Are YourPictures Worth

1,000 Words?Eric Beteille

Senior Content StrategistThe Walt Disney Company

Why not just write 1,000 words?

Why bother with imagery at all?

● Entice● Inform● Motivate

Cub Kahn,Oregon State University

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Leads the viewer's eye into the picture…

Visually links the foregroundand background…

Creating continuity and an addedelement of depth. Cub Kahn,Oregon State University

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Show depth by putting elements in the foreground, in the middle distance, and in the background

Albert Moldvay,National Geographic Society

Surroundings are often a way of giving extra information…

Michael Langford, 35mm Handbook

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Helps create a sense ofnatural balance and harmony.

Carrie Cousins

Ratio that is pleasing tothe human eye.

Laurie Nyveen

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Rule of Thirds Effective means of directing the viewer's attention…

Illusion of depth can be created...

U.S. Navy photographytraining manual

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Rule of Thirds Users pay attention to information-carrying images that show content relevant to the task at hand…

Users ignore purely decorative images that don't add real content to the page....

Nielsen Norman Group

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The simplicity or complexity of the photographs may have little to do in the end with how memorable the image is … It is the emotional impact that counts.

Neil van Niekerk

What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. Fractl Viral Emotions Research

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People ignore stock images 85% of the time.

Nielsen/Pernice,Eyetracking Web Usability

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One of the most interesting things you can use to draw the eyes of a viewer into a photograph is the eyes of others.

Joel Sartore,National Geographic

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The more interesting, the more surprising,the better…

Something we don’tsee every day...

Joel Sartore,National Geographic

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We like looking at things that other people are looking at ...

Even if that other person is a baby.

Gus Lubin,Business Insider

Kissmetrics

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EnticeInformMotivate

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