KEY PRODUCT MESSAGE

Ultra-hydrating, soap-free, pearlescent cleanser sweeps away impurities for luminous, soft, smooth

skin.

1

ILLUMINATING CLEANSER is for the

customer who want to gently cleanse

skin of dulling skin cells while

revealing a radiant glow, instantly.

TM

COLLECTION OVERVIEW

Breakthrough 3D Brightening combines state-of-the-

art science with exclusive skin-perfecting ingredients

to create the most powerful yet gentle ARTISTRY™

brightening system.

Skin’s 3 dimensions of radiance—luminosity, even

skin tone, translucency—are beautifully revealed.

3D Technology is an exclusive delivery system

invented by Artistry™ scientists, which takes skin-

brightening Acerola Cherry ferment, soothing Licorice

and hydrating Ceramide 3 plus key botanical

ingredients deep within 3 depths of the skin’s surface

to deliver ingredients where they are needed most.

Decades of research have led to the discovery of

additional brightening ingredients, such as MultiFlora

Blend and Pearl Protein from around the world that

are precisely targeted to specific layers of the skin's

surface where they will be most effective.

PRODUCT OVERVIEW

ARTISTRY IDEAL RADIANCE Illuminating Cleanser

FEATURES / BENEFITS

FEATURE BENEFIT

Luxurious moisturizing formula Leaves skin hydrated, soft and smooth. Clinically proven to provide instant

hydration.

Patented exfoliation technology Sweeps away dead, dull skin cells. Reveals a clearer, more luminous look.

Reduces the look of pores. More radiant skin is revealed, instantly.

83% of consumers tested agreed that the Cleanser left their skin feeling

smooth.

3D Brightening includes: 3D Technology, Multiflora blend, and

Pearl Protein ingredients.

The ARTISTRY IDEAL RADIANCE collection reveals skin’s true luminosity,

radiance and even tone.

Targets 3 layers of skin’s surface and delivering botanicals where they are

needed most:

•Prevent dark spots and discolorations

•Treat dark spots and discolorations

•Protect from environmental aggressors

2

TM

PRODUCT USAGE

Place a small amount in your palm, add water and rub into a thick, rich lather.

Gently massage over face and neck with a circular motion.

Rinse thoroughly with warm water.

Use morning and night.

Follow with IDEAL RADIANCE Illuminating Moisture Lotion.

ARTISTRY IDEAL RADIANCE Illuminating Cleanser

CONVERSATION STARTERS

When you are engaging in a selling conversation with a

brightening customer, start by asking questions about

her skin care regimen and her experience with

brightening products—currently or in the past.

3D Technology – an exclusive liposome that

delivers brightening Acerola Cherry, soothing

Licorice and hydrating Ceramide along with key

botanical ingredients deep within the skin’s surface.

This exclusive technology targets 3 layers of the

skin’s surface and delivers botanicals where they are

needed most.

TECHNOLOGY

Knowing a little about skincare science can go a long way when you’re explaining what makes the IDEAL RADIANCE unique.

Patented Exfoliation Technology – formulated with Oat Extract for

gentle exfoliation. Leaves skin looking more luminous, feeling soft and

smooth.

Chia and Pomegranate Extracts - Grown and harvested on Amway

farms, these two ARTISTRY patented botanicals combine to form our

most powerful brightening complex.

Are you concerned with the look of dark spots and discolorations?

Where do you notice unevenness in your skintone?

What type of brightening products have you used in the past?

Are you concerned with visible pores?

Tell me how you currently cleanse your skin?

3

TM

TARGET CUSTOMERS

Women who want to diminish the look of dark spots, even

skintone and create a luminous glow and believe that

brightening products will help them achieve these results.

Likely to have used brightening products in the past.

Always eager to experience the latest technologies, she expects and

demands the utmost effectiveness combined with exceptional

gentleness.

Looking for a year-round brightening solution.

ARTISTRY IDEAL RADIANCE Illuminating Cleanser

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after she has received the product to see

how she likes it

Also, make sure the customer is using

the product correctly…more is not better.

“Tell me how you are using it?”

