Art Business Today Media Pack 2015

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Art Business Today 2 Wye House l 6 enterprise Way l London l SW18 1FZ l UK Tel: +44 (0) 20 7381 6616 Email: [email protected] Media Pack MAKING YOUR BUSINESS STAND OUT artbusinesstoday.co.uk "If you are serious about building a brand you have to advertise. Art Business Today has been instrumental in ensuring we have made a breakthrough with ours!" HaRRY bRIOcHe, aRTWORKS “Informative, topical and in touch with all aspects of the framing industry. We regularly receive a fantastic response from customers to both articles and advertising in art business Today” PaULINe HUTcHINSON MaRKeTING MaNaGeR, aRQadIa “Art Business Today has really helped support the launch of our new business in a highly competitive art market. We will continue to work closely with the magazine.” TIM beNNeTT Md, Id-WaLL LIMITed OPPORTUNITIES RATES SPECIFICATIONS DEADLINES

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Transcript of Art Business Today Media Pack 2015

Page 1: Art Business Today Media Pack 2015

Art Business Today 2 wye House l 6 enterprise way l london l sw18 1FZ l ukTel: +44 (0) 20 7381 6616 Email: [email protected]

Media Pack

MAKING YOUR BUSINESS STAND OUT

artbusinesstoday.co.uk

"If you are serious about buildinga brand you have to advertise.Art Business Today has beeninstrumental in ensuring wehave made a breakthroughwith ours!"

Harry briocHe, arTworks

“informative, topical and intouch with all aspects of theframing industry. we regularlyreceive a fantastic responsefrom customers to botharticles and advertising in artbusiness Today”Pauline HuTcHinsonmarkeTing manager, arqadia

“Art Business Today has reallyhelped support the launch ofour new business in a highlycompetitive art market. We will continue to workclosely with the magazine.”Tim benneTTmd, id-wall limiTed

OPPORTUNITIES • RATES • SPECIFICATIONS • DEADLINES

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ADVERTISE IN ART BUSINESS TODAYINDISPENSABLE • AWARD-WINNING • 50:50 RATIO OF EDITORIAL TO ADVERTISING

Tried And TruSTedFounded 1905, art business Today isnot only the oldest uk magazine forthe art and framing sector, it is also theindustry’ s only award-winning magazine. Promote your products toa dedicated, discerning readership.

ediTOriAL inTegriTyat art business Today, we guarantee a50:50 balance between editorialand advertising as a minimum, soyour advertisement always appearsalongside features, not anothercompany’s marketing message.

The induSTry LeAderreaders turn to art business Today forauthoritative, in-depth coverage ofnews and trends.

• first with news on company moves,product launches, the trading picture,industry standards.• first with interviews of key players,trendsetters and policymakers.• first for international news – thelatest developments worldwide.• focused on the bottom line, withdedicated sections on business, artand framing.

reSPOnSiVe reAderShiP our recent surveys to all abT readers revealed that unlike many magazinesand media platform out there - half ofABT readers have responded to anadvert, the majority of abT readersdon’t read any other art and framingmagazines and that readers see theads as part of the informative andrelevant content ABT provides.

WOrLd-Wide PreSenceart business Today is available fromappstore and google play. This meansa wider, world-wide reach and increased exposure for advertisers. advertisers can include videos andimage galleries in the interactive edition. readers can click onto weblinks within the adverts to be directedstraight through to their websites. art business Today can also be foundon Facebook and Twitter.

freSh cOnTAcTSbe assured, we keep our mailing listfresh by regularly adding details of visitors of key international tradeshows, as well as buying in otherrelevant third-party lists.

Timed righTart business Today, published five timesa year, advertises your products when itmatters most. our January and augustissues are published at least two weeksahead of the key international tradeshows, when readers are selecting newranges. april hits the doormats as thecrucial spring season gets underway,and in June we highlight your productsalongside the industry’s brightest andbest in our special art & Framing industry awards issue. in october, weplace your products on our readers’shopping lists as they make their finalchristmas stock purchases.

The righT AudienceabT is read by: artists, gallery owners, bespoke and contractframers, art materials’ suppliers andretailers, printers, conservators,publishers, interior designers,department store buyers, mouldingmanufacturers and equipment suppliers. art business Today print edition has an average circulation of3,000 with a pass-on readership of9,000 key industry contacts.

Art Business Today has advertising packages to suit all budgets. To book, completethe form overleaf, telephone: +44 (0) 20 7381 6616 or email: [email protected]

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contact ________________________________________

company ______________________________________

Address ________________________________________

______________________________________________

______________________________________________

______________________________________________

Postcode ______________________________________

Tel ____________________________________________

fax ____________________________________________

e-mail__________________________________________

i confirm the booking as indicated (signature)

______________________________________________

i would like to reserve the above ad space(s) and i agree to Terms & conditions

or please call me to discuss my advertising and editorialrequirements in more detail (nb editorial information is included at the editors’ discretion)

i am a member of the Fine art Trade guild

ABT BOOking fOrm Please deTacHAdVerTiSing rATeS 2015

Send TOArt Business Today2 wye House, 6 enterprise waylondon, sw18 1FZ, ukTel. +44 (0) 20 7381 6616 email [email protected]

