Publisher Spotlight: TextNow
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Transcript of Publisher Spotlight: TextNow
The Challenge
Looking to provide users with something of value while
monetizing their usage of the app, TextNow sought after a
seamless solution that would not disrupt the user
experience. The right ad platform would not only provide
them with consistent results and first-class customer
service, but also operate with the same mindset as them in
order to produce a fruitful, long-term relationship.
On a mission to create the world’s most exceptional and
affordable phone service, TextNow offers users free
unlimited calling and texting in the US and Canada. As the
world’s first cloud-based phone carrier, they’ve acquired
over 1 million daily active users and have seen over 50
million downloads of their app.
AERSERV + TEXTNOWFINDING THE PERFECT FIT
TextNow
“ We want to attract as
many users & change the
telecom industry – providing
users with cheaper plans &
opening up communications
for those who cannot afford
higher price operator plans.
We want to give access to
more people with the same
high quality they expect from
traditional operators.
Chas Castell VP of Revenue Operations
www.aerserv.com
The Solution
After learning what AerServ could deliver to their users and
how we could fulfill their monetization needs, TextNow
began the quick integration process that would reap them
high yield within a few short weeks. Fill rate steadily rose as
the demand for their inventory began to ramp up. With more
filled ad opportunities came higher revenue.“ We have been working
with AerServ for about three
years & have been impressed
by how professional,
knowledgeable & responsive
they have been.
Chas Castell VP of Revenue Operations
AerServ is a free mobile mediation & monetization platform that
empowers mobile publishers with a superior technology platform,
supercharges their ad revenue through mobile video, & supports them
with unrivaled customer service for a triple-win.
TextNow
The Results
Q1 2016 to Q3 2016
+50%+28%+18%
Revenue Increase
Fill Rate Increase
eCPM Increase
GET STARTED