”Withthathonour,Tallinkbecamethefirst
companyinhistorytowinbothmainawardsinthesameyear.
Inaddition,ASTallinkGruppwasalsothewinneroftheaward
“TourismInnovator2007.”
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 �
A S T A L L I N K G R U P PHoldingcompany,Estonia-FinlandandEstonia-Swedenrouteoperator,
salesandmarketinginEstonia,generaladministration.
Tallink Silja OyFinland-SwedenroutesSales&Marketing
AS Tallink BalticFinland-Germanyroute
AS Tallink Duty FreeSupplyofgoodsforships
18 Ship-owning Companies:
Tallink Silja ABSalesagentinSweden&manning
AS TallinkRiga-Stockholmroute
OÜ TDF KommertsSupplyofgoodsforships
Galaxy
VictoriaI
Romantika
Star
SiljaEuropa
SiljaFestival
SiljaSerenade
SiljaSymphony
ReginaBaltica
VanaTallinn
Fantaasia
RegalStar
Kapella
SeaWind
TallinkAutoExpress2
SuperfastVII
SuperfastVIII
SuperfastIX
AS Tallink LatvijaSales&MarketinginLatvia
OÜ HansaliinOnboardpersonnelcrewing
OOO Tallink-RuSales&MarketinginRussia
OÜ HT LaevateenindusTechnicalshipmanagement
AS HTG InvestStevedoringservices
HTG Stevedoring OyStevedoringservices
OÜ TLG MeediaMedia&Advertising
OÜ TLG HotellOperatorhotels
�� Other companies
OÜ Hera SalongidBeautyservices
OÜ HT Hulgi TolliladuPubliccustomeswarehouse
OÜ HT MeelelahutusEntertainmentonships
OÜ Tallink Travel ClubTravelservices
Neptun Juridica OyLegalservices
Suomen Jakelutiet OyHardwareandSoftwareservices
C O R P O R A T E S T R U C T U R E
6 AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
H I G H L I G H T S O F � 0 0 6 / � 0 0 7
PERSONNEL • The year 2006/2007 was the year of integration for
TallinkandSiljaLine.Allmajorgoalswereachievedbythe
endof2007.
CUSTOMERS• Thedevelopmentof thecompanyprovidedmanynew
opportunitiesforourcustomers.Oneofthemost impor-
tantopportunities isthenewgroup-wideloyalcustomer
program,ClubOne,whichprovidesclientswithmanyad-
ditionaladvantagesonall theroutesweoperate,aswell
asinassociatedhotelsandwithourbusinesspartners.
• The new Shuttle concept on theTallinn-Helsinki route
combines the convenience of high speed craft with fre-
quently-departingcruiseferriestoincreasetraveloptions
toalargeextent.
• ThebrandnewSpa&ConferenceHotelinTallinnwhich
wasonlyrecentlyopenedprovidesanadditional levelof
valueforthoseclientsofourswhowanttospendarelax-
ingtimeinthecapitalofEstonia.
• Tallinklaunchedthenewbookingandcheck-insystem,
probably one of the world’s most modern, connecting
together all our offices in six countries and hundreds of
travelagenciesacrossScandinaviaandEurope,andwhich
includestheadvancedinternetbookingmodule.
• AccordingtothesurveyconductedbyTNSEmor,Tallink
was one of the most reputable employers in Estonia in
2007.
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ENVIRONMENT• Thenewandenvironmentallyfriendlyhighspeedserv-
iceconcept,TallinkShuttle,was launchedontheTallinn-
Helsinkiroute.
• 2006/2007wasthefinalseasonforTallink`shighspeed
crafts,whichconsumealotoffossilfuelsandcreatehigh
wavesintheirwake.AllofTallink`sHSC`sareeithersoldor
chartered.
• Tallinkcontinuedthe fleet renewalstrategy: thecruise
vessel,Cruise5,wasorderedfromAkerYards.
• ThecompanysignedtheWWFproposalonwastewater
issues.
• Thismillennium,Tallinkhasinvestedatotalofoverone
billion euros in renewing the fleet, and has additionally
spent hundreds of millions of euros on environmentally-
friendlyoperations.
H I G H L I G H T S O F � 0 0 6 / � 0 0 7
BUSINESS• March2007sawthelaunchingoftheSpa&Conference
HotelinTallinn.
• ThedeliveryoftheM/SStartookplaceinApril2007.
• Theadditionofasecondvessel,M/SVanaTallinn,tothe
Latvia-Sweden route helped assure daily departures on
theroute.
• Thefiguresforpassengervolumesandfinancialresults
were 6.9 million passengers and 761 million EUR in rev-
enue.
New Building 1�6� Tallink Cruise �
Delivery 2009
Lenght 212.1m
QuadrupledexhaustgastreatmentsystemconsistingofSelectiveCatalystReductionreactors
Advancedtriplebiologicaltreatmentplantforsewagewatertreatment
Highefficientcarbagecollectionandselectionsystem
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A D D R E S S O F C E O
TALLINK IS NOW A MAJOR PLAYER ON THE BALTIC SEA
Over eighteen years, Tallink has grown and become a well-
knownplayer inpassengershippingontheBalticSea.Tallink
is a large international company with 6,500 employees in six
countries.Lastyearthecompanyservedapproximatelyseven
millionpassengers.Asacompanywhichrecognisestheimpor-
tance of social responsibility, we comply with environmental
protection and marine safety requirements, and we aim to
give a share of our success back to the community and the
environmentwhereweoperate.
Tallink has become a leading company in the Baltic Sea pas-
sengershippingindustrythankstothetrustofitscustomers;
andeverydayouremployeesdotheirbesttoguaranteecus-
tomersatisfaction.Forthefuture,ouraimistonotonlybethe
flagshipoftheBalticSeapassengershippingindustry,butalso
tobeaproviderofcompletetravelsolutionsandtotakecare
ofallourcustomers’travel-relatedconcerns.
A VERSATILE AND INTERNATIONAL STAFF Exceeding customer expectations and achieving increasingly
highergoalswouldbemerewordsifitwerenotforourhard-
working employees.Tallink has 6,500 employees in six coun-
tries and values its versatile staff with their different cultural
and ethnic backgrounds. Our customers are all different; so
similarly,thesedifferencescanbebestunderstoodbyemploy-
eesfromvariousbackgrounds.Additionally,Tallinkiscontrib-
utingdailytoimprovingtheworkenvironment–theseefforts
wererecentlyacknowledgedwhenTallinkwasdeclaredtobe
oneofthethreemostreputableemployersinEstoniain2007.
ENVIRONMENTAL PROTECTION IS OUR PRIORITYAn emphasis on environmental protection is the company’s
priorityandisbasedonrealinitiativescoveringthecompany’s
activitiesatseaandonland.Tallinkismakingmuchmoreef-
forttopreservetheenvironmentthantherelevantregulations
stipulate. We use environmentally-friendly paints and bio-
ENN PANTChairmanoftheManagementBoard
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 �
TALLINK ENVIRONMENTAL POLICY
• Werecognisethatenvironmentalprotectionandmanagementisoneofourhighestpriorities.
• Everyeffortistobemadetoconserveandprotecttheenvironmentfrommarine,atmosphericand
otherformsofpollution,includingoffice-basedwaste.
• VesselsaremaintainedandoperatedinaccordancewiththeMARPOLconvention
(theInternationalConventionforthePreventionofPollutionfromShips)inordertoensurethat
airandseapollutioniskepttoitslowestpracticablelevels.
• Ourvesselsuselowsulphurcontentfuel.
• Weoperateapolicyofzeroseaspillageandourobjectiveistoeliminateallpossibilityofpollutionatthesource.
• Allofourvesselshavereceivedalltherequiredinternationalpollutionpreventioncertificates.
• Inordertoprotecttheenvironmentwecomplywithcompulsoryrulesandregulations.
• Weactivelypromoteenvironmentalawarenessbycontinuouslytrainingandeducatingouremployees.
• Wefollowtherequirementsfortheefficientuseofenergyandmaterialsinourofficesandonboardvessels.
• Whereverpracticable,weadopttheprinciplesofre-useandrecycling.
• Weprefersuppliersandcontractorswhoapplyenvironmentalstandards.
A D D R E S S O F C E O
chemicals for ship maintenance; we establish strict environ-
mental sustainability requirements for our sub-contractors;
shipmachineryoperatesonfuelswithalowsulphurcontent;
wasteissorted,andwastewaterfromtheshipsistreatedon-
boardanddischargedashoreinports.
Inordertoenhanceenvironmentalprotectionandsustainabil-
ity,Tallink has constantly been renewing its fleet which, de-
spiteitssize,isnowoneofthemostmodernfleetsintheBaltic
Searegion.Thecompanyhasanambitiousstrategicobjective:
ourwishisthatinthefuturenoneofourvesselswillbeolder
thanbetweenfifteentotwentyyears.
NotonlyisTallinkoneofthemostsuccessfulcompaniesinEs-
tonia,thecompany,togetherwithotherlargecompanies,also
acts as the heart of the Estonian economy, pumping success
into the veins of smaller Estonian companies day after day.
That way, Tallink Grupp – which in 2007 was declared to be
thebestcompanyinEstoniainthreeimportantcompetitions
–doesnotkeepthissuccessto itself,buttriestoboostbusi-
nessgrowthforalmost500largeandsmallbusinesspartners
andsuppliers.
As a major tax-payer in Estonia, Finland and Sweden,Tallink
believesthatfinancialsuccesscanonlybeguaranteedthrough
responsible and sustainable development. Therefore, each
year,TallinkGruppgivesasignificantshareofitssuccessback
to society and the environment in which the company oper-
ates;Tallinksupportssports,culture,youthandchildren’sedu-
cation, and environmental protection. For two years, Tallink
has supported Kaia Kanepi, the most successful Estonian fe-
maletennisplayerever,givingherthelargestsponsorshipin
Estoniansportshistory.
“Notruemarinainthesouthernwatersiscompleteunlessthere
areat least twosun-tannedEstonians, theirhairbleachedby
the salty sea winds,” – as Ernest Hemingway, the later Nobel
Laureate in Literature, wrote in his novel,“To Have and Have
Not,”firstpublishedin1937.Asthe‘flagship’ intheBalticSea
passenger shipping industry, Tallink is striving to guarantee
thatEstoniaandtheotherBalticSeacountrieswillstillbesea-
faringcountriestodayandtomorrow,andthatthecompetent
sailors from these countries will be a welcome help in every
portintheworldandonboardeveryship.
Finally, Iwould like to thankallofTallink’scustomersand in-
vestorsfortheirtrust,andourwonderfulemployeesfortheir
contributiontothedevelopmentofthecompany.Iwisheve-
ryonesuccessandprosperityforthenewyear!
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 11
THE BALTIC SEA – ONE OF THE MOST UNIQUE ECOSYSTEMS IN THE WORLD
TheBalticSeaisoneofthemostuniquemarineecosystemsin
theworld.ProtectingtheBalticSeawillhelptopreservebio-
diversity,andwillalsomaintainthelivelihoodofthemillions
ofpeoplelivinginthenineBalticSeacountrieswhichallcon-
sidertheBalticSearegionastheirhome.