4

After 2 – 3 Weeks:

Ask your customer if she has noticed

a difference in her skin after using the

product.

This is also a great time to overall

feedback on the product and

recommend another IDEAL

RADIANCE product, like the ones

mentioned above.

TM

ARTISTRY IDEAL RADIANCE Illuminating Cleanser

Ask your customer if she wants additional immediate results to diminish the look of discoloration or dark spots; together, explore Artistry™

concealers, foundations and powders.

Specific Cross Selling Opportunities for Illuminating Moisturizer:

ARTISTRY™ Brightening Mask Power Radiance Mask -

Innovative hydro-gel sheet mask for power brightening. Instantly

cools and calms. Helps reduce visible dark spots and inhibits

melanin production. Available in select markets.

IDEAL RADIANCE Illuminating Moisture Lotion - This

luxurious, milky lotion works to strengthen skin’s moisture

barrier by providing a superior level of hydration. Brightens,

soothes and smoothes your skin.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

Only ask for a referral if she is a repeat

customer

PRODUCT OVERVIEW

KEY PRODUCT MESSAGE

This refreshing lotion tones your skin as it provides an instant surge of moisture and natural skin

brighteners.

5

ILLUMINATING MOISTURE

LOTION is for the customer who

wants to refresh, tone and brighten

skin while helping diminish the

appearance of pores.

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisture Lotion

COLLECTION OVERVIEW

Breakthrough 3D Brightening combines state-of-the-

art science with exclusive skin-perfecting ingredients

to create the most powerful yet gentle ARTISTRY™

brightening system.

Skin’s 3 dimensions of radiance—luminosity, even

skin tone, translucency—are beautifully revealed.

3D Technology is an exclusive delivery system

invented by Artistry™ scientists, which takes skin-

brightening Acerola Cherry ferment, soothing Licorice

and hydrating Ceramide 3 plus key botanical

ingredients deep within 3 depths of the skin’s surface

to deliver ingredients where they are needed most.

Decades of research have led to the discovery of

additional brightening ingredients, such as MultiFlora

Blend and Pearl Protein from around the world that

are precisely targeted to specific layers of the skin's

surface where they will be most effective.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Moisturizing formula Leaves skin hydrated, soft and smooth.

Additional brightening ingredients including: Ascorbyl

Glucoside, Pearl Protein, European Plum, Red Algae, Pea

Extract

Targets melanin to diminish the appearance of dark spots and

discolorations.

3D Brightening includes: 3D Technology, Multiflora blend, and

Pearl Protein ingredients.

The ARTISTRY IDEAL RADIANCE collection reveals skin’s

true luminosity, radiance and even tone.

Targets 3 layers of skin’s surface and delivering botanicals

where they are needed most:

•Prevent dark spots and discolorations

•Treat dark spots and discolorations

•Protect from environmental aggressors

6

TM

.

PRODUCT USAGE

Smooth gently over face and neck with a cotton pad.

Use morning and night after cleansing.

Follow with IDEAL RADIANCE Illuminating Essence.

ARTISTRY IDEAL RADIANCE Illuminating Moisture Lotion

CONVERSATION STARTERS

When you are engaging in a selling conversation with a

brightening customer, start by asking questions about

her skin care regimen and her experience with

brightening products—currently or in the past.

3D Technology – an exclusive liposome that delivers

brightening Acerola Cherry, soothing Licorice and

hydrating Ceramide along with key botanical ingredients

deep within the skin’s surface.

This exclusive technology targets 3 layers of the skin’s

surface and delivers botanicals where they are needed

most.

TECHNOLOGY

Knowing a little about skincare science can go a long way when you’re explaining what makes the IDEAL RADIANCE unique.

Are you concerned with the look of dark spots and discolorations?

Where do you notice unevenness in your skintone?

What type of brightening products have you used in the past?

Are you concerned with visible pores?

How does your skin feel and look after using your current skin toner?

7

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisture Lotion

MultiFlora Blend – a gathering of skin-perfecting flowers chosen for

their brightening, soothing and reparative benefits: English Daisies,

European Geraniums, Jasmine, Evening Primrose and Sophora

Japonica.

