“This journey was not possible without Salesforce ... · Meet Interaction Studio: Visualize,...

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Do you want better connections with your customers? Then you need to connect with them in the ways that they want to connect, with Salesforce Marketing Cloud. It is a single, trusted platform that allows you to personally engage with every customer, through any channel, and on any device—at scale. Marketing Cloud lets you quickly create and tailor content specifically to each customer. It works across everything from email to advertising, mobile to e-commerce, even social and customer communities. Virtually anything. It is an AI-based platform that lets you take your customers on personalized journeys designed just for them. And thanks to Salesforce Einstein, Marketing Cloud is intelligent. So intelligent, that you can quickly find new customers similar to your existing customers. Marketing Cloud learns all there is to know about your customers—like their specific interests and the devices they use. It creates and delivers customer content through the right channel at the right time to each customer, which definitely helps increases sales. It even works with service to keep your customers happy and turn them into life-long brand loyalists. And since it is all built on the world’s #1 CRM Platform everything integrates with all things Salesforce. You can even plug in 1,000s of trusted, pre-built apps from the Salesforce AppExchange. And now that customers can access the Marketing Cloud Mobile App from any mobile device it is even easier to personally connect with each and every one of your customers, exactly how they want to connect. The world’s #1 marketing platform for consumer engagement at scale “This journey was not possible without Salesforce. Salesforce is much more than a business partner.” Antonio Sciuto, CMO, Nestlé Waters “We’ve created a great system using Salesforce technology that allows our customers to report a first notice of loss.” Antti Koskelin, CIO, KONE Corporation Give customers a reason to love your brand Marketing Cloud is the unified marketing platform that lets you know your customers, engage them, and personalize their experience across everything. Reach more customers Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages. Your Ideal Audience. Their Ideal Content: Use drag-and-drop segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending. Automate Your Messages: Schedule messages, distribution of custom reports, and imports of data from any source—so you can focus on creating great campaigns. Let Einstein Find Your Audience: With Einstein, recommend great content that resonates. Identify highly engaged subscribers and increase conversions. Build Personal Relationships: Marketing Cloud gives you unmatched flexibility and scalability to maintain 1-to-1 relationships—even with enterprise audiences of millions. Deliver Cross-channel Personal Experiences: Deliver cross-channel personalized experiences at every step of the customer lifecycle with B2C journey management. Data Studio: Get to know Salesforce's #1 solution for audience discovery, data acquisition, and data provisioning—featuring the world's largest premium data ecosystem.

Transcript of “This journey was not possible without Salesforce ... · Meet Interaction Studio: Visualize,...

Page 1: “This journey was not possible without Salesforce ... · Meet Interaction Studio: Visualize, track, and manage real-time consumer experiences—driving valuable engagement at the

Do you want better connections with your customers? Then you need to connect with them in the ways that they want to connect, with Salesforce Marketing Cloud. It is a single, trusted platform that allows you to personally engage with every customer, through any channel, and on any device—at scale.

Marketing Cloud lets you quickly create and tailor content specifically to each customer. It works across everything from email to advertising, mobile to e-commerce, even social and customer communities. Virtually anything.

It is an AI-based platform that lets you take your customers on personalized journeys designed just for them. And thanks to Salesforce Einstein, Marketing Cloud is intelligent. So intelligent, that you can quickly find new customers similar to your existing customers.

Marketing Cloud learns all there is to know about your customers—like their specific interests and the devices they use. It creates and delivers customer content through the right channel at the right time to each customer, which definitely helps increases sales. It even works with service to keep your customers happy and turn them into life-long brand loyalists.

And since it is all built on the world’s #1 CRM Platform everything integrates with all things Salesforce. You can even plug in 1,000s of trusted, pre-built apps from the Salesforce AppExchange. And now that customers can access the Marketing Cloud Mobile App from any mobile device it is even easier to personally connect with each and every one of your customers, exactly how they want to connect.

The world’s #1 marketing platform for consumer engagement at scale

“This journey was not possible without Salesforce.Salesforce is much more than a business partner.”

Antonio Sciuto, CMO, Nestlé Waters

“We’ve created a great system using Salesforce technology that allows our customers to report a first notice of loss.”Antti Koskelin, CIO, KONE Corporation

Give customers a reason to love your brand

Marketing Cloud is the unified marketing platform that lets you know your customers, engage them, and personalize their experience across everything.

Reach more customersUse data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages.

Your Ideal Audience. Their Ideal Content: Use drag-and-drop segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending.

Automate Your Messages: Schedule messages, distribution of custom reports, and imports of data from any source—so you can focus on creating great campaigns.

Let Einstein Find Your Audience: With Einstein, recommend great content that resonates. Identify highly engaged subscribers and increase conversions.

Build Personal Relationships: Marketing Cloud gives you unmatched flexibility and scalability to maintain 1-to-1 relationships—even with enterprise audiences of millions.

Deliver Cross-channel Personal Experiences: Deliver cross-channel personalized experiences at every step of the customer lifecycle with B2C journey management.

Data Studio: Get to know Salesforce's #1 solution for audience discovery, data acquisition, and data provisioning—featuring the world's largest premium data ecosystem.

Page 2: “This journey was not possible without Salesforce ... · Meet Interaction Studio: Visualize, track, and manage real-time consumer experiences—driving valuable engagement at the

“We operate the company as a team, but the team is really enabled by all the new data tools, the fact-based analysis that Salesforce supplies.”Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric

© 2018 Salesforce, Inc. All rights reserved. Salesforce, Salesforce1, Sales Cloud, Service Cloud, Marketing Cloud, Chatter and others are tradmarks of Salesforce, Inc. The Salesforce Cloud logo and other creative assets are owned and protected under copyright and/or trademark law. For more information, please visit www.salesforce.com.

Get integratedIntegrate your digital advertising with your marketing and CRM data to build personalized, 1-to-1 customer experiences.

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Connect Your Channels: Integrate your advertising with the rest of your marketing, sales, and customer services.

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Meet Interaction Studio: Visualize, track, and manage real-time consumer experiences—driving valuable engagement at the right moment, just the way your audience prefers.

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Go mobileReach customers on any device by personalizing your mobile messaging with SMS marketing, push notifications, and group messages.

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Tune Into Your Customer: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

A Single View Of Your Customer: Route social posts to your CRM platform to complete the picture of your customer across social, email, and other digital channels.