Art Of Listening
15
The Art of Listening Consumer Intelligence & Actionable Insights FOR FREE! Event Camp February 6, 2010 New York City
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Event Camp presentation - The Art of Listening - Feb. 6, 2010 - New York, N.Y.
Transcript of Art Of Listening
The Art of ListeningConsumer Intelligence & Actionable Insights
FOR FREE!
Event Camp
February 6, 2010New York City
We think we do, but don’t
Image: Urosk on Shutterstock.com
Listening Allows Us To Serve
Image: Stephan Coburn on Shutterstock.com
Photo: Pefkos on Shutterstock.com
How Do We Listen?
What Do We Do With It?
Photo: Mike Baldwin on Shutterstock.com
Search
Prioiritize
Route
Act
YES!
Google Reader
Google Alerts
Twitter Search
Icerocket Search (Others)
Social Mention
Twitter Apps Make Real Time Real Easy
Radian6
Scout Labs
Sysomos
Visible Technologies
Techrigy SM2
DNA13
BrandWatch
K.D. Paine & Partners
Nielsen Online
Cymfony
Collective Intellect
MotiveQuest
Image: Shutterstock.com
Negative Mentions
Transactional Opportunities
Positive Mentions
Relevant Conversations
Suggestions
Image: marekuliasz on Shutterstock.com
Assign for follow up
Capture into project management system
Image: Zsolt Nyulaszion Shutterstock.com
Image: fonzales on Shutterstock.com
Image: Shutterstock.com
Listen
Mitigate Complaints
Engage In Conversation
Capture Ideas & Use Them
Some Resources
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
Newsletter: socialmediaexplorer.com/newsletter