TARGET CUSTOMERS

Women who want to diminish the look of dark spots, even

skintone and create a luminous glow and believe that

brightening products will help them achieve these results.

Likely to have used brightening products in the past.

Always eager to experience the latest technologies, she expects and

demands the utmost effectiveness combined with exceptional

gentleness.

Looking for a year-round brightening solution. .

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after she has received the product to see

how she likes it

Also, make sure the customer is using the

product correctly…more is not better. “Tell

me how you are using it?”

Specific Cross Selling Opportunities for Illuminating Moisture Lotion:

IDEAL RADIANCE Illuminating Cleanser - Ultra-hydrating cleanser

sweeps away impurities for luminous, soft, smooth skin.

8

IDEAL RADIANCE Illuminating Essence -This milky

essence delivers unprecedented brightening power

directly to the cellular level.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

Only ask for a referral if she is a repeat

customer

After 2 – 3 Weeks:

Ask your customer if she has noticed a

difference in her skin after using the

product.

This is also a great time to overall

feedback on the product and recommend

another IDEAL RADIANCE product, like

the ones mentioned above.

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisture Lotion

Ask your customer if she wants additional immediate results to diminish the look of discoloration or dark spots; together, explore Artistry™

concealers, foundations and powders.

KEY PRODUCT MESSAGE

Ultra-rich and luxurious, this intensive hydrating cream helps rebuild skin’s natural moisture barrier.

Leaves looking more luminous and even toned.

9

ILLUMINATING MOISTURE CREAM is

for the customer who wants an ultra-

rich a luxurious way to keep skin

feeling hydrated and comfortable under

makeup during the day and/or help

prevent dehydration at night.

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisture Cream

COLLECTION OVERVIEW

Breakthrough 3D Brightening combines state-of-the-

art science with exclusive skin-perfecting ingredients

to create the most powerful yet gentle ARTISTRY™

brightening system.

Skin’s 3 dimensions of radiance—luminosity, even

skin tone, translucency—are beautifully revealed.

3D Technology is an exclusive delivery system

invented by Artistry™ scientists, which takes skin-

brightening Acerola Cherry ferment, soothing

Licorice and hydrating Ceramide 3 plus key botanical

ingredients deep within 3 depths of the skin’s surface

to deliver ingredients where they are needed most.

Decades of research have led to the discovery of

additional brightening ingredients, such as MultiFlora

Blend and Pearl Protein from around the world that

are precisely targeted to specific layers of the skin's

surface where they will be most effective.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Intensive hydrating formula Helps rebuild skin’s moisture barrier.

Clinical test showed Illuminating Moisture Cream increased hydration by 131% after

15 minutes with effects that lasted for 8 hours.*

3D Brightening includes: 3D Technology, Multiflora

blend, and Pearl Protein ingredients.

The ARTISTRY IDEAL RADIANCE collection reveals skin’s true luminosity, radiance

and even tone.

Targets 3 layers of skin’s surface and delivering botanicals where they are needed

most:

•Prevent dark spots and discolorations

•Treat dark spots and discolorations

•Protect from environmental aggressors

10

TM

PRODUCT USAGE

Smooth over face and neck with fingertips.

Use morning and night after IDEAL RADIANCE Spot Corrector.

*When used as part of the IDEAL RADIANCE™ System.

ARTISTRY IDEAL RADIANCE Illuminating Moisture Cream

CONVERSATION STARTERS

When you are engaging in a selling conversation

with a brightening customer, start by asking

questions about her skin care regimen and her

experience with brightening products—currently or in

the past.

3D Technology – an exclusive liposome that delivers

brightening Acerola Cherry, soothing Licorice and

hydrating Ceramide 3, along with key botanical

ingredients deep within the skin’s surface.

This exclusive technology targets 3 layers of the skin’s

surface and delivers botanicals where they are needed

most.

TECHNOLOGY

Knowing a little about skincare science can go a long way when you’re explaining what makes the Illuminating Moisture Cream unique.

Are you concerned with the look of dark spots and discolorations?

Where do you notice unevenness in your skintone?

