APPNATION IV Keynote Roundtable - Re-Inventing IT - Meet the Upstarts

APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012

KEYNOTE ROUNDTABLE: RE-INVENTING I.T. – MEET THE UPSTARTS

PRESENTED BY:

SESSION LEADER: BOB ABBOTT, GENERAL PARTNER, NORWEST VENTURE PARTNERS (NVP)

SAM RAMJI, VP, STRATEGY, APIGEE

RAJ SINGH, FOUNDER AND CEO, TEMPO A.I.

JAMES MATHESON, VP, MARKETING, BLUE JEANS NETWORKS


APPS ARE THE SOURCE OF DISRUPTION AND APIS ARE THE PLATFORM

PRESENTED BY:

SAM RAMJI

VP, STRATEGY

APIGEE


RE-INVENTING I.T. – MEET THE UPSTAIRS

PRESENTED BY:

RAJ SINGH, CEO

TEMPO AI, INC

@MOBILERAJ


ABOUT TEMPO AI

Presently in stealth mode, incubated at SRI, backed by a great group of SV VCs, Tempo is focused on developing a day assistant with enterprise data

Tempo’s value-prop is enabled by well-know enterprise trends:

1. BYOD and BYOA

2. Opening-up of the walls (enterprise data available via OAuth)

3. Consumerization of IT (Increased focus on UI in enterprise apps)

Independently, Tempo leverages emerging trends in the enterprise

4. Use of affordable cloud computing to enable a personalized and a context-aware experience

5. Bottoms-up Go-To-Market


TREND 1: CONTEXT AWARE IS THE NEW LAYER

Context is akin to LBS; location used to be a category but what app doesn’t benefit from location

With enterprise, you have user data from his cloud services but you also have his context

• In the office or out of the office or maybe even on a flight

• On a sales call or in a team meeting or maybe at his desk

With his cloud data, you have even more context:

• User-specific data such as calendar, contacts, email, tasks

• Enterprise data such as projects, bugs, wiki, CRM and more

By blending this data, you can provide a series of uniquely personalized experiences


EXAMPLES OF CONTEXT AWARE IN THE ENTERPRISE (TODAY)

1. Knowing when to leave based on current traffic conditions; the device knows where you are and what you are doing and it can suggest when you need to head out of the office

2. Asking you if you need a taxi; the device knows when you are at the remote office and you just stepped out of the building in the evening

3. Notifying you of key birthday’s; your top sales contacts are in the CRM and the device knows the time and date so you can send a personalized note in a timely fashion

4. Letting you know when your colleagues are nearby; the device knows where you are in the building and where you are going

5. Automatically logging billable hours; based on location and time, the device can log where you spend your time and who you called (eg attorneys)

6. Surfacing the top priorities; device knows when it’s downtime or when you are on an airplane and can surface critical emails or tasks


TREND 2: BOTTOMS-UP IS THE DESIRED GO TO MARKET

B2B requires scaling a sales team (more linear growth) and often means customer development is happening with the buyer and not the user. Classic example is Salesforce that is designed for managers.

Bottoms-up requires certain elements:

• Needs to appeal to the consumer (5PM-9AM) and the prosumer (9AM-5PM)

• Needs to be horizontal enough to enable self-adopt; a CRM mobile tool would not appeal to the barista!

• Needs to be marketed and launched like a consumer app (b/c it is a consumer app) and needs to be proven like a consumer app

• User testing should occur with not only your target persona but also more general personas (eg soccer mom, student etc)

• High downloads + usage and then monetization; law of large #s!

BYOA is enabling bottoms-up and enterprises are accepting!


REINVENTING IT - MEET THE UPSTARTS

PRESENTED BY:

JAMES MATHESON

VP, MARKETING

BLUE JEANS NETWORK


WHAT IS BLUE JEANS NETWORK?


TRADITIONAL MULTI-PARTY VIDEO CONFERENCING HAS BEEN…..

Complex Incompatible Expensive

Audio / Phone


BLUE JEANS : THE WORLD’S MOST INTEROPERABLE VIDEO CONFERENCING PLATFORM


REPRESENTATIVE USE CASES

Meet Me (in the Cloud)

Mobile Devices Shared

Experiences

Room to Remote


THANK YOU

[email protected] / @james_matheson

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bluejeans.com/trial

Bluejeans.com / @bluejeansnet

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APPNATION IV Keynote Roundtable - Re-Inventing IT - Meet the Upstarts

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