Art classes
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Transcript of Art classes
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Art ClassesMarket Plan
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Attract:
• Visual : Show work of students Include &Personal Work/ Poetry
• Define ART CLASSES:What is the mission:
Convert Offer Educational and Helpful information.
• Become Recourse for information• Offer videos online, answer questions, give helpful
tips for parents doing art with kids at home• Show expert work.
Transform Combine past & present success to create atmosphere
and make long lasting relationships
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Things you need before you start
• BLOG
• A way to CAPTURE
• Set up newsletter or
email registration for
news and updates!
• Website
CONTENT
Video
Images
Blog Posts
Poems
History
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Social Media Platforms
Google+
YouTube
• Facebook started***• Engage with people…start conversation or ask
questions…have 2-3 sentences with post of pictures. Include more descriptions
Twitter: connects you to other artists and teachers. Great for sharing.
Google+
• Special circles for artist +business
• Good for sharing pictures & creating events
• Local Mobil app helps people in your area find you & events
YouTube
• Helps to capture many visitors
• Search Engine Boost
• Creates a useful tool for artists & parents
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Social Media Goals
• Increase traffic to website• Increase community & visibility
• Increase class attendance• Increase event attendance
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Social Media Use1)Set up Profiles & Pick Photos/ LOGO
2)Who to Friend:
Artists
Art Teachers
Russian Community
Parents
3) Set up organization system & evaluation system
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Tools for Social Media
http://bit.ly/UM3cKc Google Keywords /SEO SEARCH ENGINE
OPTIMAZATIONIncrease rank on Google and other sites by including
keywords and phrases!Google Analytics- Add this link and see how your website
traffic and visits are!
Hootsuit- Set up account to be able to see all social media sites at one time, manage them, timed-posts and more:
http://hootsuite.com
Bitly-Shorten Links, See what links have the highest traffic http://bitly.com
HUBSPOT MARKET GRADER- Grade your website and see helpful tips for improvement! http://www.hubspot.com
Current Score 6 out of 100.
Set up recourses for yourself.Set up Google Reader to find articles, news and blog posts to read and share
Subscribe to Social Networking information sites: example: Mashable…helps to keep you informed on news, trends and tips! http://mashable.com
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BLOG Set up blog for sharing of art!
Share personal paintings and poems.
Share kids paintings and projects.
Share pieces from shows and events
Share tips and advice for parents &
artists
News and updates…
Titles have to stand out!
Less than 500 words, 1-2 a week
Include links & use keywords
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Keywords
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Competition
Global Monthly Searches
Local Monthly Searches (United States)
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• Start by deciding your goals and objectives.
Write your profiles/set up pages.Research.
Join groups.Start Blog.
Join discussions & Share past work.Build Community &
relationships.Create content:
VideoBlog Posts
Future ideas…EBook ?