ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam...

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1 ARTISTRY HYDRA-V™ Fresh Foaming Cleanser PRODUCT OVERVIEW The ARTISTRY HYDRA-V Fresh Foaming Cleanser reveals fresh, clean skin by effectively removing excess oils, residual makeup, and everyday debris. Suitable for all skin types. KEY PRODUCT MESSAGE A gentle foaming gel cleanser that effectively removes excess oil, makeup and environmental debris, leaving behind only comfortable, refreshed, healthy-looking skin. Contains this key ingredient: NORWEGIAN FJORD WATER COLLECTION OVERVIEW ARTISTRY HYDRA-V is a collection of products inspired by Nobel Prize winning research, specially designed to deliver both immediate and long-term deep hydration benefits. Skin surges with vitality and feels refreshingly beautiful. The ARTISTRY HYDRA-V Collection goes beyond traditional hydration, and takes a differentand more thoroughapproach. Exclusive formulas are designed to refresh, replenish and revitalize skin by supporting and improving skin’s natural hydration process. The collection contains: - Norwegian Fjord Water, in an exclusive HYDRA-V liposome, refreshes skin and infuses it with hydration. - Himalayan Pink Rock Minerals, specially blended with other nutrients, replenishes skin with vital minerals for optimal hydration. - Hawaiian Acai revitalizes skin by encouraging the strongest moisture barrier to help lock hydration in skin.

Transcript of ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam...

Page 1: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

1

ARTISTRY HYDRA-V™ Fresh Foaming Cleanser

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Fresh Foaming

Cleanser reveals fresh, clean skin by

effectively removing excess oils, residual

makeup, and everyday debris.

Suitable for all skin types.

KEY PRODUCT MESSAGE

A gentle foaming gel cleanser that effectively removes excess oil, makeup and environmental debris, leaving behind only comfortable, refreshed, healthy-looking skin.

Contains this key ingredient:

NORWEGIAN FJORD WATER

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

Page 2: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system. Leaves skin healthy-looking, feeling refreshed and

comfortable.

Soap-free gel formula creates rich, cushiony foam which

rinses easily. Thoroughly removes excess oils, residual

makeup and debris while leaving moisture in skin.

Skin is clean and does not feel dry, tight or taut.

Prepares skin to receive maximum benefits from the ARTISTRY

HYDRA-V Collection.

Contains Oat Extract and a special conditioning agent which

self-adjusts for all skin types. Optimized and comfortable for any skin type.

Provides additional moisturizing agents where skin is most dry.

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PRODUCT USAGE

1.Dampen skin with fresh warm water.

2.Squeeze an almond sized amount of ARTISTRY HYDRA-V

Fresh Foaming Cleanser into hand; work into a lather.

3.Massage foam evenly over entire face in a light circular

motion.

4.Rinse thoroughly and pat dry.

5.Follow with ARTISTRY HYDRA-V Fresh Softening Lotion.

TESTING

After experiencing the product, women agree:

Leaves skin feeling refreshed and comfortable.

ARTISTRY HYDRA-V™ Fresh Foaming Cleanser

Plus:

Allergy Tested.

Dermatologist Tested.

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Page 3: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY

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ARTISTRY HYDRA-V™ Fresh Foaming Cleanser

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-30 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential users want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

How do you keep your skin looking and feeling deeply hydrated?

Let me show you a foaming cleanser that actually leaves your skin

feeling refreshed and comfortable.

How do you cleanse your skin to effectively remove excess oil,

makeup and impurities?

Norwegian Fjord Water: Refresh

Imagine the purest glacial water, now made available to hydrate

your skin.

Because glacial waters vary in quality based on their source,

our ARTISTRY™ scientists have discovered the purest water

formed by glaciers 10,000 years ago in Norway. Water so

pure—said to be the purest in Norway—because it is filtered

through special quartz sand in a unique Norwegian fjord.

Encapsulated pure Norwegian Fjord Water is in every

ARTISTRY HYDRA-V product to instantly refresh by infusing

fresh, pristine hydration deep within the surface layers of your

skin.

Page 4: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

Specific Cross Selling Opportunities:

ATISTRY HYDRA-V Fresh Softening Lotion - A refreshing,

alcohol-free toner that removes the last traces of dirt and makeup

while it conditions, softens and preps skin to receive additional

benefits and hydration.

4

ARTISTRY HYDRA-V Vital Skin Serum Concentrate –

This concentrated, powerful serum is the strongest way to

refresh, replenish and revitalize skin. A proprietary trio of

rare, pristine ingredients increase hydration, with vitamins

and minerals to help replenish the skin.

