Aof 2.13.12 lobbying 101 webinar
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Transcript of Aof 2.13.12 lobbying 101 webinar
Advocates for Ohio’s Future
Lobbying 101: Becoming an effective Citizen
Lobbyist
Overview
1. One-on-one visits2. Where do I go for help
with…?3. General do’s and don’ts4. How you can help
Form Faxes
Comments on Social Media Sites
Postcards
Form Email Messages
Form Postal Letters
Individualized Faxes
News Editorial Endorsement of an Issue
Visit from Lobbyist
Comments During a Telephone Town Hall
Phone Calls
Individualized Email Messages
Individualized Postal Letters
Contact from a Constituent Who Represents Other Constituents
In-Person Issue Visits from Constituents
0% 20% 40% 60% 80% 100%
0%
1%
1%
1%
1%
8%
10%
8%
17%
14%
19%
20%
36%
46%
30%
41%
44%
50%
53%
62%
65%
74%
68%
72%
69%
70%
60%
51%
A Lot of Positive Influence Some Influence
Constituents and their representatives often have more influence than they realize.
If your Member/Senator has not already arrived at a firm decision on an issue, how much influence might the following advocacy strategies directed to the Washington Office have on his/her decision?
Source: Congressional Management Foundation
One-on-One Meetings• Meeting face-to-face with
legislator or staff is most effective advocacy tool
• Not an imposition• Opportunity for both
parties – legislators depend on you
• 4 easy steps
Step 1Arranging the Visit• Schedule 2-3 weeks ahead• Ask for 30 minutes; expect
10• Explain reason for visit• Meeting with staff good
alternative• Confirm visit by letter or
Step 2Preparing for the
Visit• Group visits: United front• Facts and figures in
moderation• Research the legislator• Information packet
Step 3During the Visit
• Arrive a little early• Be positive and friendly• Stick to your message• Make no assumptions• Take notes• Collect staff contact information• KISS• Control the conversation
MessagingEffective Message Communication• Open climate• Point to common ground• Present message• Frame issues on your terms• Take a position• Support your position• Apply request to local needs
MessagingEffective Message Communication• Make a specific request• Seek commitment• Be responsive to questions• Don’t overreact• Seek compromise• Don’t overstay welcome• Opportunity for follow-up
Outline/Scriptfor Legislative Visit
• Introductions (“I live in your district”)• Personal connection: (“Thank you for
supporting…”)• AOF/organizational “elevator speech”• Short story to illustrate the need• The problem• The ask (“Will you support/oppose…”)• Discussion – remember to listen!• Follow-up
Step 4Following the Visit• Debrief as a group• Follow-up increases effectiveness• Thank-you note
Where Do I Go for Helpwith . . . ?
• Finding out who my legislators are? www.house.state.oh.us www.ohiosenate.gov
• Finding proposed laws? www.legislature.state.oh.us
• Finding AOF materials? www.advocatesforohio.org/resources
Do’s and Don’ts
Check Out Lobbying Do’s and Don’ts Here:
http://www.advocatesforohio.org/perch/resources/LobbyingDoDont.pdf
How You Can Help• Set up a meeting with one of your
lawmakers before the end of Mar.
Ask Them:• Can we count on you to stand up
for health, human services, safety net services and early care & education in your Caucus?
Share this map• highlight the
growing need in your county and in Ohio
http://www.advocatesforohio.org/perch/resources/PovertyMap.pdf
Follow Up With Your Lawmaker
• Don’t forget to send a Thank You note!
Let us know: • how your meetings went • who you visited with• Report Back Survey: https://
docs.google.com/spreadsheet/viewform?formkey=dHFYQTNNMVJ5Vm9mVi04M081N1lkVWc6MQ
Follow Up With AOF
Contact Us Advocates for Ohio’s Future
www.advocatesforohio.org510 East Mound Street, Suite 200
Columbus, OH 43215Fax: (614) 228-5150
Will PetrikOutreach Director
614-602-2464
Scott BrittonCoordinator
614-602-2463