Aquaculture and Trade of Tilapia in China - INFOPESCA...Aquaculture and Trade of Tilapia in China...

Aquaculture and Trade of Tilapia in China

Junrong LIU

Dalian Ocean University, China [email protected];[email protected]

Malaysia (MOA), FAO-Globefish, Malaysia (DoF), LKIM, Malaysia (FAMA), CFC

TILAPIA 2015, 2-4 April The Palace of the Golden Horses Hotel, KUALA LUMPUR

2015/4/2 Junrong Liu 1

mailto:[email protected]:[email protected]

An old myth in China

carp leaping over the dragon’s gate


Tilapia’s dragon gate

Diaoyutai State Guesthouse


PRODUCTION PROFILE China’s Tilapia Aquaculture


Role of tilapia in freshwater fish aquaculture

/通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式

grass carp

silver carp

bighead carp

common carp

crucian carp

tilapia

wuchang fish

black carp

snakehead fish

cat fish

yellow eel

freshwater perch

rice eel

yellow catfish

freshwater grouper

channel catfish fish

freshwater eel

white Achama

sturgeon

rainbow trout

noodle fish

pond smelt

longsnout catfish

puffer fish

salmon

Categories distribution of aquaculture production of freshwater fish in 2013

China Fishery Statistical Yearbook, MOA, 2014


Tilapia aquaculture production (by region, 2013, in tonnes)

/通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式

JilinHeilongjiang

GansuShanghai

NeimengguShanxi

TianjingXinjiang

ShanxiHenan

BeijingHunan

ZhejiangLiaoning

ChongqingSichuan

HubeiJiangsuGuizhou

AnhuiJiangxi

ShandongHebei

YunnanFujian

GuangxiHainan

Guangdong

Geographic distribution of China’s tilapia aquaculture sector (2013)

southern/southwestern


Main tilapia production areas

7

Share of tilapia production by provinces in 2013

Yunnan

Guangd

ong

42%

Hainan

21%

Guangx

i

17%

Fujian

8%

Yunnan

8%

others

4%

2015/4/2 Junrong Liu

Production trend of main tilapia farming areas (2006-2013)

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

/通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式

/通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式 /通用格式

Guangdong 53.05% 52.29% 46.64% 46.42% 46.86% 44.83% 42.80% 42.24%

Hainan 14.20% 15.91% 19.52% 19.58% 18.82% 20.41% 21.38% 21.39%

Guangxi 14.47% 13.89% 14.83% 15.33% 16.10% 16.61% 17.08% 17.26%

Fujian 8.71% 7.91% 8.54% 8.58% 8.22% 8.11% 7.93% 7.65%

Yunnan 2.15% 3.65% 3.95% 3.77% 4.44% 5.35% 6.39% 7.44%


Yunnan: a new player

• Suitable climate for tilapia – far south west of china

• Cage farming – rich in reservoir

resources

– hydroelectric stations

• The 5th biggest in terms of output – 123,356 tons (2013)

http://www.lcagri.gov.cn/ws/news704/20140708/4889662.shtml

http://wsnews.com.cn/newsview.aspx?id=72403

Recent years, aquaculture has become a fast growing sector in Yunnan especially for tilapia


Cage farming in Yunnan

http://www.shuichan.cc/news_view-192197.html http://www.lcagri.gov.cn/ws/news704/20140708/4889662.shtml


Guangdong

( Wang Y, 2014)


• Western Guangdong (Maoming) – 1/3 of total province – 1/8 of total China – 1/12 of world

• Intensive(exporting oriented) – 1 harvest/ year – 2 harvest/year – 3 harvest/2 year

• Oversee markets – USA – Mexico

Hainan

• Production areas – wenchang, 70% of total province

– and qionghai

• Intensive (export-oriented) – 2~2.5 harvest/ year

– 3 harvest per year ongoing?

• Hainan Tilapia Sustainability Alliance (2014) – launching regional tilapia brand


Guangxi

• Intensive – 1 harvest per year – Nanning，the largest tilapia markets

• The average daily consumption of tilapia amount to 5 tons

• Market size : 650~750g

• Semi-intensive – Qinzhou、Fangchenggang – Polyculture with carp

• Salt water: fish and shellfish (shrimp/crab) • Freshwater: fish and fish

• Traditional – Hepu(Beihai)


INDUSTRY CHAIN

China’s Tilapia Industry


China tilapia industry chain

Export oriented (Intensive)

oversea markets

domestic markets

family

Canteen

foodservice

restaurant

Surimi based products (by cuts)

Live fish (local market mainly)

Frozen products (fillets/value added/whole)

miscellaneous traditional/novel b

y-pr

oduc

ts v

alue

addin

g

Polyculture

Traditional

Cage culture

Domestic oriented

Frozen products value-added/pre-cooked

(by cuts)

Production Processing Marketing

Value adding chain 2015/4/2 Junrong Liu 15

Two track of China’s seafood safety system

• Exporting market：Developed – Export Oriented System (EOS).