What type of brightening products have you used in the past?

Tell me about your nighttime skincare routine.

11

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisture Cream

MultiFlora Blend – a gathering of skin-perfecting flowers chosen for their

brightening, soothing and reparative benefits: English Daisies, European

Geraniums, Jasmine, Evening Primrose and Sophora Japonica.

Inflammation Inhibition – formulated with Licorice and Lecithin to soothe

and calm the skin, helping prevent inflammation caused by external factors as

well as inflammation that can cause post-inflammatory hyperpigmentation.

TARGET CUSTOMERS

Women who want to diminish the look of dark spots, even

skintone and create a luminous glow and believe that

brightening products will help them achieve these results.

Likely to have used brightening products in the past.

Always eager to experience the latest technologies, she expects and

demands the utmost effectiveness combined with exceptional

gentleness.

Looking for a year-round brightening solution. .

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after she has received the product to see

how she likes it

Also, make sure the customer is using the

product correctly…more is not better. “Tell

me how you are using it?”

Specific Cross Selling Opportunities for Illuminating Moisture Cream:

IDEAL RADIANCE Illuminating Moisturize -This luxurious, milky lotion

works to strengthen skin’s moisture barrier by providing a superior level of

hydration. Brightens, soothes and smoothes your skin.

12

ARTISTRY UV 50 - Help safeguard your skin against dark

spots and discolorations with a high-level, UVA/UVB

sunscreen with advanced brightening ingredients. The

weightless formula creates a smooth base for makeup to

glide on.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

Only ask for a referral if she is a repeat

customer

After 2 – 3 Weeks:

Ask your customer if she has noticed a

difference in her skin after using the

product.

This is also a great time to overall feedback

on the product and recommend another

IDEAL RADIANCE product, like the ones

mentioned above.

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisture Cream

Ask your customer if she wants additional immediate results to diminish the look of discoloration or dark spots; together, explore Artistry™

concealers, foundations and powders.

KEY PRODUCT MESSAGE

This luxurious, milky lotion works to strengthen skin’s moisture barrier by providing a superior level of

hydration.

13

ILLUMINATING MOISTURIZER is for

the customer who wants to brighten

while hydrating and strengthening

skin’s moisture barrier.

TM

ARTISTRY IDEAL RADIANCE Illuminating Moisturizer

COLLECTION OVERVIEW

Breakthrough 3D Brightening combines state-of-the-

art science with exclusive skin-perfecting ingredients

to create the most powerful yet gentle ARTISTRY™

brightening system.

Skin’s 3 dimensions of radiance—luminosity, even

skin tone, translucency—are beautifully revealed.

3D Technology is an exclusive delivery system

invented by Artistry™ scientists, which takes skin-

brightening Acerola Cherry ferment, soothing Licorice

and hydrating Ceramide 3 plus key botanical

ingredients deep within 3 depths of the skin’s surface

to deliver ingredients where they are needed most.

Decades of research have led to the discovery of

additional brightening ingredients, such as MultiFlora

Blend and Pearl Protein from around the world that

are precisely targeted to specific layers of the skin's

surface where they will be most effective.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Moisturizing Formula Strengthens skin’s moisture barrier.

Clinical test showed Illuminating Moisturizer increase hydration by 109% after

15 minutes with effects that lasted for 8 hours.*

3D Brightening includes: 3D Technology, Multiflora

Blend, and Pearl Protein ingredients.

The ARTRISTRY IDEAL RADIANCE collection reveals skin’s true luminosity,

radiance and even tone.

Targets 3 layers of skin’s surface and delivering botanicals where they are

needed most:

•Prevent dark spots and discolorations

•Treat dark spots and discolorations

•Protect from environmental aggressors

14

TM

PRODUCT USAGE

Pump 2-3 times into you palm.

With your fingertips, smooth over face and neck.

Use morning and night after IDEAL RADIANCE Spot Corrector.

*When used with the Ideal Radiance System.

ARTISTRY IDEAL RADIANCE Illuminating Moisturizer

CONVERSATION STARTERS

When you are engaging in a selling conversation

with a brightening customer, start by asking

questions about her skin care regimen and her

experience with brightening products—currently or in

the past.