PLeASe Tick JAn APr Jun Aug OcT

front cover incLudeS P3

double page spread

inside front cover

Outside back cover

inside back cover

full page

half page

Quarter page

Product news

classified diSPLAy

classified TeXT

inserts per 1000 (60g or less)

copy by 8/12 23/2 27/4 29/6 24/8

Publication 29/1 23/3 1/6 27/7 19/102014

half page horizontal

with bleed: 216 x 143 mm(3 mm bleed on 3 sides of ad)

no bleed: 180 x 125 mm

rec. type area: 170 x 115 mm

Quarter page

125 x 85 mm

half page vertical

with bleed 303 x 108mm(3 mm bleedon 3 sides)

no bleed262 x 90 mm

rec. typearea252 x 80 mm

full page (A4)

Trim size297 x 210 mm

whole page bleed303 x 216 mm

rec. type area277 x 190 mm

TermS & cOndiTiOnS Of BOOkingall advertising bookings must be confirmed in writing and aresubject to the following terms and conditions:1. you must notify us in writing 28 days before the deadline date ifyou need to cancel for any reason. Failure to do so will result in acharge of 50% of the space booking.2. Please supply a colour proof with your digital files. if we do notreceive this proof, then we cannot ensure your satisfaction withthe published advertisement and cannot be held responsible fordiscrepancies of colour.3. For new advertisers and for classified/Product news booking,payment is pro-forma in advance of publication; otherwise invoices will be issued after the publication has been mailed andwe require payment within 30 days of the invoice date. seriesbooking payments must be up to date to ensure the running ofsubsequent ads. agency commission will be disallowed on alloverdue invoices.

Page guild raTe member raTe

Front cover inc PAge 3 £2390 £1890double page spread £2905 £2145

inside front cover £1905 £1495outsid e back cover £1905 £1495inside back cover £1905 £1495

Full page £1645 £1265Half page £955 £735quarter page £525 £405

Product news £150 £80

classified – Text: first 30 words £35 Free(plus 50p per word thereafter)

inserts per 1000 (60g or less) £250 £175less than 60g, must be machine insertable

series discounTs 3 adverts save 5%4 adverts save10%5 adverts save 15%* uk advertisers, please note all prices are net of vaT

TechnicAL SPecificATiOn

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WeB BOOking fOrm Please deTacH

contact ________________________________________

company ______________________________________

Address ________________________________________

______________________________________________

______________________________________________

______________________________________________

Postcode ______________________________________

Tel ____________________________________________

fax ____________________________________________

e-mail__________________________________________

i confirm the booking as indicated (signature)

______________________________________________

i would like to reserve the above ad space(s) and i agree to Terms & conditions

or please call me to discuss my advertising and editorial requirements in more detail

i am a member of the Fine art Trade guild

Send TOArt Business Today2 wye House, 6 enterprise waylondon, sw18 1FZ, ukTel. +44 (0) 20 7381 6616 email [email protected]

all website advertising spaces are charged at a standard£100 for 3 months. a horizontal banner can be placedalong the bottom of any content page. vertical bannerscan be placed underneath l eft hand menu boxes, or signin box, on any content page.

PLeASe Tick

horizontal banner £50 per year

Vertical banner £50 per year

Please specify preferred page(s)

______________________________________________

______________________________________________

______________________________________________

______________________________________________

advert spaces are available on a first come first servedbasis. if the page you have specified is already booked,we will let you know when it becomes available and suggest suitable alternatives. adverts can be replaced on a monthly basis if desired.

*uk advertisers, please note all prices are net of vaT

fineart.co.ukadverTising

The righT Audience fOr yOur BuSineSS

Pop under banner960w x 160h pixels

Skyscraper banner240w x 600h (max) pixels

optimum dPi 72 - 96 maximum

we offer a banner design service, this is an additional £50 + vaTTerms and conditions of bookingall bookings mus be confirmed in writing either via post, fax ore-mail. all advertisers must pay for all adverts booked beforethey can go live. Please supply your advert or images and textfor us to design the advert in good time for the commencementof the time slot you have booked. The advertiser is responsiblefor ensuring that the file(s) provided are suitable for web useand for checking the quality and positioning of the advert afterit has gone live.adverts will be removed at year end unless payment has beenreceived to renew the booking.*uk advertisers, please not all prices are net of vaT

advertising on www.fineart.co.uk gives you unique accessto the art and framing trade. it is the home of the Fine artTrade guild, an international organisation representing allthose in the art, framing and printing business. The guild’s104 years of expertise in this industry ensures that the website is a trusted source of information on all aspectsof the industry. The website was revamped and relaunchedin 2013 which has led to improved duration spent onlineand number of pages viewed. The website holds vital information not found anywhere else online. advertiserscan choose between consumer and trade pages, meaningthat you can target your advertising to the right audience,something not offered by many other media platforms. online advertising is fully measurable, you can easily trackthe effectiveness of your campaign.

advertising on fineart.co.uk is highly affordable, our pricesmean that you can sustain an ongoing campaign which willallow you to see measurable results.

TechnicAL SPecificATiOnS

“As a professional artist i know that i amtargeting all the right people and i usescreen shots of the banners to marketmyself. it shows i am serious and professional and gives my work exposureto a wider audience”anne corless, www.annecorless.com

“We've seen a 20% increase in businessand our google ranking has improved. customers like the reassurance of finding us on the industry website; it complements our own web presence”PeTer HayTon, TowngaTe PublisHing