Applying the Terms. Marketing is the process of developing, promoting, and distributing goods and...
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![Page 1: Applying the Terms. Marketing is the process of developing, promoting, and distributing goods and services to meet customer wants and needs.](https://reader034.fdocuments.in/reader034/viewer/2022042822/56649e5d5503460f94b56333/html5/thumbnails/1.jpg)
Applying the Terms
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Marketing is the process of developing, promoting, and distributing goods and services to meet customer wants and needs.
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Goods: tangible (can touch) Example: pen, football, t-shirt
Services: intangible (cannot touch) Example: dry cleaner, waiter, teacher
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Target Market: “focuses all marketing decisions on the specific group of people you want to reach”
EXAMPLE: The Target Market for the School Store is high school students, parents, and Falcon fans.
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dividing the total market into smaller groups of people who share specific needs & characteristics
Demographics: “statistics that describe a population in terms of personal characteristics” Age Race Gender Income level
Used to describe Target Market
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The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”
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The marketing mix: “The 4 P’s”
ProductPlacePricePromotion
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Students divide into teams of 2-3 people
Design a new item for the BWHS school store (may use customink.com to complete design)
Apply the Marketing Mix to this new product
Create a PPT presentation to present to class