'Case study: App Store Optimization' - Gaston Irigoyen at App Promotion Summit Berlin
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App Store Optimization (ASO) Case Study Gaston Irigoyen CEO & Co-Founder
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Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
Transcript of 'Case study: App Store Optimization' - Gaston Irigoyen at App Promotion Summit Berlin
App Store Optimization (ASO)Case Study
Gaston IrigoyenCEO & Co-Founder
Intro
- ASO in 2010
- Why is ASO important?
- Guidecentral ASO story
Results
15x increase in organic downloads (iOS)March to November 2013ASO only
17 updates2 big step changes
App Store PresenceName
Icon
Description
Updates
Categ / Size
Compatibility
Ratings
Screenshots
Icon (high)
User feedbackCTR testsiOS7 guidelines
10-20% increase
>> users are your best designer <<
Name (high)
>> follow the dinosaur <<
Keywords (medium)100 charactersAvoid duplicationNo spaces, only commas
>> do your homework <<
Description (low)Show valueUse 3 lines wiselyInclude CTA
>> test your unique selling points <<
Screenshots (medium)Real vs. Curated (?)Explain what app does5 screenshotsShowcase best views / contentInclude CTA
>> deliver your elevator pitch <<
Reviews (high)Embrace them, even if negativeFilter if negativeLearn & reactDon’t be evil
>> let others do the talking <<
Other factors (low)
>> pay attention to detail <<
Update frequency- iOS7- Ratings
Developer name
OS Compatibility
Binary file size (100mb 3G)
App Store category
Final Remark
It’s great toMAXIMIZE DOWNLOADS
But that’s NOT THE END GOAL
Apps are all about ENGAGEMENT
Build a great app andEVERYTHING ELSE WILL FOLLOW
