Apple mini case analysis- Sujay agrawal
-
Upload
sujay-agrawal -
Category
Marketing
-
view
101 -
download
1
Transcript of Apple mini case analysis- Sujay agrawal
Brand Recognition At Its Best
Apple
Think different
Journey from the
beginning
Existing
productsCover both
Hardware and Software
Need to constantly Innovate
Emphasis given to design of the product
Measures to
ensure superior
appearance
Innovation
through
acquisition
Of Companies like
Siri & Beats by Dre
Organization culture
Secrecy maintained to protect innovations
Challenges to the
market offerings
Short Product Life-Cycle
Incremental approach for offerings
Challenges from Rivals
Google & Samsung
Product Testing
Software Seeding
Apple Product Tester
Reaching the
Customer
Through Ads
Ad Campaigns
SHOWING
SUPERIORITY OF
PRODUCT
USE OF
EVENTS for
publicity
Customer Adoption in today’s age
Awareness
Interest
Evaluation
Trial
Adoption
Role of brand in Customer Adoption
Summary
• Apple’s market offerings since the beginning
• Need to innovate to come up with market offerings
• Emphasis on design while developing a market offering
• Innovating through acquiring tech companies
• Corporation atmosphere due to innovations
• Challenges faced to market offering
• Next step : Testing of market offering
• Reachinng out to the customer – ads and events
• Customer adoption of the new market offering
Credits
• https://www.interaction-design.org/literature/article/apple-s-product-development-process-inside-the-world-s-greatest-design-organization
• Google images
• Wikipedia
• Ccsearch
• https://www.youtube.com/watch?v=GeoUELDgyM4
• www.flaticon.com
• https://www.technologyreview.com/s/407782/the-secret-of-apple-design/
• http://www.apple.com/
Disclaimer
Created by Sujay Agrawal (IIT Bombay) during a
marketing internship under Prof. Sameer Mathur
(IIM Lucknow)