The Baltic Sea has already had to pay a high price for many
yearsofhumanactivityonthesea– illegalorexcess fishing,
irresponsible shipping operations, the strain and pressure of
agricultureandindustry;allofthese,amongotherthings,con-
tinuetohaveanegativeimpactonsuchafragilemarineenvi-
ronment.Asaresult,themarineecosystemoftheBalticSeais
oneofthemostendangeredontheentireplanet.
THE POLLUTION-SENSITIVE BALTIC SEA The Baltic Sea is sensitive to pollution due to its slow water
circulation.IntheBalticSea,evaporationandprecipitationare
almostbalanced.Ittakesabout25yearstoreplaceallthewa-
terintheBalticSea.Sowecansaythatthisisapracticallystag-
nantwaterbody.Waterexchangewiththeopenseathrough
theshallowDanishstraitsispoorandmostlydependsonthe
winds. Nevertheless, the Danish straits are enough to main-
tainasaltcontentinthewateroftheBalticSea.Thesalinityis
not high, though – the water here is brackish water which is
neitherfreshnorsaltyenough.Theaveragedissolvedsaltcon-
tentoftheBalticSeaislessthan10‰,whereasintheoceans
theaveragesalinityisabout35‰.Theflowofbothfreshand
salt water into the same water body causes the water to be
brackishandalsocausesstratification,orthelayeringofsalts
(the heavier salt water and the light fresh water do not mix
completely).Thiscreatesfavourableconditionsforthedevel-
opmentofaspecialbutfragileecosystem.TheBalticSeaalso
has specific ice conditions: the shallower bays may freeze to
thebottomincoldwinters,resultinginashortageofoxygen.
ThisinturnaffectsplantandanimallifeintheBalticSea,such
asfish.
A COMMON PLAN OF ACTIONTheEstonianFund forNatureparticipates in theBEAP (Baltic
Eco-region Action Plan) project which unites all the national
WWFdepartmentsoftheBalticSeacountriesandthepartner
organisations.BEAPisaversatileprojectwiththeaimofcon-
sideringthe factorsaffectingthestateof theseaasawhole.
Themainobjectiveistoprotectandrestoretoasgreatade-
greeaspossiblethefullextentofthebiodiversityoftheBaltic
Sea.Theeffectivenessofnatureprotectionreliesagreatdeal
on a thorough knowledge of the actual situation; therefore,
weareconstantlycollectinginformationaboutthestateofthe
BalticSeaandmonitoringtheimpactofdecisionsandpropos-
alsmadebygovernmentsontheconditionandfutureofthe
sea.
Ivar Tamm
DirectorofCommunications
EstonianFundforNature
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1� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
E N V I R O N M E N T A L R E S P O N S I B I L I T Y
ENVIRONMENTAL RESPONSIBILITY – OUR TOP PRIORITY
AS Tallink Grupp recognises that environmental protection
and management is one of its highest priorities. Every effort
is to be made to conserve and protect the environment from
marine and atmospheric pollution and any other form of
pollution, including office-based waste.
Our vessels are maintained and operated in accordance with
theMARPOLconvention(theInternationalConventionforthe
PreventionofPollution fromShips).Thisensures thatairand
seapollutioniskepttothelowestpracticablelevels.
Tallink operates a zero spill policy. Our objective is to elimi-
natethepossibilityofpollutionatthesourcebyensuringhigh
standardsofsafetyandawarenessaremaintainedandthatall
relevant legislationandconventionsarefollowedforbothits
seaandshoreactivities.Tallink isalsocommittedtothecon-
tinualimprovementofthemethodsthatareusedtocarryout
and achieve this objective, including the use of equipment
andpracticesthatminimiseswastegeneration.
AN ENVIRONMENTALLY AWARE CHOICE OF CONCEPTS: TALLINK SHUTTLEThe M/S Star and Tallink Shuttle services have added a new
dimension to maritime transport on the Baltic Sea. The fast
passengership,Star,hasanentirelynewconcept,combining
the best features and tractive force of five vessels. With this
newShuttleconceptthecompanycanreplaceasmanyassix
vessels–fourAutoExpresshigh-speedvessels,thelargeferry,
MeloodiaandthecargovesselKapella.
Theshipwaspaintedgreeninordertoemphasiseitstheenvi-
ronmentallyfriendlynatureandtheserviceitoperates.Starit-
selfusesrelativelylessfossilfuelsthansmallhigh-speedcrafts,
anddoesnotcreatebigwaveswhichcandamagethemarine
environment.
Untilspring2007,high-speedtravellingontheBalticSeawas
the privilege of passengers only. Until then, the carriage of
goods between Helsinki andTallinn was done aboard cruise
shipswhichtravelthedistancein3.5hours;whereastodayStar
travelsthesamedistanceinlessthantwohours.Andsincethe
stayattheportisshort,theunloadingandloadingprocesses
arealsoquicker.Thesignificanttime-savinggainedinboard-
ing,crossing,anddisembarkingallowscompanieswhotrans-
portgoodstooffertheirclientsanevenfasterservice.Starhas
ahighIceClassratingandthemostpowerfulmachineryofall
vesselsflyingtheEstonianflag;unlikehigh-speedvessels,Star
canalsotraveltheseaindifficultweatherconditions.
The investments made into the launch of theTallink Shuttle
service reaches hundreds of millions of euros.This service is
highly promising and Tallink will continue to make substan-
tialinvestmentsintheservicebylaunchingananalogousnew
vessel in the spring 2008. This fast passenger ship, which is
calledSuperstar,iscurrentlybeingbuiltinItalyandwillfurther
enhancetheTallinkShuttlehigh-speedservice.
INTERNATIONAL ENVIRONMENTAL CERTIFICATES FOR TALLINK
• MARPOLSewagepollutionpreventioncertificate
• MARPOLAirPollutionPreventionCertificate
• IAFSInternationalAnti-FoulingSystemCertificate
• MARPOLOilPollutionPreventionCertificate
• DocumentofComplianceforAnti-foulingSystem
• MARPOLGarbagePollutionPreventionAttestation
1� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
OUR MODERN FLEET: FOR THE SEA, FOR THE ENVIRONMENT
AS Tallink Grupp has been one of the leading companies in
the Northern Baltic Sea region not only thanks to the size
of its fleet, but also due to the number of new vessels which
have recently arrived. One of the most important ideas be-
hind the renewal of the fleet is to protect the environment.
Themostrecentnewvesselswhicharenowsailingunderthe
Tallinkbrandarethecruiseferries,Romantika(2002),VictoriaI
(2004),Galaxy(2006),andthenewgenerationhighspeedves-
sel, Star (2007). Next year we are looking forward to deliver-
iesof thesecondnewgenerationhighspeedvessel,M/SSu-
perstar,andtheGalaxy-typecruiseferry,Cruise4.In2009the
cruiseferrywhichcurrentlyhasacodename,Cruise5,willalso
joinourfleet.OurthreeSuperfastvesselsarealsorecentnew
buildings,havingbeenunveiledin2001and2002.
GOAL: ALL VESSELS ARE YOUNGER THAN TWENTY YEARSThenewarrivalsarepartof thecompany’sstrategyto finally
reachapositioninwhichnovesselinthefleetisyoungerthan
betweenfifteentotwentyyears.Itisaveryambitiousplan,but
definitelynotunreachable.
Ourpassengersaresatisfiedwiththisdevelopment,sincetrav-
elling with our modern vessels is becoming more and more
comfortable,butalsobecauseoftheimportantfactthatthey
areenvironmentallyfriendly.
Agoodexampleis inthevariousvesselsinthemarketwhich
plytheTallinn-Helsinkiroute,whereyoucanchoosebetween
the services of cruise ferries, ro-pax ferries and high speed
crafts.Thelatter-highspeedcrafts-arecreatingquiteheavy
waveswhentheyoperate,somethingthatisclaimednottobe
goodforthesea’senvironmentortheshoreline.In2007Tallink
heraldedaneweraontheroutebylaunchingthehighspeed
ferryStar,whichisalmostasfastastheolderhighspeedcraft,
but does not create the waves which are a characteristic of
highspeedcraft.M/SStarreplacedTallink`shighspeedcrafts
andTallinkusesthehighspeedcraftsnomore,asthreeoutof
thefourhavealreadybeensold.
Wearegladthatothershippingcompaniesintheregionhave
also started to follow the trend, ordering new vessels them-
selves.
THE ENVIRONMENTAL CONTRIBUTION OF MODERN SHIPSNewormodernisedshipscanhaveareducedeffectontheen-
vironment through the implementation of new environmen-
tally-friendly solutions. Either in ship design, in the form of
advancedhull formsor lowfuelconsumption,or in reducing
emissions, in the form of exhaust gases, noise and vibration,
differentwasteproducts,etc.
Thevesselscanalsobenefitfromanextendedservicelifewith
environmentallyfriendlysolutions.
There are already several international rules and regulations
which require the prevention of sea or air pollution (such as
IMO,MARPOL).Oneofthenewest,whichwillarriveveryshort-
ly,isforballastwatertreatmenttopreventharmfulorganisms
migratingbetweenharbours.
Minimising negative environmental effects is already being
considered at the design stage for new passenger vessels.
Nowadaysitistakenforgrantedthatnostanniferouspaintis
usedtokeepavessel’sbottomclean,andthatemissionsinto
theairorwateraswellasnoisepollutionbeingcreatedbyen-
gines,ventilationandothernoisyfunctions,arekeptaslowas
possible.
New engines are constantly being designed in order to op-
timise fuel consumption, and environmentally friendly fuel
variations are being developed. A good example is the Aker
Yards-builtLNGpoweredpassengerferries,ie.thoseusingliq-
uidnaturalgas;withCO2emissionsradicallyreduced.
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AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 1�
AKER YARDS - AN ENVIRONMENTALLY RELIABLE PARTNER
AllvesselsbuiltbyAkerYardsforTallinkfulfiltheinternational
“MARPOL” rules for preventing sea or air pollution and also
have biological waste water treatment plants on board. The
catalyticreductionunitsinstalledonboardthevessel,Victoria
I forthebettercontrolofexhaustemissions,makethevessel
oneofthemostenvironmentallyfriendly.Asforthecruisefer-
ries,Cruise4andCruise5, there is thepresenceofadvanced
dynamicsinthehullformwhicharedesignedtominimisethe
overallpowerdemand.
An excellent example of versatile modern solutions from the
environmentalpointofviewistheworld’sbiggestcruiseship
whichisbeingbuiltatAkerYards.Onetechnicalimprovement
onboardisthatofadvancedwaterpurification.Thestate-of-
the-artAWPplantpurifiesalloftheship’sgreyandblackwa-
terstoalevelinwhichitisvirtuallypuredrinkingwaterbefore
itisreleasedintothesea.
Thevesselalsohasdiesel-electricpropulsion. In order toen-
surethebestpossiblefueleconomyandsubsequentenviron-
mentally-friendlyoperation,aseriesofdifferenthydrodynamic
improvementsincludinganewducktaildesignwerecarefully
studiedandbroughtintouse.
