“Food is at the center of so many - Cause Matters...“Food is at the center of so many...

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Transcript of “Food is at the center of so many - Cause Matters...“Food is at the center of so many...

Page 1: “Food is at the center of so many - Cause Matters...“Food is at the center of so many traditions. Food is essential to our bodies. Food deserves to be celebrated, enjoyed and shared.
Page 2: “Food is at the center of so many - Cause Matters...“Food is at the center of so many traditions. Food is essential to our bodies. Food deserves to be celebrated, enjoyed and shared.

“Foodisatthecenterofsomanytraditions.Foodisessentialtoourbodies.Fooddeservestobecelebrated,enjoyedandshared.Thesamecouldbesaidabout

thetruthinfood.” WhyFoodTruthsfromFarmtoTable?IwrotethisbookbecauseIcareabouthonoringthetruth.Icareaboutchoice–bothontheplateANDonthefarm. Icareaboutparentsnotfeelingguiltywhentheycan’taffordthe“right”labelgrocerystore.Icareaboutpeoplenotbeingjudgedbecauseofwhatisontheirplateorintheirgrocerybag.Icarehowinstantexpertsaredisparagingfarmersandrancherswithoutknowingwhatthey’retalkingabout.Icarethattime-crunchedconsumerscanbuyfood–regardlessofthebrand–withconfidenceitissafe.Icareaboutchildrenunderstandingmarketingontheirfoodandknowingtherealtruthinhowfoodisraised.Icareaboutgettingbacktothe

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truthinfood–raisedtherightwaybytherightpeoplefortherightreasons. Afteralifetimeasafarmgirland15yearsofworkingasaprofessionalspeakertobringpeopletogetheraroundtheplate,Ithoughttheconfusionandemotionalhysteriaaroundfoodwoulddiedown.Ihopedtheactivistsmanipulatingfoodcompaniesandconsumermindswouldmoveon.Iexpectedjournalistswithnoagriculturalbackgroundwouldbecalledoutfortheirone-sidedwriting.Iassumedpeoplewouldseethroughmarketingclaimsbeingmadeonfoodlabels.Ifiguredfactswouldprevailovershoddyscience. Iwaswrong. Theconfusionandemotionalbattlegroundcontinues.Themarketingisgettingbigger.Themisinformationgrows.Activistscontinuetobully.Celebritiesandpoliticianstakeopinion-basedpositionsinsteadoflookingatthefacts.Asaresult

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ofallofthis,foodbuyersarefilledwithguilt,confusionandoverwhelm.Andthepeoplegrowingfoodarelefttowonderwhathappened. Thefoodhysteriaisnotgoingaway,it’sgettingworse. Let’smakethissimple;foodisabasicnecessity.Weeattosustainlife.Nottomakeapoliticalstatement.Notasastatussymbol.Notbecauseofaclaimonapackage.Foodissustenance.Hopefullythe55+contributorsofFoodTruthswillremindusofthisfundamentalbeliefbyaddressingmythsineachgroceryaisle. Myhopeisthatthisbookwillhelpyouturnfoodconfusionintoclaritysoyouhaveconfidenceinthefoodyouprepareandservetoyourfamilyissafe,healthyandnourishing.Here’sapeekintoFoodTruthsfromFarmtoTable!

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TableofContentsCh.1–TakeguiltoffyourfoodlistSection1–Dairy:Milkwasonceconsideredthestandbybeverageofchoicetogrowhealthykids.Nowquestionsaboundaboutwhethermilkismakingourkidsfat,causingbreastdevelopmentbyfirstgradeoraddingantibioticstoourdiet.Thetruthsinsidethedairycasemaysurpriseyou!Ch.2–Arehappycowsondrugsharmingmykids?Ch.3–Yourmilkisnotfilledwithantibiotics

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Ch.4–Animalwelfareis24-hourcareCh.5–Areconfinedspacescruel?Ch.6–Isorganictheutopia?

