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Company OverviewAn enterprise class business intelligence platform delivering real time analytics and complete monetization solution for games and apps
Analytics is Evolving
Analytics 1.0 was about viewing data and figuring out what happened….
.. and then revising the app and see if what you did retained users and made money.
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Analytics 2.0 is about providing actionable data from a number of sources…
…and engaging users automatically and letting the platform do the work!
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We Do More Than Just Collect Data
Collect hundreds of data sources automatically all in one platform
Flurry, iTunes, Google Play, Twitter, Facebook, YouTube, Chartboost, HasOffers, Mixpanel, Site Catalyst, Oracle and many more No need to pull data from multiple dashboards saves time and money
Unlimited push notifications to drive user retention and engagement
Schedule individualized notifications based on behavior
Localized messages in any language
Use push to drive organic user installs and purchases for free
A complete monetization solution for games and apps.
120+ ad demand partners and networks
85% revenue share is highest in industry
One SDK
Track user LTV by ad channel
Enterprise level business intelligence.
Streaming live data shows all metrics in real time
No waiting for processing like some other providers
Unlimited custom events
Apmetrix Cloud
We Automate and Simplify Collecting Big Data
Mobile App(iOS, Android)
Alerts, Automated Reporting
Example Reports
• Easy to Use Dashboard
• Executive Summaries
• Retention and Sessions
• App Store Revenues
• Social Media vs. Revenues
• Revenues vs. Levels Comp
Example Reports
• User and Device Demographics
• Virtual Economy Flow
• User Acq. Campaigns By Vendor• Display Ad Revenues By Vendor
• In-app purchases and conversions
• Unlimited Custom Events
Automated Messaging & Rewards
This weekend only buy BattleBots for 50% Off!
BattleBots
GOAL: Show a list of all the users who have reached level 5, spent no money and are about to drop off forever
ACTION: Automatically send a message inviting them back to play and re-engage with the app
Users receive relevant messages due to analytics proactively monitoring
Send offers to buy as part of notification messages delivering organic installs at no extra cost
MessageSent
MessageReceived!
Segmentation and Funnels
Send customized push notifications immediately or on a set schedule
Real-time funneltool allows for the ability to drill down and easily define user segments such as minnows, dolphins, whales etc...
Message all current users or just new users when they exhibit this specific behavior.
Installation is Easy
What used to take 5 hours can now be done in5 minutes.
Basic integration is 1 line of code.
90%telemetry achieved immediately
Ad Exchange
Typical Ad Network Model
Publisher/Developer
Demand Side
Platforms
Ad Network
Game/app provides inventory to ad networks
Advertisers /Trading Desks
Ad network tries to match inventory with advertiser...
Publishers net 50%-70%
(25-40%)
• Networks need to maintain lots of partnerships.• The more networks, the longer it takes to serve ads• Difficult to get the best price. Networks have to guess which
one is best.• Lack of transparency to publisher. Little or no control over
ad quality.• Lots of commissions unnecessarily paid.
More Ad Networks
…if it can’t then it offers it up to other networks and affiliates, cutting a deal
Ad Exchange Model
Publisher/Developer
Demand Side
Platform
Ad Networks Publishers net 85%
Game/app notifies exchange that ad unit is available for bidding
Advertisers /Trading Desks
All advertisers and networks receive data about user/app and bid in real time
Winning bid notifies network and sends content to app. in ~3/100th of a sec.
Apmetrix Ad Exchange
Super auction w/ 120+ advertisers, networks and demand partners all bidding in real time
Only one SDK is required for all advertising and demand partners
Publishers receive significantly higher eCPM’s due to many demand partners bidding on inventory
We are the only exchange that offers this (other networks pay 50%-70%)
RTB AD EXCHANGE
85% PAYOUT
ONE SDK
HIGHER eCPM’S
Apmetrix Ad Exchange
All supported including video, interstitial, full screen and thumbnail banners.
Full control over all ad partners (manual or automatic optimization) using slide controls
Full transparency, which ad networks deliver the best results
All major ones supported; iOS, Android, WP7, Corona, Unity, Blackberry, J2ME, Symbian
AD FORMATS
PLATFORMS
HYBRID MEDIATION
IMMEDIATE RESULTS
Effective User Acquisition
Marketing managers can target specific types of users effectively by choosing from over 130 categories of games and apps as well as geo loc, zip codes, countries and platforms. Upload creative ads in many formats.
No wasted money spent on low converting traffic. Ads are only served when the profile is matched with bid. AdTruth Certified
Full transparency on which ad networks deliver the best user traffic to game/app, get data in seconds, not hours or days. Shut off bad traffic.
TARGET SPECIFIC MOBILE USERS
PAY ONLY WHEN THERE’S A MATCH
IMMEDIATE RESULTS
Lots of inventory available. Serving over 20 billion ad requests
each month
A Few Ad Agency & Demand Partners
120+ AD PARTNERS
New agencies and networks are being added as RTB is the next generation in mobile ad monetization
Pricing
FLEXIBLE PRICING MODELOur success is tied to our clients, pricing auto adjusts every 30 days
NO CONTRACTS
No quarterly or annual agreements unless we provide tools for FREE
Pricing is based on total no. of unique users, NOT per event as this adds up fast and discourages data collection
BASED ON UNIQUE USERS
How we Stack Up
FEATURESCollect basic analytics and custom eventsShow real time ARPU and key metrics
Collect data from any third party source
Unlimited push notifications and scheduling of messages with reportingSocial collaboration module for sharing reports across studios and users
iOS and Android native apps to view real time data
Custom Excel add-in to seamlessly download and upload data
Avg. Monthly Cost for 500k Users
$0 $7,500
$5,000
$999
Fully customizable interface and dashboard for unlimited report variationsIntegrated Advertising RTB Exch - 20 partners RTB Exch – 126 partners
Number of Languages Supported 1 1 1 8
Summary
CROSS PLATFORM
Automatically collects data from anywhere, fully customizable, no programming required
CUSTOM FUNNELS
Easily segment users based on their behavior, create custom segments and query’s
PUSH NOTIFICATIONSBuilt-in unlimited messaging, engage user segments (current and future) automatically.
AD EXCHANGE
Fully integrated, RTB exchange, access to 120+ networks with one SDK, keep 85% of all revenue, robust user acquisition targeting
FAIR BUSINESS MODELWe are only successful when publishers are, significantly less expensive than other high end analytics solutions
How Can We Help?
VIEW PLATFORM
View the live platform demo anytime at apmetrix.com
Schedule a demo with one of our client support engineers at [email protected]
SCHEDULE A DEMO
SIGNUP FOR FREE
No charge for basic account for companies with under 100k monthly unique users