Aker Yards takes its environmental responsibilities seriously.
Environmentalstatusreportingisanintegralpartofthecom-
pany’sannual reporting,onaparwith reportingon financial
mattersandoperations.
AkerYards iscommittedtocomplyingwiththerequirements
containedinlaws,rules,andregulations.Thiscommitmentex-
tends to evaluating and adopting environmentally beneficial
improvements inproductionprocesses,alternativematerials,
and services.The Group will promote open communications
on environmental issues with employees, neighbours, public
authorities,andotherinterestedparties.
AkerYards’activitieshaveonlyalimitedenvironmentalimpact.
No significant accidental emissions to the environment were
recordedin2006.AkerYardscompaniesgatherandsortwaste
toensureenvironmentally-responsiblehandling,disposal,and
therecoveryofanyresidualvalue.
Sinikka Railo
CommunicationsManager,AkerYards
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E U R 5 5 0 m i l l i o n n e w b u i l d i n g p r o g r a m 2 0 0 2 - 2 0 0 7 o f A S Ta l l i n k G r u p p
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 17
TALLINK PROTECTS THE WATER
Each drop of water contains a whole world, and Tallink is
making efforts both at sea and on land to protect this world.
Life on Earth began in the sea and life on our planet cannot
be sustained without clean water.
SAFETY STANDARDSIn Tallink’s operations, securing the safety of people, the en-
vironmentandpropertycomesfirst.TheobjectiveofTallink’s
Safety Management System is to ensure that the valid rules
and requirements set out by the IMO maritime authorities
(theInternationalMaritimeOrganisation),variouscertification
bodies,andothermaritimeorganisations,aswellastheirap-
plicableregulationsandstandards,areadheredto.Themod-
ern technical systems on board new ships are built in a way
whichallowsthemtocontributeinprovidingtheverysafestof
voyagesandmaintainacleanseaandairenvironment.
WASTE AND OILY WATERSWastewater isdefinitelyalsoaproblemfortheBalticSea,as
discharging waste water into the sea is officially permitted.
Tallinkiscooperatingwithportstoleavewastewaterandoily
water from its ships at the harbour. The waste water is also
cleanedonboardwithmodernequipment.Toproveourpoint
in protecting the sea’s environment in this way, Tallink has
also joinedtheWWF (theWorldWildlifeFund)agreement to
continuethispolicyinthefuture.
CHEMICALSThe chemicals used on board ships to keep them tidy and
cleanaremostlybiochemicalandthereforealsoenvironmen-
tallyfriendly.
ANTIFOULING SYSTEMSAccording to the WWF, the hull of a ship is a perfect home
formarinespeciessuchasalgaeandbarnacles.“Buttheseso-
called fouling organisms slow down ships, increase fuel con-
sumption, and reduce the durability of vessels. People have
longusedvariouschemicalstokeeptheirshipsfreeoffouling
organisms.Inthe1960s,thechemicalsindustrydevelopedor-
ganotins - toxic chemicals that can be added to paint which
kill anything that attaches itself to a ship. The problem is,
these chemicals leach from the paint into sea water, and are
absorbed by marine organisms. Persistent and bioaccumula-
tive,theycanremainintheenvironmentandincreaseincon-
centrationastheyclimbupthefoodchain,”theWWFsaysat
www.panda.org
TALLINK – AHEAD OF THE FUTUREIn2001,theIMOfinallyadoptedtheInternationalConvention
on the Control of Harmful Antifouling Systems on Ships to
phaseoutdangerousantifoulingchemicals.
Many countries are still planning to ratify the convention,
whereas Tallink has been voluntarily implementing the con-
ventioninitsactivitiesforsometimenow.ForTallink,thepro-
tection of the marine environment is very important. There-
fore, the maintenance of all the company’s vessels has for
years been carried out in compliance with this international
convention.AllvesselsintheTallinkfleetalsohavecertificates
provingtheircompliancewiththisconvention.Shipsbuiltbe-
fore2003havebeenre-paintedwithenvironmentally-friendly
paints;andinthecaseofallnewerships,theprincipleofen-
vironmentalfriendlinesshasalreadybeenadheredtointheir
construction.ThehullsofTallink’svesselsarecleanedbydivers
who,whenconductingthisprocess,donotusechemicalsthat
areharmfultotheenvironment.
TallinklaudsthedecisionofthestatestojointheIMO’sinter-
national agreement and hopes that this will motivate other
shipoperatorstogivemorethoughttoenvironmentalprotec-
tionandtokeeptheBalticSeaclean.
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18
TALLINK HAS JOINED THE INITIATIVE TO STOP DISCHARGING WASTE WATER INTO THE BALTIC SEATheWWFandtheEstonianFundforNature(ELF)haveencour-
agedshipoperatorsintheBalticSearegiontostopdischarg-
ing waste water from ships into the Baltic Sea. Additionally,
theshipoperatorshavealsobeeninvitedtojointhevoluntary
agreementnottodischargewastewaterintotheseaininter-
nationalwaterswheresuchdischargingisallowed.Byjoining
the initiative, theshippingcompaniesandshipoperatorsas-
sertthatwastewaterwillbetreatedonboardshiporwillbe
transferredtoonshorewatertreatmentfacilities.
On 18 June 2007, the WWF published the list of companies
who have joined the voluntary initiative. One of the eleven
companiesonthelistwasASTallinkGruppwhichhadalready
implementedtheseprinciplesonthevesselsoperatedunder
theTallink,SiljaLineandSeawindLinebrandsbeforethispar-
ticularinitiative.
Untreated waste water contributes to eutrophication in the
Baltic Sea – ie. the proliferation of seaweed which in turn
causesalackofoxygeninthewaterandasaresultmaycause
thedeathoffishandothermarineanimalsandorganisms.The
excessofnutrientsisaseriousthreattothebiodiversityofthe
BalticSea;therefore,theWWFandELFhaveencouragedship
operators to protect the marine environment by ceasing to
dischargewastewaterfromshipsintothesea.
Byvoluntarilyapplyingtherestrictions,theshipoperatorsare
abletoshowtheirinterestinthepreservationandrestoration
oftheuniquebiodiversityoftheBalticSea.
IncooperationwithninecountriesaroundtheBalticSea,the
WWFisusingtheprogrammefortheprotectionofthemarine
environmentoftheBalticSeatotargetthebiggestproblems
threateningtheBalticSeaasawhole.
TheELFishandlingtheenvironmentalproblemsandthepro-
tection and conservation of the Baltic Sea within an interna-
tionalcooperationnetworkwhichincludesthebranchoffices
oftheWWFinthecountriesborderingtheBalticSea.Thepri-
mary activities of the ELF under the programme include the
creation of protected marine areas and all activities related
tothedangerscreatedbythesignificantincreaseinmaritime
transport,includingtheimprovementofthepreparednessfor
containingpotentialoilspillsintheGulfofFinland.
Source: WWF & ELF
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 RESPONSIBILIT Y REPORT �006/�007
E N V I R O N M E N T A L R E S P O N S I B I L I T Y
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TALLINK PROTECTS THE AIR
The sea and sky merge on the horizon, and similarly, the
measures for water and air protection used by Tallink, the
biggest shipping group in the Baltic Sea Northern region, are
also intertwined.
Still, many people generally associate the shipping industry
with objects in the water and the seas themselves, and less
withtheairwhichtotallysurroundsusbutisoftenunnoticed.
Whatiscertainisthathumanactivitydoeshaveanimpacton
thequalityofaireverywhere,atseaandon land. It is impor-
tanttobeawareofthisfactandforustotrytodoeverything
in our power to guarantee that subsequent generations also
haveachanceoflivinginacleanenvironment.
Althoughtheshippingindustrydoeshaveaneffectontheair
too, this negative impact is significantly smaller than that of
othermeansoftransport,thankstothejointeffortsofcompa-
nies,governmentsandvariousorganisations.Therefore,mari-
timetransportisalsooneofthepreferredmeansoftransport
intheEuropeanUnion.
The environmental policy of ASTallink Grupp includes clear,
specificmeasuresfortheprotectionoftheenvironmentwhere
itconcernsairqualitylevels.
LESS EXHAUSTION GASESExhaustgasesareaverybigproblemforourwholeplanet. It
hasbeenproventhatmaritimetransport ismanytimesmore
environmentallyfriendlybecauseitproducesmanytimesless
exhaustgasesasdoes land-basedtransport.That isalsowhy
theEuropeanUnionhasstartedaplan tosupport thedevel-
opment of shipping as the logistical means for transporting
goods.
TALLINK USES ONLY LOW-SULPHUR FUELTallinkishuntingdownopportunitieswhichwillallowittodo
moreforthesakeoftheenvironmentandthatiswhythecom-
panyisusingonlylow-sulphurfuel,investingmoreinusingfu-
elswhichhaveanevenlowersulphurcontentthanthatwhich
isalreadyrequired.Thishelpstofurtherdecreasetheexhaust
fumeswhichareproducedbyships.
In some ports like Stockholm it is possible for our vessels to
switchoff theenginesandusetheelectricityof theharbour.
Thatminimizesthefuelusageanddiminishesthenoise level
intheportarea.
The company is also using fuel supplements to decrease the
sootpercentageinexhaustfumesinordertomakethemless
harmful to the environment where air quality levels are con-
cerned.
The catalytic converters in ships are also important tools in
contributingtoenvironmentalcare.
Catalytic converters are the most effective means of reduc-
ingNOxlevelsinexhaustfumes,withanachievablereduction
levelofupto90-99%.
CERTIFIED SPARE PARTS ONLYAllthatmovesalsoabradesandthereforewerenewourequip-
mentregularly.Tallinkusesonlycertifiedsparepartsinorder
toguaranteethebestworkingresultsincombinationwithen-
vironmentalsafety.
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��A S TA L L I N K G RU P P E N V I RO N M E N TA L A N D CO R P O R AT E S O C I A L R E S P O N S I B I L I T Y R E P O R T � 0 0 6 / � 0 0 7 A N D CO R P O R AT E S O C I A L R E S P O N S I B I L I T Y R E P O R T � 0 0 6 / � 0 0 7 A N D CO R P O R AT E S O C I A L R E S P O N S I B I L I T Y R E P O R T � 0 0 6 / � 0 0 7
THE EUROPEAN UNION INTEGRATED MARITIME POLICYFAVOURS SAFE AND SECURE SHIPPING “The first goal of an EU Integrated Maritime Policy is to cre-
ateoptimumconditionsforthesustainableuseoftheoceans
andseas,enablingthegrowthofmaritimesectorsandcostal
regions.
In many member states the recent growth of the maritime
economy has been higher than that of the overall economy;
particularly in regions which are active in maritime logistics.
Containermovementhasgrownconsiderablysince2000and
isexpectedtotripleby2020.Regionswhichareactiveinother
strong growth markets, such as marine equipment, off-shore
wind energy, recreational boating, and cruise shipping, will
also continue to benefit from this growth. The potential for
European industries to develop cutting-edge maritime prod-
uctsthatcantakealeadinworldmarketsisalsoconsiderable,
given Europe’s considerable expertise in marine technology.
