ARA Scotland Using Social Media 2016
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Transcript of ARA Scotland Using Social Media 2016
Using social media: tips and tricks for archivistsKiara King, Ballast Trust Archivist
The Ballast Trust
Scottish Business History Network
Social Media
websites and applications that enable users to create and share content or to participate in social networking
For Archives:• Promote your archive and its collections to a wider audience
• An audience that is engaged with you
• Link back to your archives' website or online catalogue
• Get feedback from others about your services
For Archivists:• Build and maintain a professional profile
• Connect and learn from other information professionals
• Keep up to date with news, articles, conferences
Social media benefits
Twitter: NLS Archives
Twitter: RBS Remembers WW1 project
Twitter - #tbt #throwbackthursday
Twitter - #otd #onthisday
Flickr: Dundee City Archives
Blogging: Stirling Council Archives
Facebook: Edinburgh City Archives
Instagram: Glasgow School of Art Archives
Pinterest: British Postal Museum & Archive
Opportunities for archives
• Tell the unique stories in your collections• Connect to a global audience• Build an engaged community around your archive• Provide your organisation with authentic original content• Raise your profile internally and externally• Link up your efforts and platforms• Make the most of hashtags to join conversations• Showcase your images
Pitfalls
• Ignoring comments – interact with your public• Spamming – create tailored content for different platforms• Not proofreading your content• Finding a consistent voice• Not allocating time - can you sustain content and activity?• Will it create unrealistic expectations of access?• Measure your activity and decide on important metrics for
you (likes, retweets, follows, comments, shares??)
How to??
• “Just jump in” vs developing a strategy• Identify company aims/messages/objectives – how can the
archive support them?• Decide on whether to support your corporate accounts or
create an archive account – or have both!• Content calendar• Audience Engagement
Audience Engagement
Case Study: University of Glasgow Archive Services
UofG Archives: #OnThisDay tweets using our Uni Story resource
UofG Archives: connect with live businesses
UofG Archives: connect with new businesses
Glasgow Uni: organisation use of our content
Glasgow Uni: organisation use of heritage to engage students for marketing #worldchangerswelcome
There are loads of resources online to help with social media
•http://rebeccahopman.com/socialmedia/ - a great starting point
•http://www.heritageopendays.org.uk/blog/social-media-make-it-work-for-you
•http://weareculture24.org.uk/digitalchange/
•http://digitalfutures.rcahms.gov.uk/
•https://uk.pinterest.com/ballasttrust/social-media/
•https://scottishheritagesocialmediagroup.wordpress.com/
•http://www.slideshare.net/MuseumNext/digital-engagement-in-culture-heritage-and-the-arts
• http://www.getambition.com/learning-journey/social-media/ lots of detailed guidance
Resources
DISCUSSION