Are you concerned with the look of dark spots and discolorations?

Where do you notice unevenness in your skintone?

What type of brightening products have you used in the past?

Tell me about your daily routine. How do you moisturize your skin

before applying makeup?

15

TM

TARGET CUSTOMERS

Women who want to diminish the look of dark spots, even

skintone and create a luminous glow and believe that

brightening products will help them achieve these results.

Likely to have used brightening products in the past.

Always eager to experience the latest technologies, she expects and

demands the utmost effectiveness combined with exceptional

gentleness.

Looking for a year-round brightening solution.

3D Technology – an exclusive liposome that delivers

brightening Acerola Cherry, soothing Licorice and

hydrating Ceramide along with key botanical ingredients

deep within the skin’s surface.

This exclusive technology targets 3 layers of the skin’s

surface and delivers botanicals where they are needed

most.

TECHNOLOGY

Knowing a little about skincare science can go a long way when you’re explaining what makes the IDEAL RADIANCE unique.

MultiFlora Blend – a gathering of skin-perfecting flowers chosen for

their brightening, soothing and reparative benefits: English Daisies,

European Geraniums, Jasmine, Evening Primrose and Sophora

Japonica.

ARTISTRY IDEAL RADIANCE Illuminating Moisturizer

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after she has received the product to see

how she likes it

Also, make sure the customer is using the

product correctly…more is not better. “Tell

me how you are using it?”

Specific Cross Selling Opportunities for Illuminating Moisturizer:

IDEAL RADIANCE Spot Corrector - This highly concentrated

treatment targets dark spots at the very core of the cell.

16

IDEAL RADIANCE Illuminating Moisture Cream - Ultra-

rich and luxurious, this intensive hydrating cream helps

rebuild skin’s natural moisture barrier.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

Only ask for a referral if she is a repeat

customer

After 2 – 3 Weeks:

Ask your customer if she has noticed a

difference in her skin after using the

product.

This is also a great time to overall

feedback on the product and recommend

another IDEAL RADIANCE product, like

the ones mentioned above.

TM

Ask your customer if she wants additional immediate results to diminish the look of discoloration or dark spots; together, explore Artistry™

concealers, foundations and powders.

ARTISTRY IDEAL RADIANCE Illuminating Moisturizer

KEY PRODUCT MESSAGE

This silky and fast-absorbing essence concentrate is our most potent formula with the highest

concentration of actives. It delivers unprecedented brightening power, providing instant skin radiance.

17

ILLUMINATING ESSENCE is for

the customer who wants a silky,

fast absorbing serum to give skin a

clearer, more even toned and

luminous look.

TM

ARTISTRY IDEAL RADIANCE Illuminating Essence

COLLECTION OVERVIEW

Breakthrough 3D Brightening combines state-of-the-

art science with exclusive skin-perfecting ingredients

to create the most powerful yet gentle ARTISTRY™

brightening system.

Skin’s 3 dimensions of radiance—luminosity, even

skin tone, translucency—are beautifully revealed.

3D Technology is an exclusive delivery system

invented by Artistry™ scientists, which takes skin-

brightening Acerola Cherry ferment, soothing

Licorice and hydrating Ceramide 3 plus key botanical

ingredients deep within 3 depths of the skin’s surface

to deliver ingredients where they are needed most.

Decades of research have led to the discovery of

additional brightening ingredients, such as MultiFlora

Blend and Pearl Protein from around the world that

are precisely targeted to specific layers of the skin's

surface where they will be most effective.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Hydrating formula Instantly, gives skin a radiant glow.

Clinical test showed Illuminating Essence increased hydration by 123% after 15

minutes with effects that lasted for 8 hours.*

Additional brightening ingredients, including:

Ascorbyl Glucoside, Pearl Protein, Red Algae, Pea

Extract, European Plum

Targets melanin to diminish the appearance of dark spots and discolorations.

82% of consumers tested agreed that Illuminating Essence helped even skin tone

in 4 weeks.*

3D Brightening includes: 3D Technology, Multiflora

blend, and Pearl Protein ingredients.