ARTISTRY HYDRA-V™ Fresh Foaming Cleanser

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

ARTISTRY HYDRA-V Replenishing Moisture Cream- This rich, yet lightweight cream leaves

normal-to-dry skin comforted and soft as silk. Pampers with vital hydration for lasting smooth,

supple and radiant skin.

Page 5: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

KEY PRODUCT MESSAGE

A refreshing, alcohol-free toner that removes the last traces of dirt and makeup while it conditions, softens and preps skin to receive additional benefits and hydration.

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ARTISTRY HYDRA-V™ Fresh Softening Lotion

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Fresh Softening

Lotion removes the last traces of dirt and

excess debris. Prepares skin to receive

maximum benefits from the ARTISTRY

HYDRA-V Collection.

Absorbs easily, quickly.

Suitable for all skin types.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

Contains this key ingredient:

NORWEGIAN FJORD WATER

Page 6: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system.

Absorbs quickly.

Leaves skin radiant, feeling refreshed and smooth.

An immediate 211% increase in skin’s hydration levels.

Prepares the skin to receive optimal hydration benefits from the

ARTISTRY HYDRA-V Collection.

Contains Red Algae Extract to condition and hydrate. Helps seal in skin’s own moisture.

Alcohol-free; contains skin-calming ingredients. Gentle formula leaves skin feeling calm and soothed.

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PRODUCT USAGE

After cleansing, splash on palm or saturate cotton pad.

Smooth gently over the entire face, avoiding eye area.

Follow with ARTISTRY HYDRA-V Vital Skin Serum

Concentrate.

TESTING

ARTISTRY HYDRA-V™ Fresh Softening Lotion

After experiencing the product, women agree:

Leaves skin feeling smooth, silky and supple

Leaves skin looking translucent and conditioned

Leaves skin looking translucent and radiant.

Plus:

Allergy Tested.

Dermatologist Tested.

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Non-Comedogenic.

Page 7: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY

7

ARTISTRY HYDRA-V™ Fresh Softening Lotion

How do you remove any last traces of makeup and impurities after

cleansing?

How do you keep your skin looking and feeling deeply hydrated?

Let me show you a Softening Lotion that actually leaves your skin calm

and soothed.

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-30 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential users want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

Norwegian Fjord Water: Refresh

Imagine the purest glacial water, now made available to hydrate

your skin.

Because glacial waters vary in quality based on their source,

our ARTISTRY™ scientists have discovered the purest water

formed by glaciers 10,000 years ago in Norway. Water so

pure—said to be the purest in Norway—because it is filtered

through special quartz sand in a unique Norwegian fjord.

Encapsulated pure Norwegian Fjord Water is in every

ARTISTRY HYDRA-V product to instantly refresh by infusing

fresh, pristine hydration deep within the surface layers of your

skin.

Page 8: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

Specific Cross Selling Opportunities:

ARTISTRY HYDRA-V Fresh Foaming Cleanser – A gentle

foaming gel cleanser that effectively removes excess oil, makeup

and environmental debris, leaving behind only comfortable,

refreshed, healthy-looking skin.

8

ARTISTRY HYDRA-V Vital Skin Serum Concentrate -

This concentrated, powerful serum is the strongest way to

refresh, replenish and revitalize skin. A proprietary trio of

rare, pristine ingredients increase hydration, with vitamins

and minerals to help replenish the skin.

ARTISTRY HYDRA-V™ Fresh Softening Lotion

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

ARTISTRY HYDRA-V Replenishing Moisture Cream- This rich, yet lightweight cream leaves

normal-to-dry skin comforted and soft as silk. Pampers with vital hydration for lasting smooth,

supple and radiant skin.

Page 9: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

KEY PRODUCT MESSAGE

This concentrated, powerful serum is the strongest way to refresh, replenish and revitalize skin. A

proprietary trio of rare, pristine ingredients help increase hydration, with vitamins and minerals to

replenish the skin.

9

ARTISTRY HYDRA-V™ Vital Skin Serum Concentrate

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Vital Skin

Serum Concentrate fortifies and optimizes

skin’s natural hydration process with our

Hydra Complex, including minerals and

vitamins.

Formula contains light blue beads which

burst to release a fresh mix of vitamins.

Feels lightweight, absorbs easily, quickly.

