Applying design techniques to health care
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Enhancing Innovation in Health Care The Value of Deeper Problem Analysis If you would like to find out more about how Adaptive Lab can help you innovate in health care then email [email protected] .
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Transcript of Applying design techniques to health care
Enhancing Innovation in Health CareThe Value of Deeper Problem Analysis
If you would like to find out more about how Adaptive Lab can help you innovate in health care then email [email protected].
Designing for Patients with Complex Needs
Who are “Patients with complex needs”?
People with multiple chronic (or long-term) conditions, often compounded with psychosocial challenges.
Why is this so important?
Patients Spend0
25
50
75
100
125 In Ontario, Canada, the top 5% of “high-users”, account for 66% of health care spending.
high users everyone else
Applying established approaches to health care challenges
Reward card game
Designing for the remembering self
Assessing cognitive load
Reward card game
Problem
People are bad at connecting short term behaviour to long term gains.
Trigger
Action
The Habit Loop
Reward
Nir Eyal’s Reward Types
HUNT
money
stuff
knowledge
TRIBE
acceptance
inclusion
attractiveness
importance
mastery
consistency
completion
SELF
Idea
Look for ways to provide patients with short term rewards to encourage the formation of long term habits which improve health care outcomes.
Designing for the remembering self
Problem
Health care can have unavoidable negative experiences such as pain, discomfort, embarrassment and confusion.
For these types of experience, what can be done to improve the patients overall wellbeing?
Experiencing self Remembering self
Emotional impact Tie to positive emotion Reduce emotions
Attention Ensure full attention Add distractions
Repetition Repeat activity or reminder Reduce reminders
Increase positive memories
Reduce negative memories
Idea
Design methods to minimise the memory of negative experiences and maximise the memory of positive experiences, thereby increasing the likelihood of the patient remaining engaged with the health care service.
Assessing cognitive load
Problem
Seeking and receiving health care and self care requires patients to learn and integrate new ideas and activities into their lives.
Patients are often introduced to these ideas and activities at non-optimal moments, decreasingly the likelihood of them being receptive to learning.
intrinsic
extraneous
lots of optionscomplexitynovelty
high emotional excitementmental fatigueenvironmental distractions
Available cognitive resource
multi-tasking
Idea
Introduce patients to new healthcare ideas and activities during moments of low cognitive load, when the are most receptive to new information.
In conclusion…
What did we discover and what’s next?
The use of concepts from behavioural psychology to develop exercises to explore health care design problems has shown great promise.
The success of applying these approaches to to design real world solutions will depend on identifying:
• Appropriate design problem
• Relevant user population
We only looked at a few concepts - there are many more to explore…
Leigh Hayden, PhdMedical Anthropologist,Women’s College Research InstituteToronto, CA
Kat MatfieldService Designer,Adaptive Lab,London, UK
Enhancing Innovation in Health CareThe Value of Deeper Problem Analysis
If you would like to find out more about how Adaptive Lab can help you innovate in health care then email [email protected].
