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APPLE INC.Byte into an apple
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PRESENTED BY
Huzefa
Deepti
Dinesh
Vinay
Harmanjeet
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ABOUT COMPANY
April 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 19.3 Billion
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PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV
Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)
Retail stores - 183( 1st in Manhattan, New York)
Competitors - HP, IBM, DELL
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VISION AND MISSION
VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
MISSION
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
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ACHIEVEMENTSApple Revenue Growth
0
2000
4000
6000
8000
10000
12000
14000
16000
1998 1999 2000 2001 2002 2003 2004 2005
Ne
t S
ale
s
2002 Product Sales
Desktops
Notebooks
iPod
Peripherals
2005 Product Sales
Desktops
Notebooks
iPod
Peripherals
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ANALYSIS
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SWOT ANALYSIS
STRENGTHSOne of the oldest hardware manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to apple
Product diversification
WEAKNESSESFocusing on internal engg. more than marketing
High price
Consumer faced problems with faulty batteries
Had difficulties on some of its products’ quality control
Not issued dividends
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SWOT ANALYSIS
OPPORTUNITIESLess expensive new product lines with quality.
Product line is functional and attractive.
Flexibility to its users.
ipods are able to communicate.
New car models with ipod connectivity.
THREATSPressure from competitors.
Substitution effect
Technology changes at a rapid rate.
Forced to develop new products.
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PORTER’S FIVE FORCES MODEL
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Substitutes
Supplier
New Entrants
CustomerExisting
rivalry in the industry
Threat of new entrants
Bargaining power of buyers
Substitute products & services
Bargaining power of the suppliers
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EXISTING RIVALRY
Windows OS and media player for playing music and video ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP, Lenovo)
Small stylish MP3 players (Creative, Samsung)
Online music stores similar to itunes stores (Napster)
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THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The “next google”)
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BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory (Motorola, IBM, Intel)
Strategic alliance/supplier of Mac (Microsoft)
Supplier of tv and movies (Disney, ABC, Fox, Sony)
Sources of music (BMG, Sony, Warner, Universal)
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BARGAINING POWER OF CUSTOMERS
Customers share music using peer-to-peer networks without paying for music (Ares, Limewire)
Retailers may pressure for lower prices or better terms (Distributors)
Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)
Consumer Refresh Cycles
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THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)
Alternative means to acquire music (Music CDs, DVDs)
Alternative sources for videos (Cable, Broadcast, Theatres)
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RECOMMENDATIONS
FOR COMPANY:Lowering the cost of products and maintaining the same quality standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
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RECOMMENDATIONS
FOR OTHERS:Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
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THANK YOU
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