Suitable for all skin types.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

Contains all 3 key ingredients:

NORWEGIAN FJORD WATER

HIMALAYAN PINK ROCK MINERALS

HAWAIIAN ACAI

Page 10: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system. Absorbs quickly.

Leaves skin with a beautiful glow, improving clarity and

texture.

An immediate 184% increase in skin’s hydration level.

The Hydra Complex along with Himalayan Pink Rock

Minerals helps manage skin cells’ ability to transport and

deliver pure water where needed.

Optimizes skin’s natural hydration process and maintains

the skin’s moisture barrier.

Boosts hydration effect of moisturizer.*

Skin showed a significant improvement in surface skin cell

shape and texture after only 28 days.

Hawaiian Acai and our Moisturizing Liposome revitalize skin to lock in moisture. Continuous, lasting hydration for up to 24 hours.**

Skin feels silky with improved texture.

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PRODUCT USAGE

Apply 2-3 pumps onto fingertips.

Smooth evenly over cleansed and toned skin. Apply to entire

face, using an upward motion.

Follow with moisturizer.

Use both morning and evening.

TESTING

ARTISTRY HYDRA-V™ Vital Skin Serum Concentrate

After experiencing the product, women agree:

Helps to improve the clarity and texture of skin

Leaves skin with a beautiful glow.

Leaves skin feeling fresh and silky.

Plus:

Allergy Tested.

Dermatologist Tested

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Non-Comedogenic.

*Boosts hydration effects of ARTISTRY HYDRA-V Refreshing Gel and Nourishing Gel Cream.**When used as part of the Power System.

Page 11: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY*

11

ARTISTRY HYDRA-V™ Vital Skin Serum Concentrate

Hydra Complex:

The Hydra Complex is a proprietary blend of ingredients—which

optimizes skin’s natural hydration processes by managing water content

to help ensure long lasting, healthier looking, hydrated skin.

It helps replenish the surface skin cells to improve:

-Water transportation, storage and retention.

Contains additional nutrient-rich minerals to further increase hydration.

How do you keep your skin looking and feeling deeply hydrated?

Let me show you a concentrated serum that infuses, manages and

locks hydration deep into skin.

How do you optimize your skin’s hydration?

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

Himalayan Pink Rock Minerals: Replenish

Himalayan Pink Rock Minerals contain 9 essential minerals

crucial to the skin’s health. These important skin-replenishing

ingredients help maintain and promote hydration within the

skin.

Mined from ancient sea salt deposits deep within the pristine

Himalayan Mountain Range, these rock minerals have

extraordinary purity. The rocks have an astonishing mineral

richness, which also gives them a beautiful pink and red color.

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-35 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential users want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

Page 12: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

Specific Cross Selling Opportunities:

ARTISTRY HYDRA-V Nourishing Gel Cream - Creamy yet

sheer, this gel cream provides watery-fresh hydration after one

use. It’s the year-round, long-lasting, all-skin-type, go-to

moisturizer for soft, smooth skin.

12

ARTISTRY HDYRA-V Refreshing Eye Gel Cream - A

hydrating, non-greasy gel cream specially designed to help

diminish the look of puffiness and dark under-eye circles.

ARTISTRY HYDRA-V™ Vital Skin Serum Concentrate

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

The ARTISTRY HYDRA-V Power System consists of Vital Skin Serum Concentrate, Nourishing Gel Cream and

Refreshing Eye Gel Cream. In tests, women confirmed after using the Power System for 3 days that their skin felt

healthier, more supple, smoother and looked fresher.

Page 13: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

KEY PRODUCT MESSAGE

A clean, lightweight gel with an instant cooling sensation (cools skin by 3 degrees Celsius; 5.3 degrees Fahrenheit.) Also absorbs excess oil so any skin feels smooth and refreshed.

13

ARTISTRY HYDRA-V™ Refreshing Gel

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Refreshing Gel

helps manage oily zones while delivering a

feeing of long-lasting hydration.

Lightweight, gel texture glides over skin,

and absorbs easily, quickly.

Suitable for oily-combination skin.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

Contains these key ingredients:

NORWEGIAN FJORD WATER

HAWAIIAN ACAI

1 droplet – oily-combination skin

2 droplets – all skin types

3 droplets – normal-to-dry skin

HYDRATION CODING SYSTEM

The ARTISTRY HYDRA-V water droplet

coding system makes it effortless to find the

perfect moisturizer: the more droplets, the

more hydration the skin receives.

Page 14: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system.

Refreshing gel texture.

