Are we going to sell the company in 2015? · Songpop Spades+ Angry Birds: Stella Ask.fm Tango...
Transcript of Are we going to sell the company in 2015? · Songpop Spades+ Angry Birds: Stella Ask.fm Tango...
Hello eTourism!
❑ How do I find the right users?
PREMIUM INVENTORY SOURCESGames Music/Entertainment Sports News
Social/Messaging
Weather
Angry Birds Rio Cut the Rope Words w/Friends Pandora Shazam Podcasts TheScore Sports Republic MLB atBat ABC News
Sonic Dash Ruzzle Angry Birds DailyMotion 8Tracks Radio Slacker Radio NBC Sports CBS Sports Fox Sports NBC News
Fruit Ninja Draw Something Angry Birds: Space TuneIn Radio VideoTube TV Guide FanSided WeatherBug Accuweather CBS News
The Maze RunnerSonic AllStars Racing Flow Echofon UberSocial Plume Pic Stitch Weather Channel WUnderground CNN
Songpop Spades+ Angry Birds: Stella Ask.fm Tango Reddit is Fun Pinger TextNow Fox News MSNBC
❑ How do I find the right users?
❑What’s a successful campaign?
o Beyond online conversions
Line Item Start Date End Date Creative SizeImpressions
Booked
Impressions
ServedClicks CTR
Healthy Eaters- Behaviorally Targeted Cross-
Platform Pre-roll & High-Impact Video2/15/2018 4/30/2018 1x1 450,000 184,004 265 0.14%
Hummus Buyers- Behaviorally Targeted
Cross-Platform Pre-roll & High-Impact Video2/15/2018 4/30/2018 1x1 450,000 183,657 163 0.09%
Fitness Enthusiasts - Behaviorally Targeted
Cross-Platform Pre-roll & High-Impact Video2/15/2018 4/30/2018 1x1 450,000 183,123 133 0.07%
Healthy Eaters- Behaviorally Targeted
Fullscreen Mobile/Tablet Display2/15/2018 4/30/2018 320x480, 1024x768 250,000 214,199 4147 1.94%
Hummus Buyers- Behaviorally Targeted
Fullscreen Mobile/Tablet Display2/15/2018 4/30/2018 320x480, 1024x768 200,000 151,185 2762 1.83%
Fitness Enthusiasts- Behaviorally Targeted
Fullscreen Mobile/Tablet Display2/15/2018 4/30/2018 320x480, 1024x768 250,000 222,455 3898 1.75%
Cross-Platform Display - with Device ID
Tagging/Retargeting2/15/2018 4/30/2018 300x250, 728x90, 320x50 2,500,000 1,037,541 7654 0.74%
ADDED VALUE - Cross-Platform Display -
with Device ID Tagging/Retargeting2/15/2018 4/30/2018 300x250, 728x90, 320x50 250,000 111,538 547 0.49%
Totals 4,800,000 2,287,702 19,569 0.86%
Agency: GYK Antler - NH
Campaign: Cedar's Hommus - Q1 2018
Influenced Location Visit Report
(iLVR)
Campaign Metrics
Location Visit
Advertiser: Vegas Casino
Campaign: Awareness Plan Q1 2018
Dates: 2/1/18 – 4/30/2018
0.7%CTR
5,481,328Impressions
37,096Clicks
504,844Uniques
9,533Total Visits
5,918Total Visitors
31.75Visits Per 1K Impressions
$5.16Cost per Visit
$8.32Cost per Unique
Visitor
1.74Visits Per 1K Impressions
❑ How do I find the right users?
❑What’s a successful campaign?
❑What did we learn?
Heat Map of Home Locations for Clicking Users
Common Evening Locationof Devices (Clicked)
Heat Map of Home Locations for Imps Served
Common Evening Locationof Devices (Impressions)
Resort Location
Path to Visit Report
• What problem does it solve?
o Improving reach to qualified travel intenders and attraction visitor
prospects with all digital formats on top-tier sites/apps with both proven
and innovative targeting, as well as success attribution. Also, solves the
disconnect between online campaigns and offline conversions.
• What makes it unique?
o Complement behavioral targeting with more granular custom segments
based on visitation and location history, and verify physical foot traffic to
hotels, attractions, events, and of course, cities/regions/states. Plus we
keep audiences for 8-9 months and can “look back” to retroactively pull
device IDs. 300+ mil devices we see 3x per month.
• What is your business model (how much do you charge)?
o We price solely for media in most cases, and reporting, strategy, and
sometimes creative development, are added value. We do also offer
more custom data partnerships, where we focus on building audience and
conversion insights for partners, even when media may not be running.
Plans range from $5,000 to $2,500,000 depending on scale and length.
• How would a destination or attraction marketer use your
product?
o We execute and manage digital buys for clients across display, video, OTT,
mobile, native, search, and social. We would concurrently help to
improve your engagement and conversion benchmarks and campaign
learnings.
Thank You!