Are you a mobile leader?
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Transcript of Are you a mobile leader?
![Page 1: Are you a mobile leader?](https://reader031.fdocuments.in/reader031/viewer/2022032222/55c3af0bbb61eb13678b47e3/html5/thumbnails/1.jpg)
LEADERLEMOBILE
Are you a
?The mobile device market has
experienced explosive growth during the past five years, giving
rise to the mobile marketer.
Using Adobe’s research below, evaluate your mobile
marketing maturity.
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Brought to you by Adobe
![Page 3: Are you a mobile leader?](https://reader031.fdocuments.in/reader031/viewer/2022032222/55c3af0bbb61eb13678b47e3/html5/thumbnails/3.jpg)
86% of mobile marketerssay that mobile channels are extremely important to their marketing strategyClick these icons to tweetstats on each slide
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86% of mobile marketerssay that mobile channels are extremely important to their marketing strategy
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$5 MillionMobile websites
$5.5 MillionMobile apps
61%
Mobile marketers’average annual spend
of the companies surveyed plan to add more full-time employees to mobile app teams in the next year
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50%
Marketing
Advertising
25%
Media
25%
IT
18%
Product Management
15%Digital
15%
Departments that lead the mobile app strategy within their company
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84%of mobile marketers have responsive websites for all device types
76%have sites designed for smartphones
65%have tablet-specifc sites
Marketers prioritizeresponsive web to
reach all devices
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No17%
Yes83%
Companies who have a dedicated Mobile App Team
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50%of the companies surveyed are using hybrid web technologies, such as HTML5, to create apps
60%use technologies for push messaging, content management, and analytics to power their apps
Mobile app innovation requires technology investments
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Request GPSLocation Data
Use of iBeaconTechnology
Currently Using
49%
18%
No, but plan to usein the next 12 months
28%
No, and no plans to use in the next 12 months
37%7%
36%
Not sure
8%
17%
Mobile app innovationand location technology
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How doyou compare?
Download the full report
How can Adobe help??