/…/
ShippingisvitalforEurope’sinternationalanddomestictrade
and remains the backbone of the maritime cluster. However,
thisindustrywillonlycontinuetoprosperiftheUnionkeeps
workingtoestablishahighlevelofmaritimesafetyandsecu-
rity, helping to safeguard human lives and the environment
whilepromotinganinternationallevelplayingfield.
Although shipping is a preoccupying source of air pollution
and CO2 emissions, it remains considerably more energy ef-
ficientthanroadtransport.Forthisreason,andbecauseofthe
need to reduce the number of lorries on Europe’s congested
roads,anIntegratedMaritimePolicystronglyfavoursthepro-
motion of safe and secure shipping. Current EU programmes
(TEN-T and MARCO POLO) will continue to support the crea-
tion of the Motorways of the Sea and/or the Short Sea Ship-
ping Networks. The future development of TEN should also
takefullaccountofthe increasingusesoftheseas intheen-
ergyfield.”
Source: An Integrated Maritime Policy for the European Union;
Brussels, 10.10.2007 COM (2007) 575 final.
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TALLINK PROTECTS THE LAND
Although water covers 71 per cent of the Earth’s surface,
Tallink makes similar efforts to protect the land environ-
ment, even though most of the company’s activities take
place at sea. In nature everything is interconnected, and wa-
ter, air and land must be protected in order to guarantee a
clean environment.
OUR OFFICES AND HOTELS: SUSTAINABILITY ABOVE ALLApartof thecompanyourpassengersdonotseesooften is
theTallinkoffices.Butalsotherewecandoquitealotforthe
sakeoftheenvironment.Itstartswiththesmallthingslikeop-
timising energy consumption by switching off the lights for
thenightandswitchingofftheheatinginroomswhichdonot
requireheating.Ofcoursethishastobedoneregularly.
OneofthemostimportantfactsisthatmostofTallink’sdocu-
mentation is held only on an electronic basis, so that paper
documents are used only when it is really necessary. With
6,500employeesandsixmainofficesthiscanresult inavery
largesavinginpaper.
Theemptycartridgesfromprintersdonotgointothebin,but
areinsteadrefilledoverandoveragain.
TheenvironmentalpolicyofTallinkHotelsisbasedonthecri-
teriaoftheEstonianGreenKeyprogramme.
For an accommodation facility, the more significant areas of
environmental impact are definitely electricity consumption,
thermalenergyconsumption,waterconsumptionandwaste.
We have an effective waste handling system; waste is sorted
inaccordancewiththerequirementsofthelaw.Thefollowing
are collected separately: glass, tin cans, plastic bottles, pack-
aging,hazardouswasteandorganicwaste.
The Tallink Spa & Conference Hotel has been opened for al-
mostayearandwenowhaveanunderstandingofitspotential
environmental impact. Since the hotel is still quite new, the
specificdetailsofthehotel’senvironmentalpolicyarestillbe-
ingworkedout.Oneoftheobjectivesistodecreasetheenvi-
ronmentalimpactofouraccommodationfacilitywhichinturn
wouldalsohelptosaveonexpenditure.
The utility systems installed in the hotel are state-of-the-art
and the systems are controlled by an automated computer.
This ensures that the hotel technicians always have an over-
view of the ventilation, the lighting, the heating and the en-
ergyconsumption.Forexample,theconstantmonitoringand
adjusting of the systems’ performance has helped to signifi-
cantlydecreasethehotel’senergyconsumption.
Main onland priorities:
• Optimisingenergyconsumption
inofficebuildingsandhotels
• Electronicdocumentationsystemhelps
todiminishpaperusage
• Printercartridgesarerefilled
• Usageofrecycledpaper
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OUR VESSELS: RESPONSIBILITY EVERY SECONDThehandlingofthedomesticwastewhichisproducedbythe
shipsisalsoaresponsibilitywetakeveryseriously.Wealready
sortdomesticwasteonboardourshipsasmuchasispractica-
ble,andinportthewasteistransferredintothecareofcerti-
fiedwastehandlers.
That which is used also gets old and broken – that’s a given
fact.Asmuchasispossible,usedsparepartsarehandedover
tocertifiedmanufacturersandmostofthematerialisrecycled
andislargelyusedalloveragaininanewformat.
Main priorities on board:
• Sortingdomesticwasteonboard
• Cooperationwithcertifiedandapprovedmanufacturers
• Usageofsparepartsproducedbycertifiedmanufacturers
• Recycling
COOPERATION PARTNERS: SHARED VALUESOurmanycooperationpartners-forinstance,AkerYards,Fin-
cantieri, BLRT in the shipbuilding and renovation sector to
namesomeofthem-arealsoputtingalotofeffortintousing
environmentally friendly working methods.Together we can
createamuchlargereffectthanwouldotherwisebethecase,
andwehopewewillbeabletoaddtoournumberofcoopera-
tionpartnersinthefuture,partnerswhocareabouttheenvi-
ronmentinwhichwealllive.
Main cooperation priorities:
• Weprefersuppliersandcontractorswhoapply
environmentalstandards
Tallink’s efforts to protect the land are supported by “three
whales”:themeasurestakeninoffices,themeasurestakenon
ships,andtheobservanceofcommonenvironmentalprincip-
lesbyTallinkanditsbusinesspartners.Theultimatedreamof
eachsailoristoalwaysreachport;similarly,thewishofTallink,
thelargestshippinggroupintheBalticSearegion,isthatthat
thefamiliesandfriendsofourcrewmembersareabletowait
fortheirlovedonesonunspoiltland.
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PEOPLE – THE SALT OF THE EARTH IN ENVIRONMENTAL PROTECTION AT TALLINK
Even the most stringent environmental requirements will be of no use if there are no people who closely adhere to these requirements every day. Therefore, Tallink has un-dertaken to continually give its employees training in en-vironmental protection and to encourage employees to think green by inviting them to participate in various en-vironmental events.
Tallink’s environmental policy provides even more stringent
environmental requirements for the company than relevant
legislation and international agreements stipulate. For ex-
ample,Tallink does not release a single drop of waste water
fromtheshipsintothesea,althoughinternationalregulations
wouldallowustodothat.Naturally,wetransferallbilgewater
attheport.AnothersignofqualityisthefactthatTallinkfol-
lowstheprinciplesandrecommendationsoftheISO14001en-
vironmentalmanagementstandardthroughoutitsactivities.
TRAINING AND EVALUATIONSIn order to apply stringent environmental requirements in
practice, all crew members also receive training in environ-
mentalprotection–bothuponfirststartingworkandcontinu-
allyduringtheiremploymentonaship.Bythismeans,allem-
ployeeswillgainanoverviewofTallink’senvironmentalpolicy,
theprotectionofthemarineenvironment,andtheimpactof
pollutiononthesea,aswellaspracticalknowledgeaboutthe
safehandlingofwastewater,refuseandoils,andthepreven-
tion of pollution risks. Once every five years, crew members
mustprovetheirexpertiseinthepreventionofmarinepollu-
tion, pursuant to the MARPOL convention (the International
ConventionforthePreventionofPollutionfromShips)which
is carefully observed on all Tallink’s vessels in the course of
dailyoperations,andisalsoobservedduringtheundertaking
oftechnicalmaintenanceduties.
EXPENSIVE WATER TREATMENT EQUIPMENT ON SHIPS Furthermore,Tallink’sshipsareequippedwithwatertreatment
equipment worth of millions. This guarantees that all waste
water goes through a complicated treatment process on the
shipsandthattherefuseissortedbeforeit istransportedoff
theshipattheport.
But all the expensive equipment will only be effective if em-
ployeeshavetheknowledgeanddesiretouse it.That iswhy
the environmental training of employees at Tallink is an on-
goingprocess.Tallink’semployeesarepreparedtoattendtree
plantingeventsandtotakepartinotherenvironmentalactivi-
ties,evenwhileoffduty.
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KALEV JÄRVELILL: VISIT THE FOREST MORE OFTEN“Iwishpeoplewouldgototheforestmoreoften,asawayof
releasingstress,”saysKalevJärvelill,amemberoftheSupervi-
soryBoardofASTallinkGrupp.Hehimselfspendsoneortwo
days in the forest each week and feels great in the country-
side.
KalevJärvelillhasbeengoinghikingfortenyears.Hehastrav-
elledoverallthecontinentsandhasbeenontripseverywhere
from Asia to Antarctica.“Antarctica is the cleanest continent
–youmusttakebackhomeeverythingthatyouhavewithyou
when you arrive,” says Järvelill.“Antarctica is also the world’s
driest continent and everything that is left behind will stay
thereformillionsofyears.”
HIKING –THE MOST JOYFUL ACTIVITY InKalevJärvelill’sestimation,hikingisthemostsensibleactiv-
ity as it helps people realise that there are things we should
notruin.“Itisinterestingthattheforestcampingsitesthatyou
can access by car tend to be strewn with litter, whereas the
campingsitesyoucannotdrivetoareclean,”Järvelillwonders.
“Peoplewhocarryeverythingontheirbackalsocarryall the
litterbackhomewiththem.Hikingisagoodwaytomakepeo-
ple realise that the people coming after you should also be
able to see the same surroundings as you first did. I do not
knowanyserioushikerswhowouldeverleavelitterbehindin
thecountryside.”
ItwassomewhatofacoincidencethatKalevJärvelillbecame
interestedinhiking.HisfriendboughtacanoeandinvitedKa-
lev to go on a spring-time canoeing trip on the River Jägala.
Thetripendedwithaswimintheice-coldAprilwater.“Iprom-
isedmyselfthatIwouldnevergoonawatertripagain,butsix
monthslaterIboughtacanoemyself,”recallsJärvelill.
ESTONIA IS A COOL PLACE The man who could live anywhere in the world has nothing
but praise for Estonia. “Denmark, for example, is basically a
park and you must use a plane in order to get to untouched
countryside,whereas inEstoniayoucanseeabeaverdamor
virginforestafterjustathirtyminutedriveoutofthecapital,”
Järvelillexplains.“ThatisalsothereasonwhyIdon’teverwant
to move away from here – Estonia is a cool, wonderful place
forpeoplewholovenature.Finland,SwedenandEstoniaalso
offer unlimited options for hiking and camping; for instance,
morethanfortypercentofEstoniaiscoveredbyforest.”
YOU CAN ONLY HEAR TRUE SILENCE IN THE COUNTRYSIDEKalevJärvelillhasbeenonmountaintrips,skitripsandwater
hiking trips – a potholing trip is the only one he has not yet
beenonbutnaturallyKalevisplanningtoremedythat.“Ona
hikingtripyoudonotreallyneedverymuch–justwarmfood
a couple of times a day and firewood or a portable stove for
cooking,”Järvelillexplains.“Civilisationhasitscharmsbutinno
waycanitreplacebeingoutinapurelynaturalenvironment.
InAntarctica,youcanhearthebloodcirculatingthroughyour
bloodvessels;intheforestinautumnyoucanhearleavesfall-
ing into the river.You can never hear true silence anywhere
butinpurenature.”