Absorbs quickly.

Gives an instant burst of cooling hydration. Cools skin by 3

degrees Celsius (5.3 degrees Fahrenheit) on contact.

Leaves skin healthy-looking, feeling refreshed and more

comfortable.

Hawaiian Acai and our Moisturizing Liposome revitalize skin

to lock in moisture. Leaves skin feeling hydrated all day.

Skin looks healthier and more radiant.

Skin feels smooth, soft and refreshed.

Contains Natural Marine Ingredient which helps normalize,

absorb and control excess surface oils/sebum and help

manage oily zones. Helps reduce shine and keep oily areas looking naturally matte.

14

PRODUCT USAGE

Use after ARTISTRY HYDRA-V cleanser, toner, and serum.

Squeeze an almond-sized amount onto your palm.

Using fingertips, smooth evenly over entire face, avoiding eye

area.

TESTING

ARTISTRY HYDRA-V™ Refreshing Gel

After experiencing the product, women agree the product:

Leaves skin feeling smooth and silky soft.

Leaves skin looking healthier and radiant.

Leaves skin feeling hydrated instantly and lasts all day.

Plus:

Allergy Tested.

Dermatologist Tested.

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Non-Comedogenic.

Page 15: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY

15

ARTISTRY HYDRA-V™ Refreshing Gel

How do you keep your skin looking and feeling deeply hydrated?

Let me show you a moisturizing gel that helps manage oil while it

hydrates.

How do you comfortably hydrate your oily skin?

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-30 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

Hawaiian Acai: Revitalize

Hawaiian Acai, a deep purple berry, is native to tropical climates.

Our special acai berries are grown in the exotic islands of Hawaii.

These berries are rich in fatty acids, which is cold pressed from

the Hawaiian acai seeds. Capable of holding more than double its

weight in water, the extract also helps revitalize the skin’s moisture

barrier formation and function.

By improving the skin’s moisture barrier strength, skin is more

equipped to lock in moisture, as well as the ingredients of the other

applied skincare products.

Norwegian Fjord Water: Refresh

Imagine the purest glacial water, now made available to hydrate

your skin.

Because glacial waters vary in quality based on their source,

our ARTISTRY™ scientists have discovered the purest water

formed by glaciers 10,000 years ago in Norway. Water so

pure—said to be the purest in Norway—because it is filtered

through special quartz sand in a unique Norwegian fjord.

Encapsulated pure Norwegian Fjord Water is in every

ARTISTRY HYDRA-V product to instantly refresh by infusing

fresh, pristine hydration deep within the surface layers of your

skin.

Page 16: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

Specific Cross Selling Opportunities:

ARTISTRY HYDRA-V Fresh Foaming Cleanser - A gentle

foaming gel cleanser that effectively removes excess oil, makeup

and environmental debris, leaving behind only comfortable,

refreshed, healthy-looking skin.

16

ARTISTRY HYDRA-V Fresh Softening Lotion - A

refreshing, alcohol-free toner that removes the last traces of

dirt and makeup while it conditions, softens and preps skin to

receive additional benefits and hydration.

ARTISTRY HYDRA-V™ Refreshing Gel

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

ARTISTRY HYDRA-V Vital Skin Serum Concentrate - This concentrated, powerful serum is the

strongest way to refresh, replenish and revitalize skin. A proprietary trio of rare, pristine ingredients

increase hydration, with vitamins and minerals to help replenish the skin.

Page 17: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

KEY PRODUCT MESSAGE

Creamy yet sheer, this gel cream provides watery-fresh hydration after one use. It’s the year-round, long-lasting, all-skin-type, go-to moisturizer for soft, healthy-looking skin.

17

ARTISTRY HYDRA-V™ Nourishing Gel Cream

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Nourishing Gel

Cream deeply hydrates skin immediately

and over time.

Medium-weight gel cream smoothes

comfortably over skin, and absorbs easily,

quickly.

Suitable for all skin types.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

1 droplet – oily-combination skin

2 droplets – all skin types

3 droplets – normal-to-dry skin

HYDRATION CODING SYSTEM

The ARTISTRY HYDRA-V water droplet

coding system makes it effortless to find the

perfect moisturizer: the more droplets, the

more hydration the skin receives.

Contains these key ingredients:

NORWEGIAN FJORD WATER

HAWAIIAN ACAI

Page 18: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system.

Absorbs quickly.

Provides a water-light feel on skin.

An immediate 197% increase in skin’s hydration level.

