Welcome to Apna Paisa

Welcome to ApnaPaisa

Apnapaisa Pvt. Ltd is India’s first and largest

personal finance supermarket

The company run Apnaloan.com is the pioneer

and largest market place for loans and credit cards

The Company has recently launched

Apnainsurance.com, a comprehensive guide to

insurance in India

Over 1 million consumers have acquired loan,

credit card and insurance products through

Apnaloan and Apnaisnurance

ApnaPaisa

Active relationships with major banks, insurance

companies and more than 500 DSAs /Agents

ApnaPaisa provides specialised services like EMI

Calculator, eligibility calculator, loan and insurance

comparators, industry insights etc.

ApnaPaisa is a perfect application platform for products

like Personal Loan, Home Loan, Car Loan, Education Loan,

Credit Card, Health Insurance, Car Insurance, Life

Insurance, etc.

12x6 specialized Contact Centre, to ensure better

customer experience and satisfaction

ApnaPaisa

Sequoia Capital (www.sequoiacap.com) are Series A

investors

Board consists of

G N Bajpai – Ex- Chairman, LIC and SEBI

R Ramaraj – Founder CEO and Ex- MD, Sify.com

KP Balaraj – MD of Sequoia Capital, Sequoia Capital

India has been formed with West Bridge Capital

Partners which Balaraj co-founded in 2000

B Kasi Viswanthan – Retail banking expert, with over

15 years of retail finance experience

Harsh Roongta – Founder and CEO, is one of India's

foremost personal finance experts

ApnaPaisa Team

ApnaPaisa @ Google Ad Planner

ApnaInsurance.com and ApnaLoan.com feature in top three websites recommended by Google in their ad planner for advertisers targeting customers from personal finance industry

ApnaPaisa - Preferred destination of Loan & Insurance seekers

320,093 : No. of Visitors on Apnaloan.com1,507,176 : Page views245,292 : Absolute unique visitors73.22% : New visits 271,853 : No. of Indian visitors (85%) 44,087 : NRI visitors

Above data is from 1st August 2008 to 15th October 2008

114,256 : No. of Visitors on Apnainsurance.com700,376 : Page views100,113 : Absolute unique visitors86.01% : New visits110,545 : No. of Indian visitors (97%) 3,711 : NRI visitors

Above data is from 1st August 2008 to 15th October 2008

Our Esteemed Clients

Our Alliance Partners

GEOGRAPHIC BREAK-UP

INDIA REACH

TOP 7 CITIES: 80%

B TOWNS: 16%

C TOWNS: 3%

SALARIED : 77%

SELF EMPLOYED: 23%

OCCUPATION

HIGH INCOME: 37%(ABOVE Rs.25000 pm)

MID INCOME: 30%(ABOVE Rs.15000 pm)

LOW INCOME: 24%(BELOW Rs.8000 pm)

AVG INCOME: 9%(Rs.8000 pm)

INCOME PER MONTH

INDIA: 90%

NRI: 10%

ApnaPaisa Reach

Product OfferingsProduct Offerings

Product Offerings @ ApnaPaisa

Product Product OfferingsOfferings

ListingListing

Advertising to our customer baseAdvertising to our customer base

Advertising on our propertiesAdvertising on our properties

LeadsLeads

Advertising on our properties

Advertising on our properties

ApnaPaisa provides you a perfect platform to reach the

captive target audience

Different ad spots available on home page, inside pages and

premium properties

Specific pages can also be targeted

Customized innovations can also be done

Ad Positions and Specifications

Home page

All ad sizes are Internet Advertising Board standard sizes

Inside page




Tab Branding : Branding opportunity for “Apply button” on comparator page is available.

This tab will drive the customer to your lending page/ application form

Listings

Brings customers close to you

Listing model enables serious customers to reach you when

they need you. It gives competitive edge by making your

presence felt and capturing customer mind space

Available 24 Hours a day and 7 days a Week

The internet is always "on" so your future clients will be able to

find you no matter where they are or what time it is

Varied Listing Options

We have several listing packages in different price ranges and

for different durations

Effective Representation

Our website has visitors from all around the world and is the

first website of its kind aimed to increase your business.

Benefits

Step 1 : Customer fills the search parameters and clicks on “search” link on the homepage

Listing Process

Step 2 : Search results matching the criteria appears.Customer clicks on the “details” link to view the complete details of shortlisted Bank / Insurance company

Listing Process

Step 3 : Details like products offered, features of the product of the bank / insurance company appears

Listing Process

Competitive Advantage

FeaturesFeatures Print MediaPrint Media ApnaPaisaApnaPaisa

Detailed product Detailed product informationinformation NONO Yes Yes

ContextualityContextuality NoNo Yes Yes

Customer SeriousnessCustomer Seriousness NoNo Yes Yes

ReachReach City specificCity specific Sharply focused Sharply focused

Advertising to our Customer base

Benefits

There are 1.3 million ApnaPaisa customers

These customers receive fortnightly newsletters, emailers

and sms, about the new offerings and the current

happenings etc.