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KALEV JÄRVELILL
MemberofTallink’sTopManagementsince1999
�� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
BECOMING THE LEADER ON THE BALTIC SEA THANKS TO CUSTOMER TRUST
What is the recipe for becoming the leader in the Baltic Sea passenger shipping industry in a little over fifteen years? Seemingly, the recipe is simple – win the customers’ trust.
It is only thanks to the customers thatTallink can be one of
theleadingshippinggroupsintheBalticSearegionandcan
employ6,500peopleinsixcountries.Allofouremployeesgive
their best every day in order to win customer trust, because
the company’s mission is to exceed the customers’ expecta-
tionsbyofferingamemorabletravellingexperience.
NEW BOOKING AND CHECK-IN SYSTEM FOR MORE CONVENIENCE Inordertoofferservicestoeachcustomer–ofwhomTallink
serves about seven million a year – which meet their exact
needs, this year Tallink launched a booking system that is
probablythemost innovative intheworld.Thenewbooking
systemconnects,inrealtime,alltheTallinkandSiljasalesof-
ficeswhicharelocatedinthesixcountries,andalsohundreds
of travel agencies all over Scandinavia and Europe. Custom-
erswillbeabletoexperiencethebenefitsofthenewsystem
astheyusethenewonlinebookingsystemonthecompany’s
web page. The system enables people to buy tickets for all
TallinkandSiljavesselstravellingsixregularroutesdaily,and
todosoevenatmidnight,requiringjustafewmouseclicks.
ThenewbookingsystemhasbeenintegratedwiththeTallink
callcentre.ThecontemporaryIP-based(InternetProtocol)call
centre helps customers to save time: for example, when the
customerservicephonelineinFinlandorSwedeniscurrently
onhold,thecallcanbeautomaticallyre-directedtoEstonia,to
acustomerassistantwhospeakstherespectivelanguage;this
way,thecustomerwillgetananswertotheirquestionquicker.
Thecallcentreallowsustoconvenientlymonitortheworkload
of customer service assistants and to flexibly distribute cus-
tomer calls between different countries, regardless of where
thepersonansweringthecustomer’scallisactuallysitting.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
SAFETY FIRST Tallink’sprioritybothatseaandonlandis,aboveall,the
safetyof thepassengers,andweshallnothesitateto in-
vestmoneyandtimeinincreasingsafety.
Tallinkcomplieswiththeprinciplesofinternationalsafety
regulations and with the requirements of the ISO 14000
environmentalmanagementstandardinordertoprevent
accidentsandthepresenceofdanger topeopleandthe
environment.Eachyear,oursafetymanagementsystemis
auditedbyexpertsfromtheindependentriskassessment
organisation, Lloyds Register, and the Estonian, Swedish
andFinnishmaritimeadministrations.
TallinkaimstocomplywiththeregulationsoftheInterna-
tionalMaritimeOrganization(IMO)andtoguaranteethat
ouractivitiesaresafeforpassengersaswellascrewmem-
bers. Since our employees are the key to guaranteeing
safety, we are constantly developing their skills by train-
ingourstaff.Theproperprocedure forcrewmembers in
emergencysituationsispracticedindrillsandtestswhich
arecarefullymonitoredbyinspectionauthorities.
Allourvesselsareequippedwithlife-savingandsurvival
equipment which meets all requirements and is ready
foruseallday,everyday,andallyearround.Evenso,the
crewsofTallinkandSiljavesselsusetheirgreatexpertise
and long-term work experience, combined with an effi-
cientsafetysystem, inorder toprevent theneedtoever
usethelife-savingequipment.
The company responsible for the technical manage-
mentofTallink`sshipshasgainedcertificatesconfirming
company`s congruity to ISM (International Safety Mari-
time)codebySwedish,FinnishandEstonianMaritimeAd-
ministrationsaswellasbytheindependentauditorLloyds
Register.Itconfirmsthecompany`scongruityofresources
andactivityplanstoSwedish,Finnish,Estonianandinter-
nationalmaritimesafetyrequirements.
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 ��
COMPLETE TRAVELLING SOLUTIONS Thenewstate-of-the-artbookingsystemmakesitpossibleto
studycustomers’expectationsinmoredetailandtoofferserv-
icesthatmeettheirexpectations.Sincepeopleareincreasing-
lybusyandtheyarefacedwithmuchmoreinformationevery
day, more and more effort has to be made each day to win
clients.Tallinkhassetitselftheobjectivenottosellseatripsas
just journeys fromoneplace toanother,but ratherasaholi-
dayandauniqueexperiencewhichwillexceedthecustomer
expectations. That is why we offer our customers complete
travellingsolutions,combiningvariousserviceswitheachoth-
er.Forexample,onsomeofourships,businesstravellerscan
enjoyentertainmentafteratiringconferenceday;passengers
goingonaholidaycanpurchasecruisetrips,hotelpackages,
spaservicesorskitripsfromTallink.
Tallinkhasaclearobjectiveforthefuture:tobenotonlythe
flagshipoftheBalticSeapassengershippingindustry,butto
beaproviderofcomplete travellingsolutions, takingcareof
allthetravel-relatedconcernsofcustomers.Tothispurpose,a
spaandmorethanoneTallinkhotelhavealreadybeenopened
in Tallinn; the sale of holiday packages is picking up; pursu-
anttotheclient’swishes,seajourneyscanbecombinedwith
a flight; the company is also planning to set up its own taxi
service in order to serve its customers even better. All these
undertakingshavethesameaim:toguaranteeroughly20,000
people–whosewishesourcustomerservicestaffarecarefully
listening to every day, both at sea and on land – a travelling
experiencefromTallinkthatwillexceedtheirexpectations.
CLUB ONE – THE BEST ON THE BALTIC SEAIn May 2007, Tallink launched the new groupwide loyal cus-
tomer programme Club One, which combines the previous
loyal customer programmes of both companies. Today, Club
Onealreadyincludes450,000households.
Club One clients can use travel benefits with fixed monetary
valuesandspecialoffersintheshopsandrestaurantsofboth
TallinkandSiljavessels.Additionally,ClubOneclientsarecol-
lectingbonuspointsontheirticketsandonboardpurchases;
these points can be used to pay for their trips. Club One cli-
entscantakeadvantageofthebiggestfleetontheBalticSea,
plentyof interestingtravelroutesandthebestshoppingop-
portunitiesinthevessels’shops.ClubOnealsooffersbenefits
onland–loyalcustomerscanenjoydiscountpricesatTallink
Hotelsestablishmentsaswellasfromourotherbusinesspart-
ners,rangingfrompopulardiningandentertainmentfacilities
tobeautysalonsandtheatres.
Club One is a three-level customer loyalty programme (with
Gold,SilverandBronzelevels), inwhichthebenefitsbecome
increasinglytemptingthemoreyoutravelonTallinkandSilja
vessels.Thetransferfromoneleveltoanotherisrelatedtothe
amountoftripsandtheonboardpurchasesmade.
TALLINK CUSTOMER CARE IN �006/�007Numberofpassengersacrosssixcountries 6.� million
Callstothecustomerservicenumber �,�0�,��0
Totallengthofcallstocustomerservice 8,8��,��6 minutes
Numberofe-mailshandled �71,�61
VisitstotheTallinkferrybookingenginesover �.� million
VisitstoTallinkGroup’sallwebpages over 10 million
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
Sweden Finland
Estoniaa
Latvia
Germany
Turku Helsinki
Kapellskär
Stockholm TallinnPaldiski
Rostock
Riga
Mariehamn
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 �7
EMPLOYEES – FUELLING TALLINK’S SUCCESS
The thousands of employees in six countries are Tallink’s greatest asset as they are fuelling the company’s success. The responsibility of the employees is to guarantee our passengers’ wellbeing every day; similarly, the company is also trying to do its best to guarantee that the employees feel great.
ASTallink Grupp has about 6,500 employees, most of whom
workatsea.Thisisnatural,ofcourse,sincethecompanydoes
specialiseinmaritimetransport–thecompanyownsatotalof
eighteenvesselsandoperatessevendifferentshiproutes.The
company`sheadquarterissituatedinEstoniaandthedestina-
tionofthreemajorroutesisTallinn;therefore,itisnaturalthat
a largeshareofcrewmembersarefromEstonia.Atthesame
time, Tallink is a very international company which employs
people from six different countries and where at least seven
differentlanguagescanbehearddaily.Nevertheless,thisdoes
nothindercooperationamongthestaff.Onthecontrary,our
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
A QUARTER OF A CENTURY WITH THE COMPANY Ann-MarieSamilsstartedtoworkatSiljaLineon17May
1982.That’sabitofacoincidence,as it isNorway’s Inde-
pendence Day, and Ann-Marie is half Norwegian. For 25
years Anne Marie has been working for Silja Line and,
morerecently,forTallinkSilja.
“Itwasmoreorlessbymereaccident,”shesayswhenstart-
ing to talk about how she chose this job.“I had studied
tourisminthecityofFalunandIlikedtoworkintheserv-
ice sector. On one of our study trips we went to Finland
byboat -withSiljaLine inonedirectionandwithViking
Line in the other. I must say that I liked Silja Line much
more, so Iguess thatwas themain reasonwhy Iapplied
toworkinSiljaLine’sTelexDepartment.Therewerethree
of us there who received bookings from travel agencies.
Itwasallhandledmanuallythosedays.FromthereIwent
toSiljaLine’scallcentre.ThenIstartedtoworkattheSilja
LineshopatStureplaninStockholmcitycentre.There,we
also served customers with a special offer we had then
– we rented cottages on the Aaland Islands. After that I
servedinthegroup&conferencedepartmentinthesame
shopforsomeyears,beforeIstartedtoworkatthemain
officeinStockholm.UntilrecentlyIworkedintheproduct
&pricingdepartmentandsinceNovember2007mynew
titleisMarketingCoordinator.SoIhavepickedupquitea
bitofexperiencefromworkinginseveraldepartments.”
“I’m not sure there are any clear specific advantages re-
garding a shipping company as such, although it is an
interestingenvironment.There isalwayssomethinghap-
pening – new routes, new vessels and destinations and,
ofcourse,Ireallylikethecompanyandmycolleagues.It’s
almostlikeasecondfamily.”
peoplehavesomuchtohearandlearnfromeachother–we
considerthisexchangeofexperienceasamajoraddedvalue.
Moreover, the languageproficiencywithinthecompany isat
averyhighlevelduetothenatureoftheservices–ourroutes
betweentheBalticsandScandinaviaserveapproximatelysev-
enmillionpassengersfromScandinaviaandBalticsaswellas
fromEurope,Asia,USA,andsoon,peryear.
TALLINK VALUES ITS VERSATILE STAFF Thecompanyisproudoftherichmixofdifferentnationalities
initsstaff.Also,theknowledgeofbothyoungerandolderem-
ployeesisthebasisforahighlysignificantpoolofexperience
–thisissharedinordertoalloweveryonetolearnsomething
new.Tallinkvaluesitsversatilestaffwiththeirdifferentcultur-
alandethnicbackgrounds.Ourcustomersarealldifferent;so
similarly,thesedifferencescanbebestunderstoodbyemploy-
eesfromvariousbackgrounds.