Hawaiian Acai and our Moisturizing Liposome revitalize skin to lock in moisture.

Continuous, lasting hydration for 24 hours. Skin looks healthier and more radiant. Skin feels smooth, soft and refreshed.

Contains Natural Marine Ingredient that absorbs excess

sebum while helping to moisturize dry areas, adjusting to

combination skin needs.

Skin looks radiant and translucent, healthier, with a vibrant

glow.

18

PRODUCT USAGE

Apply after ARTISTRY HYDRA-V cleanser, toner, and serum.

Squeeze an almond-sized amount into your palm.

Using fingertips, smooth evenly over entire face, avoiding eye

area.

TESTING

ARTISTRY HYDRA-V™ Nourishing Gel Cream

After experiencing the product, women agree:

Immediately leave skin feeling cool, refreshed and invigorating

Leaves skin healthy-looking and more comfortable

Plus:

Allergy Tested.

Dermatologist Tested.

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Non-Comedogenic.

Page 19: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY

19

ARTISTRY HYDRA-V™ Nourishing Gel Cream

How do you keep your skin looking and feeling deeply hydrated?

Let me show you a gel cream that is perfect for making combination

skin look radiant and healthy.

How do you moisturize your combination skin?

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-30 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential users want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

Norwegian Fjord Water: Refresh

Imagine the purest glacial water, now made available to hydrate

your skin.

Because glacial waters vary in quality based on their source,

our ARTISTRY™ scientists have discovered the purest water

formed by glaciers 10,000 years ago in Norway. Water so

pure—said to be the purest in Norway—because it is filtered

through special quartz sand in a unique Norwegian fjord.

Encapsulated pure Norwegian Fjord Water is in every

ARTISTRY HYDRA-V product to instantly refresh by infusing

fresh, pristine hydration deep within the surface layers of your

skin.

Hawaiian Acai: Revitalize

Hawaiian Acai, a deep purple berry, is native to tropical climates.

Our special acai berries are grown in the exotic islands of Hawaii.

These berries are rich in fatty acids, which is cold pressed from

the Hawaiian acai seeds. Capable of holding more than double its

weight in water, the extract also helps revitalize the skin’s moisture

barrier formation and function.

By improving the skin’s moisture barrier strength, skin is more

equipped to lock in moisture, as well as the ingredients of the other

applied skincare products.

Page 20: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

Specific Cross Selling Opportunities:

ARTISTRY HYDRA-V Vital Skin Serum Concentrate - This

concentrated, powerful serum is the strongest way to refresh, replenish

and revitalize skin. A proprietary trio of rare, pristine ingredients

increase hydration, with vitamins and minerals to help replenish the

skin.

20

ARTISTRY HYDRA-V Refreshing Eye Gel Cream - An

intensely hydrating, non-greasy gel cream specially designed

to help diminish the look of puffiness and dark under-eye

circles.

ARTISTRY HYDRA-V™ Nourishing Gel Cream

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

The ARTISTRY HYDRA-V Power System consists of Vital Skin Serum Concentrate, Nourishing Gel Cream and

Refreshing Eye Gel Cream. In tests, women confirmed after using the Power System for 3

days that their skin felt healthier, more supple, smoother and looked fresher.

Page 21: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

KEY PRODUCT MESSAGE

This rich, yet lightweight cream leaves normal-to-dry skin comforted and soft as silk. Pampers with vital hydration for lasting smooth, supple and radiant skin.

21

ARTISTRY HYDRA-V™ Replenishing Moisture Cream

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Replenishing

Moisture Cream deeply moisturizes dry,

thirsty, stressed skin, immediately and over

time.

Rich-feeling yet lightweight cream

smoothes easily over skin.

Suitable for normal-to-dry skin types, or for

all skin types as a night cream.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

1 droplet – oily-combination skin

2 droplets – all skin types

3 droplets – normal-to-dry skin

HYDRATION CODING SYSTEM

The ARTISTRY HYDRA-V water droplet

coding system makes it effortless to find the

perfect moisturizer: the more droplets, the

more hydration the skin receives.

Contains these key ingredients:

NORWEGIAN FJORD WATER

HAWAIIAN ACAI

Page 22: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system.

Absorbs quickly.

Leaves skin healthy-looking.

An immediate 197% increase in skin’s hydration level after

only one use.

Hawaiian Acai and Moisturizing Liposome revitalize skin to lock in moisture.

Continuous, lasting hydration for up to 24 hours. Skin looks healthier and more radiant. Skin feels smooth, soft and supple.

