APPLE INC.

Apple Headquarters

FOUNDERS

STEVE JOBS

STEVE WOZNIAK

RONALD WAYNE

Directors of company

Clement MokCreative director

Bob Borchers Marketig director Sachmi

Managing director

April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

ABOUT THE COMPANY

PRODUCTS

Apple laptops

The Latest Apple Notebook

VISION

“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”

 MISSION

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

VISION & MISSION

The Evolution of a Brand

1975 1976 1981 2006

iTunes

Synchronization between the iTunes -

App store and Apple devices.

User interface of consumer

gadgets and computing devices

Intuitive design

Easy-to-use

Self-discoverable 

COMPETENCIES

CORE COMPETENCY --- USER EXPERIENCE

STRENGTHS

One of the oldest hardware manufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal to apple

Product diversification

WEAKNESSES

Focusing on internal engg. more than marketing

High price

Consumer faced problems with faulty batteries

Had difficulties on some of its products’ quality control

Not issued dividends

SWOT ANALYSIS

OPPORTUNITIES

Less expensive new product lines with quality.

Product line is functional and attractive.

Flexibility to its users.

ipods are able to communicate.

New car models with ipod connectivity.

THREATS

Pressure from competitors.

Substitution effect

Technology changes at a rapid rate.

Forced to develop new products.

THE END…..