ARU Presentation
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Transcript of ARU Presentation
China (PRC)IndiaNigeriaMalaysiaUnited States of America
369k International Students in the UK:
118k EU251k Non EU
68% of Full Time PGT and 50% of Full Time PGR are International
Most Popular Courses:102k Business and Admin46k Engineering31k Social Studies
Current Top 3 International Recruiting Universities:
University of ManchesterUniversity of NottinghamUniversity College London
International Fees range from 5 – 34k depending on the course and institution
Republic of IrelandGermanyFranceGreeceCyprus
Improve SEO on site and PPC campaign to generate more traffic
Keywords and countries:China: colleges, Breat Britain universities, London universityIndia: colleges, University distance learning courses, distance learningNigeria: Great Britain universities, Colleges, Postgraduate University
Streamline Social Media – Encourage students to add page and use it informally
Develop presence on international social networking sites (relevant to target countries)
Develop online mailing list (tailored to individual students area of interest)
More detailed Wikipedia page
Link with Skype (both for chat and calls)
Change of language to purely “international”. Subtler and decreases feeling of segregation
Videos embedded on the homepage
Simple navigation witheasy / friendly language
Bold images of photographs.Images are of international students enjoying University. Pictures are criticalas testimony.
University Prospectus is still key
Print material available online butdisplayed as its meant to look.
Prospectus for an international audience but not an “International Student Prospectus”.
Print material needs to be tactile, bold and modern
Picked up at fairs along with rivals
Needs bold imagery, testimonials, less text, information illustrated graphically (where possible)
The prospectus needs to showcase the University. Not a one stop shop for information
Questions