Are You a Cardmember?

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ARE YOU WAITING FOR YOUR FLIGHT IN A CHAIR THE SIZE OF THIS AD? or ARE YOU KICKING BACK IN A PRIVATE AIRPORT LOUNGE? americanexpress.com © 2007 American Express Company. Participating airport club lounges are subject to change and are not available at all airport location. Terms, conditions and restrictions apply.

description

A series of outdoor and airport kiosk ads I wrote. Crisp, clean and concise. Just as you would expect from American Express.

Transcript of Are You a Cardmember?

  • A R E Y O U WA I T I N G F O R Y O U R F L I G H T I N A C H A I R

    T H E S I Z E O F T H I S A D ?

    or A R E Y O U K I C K I N G B A C K I N A P R I VAT E

    A I R P O RT L O U N G E ?

    americanexpress.com

    2007 American Express Company. Participating airport club lounges are subject to change and are not available at all airport location. Terms, conditions and restrictions apply.

  • americanexpress.com

    A R E Y O U A R R I V I N G I N D A L L A S O N LY

    T O F I N D Y O U R B A G S A R E I N U Z B E K I S TA N ?

    or ARE YOU GLAD YOU HAVE COMPLIMENTARY BAGGAGE INSURANCE?

    2007 American Express Company. Underwritten by Amex Assurance Company, Administrative Office, De Pere, WI. Coverage is determined by the terms, conditions and exclusions of Policy AXO400 and is subject to change without notice.

  • A R E Y O U I N

    A S M A L L

    H O T E L

    R O O M ?

    A R E Y O U G E T T I N G A F R E E

    U P G R A D E T O A L A R G E R O N E ?or

    americanexpress.com

    2007 American Express Company. Terms, conditions and restrictions apply.

  • To join, visit americanexpress.com

    A R E Y O U T R AV E L I N G W I T H S T R E S S ?

    or A R E Y O U A C A R D M E M B E R ?

    2007 American Express Company. Terms, conditions and restrictions may apply.

    SM

  • americanexpress.com

    2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions may apply. Travel reservations must be made at Americanexpress.com/travel.

    ARE YOU DISCOVERING THE FLIGHTS YOU WANT DONT WANT YOU?

    or A R E Y O U U S I N G M E M B E R S H I P R E WA R D S P O I N T S

    T O F LY O N A N Y A I R L I N E Y O U WA N T ?

  • americanexpress.com

    2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions may apply. Travel reservations must be made at Americanexpress.com/travel.

    ARE YOU WISHING AIRLINE BLACKOUTS ONLY CAME

    FROM YOUR SLEEPING MASK?

    or A R E Y O U U S I N G P O I N T S TO FLY WITHOUT BLACKOUT DATES?

  • americanexpress.com

    2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions may apply. Travel reservations must be made at Americanexpress.com/travel.

    ARE YOU TAKING SIX DAYS TO BOOK A SIX-DAY VACATION?

    or A R E Y O U U S I N G P O I N T S T O B O O K T O D AY

    A N D L E AV E T O M O R R O W ?

  • To join, visit americanexpress.com

    A R E Y O U L I M I T E D B Y Y O U R R E WA R D S P R O G R A M ?

    or A R E Y O U A C A R D M E M B E R ?

    2007 American Express Company. Terms, conditions and restrictions may apply.

    SM

  • americanexpress.com

    A R E Y O U L O S I N G S L E E P A F T E R L O S I N G Y O U R C A R D ?

    or A R E Y O U WA K I N G U P W I T H A N E W O N E ?

    2007 American Express Company. Lost or stolen cards can usually be replaced within 24-hours

  • americanexpress.com

    or A R E Y O U T R AV E L I N G W I T H T R A N S L AT I O N S E RV I C E S ?

    2007 American Express Company. Global Assist Hotline available to Cardmembers who travel more than 100 miles away from home. Terms, conditions and restrictions apply.

  • americanexpress.com

    A R E Y O U B R E A K I N G D O W N B E C A U S E Y O U R C A R D I D ?

    or A R E Y O U A L R E A D Y I N T O U C H W I T H R O A D S I D E A S S I S TA N C E ?

    2007 American Express Company. Roadside Assistance services are provided as an emergency service and not a general maintenance service for Cardmembers more than 50 miles from home. Terms, conditions and restrictions apply.

  • To join, visit americanexpress.com

    A R E Y O U T R AV E L I N G W I T H S T R E S S ?

    or A R E Y O U A C A R D M E M B E R ?

    2007 American Express Company. Terms, conditions and restrictions may apply.

    SM

  • A R E Y O U

    A R R I V I N G I N

    D A L L A S

    O N LY T O

    F I N D Y O U R

    B A G S

    A R E I N

    U Z B E K I S TA N ?

    A R E Y O U

    P L AY I N G

    M U S I C A L

    C H A I R S

    T O G E T

    A S E AT

    I N T H E

    A I R P O RT ?

    2007 American Express Company. Participating airport club lounges are subject to change and are not available at all airport location. Terms, conditions and restrictions apply.

    Underwritten by Amex Assurance Company, Administrative Office, De Pere, WI. Coverage is determined by the terms, conditions and exclusions of Policy AXO400 and is subject to change without notice.

  • or A R E Y O U A

    C A R D M E M B E R ?

