Final Wave in Strategy & Progress

APEGROUP SOCIAL MEDIA

Friday Meeting - 10 April 2015

4/4 Third Wave: Differentiation

#apeboat #apehackInsights

Event though links are pushed several times,

half of the traffic comes from the initial week.

Facebook drives more traffic than LinkedIn,

even for B2B events.

HIGHLIGHT THIS MONTH

Jonas fixar detta!

#apehack on Instagram

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01/04/1

5

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5

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02/06/1

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04/06/1

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06/06/1

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08/06/1

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10/0

6/15

ApeboatFacebook CTR 7.3% (1,396 impressions. 103 click) Organic

Takeoff

Woot!?

Apeboat#apeboat was a trending topic in Sweden for a day!

ApehackFacebook CTR 1.8% (10,012 impressions. 180 click) Paid

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120

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01/04/1

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03/04/1

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05/04/1

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07/04/1

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09/04/1

5

11/0

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03/05/

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05/05/

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07/05/

15

09/05/

15

11/0

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13/0

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15/0

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02/06/1

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04/06/1

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06/06/1

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08/06/1

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10/0

6/15

Mr 100% on Instagram

Additional channels3rd wave September 2015

The Best Agency in Sweden on Social Media

Community

Lead by example Celebrate culture Paying it forward

1st wave Jan 2015

Content2nd wave April 2015

Video Text Slides Newsletter Talks

ProgressApril & May

ChannelsTwitter Facebook LinkedIn

11

Twitter Analytics

The Twitter Group

Nils Design

Wayne Business

Alek Tech

Joakim Business

Designer Wanted!

Twitter FollowersGoal: 5000

0

1250

2500

3750

5000

Nov Dec Jan Feb Mar Apr May

1000!

Goal

Twitter ImpressionsMonthly goal: 50,000

0

12500

25000

37500

50000

Nov Dec Jan Feb Mar Apr May

50%

Goal

Twitter MentionsMonthly goal: 100

0

25

50

75

100

Nov Dec Jan Feb Mar Apr May

Almost 50%

Goal

TwitterTop Posts April

Robin & WWDC Nils Bisnode

TwitterTop Posts May

Job Opening Apeboat (Alek & Nils) Apeboat (Tallroth)

Hootsuite!

Fredrik Design

Magnus Business

Anders Tech

Johanna Business

Pernilla Business

The Facebook Group

Marcus Design

Designer Wanted!

Developer Wanted!

Facebook LikesGoal: 2000

0

500

1000

1500

2000

Nov Dec Jan Feb Mar Apr May

Soon 500!

Goal

Facebook EngagementMonthly goal: 250

0

75

150

225

300

Nov Dec Jan Feb Mar Apr May

Goal

>50%

Facebook ReachMonthly goal: 2000/week

0

500

1000

1500

2000

Nov Dec Jan Feb Mar Apr May

Goal

Almost!

FacebookTop Posts

People with many friends Nils (923). Fredrik (1074)

Apeboat

Facebook ComparisonStill 12th…

The LinkedIn Group

Johanna Business

Lotta Business

Nils Design

Petter Design

LinkedIn ComparisonNothing has changed…

Linked InTop Posts

Impressions Engagement

Graffman Apeboat

LinkedIn FollowersGoal: 2000

0

500

1000

1500

2000

Nov Dec Jan Feb Mar Apr May

Slowly…

Goal

ContentMedium Slideshare Youtube Newsletter Website

12

Behind the Screens20 followers. 5 posts. 1 author (+3 soon)

2 drafts… 2 posts over 20K!

Learning to code!

Ola Laurin is writing about Internet of Things. Petter Karlsson is writing about Jetpak Conversion and Värdenätverkens Sönderfall

Slideshare10 followers. 7 slides.

Youtube24 followers. 3 videos.

2 months ago. 71 views.

1265 recipients. 0 newsletter sent.

Newsletter:

The Ape Letter initiative is

postponed until after the

vacations!

The Ape WebA team of 4 with very limited budget and time.

SPRINT 1: “Sell Me This Pen”

SPRINT 2: “Employee Handbook”

SPRINT 3: “Social Layer”

Focus: New Business

We try to tell a coherent story

about us, explain what we do and

align the company behind one

brand.

April - June

Focus: New / Future Employees

A public survival guide for your

first day at Apegroup, where we

explain our values, our perks and

our culture.

September - October

Focus: Existing Clients

Replacing news with Facebook

posts, favourite songs from

Spotify, photos with Instagram,

etc etc.

November - December

Klout

CultureThe third and final wave of Social Media strategy

13

CultureThe third wave focuses on showing the personality of the apes. The things we live

for. If the first wave is all about getting the word out, and the second wave is

about having something to say. The third wave is the least important one, but the

most fun. Like a stupid side project, that can get legs and run.

THIRD WAVE

1. Skill Specific ChannelsChannels only for Developers or Designers.

2. Mini WebsitesThe hallmark of our position as tough leaders. This can be case studies, future trend

reports or sites for proof of concepts.

3. PodcastsWeekly, Bi-weekly, Monthly radio show on various subjects, concerning the Apegroup

doimain. Daniel Dahlqvist is a great engineer & producer. All we need is a microphone and a studio and we are good to go.

Marcus & Nils Httpsters on iTunes

Daniel Sound

A tech podcast should be easy to

get started.

Periscope?

4. Additional ChannelsIf you have an idea, you can do whatever you want.

Appel & Tom Spotify

Runkeeper?Instagram? Ello?

“Don’t worry about failure, you only have to be right

once”

ANDERS GRAFFMAN

“If you don’t build your dream, someone will hire

you to build theirs”

ANDERS GRAFFMAN

“Content is king”

ANDERS GRAFFMAN

Mingle

Action Plan

First Wave - Channels Second Wave - Content

Feb March April JuneMay

Web 1.0 - Build

Ape BoatWebbdagarna

Hack Days Eva Hamilton Guldapan Apehack

Blog - Behind the scenes (Web and Process)

Social

WWW

EVENT

PR

BLOG

Third Wave - Added presence

#apehack #apehack

Merci! /The Social Media Gurus