• AQSIQ：General Administration of Quality

• Supervision, Inspection and Quarantine of the People’s Republic of China

– Whole chain traceability

• Domestic market：Developing

– Highly Diversity and Complex


State Council

Food Safety Commission

MOA Ministry of Agriculture

CFDA China Food and Drug

Administration

Processing, distribution,

consumption and enforcement

food Safety Risk Assessment

HFPC Commission of Health and

Family planning

food safety standard

primary production,

slaughter, GMO

China Food Safety System AQSIQ

General Administration of Quality Supervision, Inspection and Quarantine

Import/export supervision of food product

CFSA Center for food safety risk

assessment


INTERNATIONAL TRADE

exports volume slowing down

oversea markets diversifying


International markets


distribution of main exporting markets(2012)

USA

Mexico

Russia Israel

Coate

d'Ivoire

Angola

Spain

French

Canada

Poland other

Concentration ratio of oversea market


/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

Perc

ent

age(%

)

markets distribution by value (%)

Russia

Mexico

USA

Zhang Hong-yan, et al. 2014

Distribution of export regions


guangdong , /通用

格式

hainan, /通用格式

guangxi, /通用格式 fujian , /通用格式

other, /通用格式 /通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

perc

ent

age(%

)

shear of exports by value (%)

Zhang Hong-yan, et al. 2014

Share of main oversea markets for each producer(%) ,2013

Province North America EU Russia Mexico

Guangdong 45 5 21 56

Hainan 33 47 22 31

Guangxi 19 28 9 9

Fujian 2 19 48 3

others 1 1 0 1

Wang Yu-mei, et al. 2014 2015/4/2 Junrong Liu 22

DOMESTIC CONSUMPTION highly differentiated in both products and consumers


Chinese cuisine

Western cuisine

Miscellaneous exotic cuisine

family

canteen

foodservice

culture what where how

domestic oriented

export oriented

expo

rt p

roce

ssin

g

Consumption pattern in China

24

surimi based (by cuts)

frozen value-added/pre-

cooked

miscellaneous (by cuts, backbone,

skin…)

Japanese cuisine

restaurant

Live fish (local market)

2015/4/2 Junrong Liu

Domestic potential demand of tilapia

• Live fish consumption – farming area, inland mainly

• Guangxi, Yunnan, Sichuan, Guizhou

– traditional Chinese cuisine

• Porcessed products consumption – first/near-tier cities – costal, good developed

• Beijing, Shanghai, Guangzhou

• Premium products (Izumidai) – sushi and sashimi grade tilapia


ISSUES AND SOLUTION lack of top-grade quality tilapia


Strategic Core: Quality

Sensory (pleasure)

Nutrition (health)

Energy (basic)

Availability (resources available)

Price (affordable vs expensive)

Quality

Convenience (quickly and easily)

Shelf-life (stability )

wholesomeness purity, maturity…

safety sustainable ethic traceability


Comprehensive solution

germplasm, fine varieties

seed production

aquaculture eco-friendly

post-harvest handling,

Value-adding

Brand Building Tilapia industry chain


Whole chain strategy

Flavor quality

color

odor

texture

taste

• Broodstock • Aquaculture

– water quality – fish feed

• Harvesting – live handling

• Processing – value adding

• Distribution – live transport – cold chain

• e-service (Alibaba)


TRENDS AND PROSPECTS

turning from quantity-benefit to quality-benefit

reducing reliance on exporting

enhancing efforts to develop domestic markets


Upgrade of tilapia industry

Sustainable

Quality-oriented Upgrading

Unsustainable

Quantity-oriented

Environmental pressure increasing

High quality Brand Building

2015/4/2 31 Junrong Liu

experienced export-oriented system

Balance

Sustainable

Quality

Quantity

2015/4/2 32 Junrong Liu

Thank you very much


Aquaculture and Trade of Tilapia in China - INFOPESCA...Aquaculture and Trade of Tilapia in China...

Documents

Transcript of Aquaculture and Trade of Tilapia in China - INFOPESCA...Aquaculture and Trade of Tilapia in China...