Specially formulated with soothing ingredients and

antioxidants for normal to dry skin. Deeply moisturizes dry, thirsty, stressed skin.

Provides relief to uncomfortably dry skin, so skin feels

soothed and comforted.

22

PRODUCT USAGE

After ARTISTRY HYDRA-V cleanser, toner, and serum,

smooth evenly over entire face using fingertips, avoiding eye

area.

TESTING

After experiencing the product, women agree:

Immediately leave skin looking radiant with a healthy vibrant glow.

Helps to soothe skin and rescue skin from dryness

Leaves skin feeling silky soft and hydrated all day.

ARTISTRY HYDRA-V™ Replenishing Moisture Cream

Plus:

Allergy Tested.

Dermatologist Tested.

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Non-Comedogenic.

Page 23: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY

23

How do you keep your skin looking and feeling deeply hydrated?

Let me show you a moisture cream designed to deeply hydrate even

the driest skin.

How do you moisturize your dry skin?

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

ARTISTRY HYDRA-V™ Replenishing Moisture Cream

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-30 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential users want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

Norwegian Fjord Water: Refresh

Imagine the purest glacial water, now made available to hydrate

your skin.

Because glacial waters vary in quality based on their source,

our ARTISTRY™ scientists have discovered the purest water

formed by glaciers 10,000 years ago in Norway. Water so

pure—said to be the purest in Norway—because it is filtered

through special quartz sand in a unique Norwegian fjord.

Encapsulated pure Norwegian Fjord Water is in every

ARTISTRY HYDRA-V product to instantly refresh by infusing

fresh, pristine hydration deep within the surface layers of your

skin.

Hawaiian Acai: Revitalize

Hawaiian Acai, a deep purple berry, is native to tropical climates.

Our special acai berries are grown in the exotic islands of Hawaii.

These berries are rich in fatty acids, which is cold pressed from

the Hawaiian acai seeds. Capable of holding more than double its

weight in water, the extract also helps revitalize the skin’s moisture

barrier formation and function.

By improving the skin’s moisture barrier strength, skin is more

equipped to lock in moisture, as well as the ingredients of the other

applied skincare products.

Page 24: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

24

ARTISTRY HYDRA-V™ Replenishing Moisture Cream

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

Specific Cross Selling Opportunities:

ARTISTRY HYDRA-V Fresh Foaming Cleanser - A gentle foaming

gel cleanser that effectively removes excess oil, makeup and

environmental debris, leaving behind only comfortable, refreshed,

healthy-looking skin.

ARTISTRY HYDRA-V Fresh Softening Lotion - A

refreshing, alcohol-free toner that removes the last traces of

dirt and makeup while it conditions, softens and preps skin to

receive additional benefits and hydration.

ARTISTRY HYDRA-V Vital Skin Serum Concentrate - This concentrated, powerful serum is the

strongest way to refresh, replenish and revitalize skin. A proprietary trio of rare, pristine ingredients

increase hydration, with vitamins and minerals to help replenish the skin.

Page 25: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

25

ARTISTRY HYDRA-V™ Refreshing Eye Gel Cream

KEY PRODUCT MESSAGE

An intensely hydrating, non-greasy gel cream specially designed to help diminish the look

of puffiness and dark under-eye circles.

PRODUCT OVERVIEW

The ARTISTRY HYDRA-V Refreshing Eye

Gel Cream quickly refreshes the eye area

and hydrates it immediately and over time.

Light-weight, silky-feeling gel cream glides

over skin, and absorbs quickly.

Suitable for all skin types.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

Contains these key ingredients:

NORWEGIAN FJORD WATER

Page 26: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system. Absorbs quickly.

After one use, helps to brighten the eye area.

Eyes look wide awake.

An immediate 67% increase in skin’s hydration level after only

one use.

Special ingredients (sodium hyaluronate and our Moisturizing Liposome) help lock in moisture. Continuous, lasting hydration for up to 24 hours.

Skin stays supple and feels smooth.

Contains patented combination of Linseed and Licorice

extract known for their soothing properties. Plus Centella

asiatica and Bitter Orange extract to help strengthen and

fortify the delicate eye area skin.

Relieves discomfort caused by dryness.

Diminishes the look of puffiness.

Improves skin texture and diminishes the look of dark under-eye

circles.

26

PRODUCT USAGE

Squeeze out a pea-sized amount of product from tube.

Lightly dab under and around the eye area, following the

orbital bone; avoid getting directly into the eyes.