Section2–Eggs:Howmanychoicescanfitinonesmallspace?36differenttypesofegglabelclaimsinalessthan10-footareapointsouttheoverwhelmofeggs;thiswillhelpguideyoutofindingtherighteggforyourfamilyinspiteoftheguilt-ladenlabels.Ch.7–Animalcare,incontextCh.8–Peckingorderisn’tprettyCh.9–Eggstravaganzaoroverwhelm?Ch.10–Farmersbuyfood,too

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Section3–Fruits:Weloveourbananasforbreakfast,strawberriesinDecemberandthendemandlocallygrownfruit.Arealisticlookatfoodmiles,wormsinfruits,foodsafetyandourdemandsfortheutopiaofperfectfruit–chemicalfree.There’smoresciencethanyouknowinthefruitcase!Ch.11–Isyourfruitcreatinganenvironmentalfrenzy?Ch.12–Wherefruitsgrow,bugsgoCh.13–Excuseme,there’sacucumberinmypapayaCh.14–Cuttingboards&crosscontamination

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Ch.15–Didyouknoworganicproducerequirepesticides?Ch.16–Water&family–thelifebloodofgrowingfoodSection4–Vegetables:What’sgrowinginyourvegetabledrawer?35billiongenesincarrotsandseeminglynearlyasmanychemicalsused.‘LarrytheCucumber’didn’ttellmehecouldbegrowninwaterorthatGPSwaspartofhislife.What’shappeningwithvegetableproduction,whereit’scomingfromandwhatanyparentneedstoknowaboutvegetablepower.Ch.17–Doeseatinghealthycostmore?Ch.18–Vegetablesmakechemicals?Ch.19–FreshnessisascienceCh.20–What’sgrowinginyourveggiedrawer?Ch.21–Aloveofplayinginthesoil

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Section5–Meats:Prettyredbarns,talkinganimalsandfarmersinoverallsmakeforagoodbookandmovie,aslongasyourealizethey’refiction.Aninsidelookfromfarmersandranchersonhowanimalsareraised,whymanyfarmsarelargerandacomparisonofdifferenttypesofanimalcaretohelpyoufeelgoodabouttheproteinyourfamilygetsfromthemeatcase.Ch.22–Themayhemofmeat.Whyisn’tfarminglikeCharlotte’sWeb?Ch.23–Areantibioticsawful?Ch.24–Ismeatmessingwithyourhormones?

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Ch.25–Themassproductionofeducation,medication&foodCh.26–Doesyourburgerdamagetheenvironment?Ch.27–ThereisnosingularrightwaytobuyorgrowfoodCh.28–Areyougrowingbacteria?Section6–Bread&BakingAisle:Theamberwavesofgrainhaveturnedintoanambiguousguilttrip.Howdoyouknowifglutenisgood,whysugarisdemonizedandbattlebakingoverwhelmifyou’renotBettyCrocker?Thischapterwillhelpyouunravelthemysteryofbreadandbakedgoods.Ch.29–SavingoursoilCh.30–Wouldyoulikealoafofguiltwithyourbread?Ch.31–Sugar,salt&everythingevilCh.32–Isyourfatbetterthanmyfat?

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Section7–CerealAisle:Howdowereadcerealboxes?Cheeriossuddenlybecameamarketingploy,thetoysaregone,thefrontofcerealboxesarebillboardsforcrazyfoodclaimsandproductsweonceconsideredwholesomearenowdemonized.Checkinsideyourcerealboxforthetruth!Ch.33–Pardonme,youdroppedintellectualpropertyinmyfoodCh.34–ThedemonizationofthecornstalkCh.35–Istheenvironmentsacrificedforprofitability?Ch.36–Whatispecksniffery?

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Section8–Snacks&ConvenienceFoods:Aretherearemorekindsoffatstodaythantherewerechoicesincrackers20yearsago?Takealookattheissuesinsnacksandconvenience,includinglabelclaims,thelong-termimpactsofyournutritioncases–andshort-termpermissiontoacceptconvenienceasreality.Leavethefoodshamingbehindasyouexplorethisaisle.Ch.37–TherealityofconvenienceCh.38–Balancingchoiceontheplate&thefarmCh.39–Cheapfoodwillcostyoumorelater

