AgeAs with many magazines, Radiowave targets a younger audience of around ages 16 – 25. To maintain an air of familiarity with the reader, I made sure my models were within this age range, being teenagers of 16, 17 and 18 years old.

In targeting a mainly teenage audience, I have to fight against the ideologies and stereotypes of a “hoodie”, and the public paranoia fuelled by media that represents teenagers as anti-social and violent. To counter this, my magazine in fact targets and includes examples of teenagers who wish to further themselves in the music industry and use the magazine as both entertainment and an educational tool for themselves, being pro active in their choice of future occupation. My teenage models are in passive poses, casual, and are almost always looking directly at the camera and thus the reader in an attempt to connect with them.

My article for the double page spread again enforces the view that teenagers are education conscious and aspiring, the band members interviewed mention splitting time between “college and the band” and wanting to further themselves.

The genre of my magazine is reliant on the consumers age. Music is a stereotypically major interest for teenagers in one form or another, and education/work is a constant subject, in college, university or job seeking.

EqualityI had not considered gender or ethnicity in the choosing of my models, but that I naturally chose a mixture proves that in today’s society there is

equality within both gender and race, and I incorporated this into my magazine, hoping to reach and represent the multi-cultural society of the present, and also thus reaching a much larger audience that might otherwise have been alienated through exclusivity of such topics.

In including both genders on my front cover, I wanted to challenge current themes of other magazines which, due to topic or viewpoint, are generally biased towards the one group, Kerrang for example having mainly males on both their covers and photos. I also did not want to alienate part of my target audience.

Social GroupThe models for my magazine were dressed to suit the genre of the magazine and appeal to the corresponding social groups of alternative and indie. My models wore things common to this group of people, skinny jeans and converse for instance, as well as tapping into current fashions such as the popularity of shirts, which was also highlighted in the bottom bar of my double page spread. To enforce the style of the models, I also added names of shops to the clothes recommended in said bottom bar, including Blue Banana and Pulp, alternative clothing shops, as well as much more high street labels such as Topshop.

Other references to the alternative/indie group include the make-up styles (dark eyeliner for my more “alternative” model, more natural make-up for my “indie” model). I, however, made sure not too much make-up was used, and neither did I touch up the images excessively on Photoshop, as I wanted a natural look to assist the idea that the magazine was representing normal people, and that the musicians in the magazine are equal to the readers, and not ‘put on a pedestal’.Aside from make-up, hair styles also helped enforce the image of the genre, with choppy layered styles, and particularly in the case of my one model, bright and bold hair colours giving a sense of rebellion against mainstream styles.

It was important that I utilised these methods to attract this particular audience, as the market I targeted socially was quite a niche group of people.

Band RepresentationIn many music magazines, bands are generally represented by the frontman, the person who attracts most attention to the band. The voices and opinions of other band members and musicians are represented much less often, which in turn gives the impression that these other band members are much less important, which is not the case.

I wanted to challenge this convention in my own work and, for my double page spread, I chose to interview band members other than the frontman – a guitarist, drummer, and a solo performer. This gives a new viewpoint to a common interview and thus means that my article can be something fresh and interesting. Also, as my magazine is also intended to help all musicians wanting to work within the music industry, giving other musicians a voice will encourage a reader far more as I am not simply representing an article biased towards the vocalist.