The ARTISTRY IDEAL RADIANCE collection reveals skin’s true luminosity,

radiance and even tone.

Targets 3 layers of skin’s surface and delivering botanicals where they are

needed most:

•Prevent dark spots and discolorations

•Treat dark spots and discolorations

•Protect from environmental aggressors

18

TM

PRODUCT USAGE

Pump 2-3 times into your palm. With your fingertips, smooth over face and neck.

Use morning and night after IDEAL RADIANCE Illuminating Moisture Lotion.

Follow with IDEAL RADIANCE Spot Corrector.

*When used as part the IDEAL RADIANCE™ System.

ARTISTRY IDEAL RADIANCE Illuminating Essence

CONVERSATION STARTERS

When you are engaging in a selling conversation with a

brightening customer, start by asking questions about

her skin care regimen and her experience with

brightening products—currently or in the past.

TECHNOLOGY

Knowing a little about skincare science can go a long way when you’re explaining what makes the Illuminating Essence unique.

Are you concerned with the look of dark spots and discolorations?

Where do you notice unevenness in your skintone?

What type of brightening products have you used in the past?

19

TM

ARTISTRY IDEAL RADIANCE Illuminating Essence

TARGET CUSTOMERS

Women who want to diminish the look of dark spots, even

skintone and create a luminous glow and believe that

brightening products will help them achieve these results.

Likely to have used brightening products in the past.

Always eager to experience the latest technologies, she expects and

demands the utmost effectiveness combined with exceptional

gentleness.

Looking for a year-round brightening solution. .

3D Technology – an exclusive liposome that delivers

brightening Acerola Cherry, soothing Licorice and

hydrating Ceramide 3, along with key botanical

ingredients deep within the skin’s surface.

This exclusive technology targets 3 layers of the skin’s

surface and delivers botanicals where they are needed

most.

MultiFlora Blend – a gathering of skin-perfecting flowers chosen for their

brightening, soothing and reparative benefits: English Daisies, European

Geraniums, Jasmine, Evening Primrose and Sophora Japonica.

Inflammation Inhibition – formulated with Licorice and Lecithin to soothe

and calm the skin, helping prevent inflammation caused by external factors as

well as inflammation that can cause post-inflammatory hyperpigmentation.

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after she has received the product to see

how she likes it

Also, make sure the customer is using the

product correctly…more is not better. “Tell

me how you are using it?”

Specific Cross Selling Opportunities for Illuminating Essence:

IDEAL RADIANCE Illuminating Moisture Lotion - This refreshing

lotion gives your skin an instant surge of moisture and natural skin

brighteners.

20

IDEAL RADIANCE Spot Corrector -This

highly concentrated treatment targets dark

spots at the very core of the cell.

TM

ARTISTRY IDEAL RADIANCE Illuminating Essence

Ask your customer if she wants additional immediate results to diminish the look of discoloration or dark spots; together, explore Artistry™

concealers, foundations and powders.

After 2 – 3 Weeks:

Ask your customer if she has noticed a

difference in her skin after using the

product.

This is also a great time to overall feedback

on the product and recommend another

IDEAL RADIANCE product, like the ones

mentioned above.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

Only ask for a referral if she is a repeat

customer

KEY PRODUCT MESSAGE

This highly concentrated treatment targets dark spots. It helps diminish stubborn spots for a more even

skin tone.

COLLECTION OVERVIEW

Breakthrough 3D Brightening combines state-of-the-

art science with exclusive skin-perfecting ingredients

to create the most powerful yet gentle ARTISTRY™

brightening system.

Skin’s 3 dimensions of radiance—luminosity, even

skin tone, translucency—are beautifully revealed.

3D Technology is an exclusive delivery system

invented by Artistry™ scientists, which takes skin-

brightening Acerola Cherry ferment, soothing

Licorice and hydrating Ceramide 3 plus key botanical

ingredients deep within 3 depths of the skin’s surface

to deliver ingredients where they are needed most.

Decades of research have led to the discovery of

additional brightening ingredients, such as MultiFlora

Blend and Pearl Protein from around the world that

are precisely targeted to specific layers of the skin's

surface where they will be most effective.