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Ch.40–Aretheysneakysnacksorarewelabelilliterate? Section9–Deli&Foodservice:Harriedschedulesandlessinterestincookinghavemadethedelioneofthefastestgrowinggrocerytrends.Thedelihasgrownbeyondfriedchickenandcupcakestoasmorgasbordfortheeyesandtastebuds.Isdelifresher,betterforyou,orsimplyhigherpriced?Andwhataboutfastfood?Thisfinalsectionexploresboth.Ch.41–Whosehandshavebeeninyourfood?Ch.42–Justbecauseyoucan’tpronounceitdoesn’tmeanit’sbadforyou

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Ch.43–We’renotcrossingfrogs&cornCh.44–EverythinginmoderationCh.45–Checkoutwithtruth,notfearorguilt

25FoodTruthstoHelpYouShop&EatwithoutGuilt

1. Hormonesareineverything.2. Antibioticshavebenefits.3. Animalwelfareisanhourlyconcern

onfarmsandranches.4. Housingisusedtoprotectanimals-

andyourfood-fromnature.5. Organicfarmingisaboutproduction

methods,notnutritionalvalue.6. Marketingonlabelsisconfusing

consumers.7. Foodcostsareasharedconcern.8. Localisnotalwaysbetterforthe

environment.

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9. Chemicalsarenaturallyinfood-andneededtoprotectit.

10. Genesarethecoolestingredientonyourplate.

11. Foodsafetystartsonthefarmandendsinyourkitchen.

12. Sustainabilityiscomplex-andessentialtofamilybusinesses.

13. Foodisanamazingsciencefromfarmtotable.

14. Theanswertofoodwasteishiddeninyourrefrigerator.

15. Soilisafarm’sgreatestasset.16. Grainsareanimportantpartofyour

diet.

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17. Sugar,saltandmoderationareanaturalpartofabalanceddiet.

18. Fatisn’talwaysbad.19. Cornistasty-andhealthy-for

animalsandpeople.20. Hypocrisyhappensinfood,healthand

nutrition.21. Convenienceisreality;it’snotalways

wrongorright.22. Choiceonthefarm&choiceonthe

plateisabalancingact.23. Paylessnow;paymorelaterinyour

health.24. Themediaisn’tthebestsourceof

informationaboutfood.25. Buying&eatingtherightfooddoesn’t

havetobetimeconsuming.Pre-orderyourcopyofFoodTruthsathttp://causematters.com/foodtruthsbook/

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AbouttheAuthorMichelePaynspeaksfromthe

intersectionoffarmandfoodtobringclarityandcommonsensetothegrocerystore.KnownasoneofNorthAmerica’sleadingadvocates,Paynispassionateaboutgettingbacktothetruthinfoodraisedtherightway,bytherightpeople,fortherightreasons.Sheisanin-demandmediaresourcewhoseworkhasappearedinUSAToday,FoodInsight,Food&NutritionMagazine,Gristandothers,aswellasonNPRandCNN.AsaCertifiedSpeakingProfessional,shehashelpedthousandsofpeoplearoundtheworldtranslatefarmtofood.PaynisalsotheauthorofNoMoreFoodFights!GrowingaProductiveFarm&FoodConversation.SheresidesonasmallfarminIndianawithherdaughter,wheretheybreedHolsteins,argueaboutfoodwhilecookingandcheeronMichiganState.Youcanconnectwithheratwww.causematters.comoronsocialmediaat@mpaynspeaker.

Page 18: “Food is at the center of so many - Cause Matters...“Food is at the center of so many traditions. Food is essential to our bodies. Food deserves to be celebrated, enjoyed and shared.

AsneakpeekintoFoodTruthsfromFarmtoTable,anintriguingbookwithaviewpointthatstandsinstarkcontrasttothetypicalsensationalistandoftennegativeperspectiveonfashionablefood.

MichelePayn’s25foodtruthsenableanunderstandingofhowfoodisgrown,whileprovidingatransparentwindowintotoday'sfarmingandranchingpracticesthatempowersyoutomakeinformedpersonalchoicesanddeterminewhatisrightforyourfamily.

Therevelationsinthisbookwillsimplifyfoodshopping,reduceguiltaboutbeingaconsumerandgiveyouthefreedomtoenjoyyourfoodagain.


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