�8 AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
TALLINK’S AND SILJA’S EMPLOYEES SHARING THEIR EXPERIENCE ThepastyearwasspecialforTallink’sstaffastheyworkedto-
wards making the integration ofTallink and Silja Line a suc-
cess.Amongother things,employees responsible forvarious
fieldsontheTallinkandSiljavesselsvisitedeachother’sships
in order to get to know the work organisation and methods
and to be able to share their experience.Today, we are pre-
paringevenlongervisits,sothatthebestworkpracticesand
professional discoveries of different ships can be applied on
allvessels.
Tallink will continue to cooperate with various educational
institutions,includingmostvocationalschoolsandespecially
the Estonian Maritime Academy and other organisations in
thisfield,inordertointroduceyoungpeopletothemaritime
industry.We try to actively promote maritime transport as a
fieldofemploymentandtointroducetheemploymentoppor-
tunities atTallink with the primary aim of attracting employ-
eeswiththerelevantspecialisededucation,sothatevenyears
fromnowourstaffremainsamongstthebestintheBalticSea
region.
TALLINK – FAMILY BUSINESS FOR LATVIAN COUPLEStewardessNataļjaAntoņukaandautomaticengineerValērijs
AntoņuksdidnotmeeteachotheronboardM/SReginaBaltica
–theyhadalreadybeenmarriedfor25years.Goingthrough
so many different days, having grown-up children, spending
somuchtimetogether,theyareluckynowthattheycanwork
inonecompany.
Having worked in Tallink since its first trip on the Riga line,
Valērijsissurethatworkingonboardistherightplaceforhim.
Nataļjaisnowhappythatsheacceptedthejobayearago:be-
ingbusyandmeetingvariouspeople,herdailylifehasnowbe-
comemuchmoreinteresting.Despitebothdealingwiththeir
own duties and having their own working hours and friends
onboard,theystilltrytofindsometimetospendtogether.
Jokingthatsomebodyalsohastotakecareofacatathome,
theyadmitthattheircommonworkingweeksarepartlyover-
lapping…Stillyouarethelightofsomeone’slife,andit’snice
thatyoucanbrightensomeone’sdayssosubtly-justbybeing
close.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
ThefollowingtableprovidesanoverviewoftheGroup’spersonnel
asof31August2007:
Onshore total* 1,6��Estonia 683Finland 662Sweden 238Latvia 37Germany 15Russia 7
At Sea �,�67Estonia 2417Finland 951Sweden 922Latvia 277
Hotel* �7�Total 6,�81
*Thenumberofhotelpersonnelisnotincludedinthetotalnumberofonshorepersonnel
AconcerttothanktheemployeeswasorganizedinDecember2007,wheregreatEstoniansingers
IVO LINNA,GERLI PADARandHANNA-LIINA VÕSAperformedtotheaudience.
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 �1
TALLINK – ONE OF THE MOST REPUTABLE EMPLOYERS
According to the survey conducted by TNS Emor, Tallink was the most reputable employer in Estonia in 2007. Tallink strives for employee satisfaction on a daily basis. Interest-ing career and development opportunities, flexible work-ing schedules, a great salary plus a performance pay sys-tem and stock options – these are just a few examples of the benefits that Tallink offers its employees.
Employeesaremostmotivatedbyinterestingworkduties,at-
tractivewages,acontemporaryworkenvironment,andinter-
nal career opportunities, as indicated by the latest employer
reputationsurveyconductedbyTNSEmor.Tallinktriestooffer
alloftheabovetoitsemployeeswherevertheyareontheBal-
ticSeacoastlineand,consideringthenumberof jobapplica-
tions the company receives, Tallink is a popular employer in
Estonia,Finland,SwedenandLatvia.Tallink’sfleetisoneofthe
most modern and comfortable fleets on the Baltic Sea; also,
the new professional challenges and career opportunities at
thefast-developingcompanyarequitegood.Newpeopleof-
tenjoinourcrewsbecauseofsuitableworkingschedulesand
rotaswhichgiveemployeestwoweeksoffaftertwoweeksof
working, while the company provides complementary cater-
ingandaccommodationforemployeesonduty.SinceTallink
isaninternationalcompany,itsemployeescanalsotravelalot,
whichespeciallypleasesyoungerpeople.
DEVELOPMENT OPPORTUNITIESTallinkalsooffersverymanytrainingopportunities targeting
both the specific job responsibilities and the improvement
ofadditionalskills– includingvariousfree languagecourses.
Naturally,thetraininganddevelopmentofemployeesisacon-
tinuingprocess.Theservicestafftrainingcourses–whichare
requiredbothforachievingaservicestandardandforimprov-
ing customer service skills – are considered to be especially
important. Brand new employees will receive basic training
andweeksofspecialisedtrainingbeforetheystartwork.Inac-
cordance with maritime standards, there are frequent safety
trainingsessionsanddrillsforships’crewsinordertoguaran-
teeanextremelyhighlevelofmaritimesafety.
APPRECIATING EMPLOYEES Tallinkalsohasperformancepayandrewardsystemsandsev-
eral other internal benefits to offer. Occasionally, there are
alsospecialone-off rewards; forexample, recently thegroup
thankedallofits6,500employeesfortheawardsandrecogni-
tion thatTallink has received. However, there is always room
for improvementandwetrytocreateevenbetterconditions
forouremployeesinordertoguaranteethesuccessfuldevel-
opmentofthecompany.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
TALLINK IS MAKING SIGNIFICANT CONTRIBUTIONS TO OCCUPATIONAL HEALTHAS Medicover Eesti, which is the leading provider of oc-
cupationalmedicineservicesinEstonia,isveryhappythat
moreandmorecompaniesarerealisingtheimportanceof
occupationalhealthandsafety,andareapplyingrelevant
regulationsintheireverydayactivitiestotakecareoftheir
employees’ health. The cooperation between Medicover
Eesti and AS Tallink Grupp has been fruitful – which no
doubtbenefitsbothemployeesandemployer.
IncooperationwithTallink,ouraimistoavoidordecrease
thedanger toemployees’healthand topreventoccupa-
tional diseases. All the different occupational medicine
and health specialists at Medicover Eesti – occupational
health doctors, occupational health nurses, an occupa-
tionalpsychologist,anergonomist,andoccupationalhy-
gienists–areincludedintheprocess.Allthesespecialists
work together as a multidisciplinary team and each spe-
cialisthastheirownimportantroleinassessingthework-
ingconditions.
Tõnu Velt
ChairmanoftheBoard,ASMedicoverEesti
�� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
A VALUABLE CO-OPERATION PARTNER FOR BOTH LARGE AND SMALL COMPANIES
What does the Äksi quail farm have in common with the Saku and A Le Coq breweries? Quails do not drink beer; quail’s eggs are not used to brew beer. Nevertheless – they are all important business partners for Tallink. On the one hand, our partners contribute to the satisfaction of the millions of customers of AS Tallink Grupp; on the other hand, they become more successful companies themselves through co-operation with Tallink.
NotonlyisTallinkoneofthemostsuccessfulcompaniesinEs-
tonia,thecompany,togetherwithotherlargecompanies,also
acts as the heart of the Estonian economy, pumping success
intotheveinsofsmallerEstoniancompaniesdayafterday.
Tallinkhasapproximately500suppliersandbusinesspartners,
includinglargecorporatechainsaswellassmall-scalecompa-
nieswhosecontributiontoTallink’sservicesatseaandonland
isinvaluable.
A SPRINGBOARD TO THE SCANDINAVIAN MARKETOntheonehand,Tallinkappliesthecriteriaofthebestprice/
qualityrelationshipwhenchoosingsuppliers,withtheaimof
offeringend-customersgoodsandservicesatmoreaffordable
prices. However, the company observes other principles, as
well.First,thesupplierswithwhichTallinkco-operatesarere-
nownedandreliablebusinesspartnerssothatwecanalways
guaranteetheobservanceoffairtradepractice.Inadditionto
majorinternationalgroupsandpassengershippingagencies,
our valued cooperation partners also include domestic pro-
ducersinEstonia,FinlandandSweden,astheysupplyalmost
allof the foodstuffs for theTallink restaurantsandotherdin-
ing facilities. Also, thanks toTallink, the Estonian beers from
the Saku and A Le Coq breweries are available in the shops
onSwedish-Finnishroutes`vesselsandhavebecomeavalued
brandnexttotheFinnishandSwedishbeerbrands.Foryears
now,wehavecooperatedwith twovaluablepartners:Liviko,
which is also well-known abroad, and Kalev, which has for
yearsbeenthemostvaluedEstonianbrand.Butinadditionto
the big suppliers,Tallink equally values its smaller co-opera-
tionpartners.
TheÄksiquail farm,which is located inTartuCounty,started
itscooperationwithTallinkbackatthetimewhenthelegen-
daryM/SGeorgOts,whichusedtosymbolize thewhiteship
ofhopeforEstonians,wasstilltravellingbetweenTallinnand
Helsinki. Practically all of the farm’s production output, that
is, 20,000 to 25,000 quail’s eggs per month, ends up on the
tableswhicharelaidforTallink’scustomers.Butthesupplyof
foodstuffsisnottheonlyareainwhichdomesticpartnersare
preferred.
NEW JOBS IN THE LOCAL COMMUNITY Some time ago, the laundry on Silja cruise ships which were
departingfromTurkuwasalsowashedinEstonia.Butthisyear,
itwasdecidedtotakethelaundryworkbacktothelocalcom-
munity and to continue co-operation with the local service
provider, Comforta. The reason behind the decision was the
better price/quality relationship that was available in Turku,
forwashingtextilesfromtheshipswhichweredepartingfrom
thattown.Asaresultofthisdecision,therewillbeextrawork
formanypeoplelivinginTurku,becausethecompany’sserv-
icecentrewillstarttoworkintwoshiftsinordertowashthe
morethantwomillionkilogramsoflaundryayearthatisgen-
eratedbySiljavessels.
In 2007,Tallink Grupp was declared to be the best company
in Estonia in three important and independent competitions
–thecompanydoesnotenjoythissuccessalone.Manylarger
and smaller business partners have made an invaluable con-
tributiontothesuccessstoryofthebiggestshippinggroupof
theBalticSearegion;inturn,Tallinktriestohelptheirbusiness
todevelopaswell.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 ��
ÄKSI QUAIL FARM – PRESERVING THE ESTONIAN QUAIL BREEDÄksi quail farm, which is known for preserving the Estonian
quail,beganoperationsthirtyyearsago;itsco-operationwith
Tallink already began twenty years ago, when quail’s eggs
werenotusedforfoodinEstonia.“WhatmakesÄksiquailfarm
special is the fact that it is one of the two farms where the
breedofEstonianquailisbeingpreserved–itistheonlycul-
tivatedbirdbreedthatwasoriginallybredinEstonia,”explains
VelloPeedimaafromÄksiquailfarm.“Wesellninetypercentof
oureggproductiontoTallink,whichisanaverageof20,000to
25,000eggsamonth.InJulyandinAugust,eggconsumption
is lower, whereas around Christmas and Easter we get more
ordersthanwecanfulfil.”