21

TM

ARTISTRY IDEAL RADIANCE Spot Corrector

SPOT CORRECTOR is for the

customer who wants to target

specific, visible spots.

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Additional brightening ingredients including: Ascorbyl

Glucoside, Pearl Protein, Red Algae, Pea Extract,

European Plum

Targets melanin to diminish the appearance of dark spots and discolorations.

82% of consumers tested agreed that Spot Corrector helped reduce the

appearance of hyperpigmentation after 2 weeks.*

3D Brightening includes: 3D Technology, Multiflora

blend, and Pearl Protein ingredients.

The ARTISTRY IDEAL RADIANCE collection reveals skin’s true luminosity,

radiance and even tone.

Targets 3 layers of skin’s surface and delivering botanicals where they are

needed most:

•Prevent dark spots and discolorations

•Treat dark spots and discolorations

•Protect from environmental aggressors

22

TM

.PRODUCT USAGE

Massage into spots, freckles and discolorations

Use morning and night after IDEAL RADIANCE Illuminating Essence

Follow with IDEAL RADIANCE Illuminating Moisturizer

*When used as part of the IDEAL RADIANCE™ system.

ARTISTRY IDEAL RADIANCE Spot Corrector

CONVERSATION STARTERS

When you are engaging in a selling conversation with a

brightening customer, start by asking questions about her

skin care regimen and her experience with brightening

products—currently or in the past.

3D Technology –The breakthrough behind Ideal

Radiance; an exclusive delivery system invented by

Artistry scientists. Features a unique liposome

packed with soothing licorice, hydrating Ceremide 3,

plus a powerful form of skin brightening Vitamin C

derived from Acerola Cherry ferment, harvested on

our organic farms.

These encapsulated ingredients are delivered to the

deepest later of the skin’s surface.

TECHNOLOGY

Knowing a little about skincare science can go a long way when you’re explaining what makes the Illuminating Spot Corrector unique

MultiFlora Blend -- A gathering of skin-perfecting flowers chosen for their

brightening, soothing and reparative benefits: including English Daisies,

European Geraniums, Jasmine, Evening Primrose and Sophora Japonica.

Pearl Protein – The pearl has been renowned as a cure-all and a beauty

treatment since ancient times. Our scientists, in collaboration with our

ARTISTRY™ Asian Research Laboratories incorporated this highly

concentrated, luxurious form of pearl protein that helps prevent signaling which

leads to dark spots and discolorations.

Are you concerned with the look of dark spots and discolorations?

Where do you notice unevenness in your skintone?

What type of brightening products have you used in the past?

23

TM

ARTISTRY IDEAL RADIANCE Spot Corrector

TARGET CUSTOMERS

Women who want to diminish the look of dark spots, even

skintone and create a luminous glow and believe that

brightening products will help them achieve these results.

Likely to have used brightening products in the past.

Always eager to experience the latest technologies, she expects and

demands the utmost effectiveness combined with exceptional

gentleness.

Looking for a year-round brightening solution. .

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow up with your customer to see how

she likes it. Ask if she has any questions.

Also, make sure the customer is using the

product correctly…more is not better. “Tell

me how you are using it.”

Specific Cross Selling Opportunities for Ideal Radiance Spot Corrector:

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IDEAL RADIANCE Illuminating Moisturizer - This

luxurious, milky lotion works to strengthen skin’s moisture

barrier by providing a superior level of hydration.

TM

Ask your customer if she wants additional immediate results to diminish the look of discoloration or dark spots; together, explore Artistry™

concealers, foundations and powders.

IDEAL RADIANCE Illuminating Essence - This milky essence

delivers unprecedented brightening power directly to the cellular

level.

ARTISTRY IDEAL RADIANCE Spot Corrector

After 2 – 3 Weeks:

Ask your customer if she has noticed a

difference in her skin after using the

product.

This is also a great time to overall feedback

on the product and recommend another

IDEAL RADIANCE product, like the ones

mentioned above.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

Only ask for a referral if she is a repeat

customer