Can be reapplied throughout the day to refresh tired-looking

eyes. If applied over makeup, gently tap a small amount to

allow to absorb.

TESTING

ARTISTRY HYDRA-V™ Refreshing Eye Gel Cream

After experiencing the product, women agree:

After one use, brightens eye area, eyes look wide awake.

Immediately hydrates eye area and lasts all day.

Plus:

Ophthalmologist tested.

Allergy tested.

Dermatologist tested.

Suitable for all skin types (oily, combination, dry.)

Suitable for sensitive skin.

Safe for contact lens wearers.

Page 27: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

INGREDIENT STORY

27

ARTISTRY HYDRA-V™ Refreshing Eye Gel Cream

How do you keep your skin looking and feeling deeply hydrated?

Let me show you an eye gel that instantly hydrates and refreshes.

Are you concerned with dark eye area circles or puffiness?

How do you treat the skin around your eyes?

CONVERSATION STARTERS

When you are engaging in a selling

conversation with a customer, start by

asking questions about their skincare

regimen and if they have specific skincare

needs.

They experience dehydration skin concerns, such as skin that feels

tight or uncomfortable and has dull, dry or flaky areas.

Their dehydration may be on-going (genetic) or temporary (lifestyle,

sun exposure, changes in environment, etc.)

They want a system of products that is easy to use.

They may be currently using skincare with hydration benefits.

TARGET CUSTOMERS

The ARTISTRY HYDRA-V collection is primarily for individuals

aged 18-30 who are concerned with hydration. Age is not the

determining factor; anyone with occasional hydration concerns

will benefit.

Potential users want their skin to look glowing, healthy, naturally

radiant, and to feel soft and smooth.

Norwegian fjord water: Refresh

Imagine the purest glacial water, now made available to hydrate

your skin.

Because glacial waters vary in quality based on their source,

our ARTISTRY™ scientists have discovered the purest water

formed by glaciers 10,000 years ago in Norway. Water so

pure—said to be the purest in Norway—because it is filtered

through special quartz sand in a unique Norwegian fjord.

Encapsulated pure Norwegian fjord water is in every

ARTISTRY HYDRA-V product to instantly refresh by infusing

fresh, pristine hydration deep within the upper layers of your

skin.

Hawaiian Acai: Revitalize

Hawaiian Acai, a deep purple berry, is native to tropical climates.

Our special acai berries are grown in the exotic islands of Hawaii.

These berries are rich in fatty acids, which is cold pressed from

the Hawaiian acai seeds. Capable of holding more than double its

weight in water, the extract also helps revitalize the skin’s moisture

barrier formation and function.

By improving the skin’s moisture barrier strength, skin is more

equipped to lock in moisture, as well as the ingredients of the other

applied skincare products.

Page 28: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

CROSS SELLING PRODUCTS

As you are starting the conversation with your customer about the ARTISTRY HYDRA-V collection, maximize the opportunity to connect them to

other transformative products which refresh, replenish and revitalize for the most hydrated, healthiest-looking complexion imaginable.

Specific Cross Selling Opportunities:

ARTISTRY HYDRA-V Vital Skin Serum Concentrate - This

concentrated, powerful serum is the strongest way to refresh, replenish

and revitalize skin. A proprietary trio of rare, pristine ingredients

increase hydration, with vitamins and minerals to help replenish the

skin.

28

ARTISTRY HYDRA-V Nourishing Gel Cream - Creamy yet

sheer, this gel cream provides watery-fresh hydration after

one use. It’s the year-round, long-lasting, all-skin-type, go-to

moisturizer for soft, healthy-looking skin.

ARTISTRY HYDRA-V™ Refreshing Eye Gel Cream

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after they have received the product to see

how they like it.

Also, make sure the customer is using the

product correctly, and review regimen

steps.

6-8 Weeks:

Follow up with your customer after

6-8 weeks to confirm their next order

has been shipped.

You may also want to take the opportunity

to cross sell an additional product. Only ask

for a referral if she is a repeat customer.

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their skin looks and

feels.

It is a good time to remind them time to re-

order, and to cross sell other products from

the ARTISTRY HYDRA-V collection to

ensure their regimen includes ways to

refresh, replenish and revitalize skin with

hydration. (See above for cross selling

recommendations.)

The ARTISTRY HYDRA-V Power System consists of Vital Skin Serum Concentrate, Nourishing Gel Cream and

Refreshing Eye Gel Cream. In tests, women confirmed after using the Power System for 3 days that their skin felt

healthier, more supple, smoother and looked fresher.