    A R E Y O U

    W I S H I N G

    A I R L I N E

    B L A C K O U T S

    O N LY C A M E

    F R O M Y O U R

    S L E E P I N G

    M A S K ?

    SM

    For airport lounge access,

    baggage insurance, hotel room upgrades,

    and all around stress free travel,

    visit americanexpress.com

    Terms, conditions and restrictions apply.

  • Ad No.: CSG-07-7U SAP No.: AP.APCSG.07047.K.011Ad Title: American Express Thread Newsprint USA Today 1/2 page Checkerboard Losing Sleep

    This advertisement prepared by: Ogilvy & MatherTo appear in: USA Today

    Size: 1/2-Page Color: 4/c Non-bleedLive: 11.5 in x 10.5 in

    Scale: 1:1 Actual Live: Same as Live Gutter: NoneCreative Director: N/A Art Director: J. Lazar Copywriter: G. Greenberg

    Account Exec: N/A Print Producer: P. Howard Traf c: M. LendoEngraver: Hudson Yards

    REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1E1.indd

    Document Path: Redworks:Volumes:Redworks:Digital Clients:A-G:American Express:AP.APCSG.07047.K.011:Mechanicals:AP_CSG_07047_K_011_AD_1E1.indd Created: 4/4/07 9:56 PM Current Date: 4/5/07 4:36 PMOperator: cl Proof: 1 Galley: 1 Output: CD, 1 f/s ery, 1 d/s eryClient: American Express Keywords: NonePrint Scale: To Fit 84.83% Fonts: Cochin, Helvetica NeueSwatches: Black, C=100 M=0 Y=100 K=40 Images: None

    A R E Y O U

    B R E A K I N G

    D O W N

    B E C A U S E

    Y O U R C A R

    D I D ?

    A R E Y O U

    L O S I N G

    S L E E P

    A F T E R

    L O S I N G

    Y O U R C A R D ?

    2007 American Express Company. Lost or stolen cards can usually be replaced within 24-hours. Roadside Assistance services are provided as an emergency service and not a general maintenance service for Cardmembers more than 50 miles from home.

    25657_0

  • Ad No.: CSG-07-8U SAP No.: AP.APCSG.07047.K.011Ad Title: American Express Thread Newsprint 2007 USA Today 1/2 page Checkerboard Pointing

    This advertisement prepared by: Ogilvy & MatherTo appear in: USA Today

    Size: 1/2-Page Color: 4/c Non-bleedLive: 11.5 in x 10.5 in

    Scale: 1:1 Actual Live: Same as Live Gutter: NoneCreative Director: N/A Art Director: J. Lazar Copywriter: G. Greenberg

    Account Exec: N/A Print Producer: P. Howard Traf c: M. LendoEngraver: Hudson Yards

    REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1F1.indd

    or A R E Y O U A

    C A R D M E M B E R ?SM

    A R E Y O U

    P O I N T I N G

    AT A

    M E N U I T E M

    H O P I N G

    I T S

    C H I C K E N ?

    For 24-hour Card replacement,

    roadside assistance, translation services,

    and all around stress free travel,

    visit americanexpress.com

    Global Assist Hotline available to Cardmembers who travel more than 100 miles from home. Terms, conditions and restrictions apply.

    25656_01

  • Ad No.: CSG-07-6N SAP No.: AP.APCSG.07047.K.011Ad Title: American Express-Thread Newsprint 2007- NYT-1/2 page Checkerboard-Six Days

    This advertisement prepared by: Ogilvy & MatherTo appear in: NYT

    Size: 1/2-Page Color: 4/cBleed: None Trim: 13 in x 10.5 in Safety: None

    Scale: 1:1 Actual Trim: Same as Trim Gutter: NoneCreative Director: None Art Director: J Lazar Copywriter: G Greenberg

    Account Exec: None Print Producer: Paula Howard Traf c: Margaret LendoEngraver: Hudson Yards

    REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1D1.indd

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    A R E Y O U

    TA K I N G

    S I X

    D AY S T O

    B O O K A

    S I X - D AY

    VA C AT I O N ?

    2007 American Express Company.

    A R E Y O U

    D I S C O V E R I N G

    T H E

    F L I G H T S

    Y O U WA N T

    D O N T WA N T

    Y O U ?

  • Ad No.: CSG-07-5N SAP No.: AP.APCSG.07047.K.011Ad Title: American Express-Thread Newsprint 2007- NYT-1/2 page Checkerboard-Wishing

    This advertisement prepared by: Ogilvy & MatherTo appear in: NYT

    Size: 1/2-Page Color: 4/cBleed: None Trim: 13 in x 10.5 in Safety: None

    Scale: 1:1 Actual Trim: Same as Trim Gutter: NoneCreative Director: None Art Director: J Lazar Copywriter: G Greenberg

    Account Exec: None Print Producer: Paula Howard Traf c: Margaret LendoEngraver: Hudson Yards

    REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1C1.indd

    A R E Y O U

    W I S H I N G

    A I R L I N E

    B L A C K O U T S

    O N LY C A M E

    F R O M Y O U R

    S L E E P I N G

    M A S K ?

    To use points to book today

    and leave tomorrow, on any airline you

    want, without blackout dates,

    visit americanexpress.com

    or A R E Y O U A

    C A R D M E M B E R ?SM

    2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions apply.Travel reservations must be made at Americanexpress.com/travel

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