APS1015 Class 5 - Intervening in Systems
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APS 1015: Social Entrepreneurship Class 5: Intervening in Social Systems Monday, October 7, 2013 1 Instructors: Norm Tasevski ([email protected]) Assaf Weisz ([email protected])
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This class will focus on understanding how to design solutions to a gap in a social system. Students will understand the differences between market-based and non-market based solutions and the limitations of each, and will learn how best to design an intervention for each type of solution using Human-Centered Design tools.
Transcript of APS1015 Class 5 - Intervening in Systems
APS 1015: Social Entrepreneurship
Class 5: Intervening in Social Systems
Monday, October 7, 2013
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Instructors:Norm Tasevski ([email protected]) Assaf Weisz ([email protected])
© Norm Tasevski & Assaf Weisz
Agenda
• Recap of Gap Analysis (last class)• Your Systems• Overview of Systems Interventions• Break• Business Modeling 101• Next week
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© Norm Tasevski & Assaf Weisz
3 TYPES OF SYSTEMS
Fragile
Resilient
Anti-fragile
© Norm Tasevski & Assaf Weisz
Opportunity Indicators
1. High margins2. Stagnation – old, dinosaur industries3. Intermediaries 4. Rapid change in adjacent domains (tech,
economics, etc. )5. Tyrannical control6. Pent up unhappiness!7. What bugs you?8. Things everyone believes
© Norm Tasevski & Assaf Weisz
Summarizing Your System Maps
Intervening in a System
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© Norm Tasevski & Assaf Weisz
Let’s Play A Game
IFTTW
© Norm Tasevski & Assaf Weisz
High Margins
If you spot this, what are your options?
© Norm Tasevski & Assaf Weisz
High Margins
If you spot this, what are your options?
• Use technology, methodology, or business innovation to undercut the margin
• Educate the market
© Norm Tasevski & Assaf Weisz
Stagnation
If you spot this, what are your options?
© Norm Tasevski & Assaf Weisz
Stagnation
If you spot this, what are your options?
• Learn from global change leaders
• Identify the root cause of stagnation – may be political, etc.
• Brand differently
• Develop a new solution, may need to be for new customers
© Norm Tasevski & Assaf Weisz
Intermediaries
If you spot this, what can you do?
© Norm Tasevski & Assaf Weisz
Intermediaries
• Bring the two sides together!
• Become an intermediary yourself
© Norm Tasevski & Assaf Weisz
Rapid Change In Adjacent DomainsIf you spot this, what can you do?
© Norm Tasevski & Assaf Weisz
Rapid Change In Adjacent DomainsIf you spot this, what can you do?
• Accelerate the change!• Identify the incumbent’s profit incentives
© Norm Tasevski & Assaf Weisz
Tyrannical (Oligopoly) ControlIf you spot this, what can you do?
© Norm Tasevski & Assaf Weisz
Tyrannical (Oligopoly) ControlIf you spot this, what can you do?
• Offer a non-certified solution (coursera)• Use a different platform (mpesa)• Tap into discontent (Wind)…shame them!
© Norm Tasevski & Assaf Weisz
Things Everyone Believes
If you spot this, what can you do?
© Norm Tasevski & Assaf Weisz
Things Everyone Believes
If you spot this, what can you do?
• Experiment!
Break
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Business Modelling
Business Plans v Models
Are small and visual (1 page with about 10 supporting pages)
Are big and complex(often 50-100+ pages)
Cover many topics(business description, financials, marketing
strategy, HR strategy, Operations Strategy management team, etc, etc, etc)
Business Plans Business Models
Focus on a few topics(Will you make $$? How do the
pieces fit together?)
Take weeks/months to create
Take a few days (possibly hours) to create
Are necessary for investors, funders, business partners, etc
Feed the business plan!!
• Physical• Intellectua
l• Human • Financial
WHAT ARE THE NEXT STEPS?
© Norm Tasevski & Assaf Weisz
What did we learn?
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