Make the Most of Facebook
-
Upload
nprdigital -
Category
Documents
-
view
304 -
download
4
Transcript of Make the Most of Facebook
![Page 1: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/1.jpg)
How to Make the Most of Facebook
![Page 2: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/2.jpg)
2
What social media sites do you use personally or professionally?
Answer
![Page 3: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/3.jpg)
3
Submit questions on the right
Tweet with #NPRKnight
![Page 4: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/4.jpg)
4
The importance of headlines Web writing Your daily workflow Visual storytelling Finding images, videos and stories you need
Previously, on #NPRKnight
![Page 5: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/5.jpg)
5
Previously, on #NPRKnight
![Page 6: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/6.jpg)
6
![Page 7: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/7.jpg)
7
Distribution: Sharing your stories as a station or an individual
Reporting: Finding story ideas from your social media community
Creation: Create stories that people want to share
Welcome to the social media part of our training
![Page 8: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/8.jpg)
8
Welcome to the social media part of our training
http://bit.ly/NPRKnightsocialmedia
![Page 9: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/9.jpg)
9
1. Welcome2. Anatomy of a Facebook Post3. 7 more Facebook tips4. Assignment5. Introduction to Twitter chat and
contest
#NPRKnight social media training Week 1:
![Page 10: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/10.jpg)
10
Facebook is a resource for community, audience and
conversation
![Page 11: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/11.jpg)
11
But just auto-posting links and promos won’t work
![Page 12: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/12.jpg)
12Photo via Flickr user essellejaye (CC-BY-ND-NC)
![Page 13: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/13.jpg)
13
Anatomy of a Facebook Post
![Page 14: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/14.jpg)
14
Anatomy of a Facebook Post
![Page 15: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/15.jpg)
15
![Page 16: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/16.jpg)
16
![Page 17: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/17.jpg)
17
![Page 18: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/18.jpg)
18
Anatomy of a Facebook Post
Live Demo
![Page 19: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/19.jpg)
19
What other ways could you post the same story?
![Page 20: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/20.jpg)
20
![Page 21: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/21.jpg)
21
![Page 22: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/22.jpg)
22
Links Photos Status Updates Video Audio Discussions Events
Use a variety of post types
![Page 23: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/23.jpg)
23
Checklist:
Compelling visual
Interesting status/ headline
Link to story if there is one
Photo Ideas
![Page 24: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/24.jpg)
24
Stay away from:
![Page 25: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/25.jpg)
25
Status Updates
Checklist:
Keep it interesting Play with length Keep it relevant
![Page 26: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/26.jpg)
26
Stay away from:
![Page 27: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/27.jpg)
27
And more…
![Page 28: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/28.jpg)
28
Make your Facebook presence ‘likeable’ with these 7 tips
![Page 29: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/29.jpg)
29
1. Fill out your page2. Disconnect Facebook and Twitter3. Play with frequency and timing4. Be human5. Connect with your community6. Set goals and measure7. Be flexible
![Page 30: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/30.jpg)
30
1. Fill out your page
![Page 31: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/31.jpg)
31
1. Fill out your page
![Page 32: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/32.jpg)
32
![Page 33: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/33.jpg)
33
2. Disconnect Facebook and Twitter
![Page 34: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/34.jpg)
34
3. Play with Frequency and timing
![Page 35: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/35.jpg)
35
3. Play with Frequency and timing
Photo via Flickr user Krossbow (CC-BY)
![Page 36: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/36.jpg)
36
4. Be human
Insert Your
Station Here
![Page 37: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/37.jpg)
37
You are not a robot
Via Flickr user KB35
![Page 38: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/38.jpg)
38
You are not a clown
Via Flickr user cobdogblog
![Page 39: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/39.jpg)
39
You’re a human!
![Page 40: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/40.jpg)
40
You’re a human, have some fun!
![Page 41: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/41.jpg)
41
You’re a human, have some fun!
![Page 42: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/42.jpg)
42
5. Connect with your community
![Page 43: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/43.jpg)
43
Ask interesting questions that people want to answer
Make it meaningful
![Page 44: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/44.jpg)
44
Use answers
![Page 45: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/45.jpg)
45
Get creative
![Page 46: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/46.jpg)
46
6. Set goals and measure what is happening
![Page 47: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/47.jpg)
47
Make a list of all your pages, what you use them for, and who is responsible for them.
What goals do you have for each page?
Set goals
![Page 48: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/48.jpg)
48
Measure what is happening
![Page 49: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/49.jpg)
49
Measure what is happening
![Page 50: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/50.jpg)
50
Measure what is happening
![Page 51: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/51.jpg)
51
7. Be flexible
![Page 52: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/52.jpg)
52
And remember…
![Page 53: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/53.jpg)
53Photo via Flickr user essellejaye (CC-BY-ND-NC)
![Page 54: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/54.jpg)
54
Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a screenshot of the post, or write a draft,
Send it in an email to [email protected], with station call letters in subject line
![Page 55: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/55.jpg)
55
#NPRKnight Twitter Contest
Learn the value and best practices of Twitter by actually
using it
![Page 56: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/56.jpg)
56
Twitter Contest Twitter can be a great tool for
journalists and we believe it is best learned by doing.
The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.
The contest is a way to make it fun and a just a tad competitive.
![Page 57: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/57.jpg)
57
Twitter Contest
Use your individual account
Don’t just retweet others
Tweet about your work, have conversations, tell people about news, etc
Contest runs from now until March 8
Kicking it off with a Twitter Chat Thursday
![Page 58: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/58.jpg)
58
Prizes
Gold: The individual who tweets the most over the three week period.
Silver: The individual who tweets the second-most over the three week period.
Bronze: The individual who tweets the third-most over the three week period.
![Page 59: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/59.jpg)
59
Twitter Contest
https://twitter.com/gteresa/nprknighttwitter/members
![Page 60: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/60.jpg)
60
#NPRKnight Twitter Chat
Thursday, 12-1 p.m. ET
Special guests from past training
Submit questions you want to talk about by tweeting with hashtag #NPRKnight
![Page 61: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/61.jpg)
61
#NPRKnight Twitter Chat
![Page 63: Make the Most of Facebook](https://reader036.fdocuments.in/reader036/viewer/2022062513/554dbab0b4c905bd488b4807/html5/thumbnails/63.jpg)
63
Three things to remember:
1. Assignment: Create two different Facebook posts
2. Twitter Chat: Thursday, 12-1 p.m. ET under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!