“The ROI of Internal communications” How to engage...
Transcript of “The ROI of Internal communications” How to engage...
“The ROI of Internal communications”
How to engage employees to get the best results from internal communications
OBJECTIVE
• TO SHOW HOW COMPANIES CAN ENGAGE THEIR EMPLOYEES TO GET THE BEST RESULTS FROM INTERNAL COMMUNICATIONS.
MY POINTS
• WHAT IS EMPLOYEE COMMUNICATION
• WHO ARE THE DISENGAGED ONES AND WHY
• THE CONNECTION BETWEEN AN ENGAGED WORKFORCE AND PROFITABILITY
MY POINTS
• HOW TO USE EMPLOYEE COMMUNICATION TO GET EMPLOYEE ENGAGEMENT.
• INTERNATIONAL TRENDS.
• THE FOUR DEADLY SINS OF EMPLOYEE COMMUNICATIONS.
THE WAY FORWARD
• SUGGESTIONS FOR EFFECTIVE EMPLOYEE COMMUNICATION
• LINKING EMPLOYEE COMMUNICATION TO THE BOTTOMLINE
EMPLOYEE ENGAGEMENT
• CREATING AND MAINTAINING LOYALTY TO THE COMPANY.
• MAKING THAT CONNECTION BETWEEN WHAT EMPLOYEES DO AND HOW IT IMPACTS ON THE COMPANY’S BOTTOMLINE.
EMPLOYEE ENGAGEMENT
• IT IS ABOUT MAKING EMPLOYEES MAKE MONEY FOR THE COMPANY.
• IT IS ABOUT ADDING TO THE BOTTOMLINE
EMPLOYEE ENGAGEMENT
• ENGAGED WORKERS GET RESULTS.
• GALLUP POLLS ESTIMATES: ACTIVELY DISENGAGED EMPLOYEES COST THE U.S. ECONOMY US300 BILLION A YEAR
DISENGAGEMENT COSTS
• LOST PRODUCTIVITY• THEFT• SABOTAGE• POOR CUSTOMER SERVICE • POOR QUALITY SERVICE.
DISENGAGED FIGURES
• STUDY OF 35,000 EMPLOYEES IN A BROAD SAMPLE OF U.S.COMPANIES:
• 17 PERCENT "ACTIVELY ENGAGED" • 19 PERCENT WERE "ACTIVELY
DISENGAGED.”• 64 PERCENT WERE "MODERATELY
ENGAGED."
MR/MISS DISENGAGED
• CONSISTENTLY LATE FOR WORK
• HAS A VARIETY OF EXCUSES WHY THE TASKS CANNOT BE DONE
• NO CONCEPT OF TIME FOR TASK COMPLETION
MR/MISS DISENGAGED
• READS THE GLEANER OR THE JAMAICA OBSERVER STRAIGHT THROUGHOUT THE DAY.
• VERY LONG LUNCH TIME
• OFTEN MISSING IN ACTION
MR/MISS DISENGAGED
• FREQUENT ABSENCES YET WILL COLLECT A PAY CHECK
• NO KNOWLEDGE OF THE COMPANY, WHAT INDUSTRY IS IT IN?
• NO STRONG CONNECTION BETWEEN JOB AND THE COMPANY’S SUCCESS.
USING EMPLOYEE COMMUNICATION TO ENGAGE EMPLOYEES
• WHEN EMPLOYEES ARE BETTER INFORMED THEY SEE THEMSELVES AS HAVING A STAKE IN THE COMPANY.
PERSPECTIVES
PAST• TWO WAY MODEL
COMPANY STRUCTURE
• TOP
• DOWN
NOW• FLATTER STRUCTURE• EMPHASIS ON TEAM
WORK• SELF-MANAGED
GROUPS
OLD STYLE
• THE OLD STYLE IS FOCUSED ON COMMAND AND CONTROL AND SPICED WITH A PREFERENCE FOR "BECAUSE I SAID SO" RATHER THAN "HERE'S WHY.
INTERNATIONAL TRENDS
• INTERNATIONAL TRENDS• GLOBALLY COMPANIES RECOGNIZE
THE CONNECTION BETWEEN EMPLOYEE COMMUNICATION -EMPLOYEE ENGAGEMENT AND COMPANY PRODUCTIVITY AND PROFITABILITY.
INTERNATIONAL TRENDS
• A FOCUS ON EMPLOYEE COMMUNICATIONS:
• CREATION OF EMPLOYEE COMMUNICATIONS POSITIONS WITHIN THEIR COMPANIES.
INTERNATIONAL TRENDS
• INTERNAL COMMUNICATIONS OFFICER
• EMPLOYEE COMMUNICATIONS SPECIALIST
• MANAGER INTERNAL COMMUNICATIONS
• INTERNAL COMMUNICATIONS MANAGER.
INTERNATIONAL TRENDS
• REPONSIBILITIES: DEVELOPING AND IMPLEMENTING COMPANY-WIDE EMPLOYEE COMMUNICATIONS STRATEGY. OVERSEEING DAILY OPERATIONS OF MASS MEDIA EFFORTS;
• DEVELOPING PLANS TO INCREASE THE REACH OF EMPLOYEE COMMUNICATION TOOLS.
FORD J/D• “Developing and implementing a strategy in North
America (aligned with global strategy) to make Ford Employee Communications a benchmark. Support development of and lead implementation of a 5-year plan for leadership among both salaried and hourly employees carefully assessing our current situation, resources required and effective delivery mechanisms. “
JAMAICA
• IN JAMAICA THEN THE QUESTION IS: WHOSE JOB IS IT?
• SHOULD EMPLOYEE COMMUNICATION BE A H.R. FUNCTION OR THE JOB OF P.R. OR COMMUNICATIONS DEPARTMENT?
INTERNATIONAL TRENDS
• GLOBAL STRIDES MADE IN THE DEVELOPMENT OF TOOLS FOR EMPLOYEE COMMUNICATION AND EMPHASIS ON HOW TO MEASURE THE EFFECTIVENESS OF THESE TOOLS.
NEW TOOLS
• BLOGS, PODCASTS, SNAP TOOLS, SOME MANUFACTURING COMPANIES HAVE RADIO STATIONS; NEWSLETTERS HAVE BEEN MODIFIED TO DIRECTLY IMPACT EMPLOYEES.
USING EMPLOYEE COMMUNICATION FOR ENGAGEMENT
TIPS• KNOW YOUR AUDIENCE
• NEVER UNDER-ESTIMATE YOUR EMPLOYEE’S INTELLIGENCE
• EMPLOYEES ARE ALWAYS INTERESTED IN WIIFM.
TIPS
• FACE-TO-FACE: MOST DESIRABLE METHOD OF EMPLOYEE COMMUNICATION
• WHY?• BECAUSE IT IS:• IMMEDIATE• PERSONAL &• INTERACTIVE
TIPS• RESEARCH HAS SHOWN THAT AN
EMPLYOYEE’S PREFERRED SOURCE OF INFORMATION IS HIS MANAGER
• COMPANIES WITH EFFECTIVE PROGRAMS DEVOTE A LOT OF ATTENTION TO FACE-TO-FACE COMMUNICATION
FED-EX’S PROGRAM
• FACE-TO-FACE• PRINT PUBLICATIONS• T.V. NETWORKS WITH EARLY
MORNING TELECASTS AROUND THE WORLD