APNA GOAL Gather information and Feedback to … Retail Mkt Analysis Gibbs and...APNA GOAL Gather...
Transcript of APNA GOAL Gather information and Feedback to … Retail Mkt Analysis Gibbs and...APNA GOAL Gather...
APNA GOAL
Gather information and Feedback to assist the APNA BOD
in responding to
Wells Fargo Bank’s Request for Re-Zoning
1
TIMELINE DEC 2014 - APNA BOD Meeting – first Wells Fargo request
JAN 2015 - APNA Annual Meeting notice
FEB 2015 - ad hoc committee commissioned
MAR 2015 - committee meeting w/residents
- BOD commissioned retail market analysis
- survey developed and distributed
APR 2015 - committee meeting to review survey results
- Workshop for APNA
- Report to APNA BOD
- APNA BOD decision
MAY 2015 - APNA BOD presentation @ City of FB PAB
Amelia Park Neighborhood Association ad hoc committee
3
• Assumptions re APNA Market Area
• No other major retail centers planned / proposed
• Does not include professional offices, etc.
• Region’s economy will stabilize at or above normal employment, inflation, retail demand, growth
• Any new retail development …
• should be a walkable town center
• use best shopping center industry practices
• Parking adequate with easy access to the retailers
• Visibility - industry standards, with signage
Gibbs Planning Group, Inc. 5
Trade Area Demographics
• AP trade area annual population growth 0.68 %
13,100 people > 13,500 in 5 years
• Current households = 5,800 > 6,000 in 5 years
• Average household income = $78,200
(2 X Nat'l avg)
projected increase to $90,300 by 2020
• Average household size of 2.22 persons > 2020
• Median age = 50.6 years
Gibbs Planning Group, Inc. 6
Closest significant retail
• WEST - Amelia Plaza S. 8th St & TJ Coulson Blvd
• NORTH - Fernandina Beach’s historic city center
• SOUTH - Amelia Island Plantation (6 miles)
Off-island
• River City Marketplace, largest North JAX retail
@ Jacksonville Airport exit on I-95 (20 miles S)
• Regency Square Mall (35 driving miles S)
Gibbs Planning Group, Inc. 8
Gibbs Executive Summary
Amelia Park study for existing demand:
• Analysis measures existing market capacity
• Currently unoccupied space not factored in
Potential demand:
• 20,300 square feet (sf) of retail development
• Producing $5.9 million in sales
By 2020:
• Generate up to $6.1 million in gross sales
• Due to household income growth and economic development
Gibbs Planning Group, Inc. 9
3,400 sf Pharmacy
3,050 sf Full-Service Restaurant /Special Food Services 2,380 sf Grocery/Specialty Food Store
2,150 sf General Merchandise Store
1,950 sf Miscellaneous Store Retailers
1,770 sf Hardware
1,680 sf Furniture & Home Furnishings Store
1,680 sf Apparel & Shoe Store
940 sf Electronics & Appliance Store
750 sf Jewelry Store
550 sf Florist
20,300 sf Total
Gibbs Summary of the 2015 Supportable Retail
Gibbs Planning Group, Inc. 10
Retail Convenience Center Classification
• Could be absorbed by existing businesses –
-- or --
• Opening of 10-15 new retailers
Gibbs Planning Group, Inc. 11
Ad Hoc Committee Members
Bob Combs Donna Paz-Kaufman
Karl Ashley Lu Woodward
Marlene Schang Mickey Baity
Wayne Munson
13
Powered by
Amelia Park
Commercial District Questionnaire
Friday, April 10, 2015
Complete Responses: 130
14
Q1: When you purchased your property in Amelia Park, were you aware of the vision for a neighborhood town center?
Answered: 128
15
Q4: Which of the following contributed to your decision to purchase property in Amelia Park? Check all that apply.
Answered: 130 17
WALKABLE
NEAR STORES
FRIENDLY NEIGHBORHOOD
TND DESIGN
PARKS AND GREENS
Q5: Which of the following options for use of the four parcels do you support? Check all that apply.
Answered: 130
18
GREENSPACE
WORK / LIVE
RECREATION
SINGLE FAMILY
TOWNHOMES
COMMERCIAL ONLY
OTHER IDEAS
APARTMENTS
Q6: What do you believe is the best course of action for APNA to work cooperatively with Wells Fargo and the City of Fernandina Beach in response to the rezoning request? Check one response only.
Answered: 130
19
CONSIDER REZONE WITH OTHER OPTIONS
SUPPORT REQ + SINGLE FAMILY HOMES
OTHER
I DON’T KNOW
APNA MAKE NO OFFICIAL STATEMENT
SUPPORT REQ + TOWNHOMES
SUPPORT REQ + APARTMENTS
Q7: Do you see a value in Amelia Park Neighborhood Association acquiring any or all the parcels at a cost to homeowners?
Answered: 130
20
NO
NOT SURE
YES – TO ENSURE LOOK, USE, MAIN’T
Q8: If the property remains zoned as commercial, are you interested in participating in a private effort to explore the possibilities of developing the properties? Check all that apply.
Answered: 125
21
YES, RESEARCH & BRAINSTORMING
MAY BE INTERESTED IN INVESTING
I AM INTERESTED IN INVESTING
I KNOW SOMEONE INTERESTED IN INVESTING
I AM INTERESTED BUT – TIME / FUNDS
NOT INTERESTED IN INVESTING
Q9: A private effort could obtain and develop one or more of these commercial parcels. If you are interested in investing in a private venture, please indicate how much you would be willing to contribute. Check one.
Answered: 124
22
$ 100,000 OR MORE
$ 75,000 - $ 99,999
$ 50,000 - $ 74,999
$ 25,000 - $ 49,999
< $ 25,000
NONE – BUT, WOULD IF
NO INTEREST
OTHER
15 = 12%
34 = 27%
63