Äksi quail farm, which raises 1,000 birds on average, consid-
ersTallinktobeaveryvaluablecooperationpartner.“Wehave
developed a reasonable business relationship and thanks to
long-termcooperation,wewillknowtheclient’sneedsmuch
earlier,”VelloPeedimaasaid.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
�� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
CORPORATE GOVERNANCE – NOT A THING-IN-ITSELF
Corporate governance at Tallink is not a thing in itself. The main objective of our entire management system is to guarantee customer satisfaction and our employees’ com-pliance with Tallink’s core values in their daily activities.
ThehighestgoverningbodyofTallinkGruppistheSharehold-
ers`GeneralMeetingwhereallTallink’sshareholders,fromthe
smallestuptomajorinvestors,canhavetheirsayindiscussing
the company’s situation. The general meeting approves the
annual financial statementsanddividenddistribution; italso
electsthemembersoftheSupervisoryCouncilandtheaudi-
tor,andmakesalloftheremainingdecisionswhichareofthe
highestimportance.
SUPERVISORY COUNCIL AND MANAGEMENT BOARD The Supervisory Council ofTallink determines the company’s
strategy and objectives, elects the members of the Manage-
mentBoardandoverseesthecompany’smanagementasthey
carryoutthebusinessplan.TheSupervisoryCouncilincludes
betweenfivetosevenmemberswithathree-yeartermofof-
fice.
The executive governing body of Tallink is the Management
Board,which`membersareappointedforathree-yeartermof
office.MembersoftheManagementBoardareresponsiblefor
theeverydayactivitiesatTallinkandreporttotheSupervisory
Council.
THE CORE VALUES OF TALLINKForTallink,themanagementsystemactsasakindofbackbone
which guarantees that allTallink’s employees give their best
and strive towards customer satisfaction, in accordance with
thecompany’scorevalues.Asaservicecompany,Tallinkcon-
sidersitsvaluestobehonesty,reliability,commitment,dyna-
mismandenjoyment.
By treating customers with respect and showing maximum
concern for their needs, wishes and well-being, we want to
earn the esteem and respect of our customers. By striving
towards reliability, we take care of the well-being and safety
of our customers at all times. Reliability does not come from
nowhere - it must be earned. We are committed to our job
responsibilities and, through this, to professionally fulfilling
customerwishessothatwecanguaranteethatbothcustom-
ersandTallink’semployeeswillbesatisfied.Atthesametime,
ouremployeesmustrealisethattherearedifferentclientsand
differentsituations.Ifouremployeesaredynamicintheirap-
proach,wewillbeabletoofferexactlywhatcustomersexpect,
wantandneed.Andfinally,withhonesty, reliability,commit-
mentanddynamismwecanofferourcustomerssuchanen-
joyableseatripthattheywillwanttoexperienceitagainand
againinthefuture.
HOW ARE TALLINK’S VALUES APPLIED IN PRACTICE? EmployeeswhohavejustjoinedTallinkwillfirstreceivetrain-
ingwheretheywilllearnaboutthecompany’sgoals,coreval-
uesandservicestandards.
TheTallinkservicestandardprovidestheguidelinesforevery-
day communications with customers – from the appearance
andcommunicativestyleoftheservicestafftoteamworkand
thesolvingofproblemsituations.
Allnewemployeeswillbeassignedasupervisortohelpthem
adapt to theTallink way of business as smoothly as possible
and to learn to guarantee customer satisfaction at their job
every day. Employee skills are further enhanced at regular
training sessions and evaluations – passing these is the pre-
requisiteforasuccessfulcareer inthe leadingshippingcom-
panyintheBalticSearegion.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
�6 AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
TALLINK - A GOOD CITIZEN
As a major tax-payer in Estonia, Finland and Sweden, Tallink believes that financial success can only be guaran-teed through responsible and sustainable development. Therefore, each year, Tallink Grupp gives a significant share of its success back to society and the environment in which the company operates.
PROTECTING SEALS IN THE BALTIC SEAAgoodexampleofgivingsomeofthesuccessbacktotheen-
vironment is in the sale of plastic bags. At sea as well as on
land,itisdifficulttorunshopswithoutprovidingplasticbags
for customers; however, these bags are still one of the lead-
ingdangersthreateningmarinefaunaifsuchplasticbagsend
upinthesea.Therefore,alltheprofitsearnedfromthesaleof
plasticbagsontheSiljavesselsaredonatedtotheprotection
ofsealsintheBalticSea,inordertobalanceouttheimpactof
economicactivitiesonthemarineenvironment.
ASTallink Grupp and its subsidiaries are actively involved in
supporting many public initiatives and events, especially in
youth and sports organisations. Being one of the largest Es-
toniancompaniesbynumberofemployees,ithasalsoalways
beenourgoaltomotivateouremployeestoparticipateinso-
cialeventsforthesakeofnatureorsociety.
There are many areas in which Tallink is providing support
and sponsorship.The environment, children and young peo-
ple,andsportsaresomeofthemajorareaswhichareconsid-
eredtobeimportanttargetsforsupportinallthecountriesin
whichTallinkoperates.
KAIA KANEPI - TENNIS TALENT FROM ESTONIAThelargestsponsorshipdealforTallink,andthelargestsofar
inEstoniansportshistoryforanathlete,wasannouncedatthe
beginningof2007,whenTallinkbecamethemainsponsorof
thehighlytalentedyoungEstoniantennisplayer,KaiaKanepi.
Nowthecontracthasbeenextendedinto2008aswell.
Inspired by its successful cooperation projects,Tallink Grupp
will definitely continue its sponsorship and charitable activi-
tiesovercomingyears.Wewishthatgoodideascouldalways
be realised and life would be happier and more carefree for
everyoneinallthecountriesinwhichweoperate.
TALLINK SUPPORTS
SPORTSYouthsportsandprofessionalsportsinvariousfields.
Thebiggestsponsorshiptargetsareasfollows:
•Tennisplayer,KaiaKanepi
•SpeedPromotionFinlandSPFOy
•IlvesHockeyOyicehockeyclub
•HIFKicehockeyteam
•EstonianKarateFederation
•EstonianUnionofSportsfortheDisabled
•EstonianBiathlonFederation
•EstonianMotoCycleSportsFederation
•EstonianSwimmingFederation
•EstonianHandballFederation
•EstonianShootingUnion
•EstonianParaolympicCommittee
•TheEquestrianFederationofEstonia
CHILDRENWehaveallbeenchildrenandweknowthatintheearly
yearsthemostimportantthingistofeelsafe,secureand
supported.Educationandhobbiesarenolessimportant.
AS Tallink Grupp cooperates with organisations which
workwithchildrentoprovidethemwithbetterlivingcon-
ditionsandhelpscoordinatetheirhobbies,etc.
Thebiggestsponsorshiptargetsareasfollows:
•SantaClausFoundation-theFoundationhelps
childreninneedbothinFinlandandabroad
•NuoriSuomi/TheYoungFinlandAssociation.
CULTUREThe cultural environment of the region is incredibly rich
- creativity finds its way into theatres, cinemas, concert-
halls,andmuseums.ASTallinkGrupphasnotchosenonly
one branch to be its favourite but is instead supporting
differentkindsofevents.
•Thefilm,“Georg,”isataleaboutthelifeof
Estonia’sbest-knownsinger,GeorgOts
•Thefilm,“Iwashere,”(“Minaolinsiin”)
•TheAssociationofGreatMusic
•TheYouthTheatreinTallinn
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 �7
ENVIRONMENT•WorldWildlifeFund-WWF
•PidäSaaristoSiistinä/
TheKeeptheArchipelagoTidyOrganisation
SOCIETY•TheDelegationoftheEuropeanCommission
inEstonia
•EnterpriseEstonia
•The“MyCountry”Foundation
•TheEstonianNationalDefenceCollege
•TheBalticDevelopmentForum
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
WORLD CUP COMPETITION-
TallinnInternationalHorseShow2007
�8 AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
OUR EMPLOYEES - GOOD WILL AMBASSADORS
TheemployeesofASTallinkGrupparenotonlyputtingagreat
dealofeffortintotheirday-to-daywork,theyarealsoputting
agreatdealofeffortintoparticipatinginpubliccampaignsfor
thesakeofsocietyandtheenvironment.Thecompanyiswill-
ingtoprovideasmuchinformationaspossibleaboutthevari-
ouscampaignsgoingontomotivatethepeopleintoincreas-
ingtheirawarenessaboutdifferentsocialandenvironmental
issues and to encourage them to participate in the ongoing
projects.
EVERYONE’S HELP IS NEEDEDAccordingtoTallink’sandSilja’schoiceinrespectofsocialre-
sponsibility projects, one criteria is the opportunity for em-
ployees to participate. We prefer activities where our own
peopleareabletolendahandandshareinthejoyofcontri-
butionwiththecompany.Thiswastheonemainreasonwhy
Tallink supported a project called Greenwave - an extensive
tree-plantingcampaign.
Theeagernessofouremployeestotakepartinsuchactivities
givesusthecouragetosponsormanymoresuchcampaigns.
Asustainablelifestyleenablesustoconsiderthewelfareoffu-
turegenerationsandtobeabletohandovertoourchildren
acleanenvironmentandanuntouchedEstoniancountryside
whichiswell-knowngloballyforthelevelofitspreservation.
GREENWAVE - THE TREE-PLANTING EVENTIn 2004, when the ten new members joined the EU, Estonia
arrangedanationwidetreeplantingcampaigntomarkitsac-
cession.Atotalofamilliontreeswasplanted,mainlybyvolun-
teers,inacountryof1.3millioninhabitants.Thesuccessofthe
event, including the high participation rate, and the compli-
ancewiththecriteriainspiredthere-useoftheconceptinEs-
toniaaswellassuggestingthatitbecomesanEU-wide“wave”:
Greenwave.
Among the various EU 50th Anniversary celebration events,
thatoftheGreenwavecampaignwhichisbasedontreeplant-
ing is probably the most wide-reaching, long-lasting and in-
teractive.
Estonia’sGovernmentCommunicationsOffice,incooperation
withtheStateForestManagementCentre,initiatedapan-Eu-
ropeancampaignforplantingtreeswhichwascalled“Green-
wave”. The campaign involved opinion leaders from society,
majorcorporationsandinstitutions,andithasthepotentialto
reacheveryinhabitantofthestateinapositiveandinvolving
way.
Themembersofgovernment,parliament,diplomaticmissions,
EU institutions, local authorities and major participating cor-
porate partners were invited to the event which marked the
culminationofthecampaigninPurila.
ASTallinkGruppparticipatedinthisprojectaswellasinform-
ing its employees and clients that they should share in the
project.Upto300employeesofthecompanyactivelypartici-
patedinthiscampaign.
Altogether,nearly6,200volunteerssignedupforparticipation
in the three-week planting period, which started on 14 April
andreacheditsculminationon4MayinPurila,RaplaCounty.
Nearly900,000pineandfurtreeswereplantedat250sitesall
overEstonia.