Page 29: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

KEY PRODUCT MESSAGE

The ARTISTRY HYDRA-V Power System delivers maximum hydration benefits for skin that has

never looked or felt so soft, smooth and supple. This simplified, easy-to-use 3-step system contains

the most potent products in the collection.

29

ARTISTRY HYDRA-V™ Power System Vital Skin Serum Concentrate, nourishing Gel Cream, Refreshing Eye Gel Cream

SYSTEM OVERVIEW

The most powerful ARTISTRY™ system to

ensure skin receives the most deeply

hydrating benefits.

Helps skin look more vibrant, fresher and

healthier than ever before.

Works together to refresh, replenish and

revitalize skin with deep hydration—

delivering maximum benefits that you can

see and feel.

Easy to use, 3-step system.

Suitable for all skin types.

COLLECTION OVERVIEW

ARTISTRY HYDRA-V is a collection of

products inspired by Nobel Prize winning

research, specially designed to deliver both

immediate and long-term deep hydration

benefits. Skin surges with vitality and feels

refreshingly beautiful.

The ARTISTRY HYDRA-V Collection goes

beyond traditional hydration, and takes a

different—and more thorough—approach.

Exclusive formulas are designed to refresh,

replenish and revitalize skin by supporting and

improving skin’s natural hydration process. The

collection contains:

- Norwegian Fjord Water, in an exclusive

HYDRA-V liposome, refreshes skin and infuses

it with hydration.

- Himalayan Pink Rock Minerals, specially

blended with other nutrients, replenishes skin

with vital minerals for optimal hydration.

- Hawaiian Acai revitalizes skin by encouraging

the strongest moisture barrier to help lock

hydration in skin.

Contains all 3 key ingredients:

NORWEGIAN FJORD WATER

HIMALAYAN PINK ROCK MINERALS

HAWAIIAN ACAI

Page 30: ARTISTRY HYDRA-V™ Fresh Foaming Cleanser · Soap-free gel formula creates rich, cushiony foam which rinses easily. Thoroughly removes excess oils, residual makeup and debris while

FEATURES / BENEFITS

FEATURE BENEFIT

Fresh, Norwegian Fjord Water, encapsulated in our exclusive

ARTISTRY HYDRA-V Liposome delivery system.

[All products in the Power System] Leaves skin looking more vibrant and fresher.

An immediate increase in skin’s hydration level.

The Hydra Complex along with Himalayan Pink Rock

Minerals replenish skin by helping manage skin cells’ ability to

transport and deliver pure water where needed. [ARTISTRY

HYDRA-V Vital Skin Serum Concentrate]

Optimizes skin’s natural hydration process and maintains

the skin’s moisture barrier.

Vital Skin Serum Concentrate boosts hydration effect of the

Nourishing Gel Cream.

Skin showed a significant improvement in surface skin cell

shape and texture after only 28 days.

Hawaiian Acai and our Moisutrizing Liposome revitalize skin to lock in moisture. [ARTISTRY HYDRA-V Vital Skin Serum Concentrate and ARTISTRY HYDRA-V Nourishing Gel Cream]

Continuous, lasting hydration for up to 24 hours. Skin feels more supple and smoother and healthier.

30

TM

ORDER OF USE

Morning and evening:

1.ARTISTRY HYDRA-V Vital Skin Serum Concentrate: Apply

2-3 pumps onto fingertips; smooth evenly over cleansed and

toned skin.

2.ARTISTRY HYDRA-V Nourishing Gel Cream: Squeeze an

almond-sized amount into your palm; using fingertips, smooth

evenly over entire face, avoiding eye area.

3.ARTISTRY HYDRA-V Refreshing Eye Gel Cream: Lightly

dab under and around the eye area, following the orbital bone;

avoid getting directly into the eyes.

TESTING

Immediately boost skin’s hydration by 270% by using the Vital Skin

Serum and the Nourishing Gel Cream.

After using the ARTISTRY HYDRA-V Power System for 3 days,

women confirmed after 3 days their skin felt healthier, more supple,

smoother and looked fresher.

After using the ARTISTRY HYDRA-V Power System for 28 days, 83%

of women confirmed their skin looked healthier, and 83% confirmed

their skin felt healthier.

ARTISTRY HYDRA-V™ Power System Vital Skin Serum Concentrate, nourishing Gel Cream, Refreshing Eye Gel Cream