Advertising opportunities available on all properties

Tactical mailers and ad opportunities for special promotions

available

Branding Options

Product Product OfferingsOfferings

NewslettersNewsletters

EmailersEmailers

SMSSMS

Filters

FiltersFilters

Specific ProductSpecific Product

Income Income

GenderGender

CityCity

Age Age

OccupationOccupation

ApnaPaisa : A Fortnightly newsletter sent to around 1.3 million customers



ApnaBizness : A Fortnightly newsletter sent to around 7500 DSAs and Insurance Agents



Emailers : Tactical emilers can be sent to 1.3 million ApnaPaisa customers

Emailers

Benefits

DATA SCREENINGWe confirm the data over telephone and also get additional relevant data

NO PUSHLoan / Insurance seekers approach apnaloan.com / apnainsurance.com and independently submit their details

REAL TIME LEADS All leads are dispatched on real time basis

DIRECT CONTACT WITH CONSUMER We can bring the actual consumer in direct contact with you through real time conference call

Consumer

ApnaPaisa

Lender/Insurance Company

Flow of Leads @ ApnaPaisa

CONSUMER VISITS WWW.APNALOAN.COM /

WWW.APNAINSURANCE.COM / They apply, register & give details about themselves & their needs

CITY INCHARGE Instant Email SMS Online Login

REGIONAL MANAGER Online Login

HEAD OFFICE- MUMBAI Online Login

10 MINUTE RESPONSEWithin 10 Minutes of registration, apnapaisa

calls to crosscheck & get more details

REAL TIME LEAD FORWARDINGSelected profiles are immediately made available

to banks / insurance companies online

CALL RECORDINGWe record all the calls

at this stage, to avoid any NDNC issue

Competitive Advantage

Internet based Search engineInternet based Search engine ApnaPaisaApnaPaisa BENEFITBENEFIT

Reaching your desired Target Reaching your desired Target Group is based keyword – user Group is based keyword – user profile correlations. Therefore, profile correlations. Therefore, “reach wastage” while much “reach wastage” while much lower than display ads can still be lower than display ads can still be as high as 40%.as high as 40%.

You define your target You define your target group directly – and group directly – and would get leads only would get leads only on that target group. on that target group. Therefore “reach Therefore “reach wastage” is wastage” is zerozero ZERO WASTAGEZERO WASTAGE

Contactability is not verifiedContactability is not verified

Contactability is Contactability is verified, therefore verified, therefore lower wastagelower wastage

VERFICATIONVERFICATIONASSUREDASSURED

Possibility of prank leads exist Possibility of prank leads exist Especially relevant in the NDNC Especially relevant in the NDNC contextcontext

No prank leads No prank leads because we have because we have telephonic telephonic recordings recordings to to substantiate that the substantiate that the customer explicitly customer explicitly expressed interest expressed interest before referral before referral NDNC CHECKNDNC CHECK

Possibility that the customer Possibility that the customer really wanted some other product really wanted some other product but filled the form nonetheless but filled the form nonetheless

We verify that the We verify that the customer is looking for customer is looking for your stated productyour stated product

RELEVANCY and SALIENCY

“Its been close to two months since we began an association with Apnaloan

through you and I must say that we are quite satisfied with the quality of leads and

more than satisfied with the kind of sales support that you have offered during this

period by periodically interacting with us pro-actively and solving any issue.

The proactive support of yours has made us look at increasing the package…”

- G Sridhar, Quantum Marketing

“It is a pleasure having association with Apnaloan. It has proved instrumental in

increasing our business. Our association with Apnaloan has been a very fruitful

one. We are satisfied with the quality leads that you have been providing. Kudos to

your entire sales team and sales support for rendering us a very good service.

They have been really proactive insolving any issues with full dedication.”

- Ravinder Vij , IDBI HFL

“I am very happy with your leads. Not to boost you, but it is a fact that my

business has been increasing month after month ever since I subscribed to your

service. Now I have confidence that I can increase my business even in future and

sustain current growth easily. Your service gave me a tremendous confidence that

I can survive in this business easily as long as you are with me.”

- Mega Consultant

Customers Speaks

Thank You

For more details contact: [email protected] more details contact: [email protected]

Welcome to Apna Paisa

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