TheinitiativewasfollowedbyMalta,Bulgaria,Romania,Slov-
enia, Slovakia, the Czech Republic, Belgium, Lithuania, and
Latvia.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
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C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
HundredsofTallink`semployeesparticipatedinthetree-plantingcampaignin2007
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A PARTNER FOR SOCIETY
A few hundred years ago, when ships were made of wood and men were made of iron, applicants for the position of sailor’s apprentice had to swim under the keel in order to get to serve on board a ship. The modern maritime romance is different: snow white uniform shirts with epaulets, the dim light on the bridge at night, long rows of displays for radar, gyroscopes and other navigational equipment, the quiet and even vibration of the machinery, and, of course, the waves beating against the ship and the salty sea air, all of which attracts young people like a magnet to the mar-itime industry. But sailors must still be made of iron – in good physical shape, with nerves of steel and a sharp mind – so that they can also successfully handle high-level state-of-the-art technology on ships made of iron.
Maritimeeducationandyoutheducationareimportantfields
forTallinktosupport. Incooperationwiththestateandlocal
governmentauthorities,Tallinkaimstoguaranteethatevena
century from now there will still be a highly-valued Estonian
sailorineveryportintheworld,sothatthefutureErnestHem-
ingwayscanwriteaboutthem;andbecauseoftheirgreatskills
thesesailorswillbewelcometoworkinanyleadingshipping
companyintheworld.
SUPPORTING YOUNG PEOPLE For Tallink, supporting the hobbies and the development of
youngpeople isas importantassupportingmaritimeeduca-
tion, because not everyone has to become a sailor or work
at sea. Every year,Tallink supports the long-distance trips of
thousands of youngsters who are attending sports competi-
tions, cultural events or student conferences. In addition to
that,Tallinkprovidesprizesforvariouscontestsandcompeti-
tions. As an example,Tallink was one of the sponsors of the
nationalintegrationproject,“MinuRiik”whichhelpsstudents
fromRussian-languageschools learnaboutthestate, theau-
thoritiesandpoliticalinstitutions.
Children and education will continue to be one of the most
importantfieldsforTallinktosupport.Bysupportingthisarea,
wearetryingtoguaranteethatinthefuture,therewillstillbe
activeandtalentedyoungpeopleinEstoniatoadvanceboth
theeconomyandthesocietyofEstonia.
INTEGRATION PROJECT “MINU RIIK”The national integration project,“Minu Riik” (“My Country”),
wasstartedinthe2002/2003schoolyearaspartofthenation-
alprogramme,“IntegrationinEstonianSociety2000to2007.”
The“Minu Riik” project targets schoolchildren from Russian-
languagegeneraleducationschools,introducingthemtothe
state,theauthoritiesandpoliticalinstitutions.
Withinfiveyears,morethanfortythousandstudentsandtheir
teachers have attended study days which have been organ-
ised under the project. Participation in the study days has
broadenedthestudents’knowledge,giventhemabetterun-
derstanding of society, and sparked interest in paying more
attentiontowhat isgoingoninthecountry,which ispartof
theintegrationprocess.
Thepatronofthe“MinuRiik”projectisEneErgma,Presidentof
theRiigikogu,andtheprojectwasinitiatedincooperationbe-
tweentheMinister for thePopulationandEthnicAffairs,and
the office of the President, the Chancellery of the Riigikogu,
andtheStateChancellery.
This year, one of the project activities was the essay contest,
“My Country is Proud of Me,” with the aim of encouraging
schoolchildrenfromRussian-languageschoolstoexpresstheir
opinionsaboutbeingcitizensofEstonia,andtoseetheimpor-
tanceofcitizensasthecornerstoneofthecountrythroughthe
eyesofschoolchildren.Theorganisationoftheessaycompeti-
tionwasalsosupportedbyASTallinkGrupp.
A jury selected the fifteen best essays from the 264 entries
which were submitted to the essay contest and announced
the following students as being the winners, with additional
honourablementions:
1stplace–DorisTihu,VäätsaPõhikool(JärvaCounty)
Prize–SEBEestiÜhispank
2ndplace–ViktoriaMihhailova,
NarvaPähklimäeGümnaasium
Prize–ASTallinkGrupp
3rdplace–AnnaReginaLoik,
MiinaHärmaGümnaasium(Tartu)
Prize–ASEMT
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
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C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
THE ESTONIA´S LARGEST SPORTS SPONSORSHIP TO KAIA KANEPI
ASTallinkGruppandcompany’slargestshareholderASInfor-
tarsponsoredEstoniantennisplayerKaiaKanepiwith1.5mil-
lion Estonian kroons (approximately 100,000 euros), which is
the largest sponsorship given to an individual sportsperson
sofarinEstonia.Withthiscontinuoussupportthecompanies
are going to be the main sponsors of Kanepi already for the
secondyear.
Kaia Kanepi is the youngest player ever to get the Estonian
Championtitleofadultclassattheageof14.Attheageof16
shewonEuropeanjuniorChampionshipsandFrenchOpenin
juniorclass.In2001Kanepiwas13weeksinarowinthetopof
ITFjuniorrankinglist.
Inpreviousseason’sGrandSlamtournamentsKanepimadeit
tothesecondroundinAustraliaaswellasWimbeldonandto
thesemifinalsinBadGasteiniWTAtournamentinAustria.After
sevenyearsofbreakKanepiplayedagaininEstonianChampi-
onshipsbecomingthealreadytheforthchampiontitleforher
intheindividuallevelaswellasdoubles.
ThebestresultofKanepiinlastseasonintheWTArankingswas
the40thpositiongainedintheendofJulyof2007.Amongthe
victories the most valuable was the one over Patty Schnyder
(13.)inMiami.
“WewishtogiveKaiathefreedomtoconcentrateontraining
andcompetingandwehopethatthiscontinuoussupportwill
giveheragoodadvantageforthat.Asinthelastyear,weare
also going to visit the competitions, because aside of the fi-
nancialsupportalsoemotionalsupporthasanimportantrole,”
saidMr.EnnPant,CEOofASTallinkGrupp.
EstoniantennisplayerKAIA KANEPI
AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007 ��
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y
KAIA KANEPI – THE MOST SUCCESSFUL ESTONIAN TENNIS PLAYER
Talented Estonian tennis player Kaia Kanepi as the god-mother of Tallink’s newest high speed vessel “Superstar” believes that the high expectations, placed upon her by the company that is also her main sponsor, are far from inac-cessible.
“In2008wewillhavetwosuperstars–onesailingfromTallinn
toHelsinkiandback,theotheronthetenniscourtsalloverthe
world,”saidtheCEOofTallinkMr.EnnPantwhenhewasintro-
ducing Kaia Kanepi to the hundreds of people taking part in
theship’schristeningceremonyinOctober2007. Ms.Kanepi
hadbeenaskedtobegodmothertotheshipincentralItaly.
Arethesepredictionsasboldasthenewship’ssomewhatsur-
prisingandflamboyantcolourschemewith itsbrightorange
andlettucegreenstripes?
“No,Idonotbelievethat,”statedMr.Pantlaterfirmly.“Expec-
tationsarealwaysgreatandsurelyonemustalwayssethigh
aimsforoneself.AndKaiahasn’tbeendoingsobadatall–al-
thoughherworldrankinghasslippedabitlately,herplaceis
neverthelesshigherthananyotherEstoniantennisplayerhas
everachieved.Andbeing in the rangeof theworld’sbest50
playerscanhardlybecalledapoorresult.”
ThereisatentsetuponthewharfatAnconashipyardandKaia
Kanepilooksshyandsummeryinjeansandaflimsyshirt,with
herblondehaircharacteristicallypulledupinaponytail,asa
contrasttothecrowdofbusinessmenandofficialsall insuits
and ties. Her hand is used to hard serves and with a steady
chopshebreaksthe lineonthetable in frontofher,starting
the chain reaction that sends the traditional bottle of cham-
pagnehurtlingagainsttheship’shull.
“Westartedtotalkaboutmycomingheretochristenthenew
Tallink’sshipafewmonthsago, IthinkitwasattheUSOpen
inNewYork,”sherecalls.“OfcourseIagreedtocome.Because,
amongotherthings,Ihaveneverhadsuchagreatrelationship
as I have with Tallink with any sponsors before. They are no
longer just sponsors, but more like good friends.” And what
abouttheexpectations–greatormaybeevenfrightening?“No,
Ithinktheyareactuallyratherrealistic,”sheclaims.“Thanksto
their support Icantakepart innecessarycompetitionswith-
outhavingtoworryabouthavingthemoneyforthat.”
Sheconfessesthatnaturallyitishardtostayatthetopofher
formallyearround;neverthelesssheconsidersherresultsthis
year to be“rather good”. Although the tournaments in New
YorkandParisendedquitequickly.“But in2007Iplayedwell
inAustralia,andinWimbledonalso,IdidwellinMiami–bet-
terthantheyearbefore.Myphysicalandmentalconditionis
goodatthemoment.Theshoulderisfineonceagain.”
Kaia is hoping that the shower of champagne said to bring
lucktoanewshipmightbringsomeforheralso,astheprevi-
ousweekendmeantanewbeginningforhertoo–afterashort
break at home she moved on to Sweden, where she started
workingwithanewcoach.“Actuallytherehasbeentalkabout
needing to change my coach for quite a long time. Magnus
Larssonhasbeenamongtheworld’s toptenand Ihavehigh
hopesforhim,”shesaid.Althoughtrainingwillnowmeancon-
tinuousshuttletripstoSweden,becauseLarssonisraisinghis
daughter alone and thus would not care for intensive travel-
ling.
EnnPantislookingforthesamekindofsparkleinKaia:“Kaia
hasfullyjustifiedourexpectationsandwillcertainlycontinue
doingso.Thereforeitseemedlogicaltomethatshewouldbe
thepersontowishhersixfeetofwaterunderherkeel.”
�� AS TALLINK GRUPP ENVIRONMENTAL AND CORPOR ATE SOCIAL RESPONSIBILIT Y REPORT �006/�007
ContactInformation:
AS TALLINK GRUPP
RegNo10238429
Visitor’sAddress:
Tartumnt13,10145Tallinn
Tel: +3726409800
Fax: +3726409810
E-mail: [email protected]
www.tallink.com
Editors: ASTallinkGrupp
Hamburg&Partnerid
Layout&DesignbyOÜTLGMeedia2008
Designer: KertuKaldaru
Photo: MarkoStampehl
SA“MinuRiik”
IngmarMuusikus
TiitMõttus
JüriPere
KalevJärvelill
ElinaPjazok
KülliTedre
Printhouse: ASVabaMaa
Printed on recycled paper:
ASTallink Grupp recognises the need for environmental pro-
tectionandmanagementasoneofitshighestpriorities.Every
effortistobemadetoconserveandprotecttheenvironment
frommarine,atmosphericandotherformsofpollution,includ-
ingoffice-basedwaste.Ourvesselsaremaintainedandoper-
atedinaccordancewiththeMARPOLconvention.Ourvessels
uselowsulphurcontentfuelandweoperateazerospillpolicy.
Weactivelypromoteenvironmentalawarenessbytrainingand
educating our employees and by making efficient use of en-
ergyandmaterialsinourofficesandonourships.