Armour station TV - Your National Railway Station Channel
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Transcript of Armour station TV - Your National Railway Station Channel
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Introduction – Armour Station TV
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Is Your TVC missing 53 Million
Captive Train TravelersEvery Month???
Make a long lasting IMPACT in minds of the Indian Train Traveler with
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What is Armour Station TV??
Integrated channel with railways on a PPP model on LCD/LED Screens +Amplified high quality outdoor audio system
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Why are we Important for your TVC
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8 Busiest Stations
•Chennai Central•Chennai Egmore•Bangalore•Mumbai CST•Mumbai Central•Pune•Ahmedabad•Hazrat Nizamuddin
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Passenger Demographics
DEMOGRAPHIC PROFILING OF PASSENGERS (in %)
AGE Group (in yrs)
01 - 14 21
15 - 44 46
45 + 33
GenderMale 66
Female 34
SEC
A+ & Above 17
A 37
B+ 27
B 16
C 3
Source: CRIS Data (Avg of Bookings + Track of All 8 Stations)
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Widespread Reach
Region Station
TRAIN & PASSENGER TRAFFIC COUNTS
Daily Trains (Average)
Passengers / Day (Average of Ticket
Sales as per CRIS) in Lakhs
Platform Tickets Sold / Day
(Average as per CRIS) in Lakhs
Monthly Traffic
(in Lakhs)
SOUTHChennai Central 126 2.25 0.72 89.1
Chennai Egmore 76 1.17 0.49 49.8Bangalore 136 2.13 0.58 81.3
WEST
Mumbai CST 100 1.95 0.54 74.7Mumbai Central 54 0.89 0.48 41.1
Pune 162 1.60 0.55 64.5Ahmedabad 112 1.49 0.55 61.2
NORTH Nizamuddin 86 1.64 0.72 70.8
TOTAL 852 11.45 4.86 533
Source: Traffic is calculated as per CRIS data of Train & Platform Ticket Sales
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Technical Specification
Region Station
SCREEN DETAILSAUDIO
SPEAKERSPLASMA LCD/LED
103” 50"/ 42" / 32" /29"
SOUTH
Chennai Central 1 39 300
Chennai Egmore - 55 100
Bangalore - 150 160
WEST
Mumbai CST - 60 200
Mumbai Central - 55 100
Pune - 55 100
Ahmedabad - 65 150
NORTH Nizamuddin - 65 100
Totals 1 544 1210
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High OTS
OTS CALCULATION
StationsAvg. Waiting Time at Stations Avg. OTS @15% of Waiting Time
(in Minutes) (in Minutes)
Chennai Central 60 9Chennai Egmore 45 7
Bangalore City 60 9Mumbai CST 60 9
Mumbai Central 30 5Pune 30 5
Delhi -Nizamuddin 60 9Ahmedabad 45 7
Source: CRIS Data (Track of All 8 Stations)
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Brand Recall
Source: Research done by HUL in MUMBAI CST
Base:200 Respondents
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Source: Research done by HUL in MUMBAI CST
Base:200 Respondents
Brand Recall
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Source: Research done by NSE & ITC in MUMBAI CST
Base:909 Respondents
Brand Recall
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Visual Tour
Station Concourse Area
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Station Waiting Room
Visual Tour
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Approach to Platform
Visual Tour
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Station Platform
Visual Tour
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Dropbox Link to See & Download the Video:
https://www.dropbox.com/s/iydnnuwan3z5fhq/Armour_Revised.mp4?dl=0
VideoTour
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Thank You