Aquaculture – an alternative food in Mexico

Roy Palmer

TRADE, ECONOMY & PRODUCTIVITY

• MARKETS AND INTERNATIONAL CONSUMPTION OF SEAFOOD PRODUCTS

• Increase Seafood Consumption in Mexico• Aquaculture & Fisheries• Invest in your people• Innovation in all you do• Measure the outcomes

QUESTIONS?• What are main causes of deaths today?• What is looming in the future as the greatest

health cost?• What is the commonality in all this?• Who eats seafood at least twice per week?• Who knows of anyone who has died from eating

too much seafood?• Have you ever had a great experience when

buying seafood?

SEAFOOD CONSUMPTION

• Hunger at one end and obesity at the other• Start at the beginning - 1000 Days• Focus efforts on education of:Young girls & WomenDoctors/GP’s Industry – retail especially• Efforts must be on poorest upwards• Message must be more than ‘its good for you!’

You already have some collateral

AQUACULTURE & FISHERIES

• Fisheries – strong governance and compliance• Aquaculture – build strong support culture• Government – support your decisions and build

infrastructure• Standards & Certification• Suitable species for market• Suitable species for nutrition• Create a wastage strategy• Industry needs to be partner

SPACE

ORNAMENTALS

INVEST IN YOUR PEOPLE

• Create a culture of training and education• Schools – programs and career pathways • Industry must invest in itself for continuous

improvement through training• Workforce development creates partnerships• Training empowers your staff• Build links between education and industry

INNOVATION

Create Presidents Innovation Research Fund

Products for the Children

AN IDEA?

• Seafood retailing is the window of the industry• What qualifications do you need to do this?• Consider – training programs and licensed

arrangements• Fees less costs go into generic seafood

promotions which industry/Govt partners• Weekly information made available on line for

each retailer to utilize – spreading the truth….

MEASURE YOUR OUTCOMES

• Find ways to get accurate figures on fisheries/aquaculture quickly

• Communicate your food security outcomes• Measure the health and well being of the

nation v. costs• Measure your employment in regional/rural

areas and hunger/poverty• Link to GDP

Muchas Gracias!• Roy Palmer• e: palmerroyd@gmail.com