App store optimization Internet Summit Meunier
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11-Sep-2014 -
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Presentation from Internet Summit on App Store Optimization includes tools and processes for optimizing native mobile apps for greater visibility in app stores.
Transcript of App store optimization Internet Summit Meunier
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App Store Optimization
Bryson MeunierDirector, SEO StrategyResolution MediaPresented at Internet Summit, November 14, 2013
WHY APP STORE OPTIMIZATION?
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April 2013 “Mobile App Discovery: Best Practices To Promote Your App”
http://www.forrester.com/Mobile+App+Discovery+Best+Practices+To+Promote+Your+App/fulltext/-/E-RES89541
MOST APP STORE SEARCHERS NOT BRAND-LOYAL
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TOP KEYWORDS IN GOOGLE PLAY AND APP STORE
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APP STORE OPTIMIZATION WORKS
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APP STORE OPTIMIZATION WORKS
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Source: http://www.slideshare.net/aoklein/app-store-optimization-26952456
APP STORE OPTIMIZATION GETTING TOUGHER
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Source: http://www.mobiledevhq.com/haveyouchangedyourapptitleyet--102/articles
HOW DOES APP STORE OPTIMIZATION WORK?
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ASO SEO
Reporting and Optimization
Marketing
On-site/page
Related to search engines
Reporting and Optimization
Marketing
In-app
Related to app store search engines
ASO IS SEO
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In-app
• Title• Keywords• Description• Icon• Screenshot
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Marketing
• Smart Banners
• Reviews• Link
building• On-site
download page
Reporting
• Rank tracking
• Downloads & revenue
• App store volatility
ASO IS SEO
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IN-APP OPTIMIZATION
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TITLE
ICON
SCREENSHOTS
DESCRIPTION
KEYWORDS
• Search engines match keywords in metadata with user queries
• All fields in orange are controlled by app owner and could increase traffic
IN-APP OPTIMIZATION: TITLE/KEYWORDS/DESCRIPTION
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• Function keyword in title still matters
• Understand how target audience searches
IN-APP OPTIMIZATION: ICON/SCREENSHOTS
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• Doorways to downloads
• Test for highest CTR
APP MARKETING: QUALITY AND SOCIAL SIGNALS
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DOWNLOADS
• Social and quality signals more difficult to influence
• Like with YouTube or local search optimization, resources exist to help positively influence fields in orange
• Black hat methods do more harm than good
+1’s
RATINGS AND REVIEWS
APP MARKETING: SMART BANNERS
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USE THIS NOT THAT
APP MARKETING: REVIEWS
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APP MARKETING: REVIEWS
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YESNO
APP MARKETING: ON-SITE PROMOTION
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APP MARKETING: LINK BUILDING
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APP MARKETING: LINK BUILDING
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APP MARKETING: ADVERTISING
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APP REPORTING AND OPTIMIZATION
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APP REPORTING AND OPTIMIZATION
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In-app
• Title• Keywords• Description• Icon• Screenshot
s
Marketing
• Smart Banners
• Reviews• Link
building• On-site
download page
Reporting
• Rank tracking
• Downloads & revenue
• App store volatility
APP STORE OPTIMIZATION
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@brysonmeunier
Bryson MeunierDirector, SEO StrategyResolution [email protected]://www.brysonmeunier.comhttp://www.resolutionmedia.com+Bryson Meunier
THANK YOU!
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TARGETINGTOMORROW
