APEC Communications & Public Affairs 15 th ATCWG Meeting 3 March 2011 APEC Secretariat.
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Transcript of APEC Communications & Public Affairs 15 th ATCWG Meeting 3 March 2011 APEC Secretariat.
APEC Communications & Public Affairs
15th ATCWG Meeting
3 March 2011
APEC Secretariat
Focus on fora communicationsFocus on fora communications
Senior Officials’ Meeting (SOM) • Success stories from fora
SOM Steering Committee on Economic and Technical Cooperation (SCE)• FotC on Sub-fora Accountability and Communications Updating Chair/Lead Shepherd Guidelines
Budget and Management Committee (BMC)• Project Overseers provide project outcomes within 4 weeks for better internal information and publication on fora webpage
Promoting APECPromoting APEC
Communications servicesCommunications services
• Draft/distribute news releases
• Organise interviews
• Feature work on APEC website and APEC Bulletin
• Develop feature stories on events
• Design and publish informational booklets
• Offer Website templates and hosting
Case study: Policy Support UnitCase study: Policy Support Unit
250 news service providers globally
1 million households in the region
280 million households worldwide
The ResultsThe Results
The ResultsThe Results
“APEC as good as a free trade area”
APEC ProductsAPEC Products
• Symbol of specialised knowledge
• Springboard for marketing
opportunities
• Tangible product for stakeholders
APEC ProductsAPEC Products
• Become a spokesperson for the ECSG
• Write and publish in journals / newspapers / magazines
• Gain greater media attention
Communications StrategyCommunications Strategy
Planning an effective communications strategy
• Review current situation
• Identify Objectives
• Who is our Audience?
• What is our Message?
• How to fund? Resources (Human/Capital)
• Identify Mediums (Internet/Publication)
• Brand our product
• Develop Timeline
• Monitor progress
www.apec.orgwww.apec.org
APEC iPhone AppAPEC iPhone App
For more information, contact:
Thanawat SirikulProgram Director
Michael Chapnick Director (Communications and Public Affairs)
ContactContact
Project Management UpdateSOM2 & related meetings, May 2011
Prepared by
APEC Project Management Unit
• 52 Concept Notes submitted, requesting over US$7.5 million
• 42 projects & concept notes approved to the value of US$3,947,643:- OA: 6 projects valued at US$573,190- TILF: 16 projects valued at US$1,285,127- ASF: 20 projects valued at US$2,089,326
• Deadlines for proposals: -June 3 (approval notification: June 16); or-June 17 (approval notification: July 7)
Approval Session 2, 2011
Deadlines:• Session 3 Concept Note: 29 September - midnight Singapore time (GMT +8)• By this time, you must have:
– Forum endorsement & ranking– Sufficient co-sponsors •Submit Concept Notes to Program Directors via email. •Program Directors send Concept Notes to PMU.
Approval Session 3, 2011
What funds are available?
*Figures are correct as of 1 May 2011
** All figures are USD
FundFunds Available
for Session 2Funds Available
for Session 3
OA 607,439 607,439
TILF 1,632,205 1,632,205
ASF – General 1,832,321 1,832,322
ASF - Human Security 166,195 166,194
ASF - Avian Influenza 1,036,995 1,036,996
ASF - TFAP II 143,712 143,713
ASF – Technology 31,408 31,407
ASF- Energy Efficiency 2,115,942 2,115,942
Sub-total for ASF 5,326,573 5,326,574
Total for OA, TILF, ASF 7,566,217 7,566,218
Approval process
Group endorses concept notes
Committees and SFOM use the 2011 Funding Criteria to rank & prioritise notes
Highest priority notes that can be funded are expanded into full proposals
Satisfactory quality proposals recommended to BMC for approval
Project Implementation Phase
• Projects completed within two financial years• Projects must be implemented in line with
the Guidebook on APEC Projects• Monitoring reports (mandatory) submitted at
6 month intervals within a calendar year: – 1 February– 1 Augustnext due 1 August 2011
• Completion report (mandatory) submitted within 2 months of project completion
Procedural Updates – BMC 2
• Concept Note Cap:The amount requested in a Concept Note is to be considered the ceiling. Full proposals cannot exceed the in-principle approved amount.
• Two Strike Rule:A ‘two strike rule’ will apply for proposals that fail to meet quality standard at the full proposal stage for the second time. Such projects will be unable to have a future CN considered for the same project in future rounds.
Multi-year projects
Pilot initiative, starting Session 3 2011
• Phased capacity building initiatives in line with strategic priorities of SOMs/Committees/SFOM
• Maximum of $500,000 over 3-5 years• Minimum co-funding & co-sponsoring needed• Must have involvement of 2 APEC fora & external
stakeholders, and put forward at committee level• Full criteria, procedures & forms are available
through your Program Director or from the Projects page on the APEC website
Where can I get more help?
Further assistance on projects can be found:• Through the APEC Secretariat: your Program
Director or the PMUhttp://www.apec.org/apec/about_apec/apec_secretariat/sec_contacts1.html
• In the Guidebook on APEC Projects and Proposal Development Materials
http://www.apec.org/apec/about_apec/policies_and_procedures.html
• On the AIMP Project Database site:http://member.aimp.apec.org/pdb_sites/default.aspx
• Through your BMC delegate